AI has taken its space in all aspects of this digital world. Users become accustomed to experience the benefits of AI. Users get helped well and they are able to get their usual chores like alarm setting, reminders, playing music, etc, done by AI, getting things done simpler and saving the time to a great extent.

Artificial Intelligence in Web Development

AI creates expert systems and implements the intelligence of humans into machines. When it comes to AI in web development, it makes the web applications to analyse, observe and learn from the habits and the preferences of the users. As far as users are concerned, the richness in user-friendly aspect of the applications is widely anticipated. As long as the applications become rich and personalized, the satisfaction of the users and their usage gets a considerable increase. This paves the way of using AI in web development.

Automated web development

Incorporating the AI is the best way to change from the traditional web development approaches and to revolutionize the web development process. AI and its tools would be helpful for the web developers to plan and develop rich UX. With AI, it will be easy to devise the design strategies and everything related to that. It would be also easy for the web developers to automate the development using AI process.

Grid is a DIY website designer platform powered by AI and widely used by some of the companies. This platform automatically selects the theme, style and colour of the website. It designs and enhances the website as per the theme, content and the preference. There are other website builders also being the talk of the digital world.

The AI-powered Web Development

Facilitate

AI Virtual Assistants will ease the web development, thus there won’t be anything in web development to call as tedious task. Designing the layouts and templates of the web pages will become simplified. Just by answering the questions of the AI Virtual Assistants, the website owners could see the development of content.

Analytics

Web Analytics is one of the most important factors in enhancing the rank of the website. There are tools to do web analytics which is used to do SEO. In the case of using AI, analytics will be done by AI systems which mine the data from the tools and formulate the ideas and strategies to remove the pitfalls in the website architecture. The AI tool will work from the SEO perspective to highlight the improper or low-quality content.

Greater end-user experience

AI chatbots will handle the queries of the customers and simulate the conversations as if done by a service or support executive by learning from the previous conversations and will make the responses accordingly. The AI-powered chatbots will be able to respond for the blog post comments.

Future of web design with AI

As discussed above, there are various features in AI-powered web design. The effortful task of web designing will become effortless when it is automated through AI. Any novice web designers can make a great website using AI web building tools.

Cognitive Abilities

AI machines use cognitive abilities to create designs. Machines can grasp the surroundings using the IoT machines and sensors and simulate the fascinated graphics designs to build eye-pleasing graphic designs. It will use the references from online to create magical graphics.

Context Grasping

Great difference between a normal program and AI-based smart algorithm is grasping the context. Normal programs do the same sort of tasks whereas the smart algorithms do consider the contexts and understand the need of the users. For E.g.: With the cognitive ability of the AI, it will select the colour for the website based on the preference of the users and also the suitability with the tone of the website.

Design consistencies

The reason for the failure of the most of the websites is improper design. Sadly, designers do not recognize the irregularities in the design but it will affect the experience of the users to a great extent. The cognitive ability of AI will fix the irregularity in the design quickly.

Identification of the structure

AI is able to make a well-structured website. As it perfectly designs the layout and every part of the website, it will also bring out a neat structure to the website resulting in a pleasing website providing a great experience to the users.

Conclusion

The best way to bring a greater change and impact among the users in terms of user experience, undoubtedly, AI should be embraced. There will be conviction and wide acceptance that AI will turn the game by giving a great play in the web development arena.

Creating an e-commerce website has become easier through Content Management System (CMS). For any non-developer, it will be easier to make changes in their e-commerce website using CMS. The content of the e-commerce site can be managed without complications. With this, the website administration tasks have become simple. Payment integration and SEO management can be done without having programming knowledge.
Different open source CMS are available with multiple features, merits,and demerits. Before opting for any e-commerce CMS, it is better to compare and understand important aspects so that it will be possible to choose the best that suits your e-commerce store.
When it comes to comparing the open source CMS platforms, it is important to consider on the basis of functionality of the website and the customization features of the CMS. Here we discuss and compare the leading CMS platforms WordPress and Magento.

What do you expect for your e-commerce store?

