If you are someone who is planning to build a website for yourself or for your clients? If yes, then there multiple factors to consider before starting to work on it. One of them is using a custom web design or a website template.

Choosing custom web design services or templates totally depends on the requirement, budget, and time of the project. Each of them has its own pros and cons.

To get clarity on each of them, read the blog till the end.

Custom Web Design

Pros of Custom Web Design

The greatestadvantage of using custom web design is that they are developed from scratch as per the client requirement. Also, the design of the website will be unique which can be rebuilt, customized as per customer satisfaction and taste, which can give you an edge over your client’s competitors.

Not only this, but it also adjusts to your business needs in a better manner, and thus, gives you the space for applying your organization’s marketing strategies. They are expandable at any point and you can incorporate other things as per client’s requirement.

Cons of Custom web design

Though the custom web design has a lot of benefits, it will affect your pocket to a greater extent, when compared to the website template. Apart from this, it takes a longer time to start from the scratch of the custom designs. Because of this complexity and time consuming most of the companies don’t prefer custom web design, and there are chances that your website project will be subject to delays.

After having a look at the advantages of custom web design let us look at the website templates and the pros and cons.

 Website Templates

Pros of Website Templates

A few of the advantages of the website template will have a boom effect with its speed and looks on your project. The most common way to start building a website is to use website templates, as it easy to buy from ThemeForest, template monster, or Elegant Themes. Thus, it has a shorter development cycle.

If you are someone who wants to get your work done in a faster way, then the template is just made for you. Days are gone when the website temple used to look boring and dull, now you can find an attractive and appealing website as per your industry. You can customize the pages as per your need.

As mentioned before, templates have improved over the years and the uses of them have increased like never before. Now you can easily be able to see your content within various templates in real-time, deciding which alignment suits your project mission and goals in terms of style, looks, and functionality.

Cons of the website template

Now that your excitement is on the top, let’s have a look at a few disadvantages that you need to consider before starting to work.

The cost of your website template will be 1:100 of your project, thus, there is no guarantee that millions of people would not have used the same template. Therefore, there’s no guarantee that your site is not a clone of someone else’s. Also, if you are deciding to customize the template, it may start troubling you with the functionality and features.

Final Takeaway

Hope, you would have got a crystal clear idea of what is right for you, and what is not. Thus, based on your requirements, functions, features, and looks you can pick the best for the website.

5 Elements to consider before hiring a web design company
With the technology growing at the fastest pace ever, companies have started using digital platforms to promote their product or service. Therefore, a good website has become a mandatory thing that helps you reach a maximum potential customer.
However when it comes to designing a website, it is important to choose the right agency for that. Hiring a right web design agency is an important decision regardless of your business size. Your website will be the face value of the work you have done and for that it gets important to hire a top-notch web design company.
Some of the common factors that a good web design agency needs to possess are given below.
1. Must have an updated portfolio:
Any web design agency will be proud to flaunt their portfolio to their client to show the amazing work they have done so far. With the portfolio, you might get an idea about will your requirement aligns with their past work.
Avoid hiring a company that hesitates to show their past work. This is because it shows that they are not sure about their work and may not add value to the amount and money you are going to spend.

2. Place your requirement on board:
Once you are sure with the website design agency you want to work, it’s time to be clear about your requirement and the purpose. You must be clear about the scale and complexity of your project.
From designing a website, to various social media channel integration, SEO, and content marketing- all of these bits of the project should be clearly presented in front of the company you have approached. After explaining your project, it’s time for the agency to add value to your company.

3. Set a deadline for each phase:
This is one of the important factors. Setting the deadline is important as it gives a clear idea about the time when you will receive your project. It is crucial to know when your idea will be available on the online platform to take an edge among the competitors.
Communication, approval, content gathering, review are all pieces of the website design process. Also, it gets necessary for you to be informed about the process that is going on.

4. Total budget:
This is another factor that needs to be considered before confirming your agency. Here, you need to ask yourself a few simple questions that how much can I spend on the process, will this spending affect my other parts of the business, will the agency ask me to pay the total amount at once or just the advance price.
The total budget needs to discuss upfront and everything should be clear at the initial stage. This will give u crystal idea about whether your budget matches their cost of service or not.

