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A website is a platform for users who want a particular product or service. Thus, it should deliver the results according to their specific requirements them. Website Design is a vital part of your business because it leads the way for a better SEO. A good website design allows your business to have a good search engine ranking performance. Users will find it easier to know what your business is offering to them.

However, in the world of internet marketing, SEO is the key success factor for every business. You will need to have effective marketing strategies to rank your website. But it should start from the designing phase. Find out some of the factors that tell that your website SEO is actually right. A strong brand presence will aware of the potential customers for your business and the services you are offering to them. You have to simply refine your keyword search to help users to search for their specific queries.

Check the Usability Feature

If your website provides a great user experience then search engine rewards it with a good search engine ranking. Poor usability results in low conversion rates which we believe you don’t want with your business. For example, if a user landed on your website to get a solution for a particular product or service and he finds broken links or is redirected to another page. Do you think that the user will return to your web page? Of course not, instead there are chances that he might give you bad feedback and you won’t want that!

Not Compatible with Mobile Devices

When a customer search for a query, they will tend to use their mobile device for it. If your website is compatible then they will lose interest from scrolling down the content. A responsive website design with appropriate content will improve your search rankings. The content should be optimized to the device’s screen sizes and should look appealing to the website visitors. Take a quality test of your mobile version to ensure that everything working all right.

The Right SEO

First things first, take proper knowledge of SEO before proceeding with making your Website Design SEO-Friendly. Complete the website audit to check the backlinks, loading speed of the website, and the existing website’s content. To attract organic traffic, research for the keywords properly. Check on the title tags and meta descriptions. This will engage the users of your business by giving them a useful piece of information. Note the character limit in such tags use proper adjectives to deliver the accurate meaning of what you have written.

Understand That There are More Businesses

Competition is never-ending. You will find a lot of similar stuff on the website than yours. Do you think they copy your business? No. There are so many businesses that are delivering the same service as you are. Then you should have something unique. Upload rich and quality content that could help you get more website visitors and shall increase the conversion rates. Have a clear purpose and suitable target audience before writing the content of your website for effective SEO.

Redesign Your Website

When organic traffic is discovered, you can think of redesigning your website. It will help you to resolve errors or bugs. You can check on the title tags, meta tags, alt tags, etc for a better technical SEO. This will help you to get more website visitors. You can modify the URL structure and sitemap to ensure that all the links of the website are working properly. Before making your website live, take the proper tests to make sure that is reliable to use.

Proper website design clears the picture in your mind that you are building your Business Website for a Great SEO. Better reach to the audience can be achieved by simplifying your goals beforehand and working on the problems if needed. Organic marketing is an opportunity for your business to reach genuine customers and not to the general traffic. At Kudosta, web developers, designers, and the marketing team work in coordination to develop SEO-friendly websites that can give you excellent results.

Struggling to get sales? Focus on building the right website structure to boost SEO.

Here’s how.

Nowadays, only building a website with some pages does not work. As a developer, you need to think about SEO perspective as well to make it rank on a search engine. Search engines like Google cannot understand the text or images that you have added to the website. The Google Bot can crawl through the liner, hierarchical or network, or whatever structure you have designed for a website. Just keep in mind that every webpage should be interlinked or you can link blogs with the core web pages of the website to get more traffic.

Why You Should Focus on SEO?

In the present-day situation, all businesses have their website online. Most of them have similar content, products, and services. You can see that as soon as you build a website, competition is started to rank it on top in the search engine. Optimizing your website is the only way by which you can get more website visitors and obviously more leads. A good website structure will help you to accomplish the goal of making your website eligible for crawling.

Scroll down to know more-

Plan the website structure

Most developers copy the idea of other competitor’s websites to create one but this does not work in the long term. The website you are building for a business has a different objective so it cannot match with other businesses. Planning a website structure will give you an idea of the elements you need to involve in it. It will also cover the basic requirements of clients. With a proper plan, you can analyze the approximate traffic your website can generate.

Website Crawlability Feature

How a search engine views the website comes under the heading “website crawling”. It is the essential part of a digital marketing strategy on which a brand gets online presence. You need to make the website in a manner that it becomes easier for search engines to crawl. Use specific headings, meta tags, and alt tags for the content to make crawlers understand the pattern of the website.

A Strong URL Structure

Optimized URLs improve page ranking on a search engine. Organized web pages through URL helps search engines to find your brand easily. Keep a note that all URLs are working properly and are not broken. These should be connected with the pages that you need to show to the user when they search a query.

Enhance the Navigation Bar

You would want a website visitor to stay for some time and access features of it. Remove the unwanted pages that contain broken links. This will drive traffic and engage users to your website leading to a better conversion rate. A sophisticated website structure makes it easier for Google Bots to crawl it. Put the best content of a business at the top pages that are listed on priority on a navigation bar and see the SEO results with it.

