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In this modern era a lot of people especially the youngsters like to become entrepreneurs rather than working in hectic shifts. It is really appreciative that the young minds think to take responsibility for owning a start-up. It is important to understand that start-up is not something new these days as a bunch of start-ups are already playing successfully in the market. This proves that every new start-up that buds in the market should have to face the competition undoubtedly. Entrepreneurs have to be sure about planning properly to thrive in the competition. Actually, the question arises here is how to thrive in the competition. Let’s see it here.

Importance of marketing in online

As far as withstanding or winning in the competition is concerned, marketing and promotion are more important. Marketing may not be new, but wait, I don’t mean the old school marketing strategies. The old school marketing strategies are over. Factually this is high time for online/internet marketing and promotion otherwise called as digital marketing.

The indomitable power of the internet is obvious and inevitable. Moreover, these days, a lot of people spend a considerable amount of time online. A huge number of people are active on social media sites also. Therefore, digital marketing is the best way to reach a huge number of audience. Again, a question arises here. How to do marketing online? Go ahead, let’s see it in detail.

Why do you need a website?

The website is the basic need to do marketing and promotions in online. The website is the address or location of a business/start-up in online. The website gives detailed information about the business/start-up/product/service. The website is the place where the audience gets landed through the search engine when they search for anything in search engines.

Benefits

  • Obviously, the website brings the people/audience in.
  • The contents provided on the website convinces the audience to become potential customers as far as possible.
  • Digital marketing for a start-up begins from the website.
  • The target audiences from social networking sites of a start-up are re-directed to the website to find detailed information and for purchase
  • A professional website is a must for the small businesses and start-ups to reach the audience, the target audience.

Why should you do promotion?

Marketing is one part of reaching the people and promotion is the other part. Promotion is done to attract the people about the product/service of the start-up. Marketing prepares the customer base and promotion does take the product/services to the audience. Promotion keeps the people get updated about the services offered by the start-up. Promotion is not only beneficial to prepare for the sales but it also enhances the sales through customer retention.

Benefits

  • Boosts sales
  • Increases brand awareness
  • Generates traffic
  • Maintains customer retention

It drives every entrepreneur to thrive in competition but it will not be possible without a professional website. Having a professional website and following a successful strategy for promotion will benefit the start-up to generate more sales leads, to boost sales and to increase the profit.

 

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Responsive website design might sound complicated but is a very easy concept. It basically means a website design which is compatible both with the desktop and mobiles or tablets. One might think why is this important?
The answer to this is quite simple that people today are very addicted to their phones. They use their phones for all sorts of work like online shopping, surfing, net banking and what not. So a website design which is compatible with phones and tablets will make their work easier.
A business who is trying to gain a share in the market can be benefitted from this as its customer can deal with them through online media. And also if a business offers services which saves the time of its consumers will no doubt grow and expand easily then those who does not care about the needs and wants of the customers.
Below are some of the benefits of why a responsive website design is important for a business:
1. INCREASED MOBILE TRAFFIC
As specified by a report of SimilarWeb most of the traffic to top websites is from mobile phones. So it is very important to have a website design which is responsive. People these days are very busy and thus have no time to sit in front of their laptops or computers to access a particular website and they choose their phones to serve this purpose. A responsive website design will make the website look better on phones.

2. INVOLVES LOW COST
Designing a responsive website less expensive then designing a separate website for mobile phones. Obviously one will have to make two websites one for mobiles and the other one will be a normal website. This will require time and money as well.
So the best way to save time is to design a website compatible with all means.

3. DECREASED MAINTENANCE NEEDS
Maintaining a single thing is easy than maintaining two things. So if one goes for a website different for mobiles and one different for other platforms will have the headache of maintaining both. Maintenance here means doing the required testing and other things that are important. But if one has a responsive website design will be freed from this headache as there is only one site which has to be checked.

4. FASTER OPTIMIZATION
Studies reveal that the visitors have a habit of switching to other web pages if it takes more then three seconds to load. This can affect a websites’ traffic immensely. So it’s’ better to have a webpage which is optimised both for mobile phones and tablets and in turn your viewers will not get irritated.

5. HIGH FLEXIBILITY
A responsive web design provides flexibility i.e. a particular website can be viewed in all kinds of screen resolution without any problems. Also the image in the website gets easily adjusted according to the screen resolution.

6. INCREASED FLEXIBILITY IN SEARCH ENGINES
A responsive website design can help you increase your rank in search engines. Having a responsive website design will make you focus on managing a single website rather then maintaining multiple websites. And hence one does not has to worry about SEO for both the websites.
Content plays a vital part role in SEO. If the content which you release on your website is fresh and unique from that of others it will help you get a good ranking. So, one should always be careful with his/her content and should keep on updating it in regular intervals to maintain the SEO rank.

7. COMPETITION
A responsive website design will help you be in par with your competitors. It is very important to know the strength, weaknesses and strategies of you competitors to help your business grow.
If a competitor has a website design which is responsive and yours is not responsive you will be suffering a great deal of loss.

8. GOOD SITE EXPERIENCE
A responsive website design helps your viewers have a good site experience. In simple words if a user is accessing a particular website on his phone he will enjoy the way the website is viewed and if he finds it very good it will increase the probability that he might view it again.

9. ENHANCEMENT OF ONLINE BROWSING EXPERIENCE
These days HTML5 is very popular for providing offline browsing. All the mobile phones and tablets have this HTML5 installed in them. The benefit is that a user can access the website and its content even if there is no internet connection.

