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Since the year 2010, Google has considered page speed as a basic criterion to provide the best search ranking on the web. Thus, speed is a vital part of the search ranking diet for businesses today. Not only this, astounding on-page user experience is another requirement. Both are necessary for the lead generation task. Thus, attention needs to be given to the website page speed.

Therefore, we will talk about the importance of web page speed and the ways to enhance it.How many times do you check analytics? Do you know that you can improve it with effective SEO practices? SEO and page speed are linked to each other. If your business is into these practices, it will support the search engine crawling with the ideal page speed. Aspects that affect page speed are uncompressed files or images and sever that will be discussed further in this blog.

Definition

Let us first understand page speed. In simple terms, website page speed gives a measurement of how faster the web content is loading on a web page. Now, don’t get confused with the browser speed; it is completely different. Page speed is when you open a website say xyz.com and you navigate to the “About Us” page. So, how much time the selected page takes to appear on the screen is page speed.

Need for Businesses in 2021

Now that the definition and SEO practice is clear, the next step is to know the importance of page speed for businesses. Emerging technologies and the ever-changing demands of customers are making businesses adopt a new business model to provide faster services to customers. Page load speed is one such tool that contributes to the increased productivity of a business.

Example: Have you ever been to a retail grocery shop? If there is a crowd, some of the people will not wait to be in the queue. This is how the retailer loses potential customers who might or might not purchase maximum items. The same situation is with the website visitors, they want a quick response from the site.
If you don’t want to experience a situation like this, follow these ways to enhance page loading speed.

Ways to improve page speed

Reduce Code

Many programming languages allow developers to write applications in fewer lines of code. Developers use such languages to reduce the page load speed of a website. Therefore, you need to ensure that your business website does not have unworkable code that increases its page load speed.

Image Optimization

PNG and JPEG are the two most common image format that is the right format for the browsers. 1500 and 2500 pixels is the required image size for a better search engine ranking. A compressed image will make the page load faster than it loads with too many, high-resolution-based images. Don’t worry, this will not affect the image quality.

Compressed Files

As you are optimizing images, the same you have to do with your markup language (CSS, HTML, Javascript). The file size must be around 150 bytes to allow users to easily access the website. The supreme way is to reduce the code from these files.

Web Hosting

Upgrading your existing hosting package can improve the page speed of the website. It has a simple logic that the hosting that you have selected is already been accessed by several other users or businesses on the web. If you buy a premium web hosting package then it will beneficial for business growth.

Set a short path for Navigation

Consider a scenario where you are traveling somewhere. You have lost your way and you want to take help from the local people. Would you like to go through a long route? Of course not, you want to reach your destination quickly so you will choose a short path. The same is the case with your customers. They want to search for a service with a shorter navigation link.

Conclusion

For brand reputation, credibility, keyword ranking, lead generation in all these aspects of digital marketing, page load speed matters a lot. Pages with more than 3 seconds page speed will likely get fewer website visitors (around 7%) than a website that has 1- or 2-seconds page speed.

Every business wants to gain trust and credibility of your potential customer, but this is possible when you have a good Website Speed Optimization. A website that delights new or returning customers is likely to have better performance than the one who does not.

As per a survey that happened recently, most of us don’t prefer waiting even for 2 seconds to pop up the content.
Is it true that the speed of the website rank affect the sales of your website?

The answer is yes, it does. Stick with us, till the end and know why it matters.

Website speed is the first impression:

The first impression is the best impression. Your customers or visitors will instantly make a judgment about your business. If your website loads instantly, it leaves a strong impression on your customer’s mind.

User Experience:

User experience plays a major role in making your customer take a glance at the product or service that you are selling. The positive user experience can be the decision-maker, whether they want to purchase from you or not.

A slow website can affect the conversion rate:

If a slow website is what takes away your customer, then try to bring them back by fixing the necessary thing. A slow website can cause you huge losses. Amazon has relived that they may face a $1.6 billion loss even if they show up the slow website even for one second.

Website speed affects the ranking:

The search engine loves speed. Their main motive is to provide speed, accessible, and user-friendly websites. So, if your website lacksthe speed criteria, then it might affect the ranking of your website.