Schema Markup

The best strategy to use is to add a schema markup that supports voice search, image search, etc. You can include an FAQ section to allow users to know more about the business. In short, you create structured data for the website that contributes to easy crawling and that is the main purpose you need to serve via the website. You can use schema.org to monitor the progress of your website.

Use Breadcrumbs

Don’t underestimate those small navigation mediums. Pieces of information from different web pages can be connected using breadcrumbs. Benefits from it are you can build a user-friendly UX, clear-to-the-point website structure, and a great SEO – Based Design. Website visitors come to your website to look for a specific piece of information and with breadcrumbs, you can help them to get it faster.

Focus on Product Categories

Foremost thing is to organize the products and services a business is providing to the customers. There is an easy way to do it by simply categorizing products in groups to create a better search for the users. You can give direct links to product such as XYZ shoes online, men’s perfumes, etc. A convenient search for products will engage users to the website, thus, increase sales.

At Kudosta, we build websites that are SEO-friendly and serves the purpose of driving the required traffic to them. Our professionals adhere to the specific requirements considering your business goal to create a reliable structure.

It is for sure that you don’t want customers to have assumptions about your brand! Without the proper information, customers find it difficult to understand the services you are providing to them. Website is the best medium to advertise your brand than any other marketing strategy. If you have a well-structured website, you will gradually notice an increase in the count of customers from visitors. In this blog, we will be talking about the website redesign and its benefits to a business.

How frequently you check analytics? Daily or weekly?

Analytics play a vital role in business growth. You can build data-driven strategies to reduce overall costs. An article by Marcum says that continuous website enhancement according to the user feedback helps in generating leads. Therefore, the website should be updated within 3 to 4 years to keep pace with the latest technologies and trends. Behavioral data from analytics will help you to recognize the areas of improvement. Convert visitors to customers by understanding the analytics to increase user engagement.

Let’s uncover the reason to improve website design-

Boosts Conversions

Yes, your organic and paid marketing strategies are working but what about your website? The design and functionalities of it are outdated. It needs a repair for boosting your conversion rates. Before Redesigning a Website, conduct proper research based on impressions and user data. Search for the latest web design technology to rebuild the website’s structure. You can include a chatbot or social media buttons to help customers to contact you. You can also add a call to action, upgrade your content, insert more visual elements and change your design. Hook your visitors with a user-friendly design to motivate them to spend more time surfing your website’s features.

Converts Website Visitors Customers Referrals

UI/UX Enhancements (Layout and Navigation) of a website have a major contribution in improving user engagement. On top of it, if your website is compatible with mobile platforms, you will surely get better responses from the users. Remove extra pop-ups and advertisements as it makes customers lose their interest. On behalf of it, you can add a short video describing your business. Your website should be appealing according to your business type. For example, your brand is associated with software development then it should have a well-built portfolio and testimonials from your happy clients.

Supports Search Engine Crawling

How do you read a text? By reading it. Unfortunately, search engines like Google can’t. It uses “crawling” to understand a website’s links, structure, images, and audio. If the structure is outdated then Google will not be able to rank your website. To support search engine crawling, you have to upgrade your website according to the latest trends. Check Technical SEO after upgrading your website. You can continue monitoring the tags and headings that you have predefined.

Makes your brand Authoritative

There are various websites on the web that provides free images that you can use for graphics. We would recommend you to build images in-house by experienced graphic designers. They have the skills to create visuals that give glimpses of your brand. You can also save these visuals to reuse later for any modifications. Customized Graphics attracts the audience to your site by making your brand authoritative for the public. A customized image explains your brand properly and gives a professional appearance.

Improves Brand Image

Firstly, take time to redesign the website. Don’t be in a hurry. Build wireframes and sitemap to avoid confusion for website design. Secondly, communicate with developers, designers, and digital marketing experts to evaluate the views of customers on the current website. Take an idea from the team before improving the website. Lastly, perform website testing. Test the website usability before you launch its updated version. Take help from the internal stakeholders to check on the necessary features/functionalities. Self-service before providing services to the customers is better than regretting receiving negative feedback.

These were some of the reasons that state that you need to improve your website continuously. An upgraded website helps to convert prospects at a faster rate. Remember that everything is important. Whether it is setting up a physical working location, building a website, and maintenance for both of these. Otherwise, you will keep losing customers! Contact US Kudosta Team.

2020 is obviously a different year that the world has ever seen. It has brought millions of individuals and  businesses to digital presence for various reasons. Stepping into the digital presence has become normal and easier these days. With the help of website design and digital marketing agencies, businesses of any size owns a website for them. Obviously website has become an integral part of a business especially in this age of online.

