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Website is most important for the businesses these days. Every business that do have website must understand the real purpose of having a website. Website is not only to give information about the product or service to the people but also to attract more visitors. Yes, the purpose of a business website is not just to communicate with the people but to attract them so that they can be converted into potential customers.

Custom web design increases Conversion rate

The website that does not have good conversion rate is just vain. Such websites are purposeless. When the business defines the purpose of website it will start to find the ways to increased conversion. Talking about increased conversion, the custom web design is more advantageous than the web design using templates.

Custom web design is a smart investment

Obviously, a lot of content management system companies have come and offering numerous templates to design a website with customizable options. As far as customization options and investment is concerned many people choose template based web design. But custom website design is a best investment you can do as it benefits your business. Let’s see why it is so.

Be Unique, Be Beautiful

Custom web design gives amazing unique look to your website. It makes your brand looking unique and you do not have to fit your business logo or website design into the existing template. You can create a web design that no other brand or business has. The outcome is pretty good that it attracts the people a lot thereby increases conversion. The uniqueness of your web design sells your brand.

Higher the visibility, higher the reach

In order to increase the visibility of your business or brand, you need to concentrate on SEO. Search Engine Optimization is a process that takes your business website and displays in the top results of search engine results. It drives traffic to your website in the organic way. Custom web design is the best way to boost SEO as effective HTML coding can be written to make your site more SEO friendly. Search engine standard HTML code will enhance your website’s exposure. Of course, this will increase conversion undoubtedly.

Effective for customer-centric website

Again, the main intention of having a business or brand website is to attract the customers. In such a perspective, custom web design is best to build customer-centric website. Be it the UI and the functionality of the website to engage the customers, custom web design is highly effective. You can build as you like it to increase conversion rate rather than building your site as per the template.

Team fulfills your dream

The best part of custom web design is that you will get a team that work for you anytime to keep your website updated. With a custom website design, you can modify and update your website anytime without taking much time. The website design team will take your concerns and work it out immediately as it is not hectic to make changes in the custom design.

As you keep updated, the chances are high to attract new customers and also to retain the existing customers.  When the people find something new in the website they will spend more time in the website with an interest.

Experience increased conversion

To sum up, a customer-centric custom website design builds a professional website that earns credibility. Template based web design may be easy and cheap but the custom web design is smarter. Make a smart investment to experience increased conversion. Outcome matters!!!


Related  Article:
How to create an innovative and effective business website


In today’s era of technology people choose internet for kinds of work like shopping, money transfer, studying etc. So, for a business to gain the market share it is very important that it possesses a website which can be accessed when people are in need of something.

A business regardless of its size should have a website to make sure it has a visual presence.

A website should be such that it leaves a very good impact on the viewers visiting it and they are forced to buy something. This can be done by incorporating all the elements which are necessary so as to enhance the user experience. These elements are important because these are the very basic things a website should have and also they determine the position of the business. It also helps determine rank in popular search engines.

So, in order to come in the eyes of people or target customer these elements should be incorporated:-


As stated by a study about 86 percent people go through the reviews of the people to get to know more about the local business. Remember to hold a separate place for reviews so people can go through them and there’s.

A review plays a vital role in deciding whether a customer will generate loss or profit. The reason being people get very accustomed with the reviews and start to rely on them.

Another way to ease peoples work from adding a review is to add a plug-in which can be used for this purpose. One can also opt for taking third party’s help for this purpose like Facebook and Yelp.

Also one should always keep in mind, to keep the reviews updated and thus proper training can be given to the employees for this purpose. The training should be such that it becomes easy for them to gather the information from the customers about their services or products.


Now a days customer expects a lot from the business. Similarly they expect a very visually appealing website which offers an interactive user experience. This can be done by using good pictures, admiring videos and a very good responsive website design.

One can incorporate picture which clearly defines the product and helps business distinguish its product from those of its competitors.


One should keep in mind to remove all sorts of barrier to purchase. In simple words it is important to have a geographical location but at the same time the businessman should keep in mind to have a website which offers purchase facility. This can be done by adding a shopping cart to website with the help of PayPal which offers online ordering facility.

This will help business make profits even when the customers could not make to the store.


Keeping the website updated with content helps win trust of the customer. One doesn’t has to update all the webpage but a certain page has to be maintained periodically.

This can be done by including a separate page which displays the upcoming events like workshops, new products and services etc. This proves that the business is flourishing and helps gain rank in search engine optimization ranking.

Google also ranks those website which keep their content updated and fresh.


One should always be very particular regarding displaying the contact information. Even if the business does not have a physical location adding up the phone number, email address, operating hours can help your customer come in contact with you when in need.

This will also help them enquire for things which they are unaware of and hence they might become generators of profit for your business.


To let the people make aware about what your business is about remember to add a page which describes completely of what the business is about and what does it deal with.

This page basically comprises about the objective of the company, principles, history etc. To make it look more attractive and to enhance it one can opt for putting pictures of the office, employees, board of directors and some pictures of the products the company is dealing in.



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