5. Customer service:
Whether you are going to re-design the older website, build up the new one, or just want to get a small update done. Irrespective of what service you want, you need to be aware that web design process will give you a multiple potential leads.
So, choose a company that offers outstanding customer service and maintain a professional approach. Both you and the agency needs to come together to bring out an excellent outcome.
Conclusion
Choosing a professional and right web design company is a difficult task for a newbie. Therefore, this blog is to give a clear picture of things that you need to be aware of before choosing the right web design agency for your business.

Most business owners would see redesigning as an expensive and a time-consuming task. However, the numerous Website Redesign Benefits supersede the costs involved. Below are some of the benefits of redesigning your website:
1. Security : Some few businesses have suffered in the hands of hackers leading to loss of data or leakage of information to untrusted sources. A redesigned website is likely to have an SSL certificate that protects a website from a security breach. A site with the SSL certificate has an additional “S” to the “http” which stands for Security. HTTPS helps prevent intruders from tampering with the communications between your websites and your users’ browsers. Intruders include intentionally malicious attackers, and legitimate but intrusive companies, such as ISPs or hotels that inject ads into pages.

2. SEO Ranking: Search engines such as Google use various factors such as freshness, the frequency of sharing, mobile responsiveness, and link structures while ranking a website. A redesigned website has fresh content meaning that you have a high likelihood of going a notch higher on search engines search. The number of people using mobile phones to access various sites has increased in the last three years. Therefore, you should consider redesigning your website if the last time you updated it was 2 to 3 years ago.

3. Improved User Experience: Let’s admit that great UX design makes an app easy and pleasant to use and, as a result, increases customer satisfaction. User Experience design has plenty of advantages, like reducing development costs or motivating your users to interact with content. Redesigning involves removing all the clutter in a website and placing all the essential content that a visitor requires on the site
Conclusion
A redesigned website is easy to load and view from any device. You may consider having gradual changes on your site or changing the whole design entirely. You may find redesigning as a tedious and a daunting task but not compared to the benefits you get after a revamp. There are numerous Website Redesign Benefits, and every company owner should consider updating their website occasionally.

8 MISTAKES MADE BY COMPANIES IN DESIGNING A MOBILE RESPONSIVE DESIGN

We all are familiar with the fact that there has been an immense shift to mobile phones for all sorts of internet activities. This brings out a point as to how to design an effective mobile responsive design. Every company is in the favour of this idea of responsive design but fails to apply it. It is very important to design a website which can be easily accessible on all platforms. In order to be in par with others in the market it is essential to avoid mistakes relating to an effective mobile responsive website.

Here are some common mistakes which companies make while designing a mobile responsive design.

  1. LOW SPEED

Many companies don’t work on their speed. They only rely on making a responsive design but sometimes they forget to concentrate on the speed of their website. Low speed leads to the visitors switching to other websites hence decreasing traffic on the website.

In order to optimize the speed one has to make the size of the images smaller and compress the pages. If this is done properly it will enhance user experience and will help attract more visitors.

  1. CREATING CALL TO ACTION LINKS THAT ARE TOO SMALL

A most common mistake which companies makes when designing a responsive website is that the call to action button is either too small or sometimes too large. The problem is that it doesn’t fit to the screen of the users who are accessing it through a mobile device. The developer should always keep in mind that the size of the call button should be such that it fits to all screens and is easily clickable.

  1. UI AND UX IMPROPERLY DESIGNED

Another common mistake which brand makes is that they carry in their mind that the UI and UX design which has been made for a desktop design will also work for the mobile website. But this is not what actually happens. One has to redo the design of UX and UI in order to offer a better user experience to its visitors.

  1. USAGE OF SMALL FONTS

Often the developers of the website think that if they keep their font small they can incorporate more copy. This might sometimes be true but not always. One has to be sure that keeping the fonts too small will not be readable if the user is trying to access it through phones and they will not accept whatever one is offering.

So, in order to maintain a proper amount of traffic the fonts used should be readable by the public on all platforms.

  1. SIZE OF THE ADS

The developer should be very cautious about the size of the ad which will be displayed when a user accesses the website through mobile phones. One should see that the ad displayed is not too giant that it keeps the viewer wandering for the close button or “x” symbol so as to close the ad.

