Mistakes Made by Companies in Designing a Mobile Responsive Design
8 Mistakes Made by Companies in Designing a Mobile Responsive Design
We all are familiar with the fact that there has been an immense shift to mobile phones for all sorts of internet activities. This brings out a point as to how to design an effective mobile responsive design. Every company is in the favour of this idea of responsive design but fails to apply it. It is very important to design a website which can be easily accessible on all platforms. In order to be in par with others in the market it is essential to avoid mistakes relating to an effective mobile responsive website.
Here are some common mistakes which companies make while designing a mobile responsive design.
- LOW SPEED
Many companies don't work on their speed. They only rely on making a responsive design but sometimes they forget to concentrate on the speed of their website. Low speed leads to the visitors switching to other websites hence decreasing traffic on the website. In order to optimize the speed one has to make the size of the images smaller and compress the pages. If this is done properly it will enhance user experience and will help attract more visitors.
- CREATING CALL TO ACTION LINKS THAT ARE TOO SMALL
A most common mistake which companies makes when designing a responsive website is that the call to action button is either too small or sometimes too large. The problem is that it doesn't fit to the screen of the users who are accessing it through a mobile device. The developer should always keep in mind that the size of the call button should be such that it fits to all screens and is easily clickable.
- UI AND UX IMPROPERLY DESIGNED
Another common mistake which brand makes is that they carry in their mind that the UI and UX design which has been made for a desktop design will also work for the mobile website. But this is not what actually happens. One has to redo the design of UX and UI in order to offer a better user experience to its visitors.
- USAGE OF SMALL FONTS
Often the developers of the website think that if they keep their font small they can incorporate more copy. This might sometimes be true but not always. One has to be sure that keeping the fonts too small will not be readable if the user is trying to access it through phones and they will not accept whatever one is offering. So, in order to maintain a proper amount of traffic the fonts used should be readable by the public on all platforms.
- SIZE OF THE ADS
The developer should be very cautious about the size of the ad which will be displayed when a user accesses the website through mobile phones. One should see that the ad displayed is not too giant that it keeps the viewer wandering for the close button or "x" symbol so as to close the ad. One should also see that avoiding ad is not the solution to this as it helps the company earn. So the solution to this is that the ad should be the size of the mobile in order to retain visitor's attention.
- SEPARATE URL
Often developers choose to keep a separate URL for the mobile site and separate for the desktop site. This might work but not always. Browsers might not route properly and might lead to some other site. This will compel the user to switch to some other website.
- TESTING IS IMPORTANT
After you are done with your responsive website design make sure you get it checked by your customers. This checking or monitoring will help you find out the mistakes in your design and will also let you know about the scope of improvement.
- QUALITY OF CONTENT
Companies spend lots of money in getting a very beautiful and attractive website designed by its developers. And in this they forget that the ranking of their website doesn't depend upon how the website looks but on the quality of the content. One should always keep the site updated with fresh content as to maintain a good rank among search engines.