This is so important so that you will be able to choose the best CMS for your e-commerce store. As you are planning to create an e-commerce store you have to define the following first.
• Size of your e-commerce shop
• Complexity level of the products sold in your shop
• Timeline for developing your store
• Budget you have planned
• Server Capacity
• Administration Operations/ Number of Administrators
• Number of users expected

Answer the questions

Magento is a standalone e-commerce CMS platform and is used by giant brands. With nice functionality and various flexibilities, Magento is one of the best CMS. Coming to WordPress, it is a widely chosen CMS with more flexibility and numerous plugins to make it easier to customize, manage and use. WordPress offers numerous themes. Do you need more functionality for your e-commerce store or do you need various plugins to be added in your store? You have to answer these questions before choosing ane-commerce platform.

Size of your site

If your shop is big with high volumes then your stock keeping unit would be high in volume therefor you would have to Magento on that case as it handles the complex sites easily but it requires heavy server power. At the same time, a plugin offered by WordPress supports unlimited product uploads.

Your Budget

Though Magento and WordPress are free opensource platforms, you have to pay for subscriptions, add-ons, plugins,and other added features. A dedicated hosting would be required as the information of the frequent or repeated customers will be stored in database.

Timeline

Developing an e-commerce site with Magento will take longer according to your website than with WordPress.

Products

Are your products simple or complex? How do you plan about personalization, categories?

Server Capacity

Depends on the size of your store you need appropriate server capacity. Magento works better with large size e-commerce sites as it offers more GB

Number of Admins and Users

Both Magento and WordPress allows facilities to add more users without any complications.

Development

In the development case, Magento is easier for developers whereas WordPress is flexible and easier to play with UI/UX. WordPress is more user-friendly.

WordPress

WordPress has begun as a blogging platform and has become a comprehensive customizable website framework. It has wide range of plugins with incredible functionalities. When it comes to customization and complex development you would have to get the help of WordPress developers.
Payment Integration, theme installation, plugin installation and usage are easy to do. Within a short time, a basic website can be easily created using WordPress. The same is possible for e-commerce store using the WooCommerce plugin offered by WordPress. By installing WooCommerce theme, necessary plugins and extensions you can get an absolute e-commerce website. It supports Shopify, Stripe, PayPal, Square, Amazon payments, ShipStation, UPS, etc.
• Cool In-built Dashboard,
• Best and easy for SEO with support of plugins
• Easy upgrading
• Great set of plugins
• Easily manageable
• Easy to customize, does not need skilled developers for basic level configurations and management.

Magento

It is a powerful e-commerce platform with high scalability. It offers wide range of features with extensions that supports any size e-commerce store. Premium edition can be useful for big brands as many giant brands are already using Magento to handle their e-commerce store.
It is quite complex when it comes to customization so you will have to get the help of skilled Magento Developer for sure. We can say Magento is one of the intricate platforms.
• Third party services can be configured using XML code as API
• Best to provide smooth browsing experience to the customers.
• Has cool features like filtering, comparisons, catalog, wish lists, etc
• Useful for marketing as it offers marketing add-ons.
• Coupons, discounts,and promotions are offered
• Good for SEO
• Dashboard and UX is not good as many complaints are raised

WordPress and Magento

WordPress is built on PHP framework whereas Magento on PHP but specifically on Zend. API’s are nice in both the platforms. Easiness of customizations and plugins differ.
WordPress offer amazing theme customization and Magento is nice virtually and can design your own themes.
Magento offers wide range of add-ons for everything you need for your e-commerce site but in terms of complexity, Magento is one of the complex platforms.
WooCommerce and other plugins offered by WordPress are easy to install, customize and manage. The level of complexity is low in WordPress.
Finally, you have to choose the platform according to your skill level, functionality,and complexity of your e-commerce store.

8 MISTAKES MADE BY COMPANIES IN DESIGNING A MOBILE RESPONSIVE DESIGN

We all are familiar with the fact that there has been an immense shift to mobile phones for all sorts of internet activities. This brings out a point as to how to design an effective mobile responsive design. Every company is in the favour of this idea of responsive design but fails to apply it. It is very important to design a website which can be easily accessible on all platforms. In order to be in par with others in the market it is essential to avoid mistakes relating to an effective mobile responsive website.

Here are some common mistakes which companies make while designing a mobile responsive design.