One should also see that avoiding ad is not the solution to this as it helps the company earn. So the solution to this is that the ad should be the size of the mobile in order to retain visitor’s attention.

  1. SEPARATE URL

Often developers choose to keep a separate URL for the mobile site and separate for the desktop site. This might work but not always. Browsers might not route properly and might lead to some other site. This will compel the user to switch to some other website.

  1. TESTING IS IMPORTANT

After you are done with your responsive website design make sure you get it checked by your customers. This checking or monitoring will help you find out the mistakes in your design and will also let you know about the scope of improvement.

  1. QUALITY OF CONTENT

Companies spend lots of money in getting a very beautiful and attractive website designed by its developers. And in this they forget that the ranking of their website doesn’t depend upon how the website looks but on the quality of the content.

One should always keep the site updated with fresh content as to maintain a good rank among search engines.

 

 

 

Good design increases your conversion rates, boosts the performance of your business. https://buff.ly/2xfScSQ

Responsive website design might sound complicated but is a very easy concept. It basically means a website design which is compatible both with the desktop and mobiles or tablets. One might think why is this important?
The answer to this is quite simple that people today are very addicted to their phones. They use their phones for all sorts of work like online shopping, surfing, net banking and what not. So a website design which is compatible with phones and tablets will make their work easier.
A business who is trying to gain a share in the market can be benefitted from this as its customer can deal with them through online media. And also if a business offers services which saves the time of its consumers will no doubt grow and expand easily then those who does not care about the needs and wants of the customers.
Below are some of the benefits of why a responsive website design is important for a business:
1. INCREASED MOBILE TRAFFIC
As specified by a report of SimilarWeb most of the traffic to top websites is from mobile phones. So it is very important to have a website design which is responsive. People these days are very busy and thus have no time to sit in front of their laptops or computers to access a particular website and they choose their phones to serve this purpose. A responsive website design will make the website look better on phones.

2. INVOLVES LOW COST
Designing a responsive website less expensive then designing a separate website for mobile phones. Obviously one will have to make two websites one for mobiles and the other one will be a normal website. This will require time and money as well.
So the best way to save time is to design a website compatible with all means.

3. DECREASED MAINTENANCE NEEDS
Maintaining a single thing is easy than maintaining two things. So if one goes for a website different for mobiles and one different for other platforms will have the headache of maintaining both. Maintenance here means doing the required testing and other things that are important. But if one has a responsive website design will be freed from this headache as there is only one site which has to be checked.

4. FASTER OPTIMIZATION
Studies reveal that the visitors have a habit of switching to other web pages if it takes more then three seconds to load. This can affect a websites’ traffic immensely. So it’s’ better to have a webpage which is optimised both for mobile phones and tablets and in turn your viewers will not get irritated.

5. HIGH FLEXIBILITY
A responsive web design provides flexibility i.e. a particular website can be viewed in all kinds of screen resolution without any problems. Also the image in the website gets easily adjusted according to the screen resolution.

6. INCREASED FLEXIBILITY IN SEARCH ENGINES
A responsive website design can help you increase your rank in search engines. Having a responsive website design will make you focus on managing a single website rather then maintaining multiple websites. And hence one does not has to worry about SEO for both the websites.
Content plays a vital part role in SEO. If the content which you release on your website is fresh and unique from that of others it will help you get a good ranking. So, one should always be careful with his/her content and should keep on updating it in regular intervals to maintain the SEO rank.

7. COMPETITION
A responsive website design will help you be in par with your competitors. It is very important to know the strength, weaknesses and strategies of you competitors to help your business grow.
If a competitor has a website design which is responsive and yours is not responsive you will be suffering a great deal of loss.

8. GOOD SITE EXPERIENCE
A responsive website design helps your viewers have a good site experience. In simple words if a user is accessing a particular website on his phone he will enjoy the way the website is viewed and if he finds it very good it will increase the probability that he might view it again.

9. ENHANCEMENT OF ONLINE BROWSING EXPERIENCE
These days HTML5 is very popular for providing offline browsing. All the mobile phones and tablets have this HTML5 installed in them. The benefit is that a user can access the website and its content even if there is no internet connection.

