Struggling to get sales? Focus on building the right website structure to boost SEO.
Nowadays, only building a website with some pages does not work. As a developer, you need to think about SEO perspective as well to make it rank on a search engine. Search engines like Google cannot understand the text or images that you have added to the website. The Google Bot can crawl through the liner, hierarchical or network, or whatever structure you have designed for a website. Just keep in mind that every webpage should be interlinked or you can link blogs with the core web pages of the website to get more traffic.
Why You Should Focus on SEO?
In the present-day situation, all businesses have their website online. Most of them have similar content, products, and services. You can see that as soon as you build a website, competition is started to rank it on top in the search engine. Optimizing your website is the only way by which you can get more website visitors and obviously more leads. A good website structure will help you to accomplish the goal of making your website eligible for crawling.
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Plan the website structure
Most developers copy the idea of other competitor’s websites to create one but this does not work in the long term. The website you are building for a business has a different objective so it cannot match with other businesses. Planning a website structure will give you an idea of the elements you need to involve in it. It will also cover the basic requirements of clients. With a proper plan, you can analyze the approximate traffic your website can generate.
Website Crawlability Feature
How a search engine views the website comes under the heading “website crawling”. It is the essential part of a digital marketing strategy on which a brand gets online presence. You need to make the website in a manner that it becomes easier for search engines to crawl. Use specific headings, meta tags, and alt tags for the content to make crawlers understand the pattern of the website.
A Strong URL Structure
Optimized URLs improve page ranking on a search engine. Organized web pages through URL helps search engines to find your brand easily. Keep a note that all URLs are working properly and are not broken. These should be connected with the pages that you need to show to the user when they search a query.
Enhance the Navigation Bar
You would want a website visitor to stay for some time and access features of it. Remove the unwanted pages that contain broken links. This will drive traffic and engage users to your website leading to a better conversion rate. A sophisticated website structure makes it easier for Google Bots to crawl it. Put the best content of a business at the top pages that are listed on priority on a navigation bar and see the SEO results with it.
The best strategy to use is to add a schema markup that supports voice search, image search, etc. You can include an FAQ section to allow users to know more about the business. In short, you create structured data for the website that contributes to easy crawling and that is the main purpose you need to serve via the website. You can use schema.org to monitor the progress of your website.
Don’t underestimate those small navigation mediums. Pieces of information from different web pages can be connected using breadcrumbs. Benefits from it are you can build a user-friendly UX, clear-to-the-point website structure, and a great SEO – Based Design. Website visitors come to your website to look for a specific piece of information and with breadcrumbs, you can help them to get it faster.
Focus on Product Categories
Foremost thing is to organize the products and services a business is providing to the customers. There is an easy way to do it by simply categorizing products in groups to create a better search for the users. You can give direct links to product such as XYZ shoes online, men’s perfumes, etc. A convenient search for products will engage users to the website, thus, increase sales.
At Kudosta, we build websites that are SEO-friendly and serves the purpose of driving the required traffic to them. Our professionals adhere to the specific requirements considering your business goal to create a reliable structure.