Why Website Speed Matters In ranking?

Why Website Speed Matters In ranking?

Every business wants to gain trust and credibility of your potential customer, but this is possible when you have a good Website Speed Optimization. A website that delights new or returning customers is likely to have better performance than the one who does not.

As per a survey that happened recently, most of us do't prefer waiting even for 2 seconds to pop up the content Is it true that the speed of the website rank affect the sales of your website?

The answer is yes, it does. Stick with us, till the end and know why it matters.

Website Speed Is the First Impression:

The first impression is the best impression. Your customers or visitors will instantly make a judgment about your business. If your website loads instantly, it leaves a strong impression on your customer's mind.

User Experience:

User experience plays a major role in making your customer take a glance at the product or service that you are selling. The positive user experience can be the decision-maker, whether they want to purchase from you or not.

A Slow Website Can Affect the Conversion Rate:

If a slow website is what takes away your customer, then try to bring them back by fixing the necessary thing. A slow website can cause you huge losses. Amazon has relived that they may face a $1.6 billion loss even if they show up the slow website even for one second.

Website Speed Affects the Ranking:

The search engine loves speed. Their main motive is to provide speed, accessible, and user-friendly websites. So, if your website lacksthe speed criteria, then it might affect the ranking of your website.

Factors to consider for Improving the Speed of your website

There are multiple factors that can affect the speed of your website, which can in turn affect the traffic and sales rate.

1. Shrink your images

2. Improvise the javascript and CSS files

3. Eliminate your redirects

4. Use a cache

5. Check your content delivery

6. Consider creating AMP

Tools That Helps to Learn about your site loads

To improve the website loading speed, initially start with understanding what is the current speed. Some of the tools that may be helpful for you are given below.

Page Speed Insights:

Google has offered a speed tool under a few different names. The best thing about the tools is that it provides a detailed description of how fast your site gets loaded on both desktop and mobile. Apart from this, you will also get a step-by-step breakdown of how you can change website speed optimization.


The Pingdom page speed is a tool that provides a lot of insights on improving the speed of the site. It is more or less similar to Google's tools, as it will specify things that you need to changes for improving the ranking of your website.

WebPage Test:

WebPage Test is another tool that gives information about the issues that are happening on the back scenes of your website. By using this field, you can choose devices and different server locations to check the webpage speed.


With GTmetrix, you can look for factors that are affecting the speed of your website. In this tool, they show the letter grades to showcase how fast your website loads. It pops automatic alerts to notify for the issues that may affect the speed of your website.

Final Takeaway

The website speed is not just about the website is slow, but it also shows the negative effects on SEO, revenue, UX, conversion rates, and usability. Even the fraction of seconds can leave a huge impact, so always start working on the basics to improve, for Making Your Website User-Friendly and Accessible for your customers.


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