Related:
8 key benefits of SEO Services for Small Businesses 

A UX Audit will solve problems quickly and deliver a huge ROI.

This is not just a statement , but a sobering fact: according to HubSpot research, 1/3 of all new websites fail. Although most organizations never take the time and efforts to calculate the economic damage, but the percentage of failures alone is astonishing. Below is a common scenario:

A Website Redesign Gone Wrong

After a sizable investment and 9 months of collaboration with their agency, a company deployed a new corporate website. Their primary objective for the site was to generate 20% more sales inquiries, which was supposed to yields an increase in sales by 8%. Because the company generates $120M in annual revenue, the projected ROI was sizeable.

Three months after the website was deployed, VP of Sales John spoke to Susan, the Chief Marketing Officer, about the number of leads (sales inquiries). the results were astonishing because it was not according to what was expected as the numbers were absolutely flat. The reason had to be found out and something had to be done about it.

“Tweaking” Is Not Just “Fixing”

Susan spent the next two weeks trying to figure out how to fix the problem. She discussed  with her team and came up with a list of ideas based on the team’s opinions and assumptions about why the website was underperforming (note that no objective measurements or analysis took place; they simply came up with a “casual list” of items they thought might improve performance). Next, she spoke to the website development agency that built the website and they started  “tweaking” it based on these ideas. She assured John that the agency was working on the “tweaks” and he should soon see better results.

One month after the tweaks were implemented, lead flow again remained flat. The CMO had 2 options: declare that, while the website had a much better “look and feel”, they had reached the maximum performance, or continue working for a solution. Since a solution did not present itself, they kept the status quo.

There Must Be a Better Way

Several months later, Susan attended a conference where she met  a colleague, Tim, who had experienced a similar problem, but he was lucky enough to had found a solution that resulted in a substantial ROISusan got a ray of hope.

Before his new website was deployed, he read about the science of user experience (UX) and how it could improve website performance. When his new website failed to produce results, he turned to UX experts for help. In less than 2 months they delivered a massive increase in lead flow.

The Science behind Improving Your Website with a UX Audit

UX (User Experience) is a science which is based on observation, experimentation, and data. It produces objective and repeatable results. UX experts observe website users and design an experience that accomplishes both user and business objectives.

While non-UX designers and developers only guess, UX experts are specialized to improve website performance by creating an alignment between the business and the visitor using the website. Experienced UX teams follow a well-planned, scientific process which is divided into two phases: UX Evaluation and Usability Testing.

The UX Audit

Before trying to improve a website, UX experts review business and visitor objectives, as well as traffic and conversion metrics to figure out what the data might indicate. The website is also checked for compliance with known UX best practices (based on decades of research).

After reviewing metrics and key factors that affect conversions ( 6 primary and over 100 secondary factors are found), they develop multiple hypotheses as to why visitors do not perform the actions  in the way the company expect them to do:

  1. Value proposition — it answers the question that what is the perceived benefit for the the visitors’ and does it outweigh the cost of the action the website is asking them to take?
  2. Relevance —It includes the question that does the content clearly match what visitors expect to see? A mismatch between the content and expectation is the primary driver for the bounce rate, which is the measure of abandonment after visiting just one page.
  3. Clarity — the written content should be clear so that the visitor can easily comprehend it. Are they able to understand the value proposition, the main message, and call to action?
  4. Anxiety — what elements and information on your site may cause uncertainty? What elements and information is missing from your site that causes uncertainty?
  5. Distraction — are elements and information on the website helping or distracting from your business objectives? Are elements and information on the website helping or distracting visitors from accomplishing their objectives for the visit?
  6. Urgency — do you give visitors solid reasons – offers, incentives, language that points to scarcity – to take immediate action?

Next, they connect the website to a set of various diagnostic tools that anonymously track user behavior and website performance. For a period that may range from a few days to a few weeks – depending on traffic volume – these tools gather data which is later analyzed. Studying various metrics and analytics along with heat-maps, scroll-maps and recorded user interactions can help in finding out potential problems with the current website.

Improving Your Website with Usability Testing

While UX Evaluation will signal potential problems with your current website or application, usability testing done with real users can explain the issues. In the Usability Testing phase, UX teams test user behavior hypotheses with real users, to find out what causes the friction points and cognitive overloads that lead to low conversion. Conversion is a measure used to indicate the percentage of visitors who take the required action, such as placing an inquiry. In essence, here the dots are connected to make a data-supported case for improvements to the site.

