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2020 is obviously a different year that the world has ever seen. It has brought millions of individuals and  businesses to digital presence for various reasons. Stepping into the digital presence has become normal and easier these days. With the help of website design and digital marketing agencies, businesses of any size owns a website for them. Obviously website has become an integral part of a business especially in this age of online.

Having a great website can’t create sales unless it attracts visitors/audience. Creating traffic to the website is more important. SEO is a technique that drives organic traffic to the website. SEO Improves the Ranking of the Website in Search Engine and displays the website in the first page of the SERPs. Get to know the top 5 reasons why you need SEO.

Visible to the audience

To get visible for the audience could be the foremost reason that a website needs SEO. The number of people using online media keeps increasing. Be it purchase or comparison or research, or it can be anything, people step in to online and surfs to find what they need. SEO optimizes a website to be visible in the SERPs from which visitor or audience would traverse to the website. SEO pulls audience to the website, apparently no one would know a website through an online search unless SEO is done for the website

Establish with the audience

Building a brand and establishing it with the audience are the major objective of marketing. Building a brand needs creating the content that speaks the brand to the audience, showcases and makes an impression in their minds. One of the important factor in making a website SEO friendly is to create relevant, rich and reachable content that depicts your brand in a way that you want to portray it to your audience. It requires proper keyword selection and usage, the Best UX and Well-Built Website which are key factors for optimizing a website to be SEO friendly. Therefore, SEO builds a brand and creates the expected brand awareness.

From audience to potential leads

Converting the audience or the visitor into a potential lead is a skill of a marketer. But a marketer can do that only if the website gets enough traffic because not all the audiences will become leads. With SEO the website get increasing traffic that can be converted into potential leads or customers. The major purpose of marketing is to generate leads which can be effortless if the website is SEO friendly. SEO generates traffic that marketing team deals to convince and convert them into potential leads. Higher the traffic, higher the conversion could be.

Builds credibility among the audience

Optimizing a website to become SEO friendly does not happen overnight. It is a process that has different techniques to follow. It includes content optimization, image optimization, UX and much more. The informative content presented in an engaging way can hold the audience on the website.  If the relevant information what they were looking for is found on the website, importantly if it is presented in a pleasing way, then it will create user engagement. The audience will share such content to their peers, friends and others, thus credibility is built for your brand.

Stay ahead in the competition

With the advantages of SEO explained above you can stand out in the competition. SEO not only increases the visibility in the digital presence but also it helps the business to be competitive in the market. With the increasing traffic and leads, sales will be improved, and the brand will become competitive to the customers. Playing in the competition takes efforts that distinguishes a brand from other brands in the market. SEO keeps the website organized and updated to give sufficient information to the audiences who can be converted into potential customers.

If you are having a website but don’t know how to promote it then the purpose of the website will go vain. Kudosta Solutions LLP helps businesses and startups to make their website SEO friendly, build brand awareness, brand engagement and customer retention. SEO is a great marketing effort with no cost.

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