With the rise of virtual and remote working culture, UX/UI trends have seen a drastic change throughout the year. While the number of websites is growing around the clock, standing out from the competitors is hard to crack even if you follow the latest UX trends and UI features. Most of the websites look the same, and users are confused – what makes brands different if their online representation is almost identical? The design is a magic tool to help differentiate, identify, and build a strong brand image.
In this article, we will talk about UI and UX trends 2021, and why you should check out the new trends.
1. Smooth Gradients
Simple minimalistic icons are considered a powerful UX trend. It is all about their ability to convey meaning in less space than words. Great icon design can be distinctive and add finesse and flair to a project. We recommend choosing icons from the same family, should have the same size and dimension. Such consistency will show your skill level and emphasize the integrity of your website. The perfect implementation of this UX trend we can find on the website of *Vedran Badun Adventures*(https://vedran-badun.com/)
2. Pastel Colours
Why are pastel colors so popular? It probably has something to do with the pleasing and calming effect it has on people. It’s a feeling that’s difficult to describe but when you look at a design made with pastel colors it just makes you feel relaxed.They set the right tone and atmosphere for different websites, for example, e-commerce platforms, or SaaS applications. *Natreve*(https://www.natreve.com/) built a flawless example of using pastel colors on their website.
Less is more, and for a website, this is a golden rule now. It is crucial to highlight the best qualities of a product properly and convey the right emotions from its usage to customers. Components that designers use for decorative purposes only become irrelevant. You must remember that adding more features to your design does not necessarily equate to adding more value. An example of the minimalistic UI trend from *Natreve*(https://www.natreve.com/).
4. Voice User Interface (VUI)
Even before the pandemic, it became clear that the voice interactions are one of the major UI/UX trends of the years to come.Adding a voice-user interface to your design can expand its reach. Today we can see dozens of apps where you can translate a word or sentence into any other language. *Google Translate*(https://translate.google.com/) shows how to implement this current UX design trend properly.
5. Simplified UX
Users do not come to the websitу to browse pages to find what they’re looking for. While creating site UX, it’s important to shorten the customer journey and simplify UX by all means. In 2021, you should not complicate interfaces and force users to take extra actions. Try to minimize the number of elements and fields that customers should fill out. see how *IFTTT*(https://ifttt.com/) implemented this user experience trend and made the registration process much easier.