The deliverable is a report that outlines the issues they have uncovered, each supported by facts rather than guesses or opinions. They reveal exactly what works and what must be fixed to improve website performance.

In their assessment of Tim’s website, UX experts compared both the business and user objectives, looking for loopholes. They were successful to uncover many of them and the results were truly eye-opening. Tim was able to use real data, based on observation and measurement, rather than guesses and opinions, to quickly update the website and substantially increase lead flow.

A capable UX design team can turn the findings into improvements on the website usually within days or few weeks, depending on the severity of the problems.

The ROI on a UX Audit

After the fateful meeting with Tim at the conference, Susan hired a UX team to conduct a user experience audit. Two weeks later, she received a report which clearly laid out 47 points indicating where visitors got stuck, could not make a decision, could not find the information they were looking for, were unsure about what step to take next, and, in many instances, simply left the site, thus never giving the company an opportunity to start a conversation.

It took less than 4 weeks and under $10,000 to work through and eliminate these issues. In the following 30 days, website lead flow increased by 12%. Susan went back to the UX team to request them to  run a follow up user experience audit. It then revealed 12 issues that were not previously discovered in the first test. These were addressed and resulted in yet another 5% increase in sales inquiries. The overall increase of 17% in lead flow resulted in additional sales of nearly $9 million over the following 12 months. That’s a gross ROI of 90,000%.

Your Plan of Action

There is a strong probability that, if you have read this far, your website does not perform the way you expected it to and you should get a user experience audit. If you are not yet convinced, consider that research-based improvements result in a colossal ROI (a user experience audit costs less than $1,500):

  • It’s much cheaper and faster to fix problems on an existing site – unless the technology or design is too outdated – than to build a new one.
  • You pay for website traffic regardless of how you promote your business because nearly 100% of all prospects check out the website before deciding to engage with you or not. Improving your site increases conversion rate and brings in more customers and thus lowers the cost of acquisition.
  • This may sound a bit shallow, but turning up performance of your website will often make you the hero of your team.
  • Imagine what it would be like to turn a failing site into a high-performance site in just 4-6 weeks. Of course, it’s easier to do nothing, but I urge you to take action. We can help. Our firm, Intechnic, has a UX team that is led by Andrew Kucheriavy, the 9th person in the world to be awarded Master UX Certification, and regularly consults the world’s largest brands on UX. Every month we accept only 4 new clients for user experience audit, and there is usually a wait of 2 weeks to start evaluation due to limited availability and the guaranteed nature of what we offer (more on that later).

Take the Next Step to Improve Your Website

  • The process begins with a 15-minute discussion on your challenges and an overview of the website. This helps us to make an initial determination to know whether we are the right fit, as not every website qualifies. If we have a strong case for conducting a user experience assessment, we will outline a plan of action similar to the process explained above, but tailored to your specific situation.

 

Related Article:
5 Easy Ways to Make Your Website More Effective

World has seen a complete revolution in terms of technology. With this there has been a complete shift in way a business is done. Now, every business seeks to establish a place on internet. This is done with the help of “Websites”. With the advent of technology, the process of designing a website has become quite simple and easy.  Although, the process of designing has simplified, but designing a functional website still requires lot of awareness and intelligence. A unique and functional website is one which is able to deliver the inner essence of business and is thus able to bring sales to the business.

Below are a few things to remember while designing a unique and a functional website:

  1. Should be Interactive

An ideal website is one which is lively and is able to communicate with the visitors. If the website is dull and contains boring information, the visitors will definitely not spend much time on the website. Websites can be made interactive by giving an option to fill some kind of feedback forms or an option to raise a query in case they face any problems. This is important in order to hold the attention of visitors for some time.Thus, your website should be such that it allow the viewers to communicate

  1. Simplicity is a Must

Choosing a complex website design is not a good idea and can sometimes give negative results. Big companies have also always chosen a simple website design so that the visitor is able to navigate throughout the website easily. This proves the fact that a simple website design is easily understood and liked by the visitor. This means in order to avoid confusion, use simple but attractive designs instead of complex designs. Keep in mind! No one likes to deal with difficulties for accomplishing small and mere tasks.

