HOW TO CREATE AN INNOVATIVE AND EFFECTIVE BUSINESS WEBSITE
In this digital era where everyone is dependent on internet for even the basic needs, it is very important for a business to have its online presence. Online presence doesn't mean making a website, uploading the required information but it means owning a website which is visually captivating and holds the visitors attention for a long duration of time. These days website development is an easy to do job because of so any tools available for designing a website but the story doesn't end here. Designing a website is easy but keeping it up to date and in par with the websites of the competitors is important. One can have an effective website if he/she keeps in mind some of the principles of having an innovative and effective website design. Some of these principles are listed below:
- MOBILE FRIENDLY
Recent statistics of OuterBox revealed that about 90 percent of the people prefer their cell phones for shopping rather than going for computer websites. People find their smart phones easy and hence they prefer them. Also these days every business has its app which can be used for shopping purposes. Thus, a website should be such that it is mobile friendly too.
- EASILY FOUND
Every businessman should keep in mind to have an appropriate domain name for his website. He can choose to have a number of domain names that describes the website. A domain name can be the name of the company as well. Having a domain names helps one to find your website and hence an effective way to attract traffic on your website.
- CONTACT INFORMATION
If you have a business website, the people should be able to contact you for any kind of queries related to your product or service. Thus, make sure that all your contact information is placed at a place where it can be easily seen. In case you have any kind of links available make sure to place them as well. You can either place them in the beginning or at the end so that the visitors don't have to go through the problem of searching it all through your site.
- CAREFULLY CHOOSING THE THEME
For a website to be effective and innovative proper theme selection is important. Themes play a vital role in make your website visually impactful. You cannot just go for themes just because you like it instead go for themes that best suits your websites' niche and also it should match the reason for which your website is created.
- LAYOUT SELECTION
Appropriate layout selection is very essential. A layout should be visually so impactful that it grabs the attention of the visitors. A website layout basically involves advertisements, pop up windows, banners and all kind of links. Like it is said "Simplicity is the ultimate Sophistication", always keep it simple. In simple words, in order to have a successful business website one should keep the layout simple. Try to avoid unnecessary advertisement and pop up windows.
- KIND AND QUALITY OF CONTENT
Another important thing to be kept in mind while designing an effective website is the "Content". The quality of content should be very good i.e. it should be distinct. One should always practice to regularly amend and update the content of the website. If amendments are done on a regular basis visitors will be attracted and hence traffic is generated.
Accurate information is very important. You should always be very particular and accurate with the information that your website comprises of. Information can be about the contact details, addresses, information about the product etc. If you have a habit of updating your website make sure you go for proofreading before it goes live. Any information which is not accurate or contains any type of errors be it grammatical or anything else, it can hamper your website performance.
- REMEMBER TO SUBSCRIBE!
We often come across pop-up windows asking to subscribe. This is very important. In case any visitor liked anything about your website he/she would like to stay updated with all sorts of information. For this a visitor will always look for a subscribe button. Make sure to place this button in a place where it can be found easily.