Having a great website can’t create sales unless it attracts visitors/audience. Creating traffic to the website is more important. SEO is a technique that drives organic traffic to the website. SEO Improves the Ranking of the Website in Search Engine and displays the website in the first page of the SERPs. Get to know the top 5 reasons why you need SEO.

Visible to the audience

To get visible for the audience could be the foremost reason that a website needs SEO. The number of people using online media keeps increasing. Be it purchase or comparison or research, or it can be anything, people step in to online and surfs to find what they need. SEO optimizes a website to be visible in the SERPs from which visitor or audience would traverse to the website. SEO pulls audience to the website, apparently no one would know a website through an online search unless SEO is done for the website

Establish with the audience

Building a brand and establishing it with the audience are the major objective of marketing. Building a brand needs creating the content that speaks the brand to the audience, showcases and makes an impression in their minds. One of the important factor in making a website SEO friendly is to create relevant, rich and reachable content that depicts your brand in a way that you want to portray it to your audience. It requires proper keyword selection and usage, the Best UX and Well-Built Website which are key factors for optimizing a website to be SEO friendly. Therefore, SEO builds a brand and creates the expected brand awareness.

From audience to potential leads

Converting the audience or the visitor into a potential lead is a skill of a marketer. But a marketer can do that only if the website gets enough traffic because not all the audiences will become leads. With SEO the website get increasing traffic that can be converted into potential leads or customers. The major purpose of marketing is to generate leads which can be effortless if the website is SEO friendly. SEO generates traffic that marketing team deals to convince and convert them into potential leads. Higher the traffic, higher the conversion could be.

Builds credibility among the audience

Optimizing a website to become SEO friendly does not happen overnight. It is a process that has different techniques to follow. It includes content optimization, image optimization, UX and much more. The informative content presented in an engaging way can hold the audience on the website.  If the relevant information what they were looking for is found on the website, importantly if it is presented in a pleasing way, then it will create user engagement. The audience will share such content to their peers, friends and others, thus credibility is built for your brand.

Stay ahead in the competition

With the advantages of SEO explained above you can stand out in the competition. SEO not only increases the visibility in the digital presence but also it helps the business to be competitive in the market. With the increasing traffic and leads, sales will be improved, and the brand will become competitive to the customers. Playing in the competition takes efforts that distinguishes a brand from other brands in the market. SEO keeps the website organized and updated to give sufficient information to the audiences who can be converted into potential customers.

If you are having a website but don’t know how to promote it then the purpose of the website will go vain. Kudosta Solutions LLP helps businesses and startups to make their website SEO friendly, build brand awareness, brand engagement and customer retention. SEO is a great marketing effort with no cost.

Your website is the business card or online address of your business. In this digital marketing era, website is one of the most important factors in taking your business to large number of people. Therefore, website security becomes an important and not to be missed. Let’s check 6 Practical Tips to Secure Your Website Data.

Use a Secure Host

Web hosting plays crucial role in website security. Web hosting company should be able to support the website in all the cases. Most importantly, it should be able to identify or aware about the threats knocking your website to gain access.

With all alertness, the hosting company should be able to back up the data and secure it in a remote server to retrieve in case of any loss of data due to attacks or threats or hacks. Therefore, always opt for a hosting company that offers all-time technical support.

Software update

Most of the hackers give their shot on the security loopholes of the website. The best way to fix the security flaws is to update the installed scripts. Make sure that every script, software and other related products that you use are updated.

Robust password

Obviously, the brute force attack is the most tried by the hackers to break into the website by cracking the password. It is advised to maintain strong password leaving no room for the hackers to be successful in their attempts. Avoid simple passwords and always use combination of upper case, lower case letters with numeric and special characters.

Website Hygiene

Being hygienic prevents attacks from disease-causing germs and bacteria. Same is for website, your website will be safe as far as you keep it hygienic. Do clean it periodically to avoid hackers. You will invite hackers unknowingly if you do not keep your website clean. Delete the files and applications that are not used in your site anymore. Make sure that the file structure is organized so that you can track and delete the unnecessary files.

Scan your website

Web security scan is one of the important steps taken towards website security. Make sure you perform a scheduled website scan to identify the defencelessness. As you find such risk factors, you can immediately bring on the fix that removes the defenseless points open for attacks. Rather than trusting the free web scan tools, it is better to move on for a professional scan that reveals in detail. Make a note of it that free web scans do not reveal anything in deep. It may be free but can cost you a lot.

Hire a Security Expert

One of the best investments you can make to secure your website is to hire a security services or expert. The support of the security expert would be high. You can’t handle it on your own.

Of course, you can manage the low-level security issues but when it comes to dealing with high-level security issues and measures it requires the support of a security expert/service. Needless to say, security experts do scan your website regularly, do a thorough monitoring in a scheduled manner and take necessary actions on time.