  1. Content

It is said that, “Content is the king”. The design and layout of the website is totally dependent on the content part. The content should be informative i.e. it should have the right quality and quantity of content, best describing the products and services offered by the company. Arrange the content in a way that the most important content is placed at the top, otherwise the content will not serve its purpose. Not only this, but the tone of the content should also be correct so that it is able to convey what it is intended to. Attractiveness grabs the attention but the content helps in binding the visitor with the website.

  1. Use Right Colors and Font

The way the website looks and appear, conveys a lot about the business. Thus, appearance matters a lot. Appearance is totally dependent on how it is made i.e. what colors, fonts and pictures are used. Each color conveys a different meaning, and thus it is very crucial to use right colors and right fonts in a right way. Not onlt this, but the font used should be readable. Unusual fonts and colors should be avoided so that it does not compress the quality of the content.

  1. Easy Navigation

The key to functional website is the ability of the user to easily navigate through your website. Smooth navigation with the help of proper tabs, toolbars and menus makes the website more user-friendly.

  1. Be Unique

The website should be unique in terms of design, colors and font used and most important in terms of content. This is important so as to hold visitor’s attention for long time. If you are able to deliver something new and unique only then the visitor will spend some time on your website. The website should be worth spending time on from the visitor’s point of view. Remember! You have to have something different from your competitor’s.

When you are done with building a website and obtaining a place on internet, the next step is to take steps to make your website most effective so that you can generate the most essential thing i.e. traffic. This article provides a few ways which helps in not only reaching out to your target audience, thereby generating traffic but also retain the traffic.

  1. Make your Website Mobile Friendly

25% of traffic is expected to come through the mobile devices. So, if your website is not compatible with devices like mobile, ipads etc then you are straight away losing your sumptuous amount of leads.

Google algorithm also gives a lot of preference to those websites which are mobile friendly. This fact was proved when Google named one of its algorithms as Mobile-Friendly algorithm. Thus, this also helps in increasing the ranking of your website.

  1. Try ways to Make People Aware of Your Website

It is extremely important for any website to make itself known to the general public. A few ways to accomplish these goals are:

  • Always remind people after a presentation, meeting or a phone call to have a look at your website to know more about your business and other details.
  • Do not forget to include the details of ways to reach out to you. Include your contact information, address, telephone numbers, email address etc so that people can know about all the ways they can establish a contact with you.

 

  1. Keep Updating your Website

Use your CMS (Content Management System) and regularly keep on updating the content on your website. The website should always be updated to display the fresh content. Although regularly updating website is a tedious task but it acts as an investment which will definitely deliver positive results as it tells customers that “you are active”. Information which you can update in your website is:

  • News/Press Release: if any time you are to organize any such event, inform about it to your customers through your website.
  • Sales/Discounts: these are meant for the customers, what can be worse than customers being unaware of it. Thus, keep updating such information on the website so as to attract customers.
  • Photos/Videos: present a photo gallery onto your website so as to make website attractive.

 

  1. Understand the Importance of Homepage and Sitemap

Build a simplified homepage including all necessary information and excluding all unnecessary details. Homepage is something which builds your image. And this first impression should be the best one so the homepage should also be perfect.

Sitemaps simplifies the navigation procedure for your customer. Thus, sitemap is of utmost importance to both humans and the spiders for crawling purpose.

  1. Check your Back Links

Having broken or dead links in the website leaves a bad impression both on the visitors and the crawler. A visitor will not spend much time browsing such a website and spider will not index such a website.

 

Related Article:
6 Critical Elements Every Small Business Website Needs

WordPress was introduced to the world as a blogging tool, but with the advent of time it has become the largest and most popular self hosted CMS. CMS is extremely important for a website because it helps to manage your content. If you want to make changes to the content of your website, you don’t need to approach the web developer for the same, if you have your CMS in your hand. WordPress solves this problem by not only providing a feature to develop the website easily but also gives you the control over your website. There are numerous other advantages of using WordPress, some of which are mentioned below:

  1. Easy Usage

The main advantage of using WordPress is that it is easy to use. One does not have to possess lots of knowledge to use it. It has got a simple and intuitive user interface, which can be easily understood even by the beginners.