  1. LOW SPEED

Many companies don’t work on their speed. They only rely on making a responsive design but sometimes they forget to concentrate on the speed of their website. Low speed leads to the visitors switching to other websites hence decreasing traffic on the website.

In order to optimize the speed one has to make the size of the images smaller and compress the pages. If this is done properly it will enhance user experience and will help attract more visitors.

  1. CREATING CALL TO ACTION LINKS THAT ARE TOO SMALL

A most common mistake which companies makes when designing a responsive website is that the call to action button is either too small or sometimes too large. The problem is that it doesn’t fit to the screen of the users who are accessing it through a mobile device. The developer should always keep in mind that the size of the call button should be such that it fits to all screens and is easily clickable.

  1. UI AND UX IMPROPERLY DESIGNED

Another common mistake which brand makes is that they carry in their mind that the UI and UX design which has been made for a desktop design will also work for the mobile website. But this is not what actually happens. One has to redo the design of UX and UI in order to offer a better user experience to its visitors.

  1. USAGE OF SMALL FONTS

Often the developers of the website think that if they keep their font small they can incorporate more copy. This might sometimes be true but not always. One has to be sure that keeping the fonts too small will not be readable if the user is trying to access it through phones and they will not accept whatever one is offering.

So, in order to maintain a proper amount of traffic the fonts used should be readable by the public on all platforms.

  1. SIZE OF THE ADS

The developer should be very cautious about the size of the ad which will be displayed when a user accesses the website through mobile phones. One should see that the ad displayed is not too giant that it keeps the viewer wandering for the close button or “x” symbol so as to close the ad.

One should also see that avoiding ad is not the solution to this as it helps the company earn. So the solution to this is that the ad should be the size of the mobile in order to retain visitor’s attention.

  1. SEPARATE URL

Often developers choose to keep a separate URL for the mobile site and separate for the desktop site. This might work but not always. Browsers might not route properly and might lead to some other site. This will compel the user to switch to some other website.

  1. TESTING IS IMPORTANT

After you are done with your responsive website design make sure you get it checked by your customers. This checking or monitoring will help you find out the mistakes in your design and will also let you know about the scope of improvement.

  1. QUALITY OF CONTENT

Companies spend lots of money in getting a very beautiful and attractive website designed by its developers. And in this they forget that the ranking of their website doesn’t depend upon how the website looks but on the quality of the content.

One should always keep the site updated with fresh content as to maintain a good rank among search engines.

 

 

 

Good design increases your conversion rates, boosts the performance of your business. https://buff.ly/2xfScSQ

Responsive website design might sound complicated but is a very easy concept. It basically means a website design which is compatible both with the desktop and mobiles or tablets. One might think why is this important?
The answer to this is quite simple that people today are very addicted to their phones. They use their phones for all sorts of work like online shopping, surfing, net banking and what not. So a website design which is compatible with phones and tablets will make their work easier.
A business who is trying to gain a share in the market can be benefitted from this as its customer can deal with them through online media. And also if a business offers services which saves the time of its consumers will no doubt grow and expand easily then those who does not care about the needs and wants of the customers.
Below are some of the benefits of why a responsive website design is important for a business:
1. INCREASED MOBILE TRAFFIC
As specified by a report of SimilarWeb most of the traffic to top websites is from mobile phones. So it is very important to have a website design which is responsive. People these days are very busy and thus have no time to sit in front of their laptops or computers to access a particular website and they choose their phones to serve this purpose. A responsive website design will make the website look better on phones.

2. INVOLVES LOW COST
Designing a responsive website less expensive then designing a separate website for mobile phones. Obviously one will have to make two websites one for mobiles and the other one will be a normal website. This will require time and money as well.
So the best way to save time is to design a website compatible with all means.

3. DECREASED MAINTENANCE NEEDS
Maintaining a single thing is easy than maintaining two things. So if one goes for a website different for mobiles and one different for other platforms will have the headache of maintaining both. Maintenance here means doing the required testing and other things that are important. But if one has a responsive website design will be freed from this headache as there is only one site which has to be checked.