Factors to consider for Improving the Speed of your website

There are multiple factors that can affect the speed of your website, which can in turn affect the traffic and sales rate.

1. Shrink your images
2. Improvise the javascript and CSS files
3. Eliminate your redirects
4. Use a cache
5. Check your content delivery
6. Consider creating AMP

Tools That Helps to Learn about your site loads

To improve the website loading speed, initially start with understanding what is the current speed. Some of the tools that may be helpful for you are given below.

Page Speed Insights:

Google has offered a speed tool under a few different names. The best thing about the tools is that it provides a detailed description of how fast your site gets loaded on both desktop and mobile. Apart from this, you will also get a step-by-step breakdown of how you can change website speed optimization.

Pingdom:

The Pingdom page speed is a tool that provides a lot of insights on improving the speed of the site. It is more or less similar to Google’s tools, as it will specify things that you need to changes for improving the ranking of your website.

WebPage Test:

WebPage Test is another tool that gives information about the issues that are happening on the back scenes of your website. By using this field, you can choose devices and different server locations to check the webpage speed.

GTmetrix:

With GTmetrix, you can look for factors that are affecting the speed of your website. In this tool, they show the letter grades to showcase how fast your website loads. It pops automatic alerts to notify for the issues that may affect the speed of your website.

Final Takeaway

The website speed is not just about the website is slow, but it also shows the negative effects on SEO, revenue, UX, conversion rates, and usability. Even the fraction of seconds can leave a huge impact, so always start working on the basics to improve, for Making Your Website User-Friendly and Accessible for your customers.

WordPress is one of the best and highly popular opensource tools to create website or blog. Due to numerous advantages of using WordPress, a large number of people use it to create a website for business or individual. Though it is easy to create websites using WordPress, it does not mean that every WordPress site loads faster because there are some issues that slow the website.

No person would want to spend time with a slow website. Every online user expects the website to be quick in loading. No user will be patient more than 2-3 seconds in a site as they expect the pages of the website to load faster or immediately.

The slow website does not attract traffic.

The slow website will lose ranking position.

For an instance, imagine what could happen if the website is an e-commerce store. Of course, the site will lose the visitors gradually that would end up in a huge loss. For any category of website, especially for the business website, it would be hectic to deal with slow loading as the traffic will be lost abruptly.

When we discuss slow website, a lot of reasons are there to come up with, but it would be better to know and understand what are the best ways to speed up a WordPress Website? Here we see some of the best ways to speed up a WordPress website.

Hosting Provider

If your WordPress site is slow, the first thing you have to do is choose a better hosting provider. Yes, this has the major influence on the speed of the website. The speed of the website differs according to the quality of the hosting. If you are using a shared hosting, then you should immediately shift to separate or individual hosting because the loading speed will be slower especially during the peak hours. Be choosy!!!

Themes

It is quite common to choose attractive themes and to add sliders, elements, widgets and other things. You have to understand that unless you choose lightweight theme, you would not be able to experience quick loading as adding more elements will increase page size and will decrease the loading speed.

Image Optimization

The size of the image is also a major factor to consider regarding loading speed. To speed up the WordPress site, reduce the size of the image without losing its quality. You can use any kind tool to compress the image without quality loss.

Remove

The process of removing characters from coding is called minification. If you minify the CSS and JS you can speed up your WordPress site.

Caching Plugin

You can use any type of plugin for your website as WordPress offers numerous plugins but if you want to speed up your WordPress site, you have to use the plugins under caching category.

Content Delivery Network

Obviously, the site loading speed will differ according to the location of the visitors if the visitors are situated away from the location where the site is hosted. Therefore, if you use CDN-Content Delivery Network, you can speed up your WordPress site as CDN keeps a copy of the site in different data centers and will serve the site to the visitors from any nearest location.

Database Cleaning

This is one of the best ways to speed up your WordPress site because if you delete unnecessary data from the database, the size of the database will decrease therefore the speed of the website will increase. Delete drafts, fake users, and spam messages to clean up your database to keep your database lightweight.

 

 

Related Article:
Understanding the amazing benefits of WordPress

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