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Just like a small fish faces survival challenges among large fishes in a vast deep ocean, startup businesses too face the survival challenges in the present competitive market flooded with established businesses. Startup businesses face numerous challenges like creating an identity (being the first), followed by establishment challenge, and survival challenge being the last one. Thus, in order to attain a survival advantage, businesses need to have an online presence. This purpose is served by launching a website. But having just a website is not enough, adopting proper marketing techniques at right time is also very important. Here are a few reasons why a startup business needs to have a website and also promote it:

 

  1. An optimized website has the ability to increase the sales

Having a website cannot alone deliver high sales. Optimizing it with SEO tools so as to achieve a high rank on Search Engine Results Page is equally important. Website with a high rank will definitely grasp customer’s attention resulting in delivering quick and increased sales thereby providing a ROI in no time.

  1. Efficient in building relationships

With the advent of internet and marketing taking the form of internet marketing, websites and its promotion helps in directly linking with the customers. Businesses can now personally approach to any person round the world and hence ease the relationship building. Once the website is built, it can be promoted through various ways of internet marketing techniques like email marketing, advertisement etc. websites also provides a space for customers to help share their grievances and feedback. The business can also scrutinize it personally, thereby replying to them which help in connecting the business and the customers who are separated by miles.

  1. Creditability

A properly organized and responsive website along with positive feedbacks posted by old customers is creditable to the customers since it helps in attaining new customers. Winning trust and building a positive identity in customers’ eyes is the biggest challenge for the startups. This challenge can be overcome with the help of a website which is designed and promoted well.

  1. Helps in increasing brand visibility

Website provides you with an online virtual store through which you can present all your ideas, products and services to your customers. Marketing through a website in most cases proves to be the cheapest way of publicizing.

  1. Builds an impressive first impression

First impression is not just the last impression but a lasting impression. A website ranked high and on the first page of Search Engine Results Page or a website whose advertisements are displayed on very promising and trustable website will definitely help in building a good impression. The customer will definitely spare some time to analyze such a website.

  1. High Accessibility

The main objective of a startup is to spread awareness about the business to most of the people. This work is simplified with the help of a website. Without any time and place boundation, the business is available 24*7 to the customers and at any place. In this way, the business remains accessible to the customers round the clock.

  1. Helps build Authority

Just like detectives, customers always examine a company’s website before trusting it to find out whether the business is reliable or not. They want to know whether the company will be there around if something goes wrong. A website clearly depicts a customer where to go whenever anything goes wrong. This builds a sense of authority. Thus without a website and its promotion any business is at a very big loss.

  1. Helps in keeping customers Informed

The easiest and the cheapest way to reach out to the customers from all over the world is through digital media. Entrepreneurs can now easily update the public about the new products/services, discounts etc through virtual digital bulletin board.

  1. Helps in the expansion of the business

Brick and mortar business faces a number of limitations. Their customers are restricted by the boundaries of the place they are situated. Only people living nearby or passing around will step into their stores. But the reach of website knows no boundaries. This helps on targeting more and more customers which in turn helps in a positive expansion of the business.

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It is rightly said that first impression is the lasting impression. In this digital world it is very important to leave a very good first impression. This principle can be applied to the business world as well. To leave a very good impact logos play a vital role.

In this modern era where we all are competing, businesses have to make sure to keep themselves at the top when it comes to talking about grabbing attention. A business with an idle logo can win this race and a business with a logo which cannot hold people’s attention will struggle a lot to attain their goals.

Hence, this proves how a logo helps one to be at the top. Below are a few points which should be kept in mind while designing a logo:

  1. Visually impactful- Double Entendre

Logo should leave the necessary impact. Now the question here is how to make the logo impactful. The simplest way is remember that your logo conveys two meanings so that the picture can even convey the untold things. A logo or a picture that conveys two meanings is said to be double entendre. This technique is quite different and unique. Basically, it has two pictures which are put together to make a single picture or logo. Viewers find these types of logos quite unique and fascinating. They manage to grab the viewer’s attention for a long period of time and hence prove to be quite beneficial.

  1. Should be Balanced

Remember the logo that you have designed should be balanced. The word balance here means that the colours, graphics and size must be used in a correct way i.e. each of them must have equivalent weight in the logo.

  1. Size

Talking about the size the logo should be clear and distinct in its size i.e. it should be legible. Also one should always be alert that the size should be such that when a logo is used for letterheads, promotional purpose and envelopes, it should not lose its meaning when scaled down. In simple words, when one goes for promoting his/her business he/she will go for hoardings, billboards and posters so he/she should make sure that the logo looks good in larger format.

  1. Preliminary Sketches or Drawings

Preliminary as the word suggests basic or primary. So designing preliminary sketch is very essential before designing an impactful logo. It can be on a paper using a pen or pencil. If this step is skipped you will be left with a not so good logo. So, going for paper and pen drawings always definitely helps. At least 20 to 30 sketches should be made to bring out the best creativity in making a logo.

Thus an effective graphic designer will spend most of the time in this step.

 

  1. Colour Combination

Colour scheme plays a vital role in your logo. One should always make sure that the colour used should be appropriate. Incorporating numerous colours will doesn’t always work. A logo in greyscale or in black and white looks different and hence has a long lasting impact. A graphic designer should use the colours judiciously because each colour has its own significance and thus communicate something. Hence the colour scheme used is again an important point to be kept in mind.

 

  1. Incorporate your Company or Product Name

It is very important that your logo should have company or product name so as to make it easily recognisable. Just a picture or a symbol might not always work. For example we all are familiar with Nike’s logo which is just a Swoosh. No doubt, we make out by looking at its symbol that the product belongs to Nike. But not many of us know that its previous logo had its name and it took years for the company to make people aware of its new logo i.e. the Swoosh belongs to it. This is again a tiring task. So, better go for the name.

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