  1. Free of Cost

WordPress comes with a feature of “available for free”. It is an open source CMS. Thus, using WordPress would be most economical option for a business which involves no charge for the development and updation of website.

  1. Plugins

You can create the best of a website with the help of WordPress because of the presence of plug-ins. Along with being the open source platform; it also provides 13000 plugins for free. All these plugins can be downloaded, installed and run for free. You can also add new features like RSS feed, Google Sitemap Generator etc to your website for free with the help of these plugins.

  1. Easy to Create SEO Friendly Permalinks:

Whenever you write a post or article or a blog with WordPress, it also immediately generates a URL for that post/blog. Thus the more blogs/articles you write, the more links are created linked to your website. This increases the number of WebPages of your website, which in turn increases your presence in the search engine. This increased presence is viable for attracting traffic to the website, which will finally give you your customers.

  1. Lets you Create Customized Website

WordPress Themes feature allows one to create absolutely unique websites. Thousands of themes are available for free on WordPress. Besides this, if you are not satisfied with those themes, you can also buy some premium themes, which are available at barely low charges. This helps in building a customized design of your website.

  1. Gives you the Complete Control over your Website

With the usage of WordPress, you don’t need to have many technical or programming skills in order to run your website and you don’t need to depend on webmasters, website developers, to manage and update your website’s content. WordPress is the most powerful CMS means that it gives you the easy way out to manage the content of your website, for which you only need to know about the features that are available within WordPress.

  1. Creates SEO Friendly Websites

As far as developing a website is concerned, developing a SEO friendly website is extremely important. This work is simplified with the WordPress. The code written for the website is extremely simple, so it becomes easy for the search engines to go through the website and its content and i turn it becomes easy for the crawlers to index the site. Along with this, the images can be accommodated with some descriptions, Meta tags and titles. These features help the crawlers to index the site.

  1. Versatility

WordPress is versatile i.e. with its features a user can perform numerous types of functions. Along with being versatile, it is also extendable; it can be used for various platforms like e-commerce, social networking, multimedia etc.

 

SEO techniques could not be successful if one forgets about the optimized website structure. The structure not only infers to the physical appearance of the website but also includes the way how the pages of the website are interlinked. A perfect and organized structure is immensely important for a website, to incur the benefits of SEO efforts. Without fixing the loopholes pertaining in the website structure, you cannot achieve what you intend to. The first step to optimization includes the optimization of the website structure.  Below are some key points to keep in mind while designing the website:

  1. Attractive homepage

The first and foremost what one has to keep in mind is the design and content of the homepage and also its consistency. The way the homepage is designed plays a vital role. Why because?It is the first thing what your visitors will come across. It should be easily understandable both by humans and crawlers. The homepage should focus on what your site is all about.

  1. Consistency

As stated earlier in the previous point your website content should be consistent.

To understand this more properly for e.g. if your site talks about sunflowers it should present content about sunflowers only. Portraying content on cauliflower or its image will break the consistency because of it being a vegetable. You will have to see to it that once a visitor visits your website he/she should be persuaded to access your entire page and not going back at a first glance only.

 

  1. Organised topics

Your content on the site should be well organised. In order to deliver an organised content try to break your matter into main topics and subtopics.

Like considering the previous example our site talks about sunflower so the main content should be about the flower itself.

Then we can go on with the subtopics like its attributes, uses, colour, where they are found etc. The benefit here is that having a well organised content makes it easy for both the visitors and for search engines to get an idea of what the site is about.

  1. Driving traffic to your site

To acquire the highest rank in search engines your site should be built with Search Engine Optimization (SEO). Always keep in mind to keep a three level of navigation. Three level navigation is considered best for search engines.

Search Engine Crawlers doesn’t go deep down into pages so sometimes your pages might miss a rank.

 

 

  1. keywords

Keep in mind to use targeted keywords and phrase. This will help your site come up on the top when someone searches for that particular term. The website structure should always be easily understandable.

  1. Enhances user’s experience

Poor user experience can negatively impact your website. Lets understand this with a simple example your site is about food recipies and a user is not getting the desired information say of how much sugar is needed to make a cake he/she will be reluctant to go and browse another page.

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