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With the rise of virtual and remote working culture, UX/UI trends have seen a drastic change throughout the year. While the number of websites is growing around the clock, standing out from the competitors is hard to crack even if you follow the latest UX trends and UI features. Most of the websites look the same, and users are confused – what makes brands different if their online representation is almost identical? The design is a magic tool to help differentiate, identify, and build a strong brand image.

In this article, we will talk about UI and UX trends 2021, and why you should check out the new trends.

1. Smooth Gradients

Simple minimalistic icons are considered a powerful UX trend. It is all about their ability to convey meaning in less space than words. Great icon design can be distinctive and add finesse and flair to a project. We recommend choosing icons from the same family, should have the same size and dimension. Such consistency will show your skill level and emphasize the integrity of your website. The perfect implementation of this UX trend we can find on the website of *Vedran Badun Adventures*(https://vedran-badun.com/)

2. Pastel Colours

Why are pastel colors so popular? It probably has something to do with the pleasing and calming effect it has on people. It’s a feeling that’s difficult to describe but when you look at a design made with pastel colors it just makes you feel relaxed.They set the right tone and atmosphere for different websites, for example, e-commerce platforms, or SaaS applications. *Natreve*(https://www.natreve.com/) built a flawless example of using pastel colors on their website.

3. Minimalism

Less is more, and for a website, this is a golden rule now. It is crucial to highlight the best qualities of a product properly and convey the right emotions from its usage to customers. Components that designers use for decorative purposes only become irrelevant. You must remember that adding more features to your design does not necessarily equate to adding more value. An example of the minimalistic UI trend from *Natreve*(https://www.natreve.com/).

4. Voice User Interface (VUI)

Even before the pandemic, it became clear that the voice interactions are one of the major UI/UX trends of the years to come.Adding a voice-user interface to your design can expand its reach. Today we can see dozens of apps where you can translate a word or sentence into any other language. *Google Translate*(https://translate.google.com/) shows how to implement this current UX design trend properly.

5. Simplified UX

Users do not come to the websitу to browse pages to find what they’re looking for. While creating site UX, it’s important to shorten the customer journey and simplify UX by all means. In 2021, you should not complicate interfaces and force users to take extra actions. Try to minimize the number of elements and fields that customers should fill out. see how *IFTTT*(https://ifttt.com/) implemented this user experience trend and made the registration process much easier.

User experience (UX) is one of the important processes of a design team that works to enhance the overall experience your customers have while interacting with any of your website or software. In other words, it revolves around acquiring and integrating the product, branding, usability, and functionality.
If you are running a business, someone’s complete experience with the product or service that you are selling can make a huge difference in your overall conversion rate. Moreover, if your competitors have an edge over it, then it is definitely a huge loss for us.
Is the user experience is only about this?
UX is a term that is concerned with all the little process that is related to interacting with any product. Some of the other words that the IT industry mentions are:
• User-centered design
• User interface
• Usability
• Human-computer interaction
• And much more
Why the Website User Experience is important?
If your business mainly depends on the digital platform, then the user experience of your website will play an important role in attracting and boosting up your sales. User experience needs to be good to truly serve the purpose of your website. For example, if you design a website that’s ugly, difficult to use, and troubles the user while navigating, they are definitely going to bounce back after getting frustrated.
Here are a few outcomesthat you enjoy with a good user experience of your website.
Customer loyalty
If your visitors experience a bad UX on your website, they will get irritated and might not come anytime soon. The loss of customers can affect your conversion rate drastically.
Increased conversion rate
When your website or software has a good user-experience, definitely the rate of return will be boosted up. Along with this, the good qualities of leads that you attract from your website will increase.
Customer satisfaction
When you have top-notchUX, the visitors will happily and patiently look for the product or service. This is because customers always enjoy easy and pleasant solution rather the complex and brainstorming functionalities.
Customer Revisit:
Once a happy customer is always a happy customer if you serve them exactly what they want in no time. It is obvious that they will always avail your product or service instead of going somewhere else.
These are some of the key benefits that you can get from your customer. Now, let’s dive deep into the stages of it.
Stages of User Experience Services
Interaction Testing:
Analyzing the user behavior while using a product can give deep insights about how much they are enjoying the usage of your product.
Interface Design:
Visual design, information architecture, and structure of the page are what interface design is. By correcting these you can improve the UX.
Information Architecture:
There are a few services that require heavy content, causing the confusion of what it is. So, it’s better to dividethe larger portion of content into different categories.
Conclusion
User experience is a term that’s not very easy to define or demonstrate, but once you understand what your customers are looking for, it has the potential to turn around your customer.
This is a never-ending process, and so it is necessary to keep your UX optimization and evaluation ongoing. This can help you remain ahead in the competition to maintain customer satisfaction and loyalty.

We are a full-service website development company that is passionate about creating unique websites while taking advantage of the latest technology trends. If you have something you want people to see, Kudosta Solutions is here to design a beautifully presented website with seamless structure. Our experts happily deliver 24/7 support with our expertise in UX/UI design, and custom web development to make our clients’ visions become a reality. Therefore, we are happy that our clients have provided positive feedback and have applauded our efforts on the review platform, Clutch!

 

Most recently, one of our clients, a sales and marketing company in India, rated Kudosta Solutions 5.0 stars! We were hired to provide custom WordPress development and specifically create 10+ different pages, including landing pages and pages with a quizzing functionality. We also included a back end in which one could create an account and the marketing company could manage results. Our client applauds our ability to deliver a visually appealing and interactive page every time. Overall, we worked well with the team in converting their complex design vision into a user-friendly product.

The Clutch evaluation for identifying a company’s industry expertise and ability to deliver relies on the feedback for meeting deadlines, quality of the company’s service and deliverables, its cost value, and the willingness to refer the company. Our client gave Kudosta Solutions a perfect 5.0 in all four categories! Besides these measurements, the sales and marketing company appreciated our clear and quick communication via skype which made the project run smoothly. Kudosta Solutions is happy to share that both the owner and clients of the marketing company were highly satisfied with each deliverable:

“I was looking at it the project with a smile and was excited to share progress with colleagues.”

                      –  Martijn van den Bosch, Owner, Sales & Marketing Company

Kudosta Solutions is grateful for our clients that have taken the time to graciously share their experiences with our services and be ranked among industry leaders. Another site with review

directories is The Manifest, which similarly allows companies to consult with experts in your industry. This positive feedback inspires us to continue to innovate and deliver excellent services to our loyal clients.

If you want to align with a great team and take your business to new heights, please get in touch with us today!

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