4. FASTER OPTIMIZATION
Studies reveal that the visitors have a habit of switching to other web pages if it takes more then three seconds to load. This can affect a websites’ traffic immensely. So it’s’ better to have a webpage which is optimised both for mobile phones and tablets and in turn your viewers will not get irritated.

5. HIGH FLEXIBILITY
A responsive web design provides flexibility i.e. a particular website can be viewed in all kinds of screen resolution without any problems. Also the image in the website gets easily adjusted according to the screen resolution.

6. INCREASED FLEXIBILITY IN SEARCH ENGINES
A responsive website design can help you increase your rank in search engines. Having a responsive website design will make you focus on managing a single website rather then maintaining multiple websites. And hence one does not has to worry about SEO for both the websites.
Content plays a vital part role in SEO. If the content which you release on your website is fresh and unique from that of others it will help you get a good ranking. So, one should always be careful with his/her content and should keep on updating it in regular intervals to maintain the SEO rank.

7. COMPETITION
A responsive website design will help you be in par with your competitors. It is very important to know the strength, weaknesses and strategies of you competitors to help your business grow.
If a competitor has a website design which is responsive and yours is not responsive you will be suffering a great deal of loss.

8. GOOD SITE EXPERIENCE
A responsive website design helps your viewers have a good site experience. In simple words if a user is accessing a particular website on his phone he will enjoy the way the website is viewed and if he finds it very good it will increase the probability that he might view it again.

9. ENHANCEMENT OF ONLINE BROWSING EXPERIENCE
These days HTML5 is very popular for providing offline browsing. All the mobile phones and tablets have this HTML5 installed in them. The benefit is that a user can access the website and its content even if there is no internet connection.

Related:
8 key benefits of SEO Services for Small Businesses 

World has seen a complete revolution in terms of technology. With this there has been a complete shift in way a business is done. Now, every business seeks to establish a place on internet. This is done with the help of “Websites”. With the advent of technology, the process of designing a website has become quite simple and easy.  Although, the process of designing has simplified, but designing a functional website still requires lot of awareness and intelligence. A unique and functional website is one which is able to deliver the inner essence of business and is thus able to bring sales to the business.

Below are a few things to remember while designing a unique and a functional website:

  1. Should be Interactive

An ideal website is one which is lively and is able to communicate with the visitors. If the website is dull and contains boring information, the visitors will definitely not spend much time on the website. Websites can be made interactive by giving an option to fill some kind of feedback forms or an option to raise a query in case they face any problems. This is important in order to hold the attention of visitors for some time.Thus, your website should be such that it allow the viewers to communicate

  1. Simplicity is a Must

Choosing a complex website design is not a good idea and can sometimes give negative results. Big companies have also always chosen a simple website design so that the visitor is able to navigate throughout the website easily. This proves the fact that a simple website design is easily understood and liked by the visitor. This means in order to avoid confusion, use simple but attractive designs instead of complex designs. Keep in mind! No one likes to deal with difficulties for accomplishing small and mere tasks.

  1. Content

It is said that, “Content is the king”. The design and layout of the website is totally dependent on the content part. The content should be informative i.e. it should have the right quality and quantity of content, best describing the products and services offered by the company. Arrange the content in a way that the most important content is placed at the top, otherwise the content will not serve its purpose. Not only this, but the tone of the content should also be correct so that it is able to convey what it is intended to. Attractiveness grabs the attention but the content helps in binding the visitor with the website.

  1. Use Right Colors and Font

The way the website looks and appear, conveys a lot about the business. Thus, appearance matters a lot. Appearance is totally dependent on how it is made i.e. what colors, fonts and pictures are used. Each color conveys a different meaning, and thus it is very crucial to use right colors and right fonts in a right way. Not onlt this, but the font used should be readable. Unusual fonts and colors should be avoided so that it does not compress the quality of the content.

  1. Easy Navigation

The key to functional website is the ability of the user to easily navigate through your website. Smooth navigation with the help of proper tabs, toolbars and menus makes the website more user-friendly.

  1. Be Unique

The website should be unique in terms of design, colors and font used and most important in terms of content. This is important so as to hold visitor’s attention for long time. If you are able to deliver something new and unique only then the visitor will spend some time on your website. The website should be worth spending time on from the visitor’s point of view. Remember! You have to have something different from your competitor’s.

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