Implement these practical and key steps to secure your website data as your website is a showcase where people could get sufficient information about your business in online

 

Website is most important for the businesses these days. Every business that do have website must understand the real purpose of having a website. Website is not only to give information about the product or service to the people but also to attract more visitors. Yes, the purpose of a business website is not just to communicate with the people but to attract them so that they can be converted into potential customers.

Custom web design increases Conversion rate

The website that does not have good conversion rate is just vain. Such websites are purposeless. When the business defines the purpose of website it will start to find the ways to increased conversion. Talking about increased conversion, the custom web design is more advantageous than the web design using templates.

Custom web design is a smart investment

Obviously, a lot of content management system companies have come and offering numerous templates to design a website with customizable options. As far as customization options and investment is concerned many people choose template based web design. But custom website design is a best investment you can do as it benefits your business. Let’s see why it is so.

Be Unique, Be Beautiful

Custom web design gives amazing unique look to your website. It makes your brand looking unique and you do not have to fit your business logo or website design into the existing template. You can create a web design that no other brand or business has. The outcome is pretty good that it attracts the people a lot thereby increases conversion. The uniqueness of your web design sells your brand.

Higher the visibility, higher the reach

In order to increase the visibility of your business or brand, you need to concentrate on SEO. Search Engine Optimization is a process that takes your business website and displays in the top results of search engine results. It drives traffic to your website in the organic way. Custom web design is the best way to boost SEO as effective HTML coding can be written to make your site more SEO friendly. Search engine standard HTML code will enhance your website’s exposure. Of course, this will increase conversion undoubtedly.

Effective for customer-centric website

Again, the main intention of having a business or brand website is to attract the customers. In such a perspective, custom web design is best to build customer-centric website. Be it the UI and the functionality of the website to engage the customers, custom web design is highly effective. You can build as you like it to increase conversion rate rather than building your site as per the template.

Team fulfills your dream

The best part of custom web design is that you will get a team that work for you anytime to keep your website updated. With a custom website design, you can modify and update your website anytime without taking much time. The website design team will take your concerns and work it out immediately as it is not hectic to make changes in the custom design.

As you keep updated, the chances are high to attract new customers and also to retain the existing customers.  When the people find something new in the website they will spend more time in the website with an interest.

Experience increased conversion

To sum up, a customer-centric custom website design builds a professional website that earns credibility. Template based web design may be easy and cheap but the custom web design is smarter. Make a smart investment to experience increased conversion. Outcome matters!!!

 

Related  Article:
How to create an innovative and effective business website

 

Creating awesome content alone doesn’t work. Outreaching to bloggers and other business owners with your resource page helps. Convince them by explaining that linking out to relevant content is an up for them as well.

 

Probably the same that it’s been for years: create awesome content on your own site and get your name out by contributing (content, comments) to other sites and communities. Once people know your site is worth visiting, the external mentions should start flowing naturally.

A good strategy is a combination of creating a worthwhile website with helpful content and/or good products and outreach. You’ll need to create the exposure yourself by participating in other people’s communities. Write on blogs, answer questions in forums (like you and I are both doing here), participate on social media groups.

If you don’t offer any great value on your own platform, then why would anyone ever want to link to you? It’s not about link-baiting, it’s about being part of a community that you bring value to. I had to do a lot of linkbuilding in my early career (thankfully not part of my daily tasks anymore), and any links I managed to get (if any) for sites that offered little to no value to users apart from promoting their very standard business models, were as a rule low-quality.

Valid point, for local businesses these kinds of linkbuilding strategies won’t matter too much. I doubt many external SEO strategies past GMB and professional local business directories in your niche will. The approach outlined above will work for much more than only make-money-online niches. How about SEO managers sharing strategies, or web developers contributing their knowledge and tools to the community, or (an ex-client of mine) class-action lawyers bringing issues to light, design agencies providing tutorials, the list goes on. Of course there’s not a single link building strategy that will fit all types of businesses.

So basically you create non-PBN PBNs. I get it, I do the same sometimes. Make a website, not a default WP blog, slap some posts on it, an about and contact page, drop a link now and again, let it all marinate.

These are hit and miss. For local, they can be a waste of time because all the effort that goes into making ten or fifteen sites look legitimate could be better used simply making the client’s site look better. For regional, national and worldwide, a network, in theory, makes sense. Fish with many poles instead of one, but even those sites need backlinks to be found, and interlinking can trigger a red flag if not super careful.

Generating very well written very unique useful content on your website and on other websites. Do podcasts. YouTube videos. That aside, post on blogs and comment on other places. Focus on medium tail instead of difficult long tail for example. Google locals if need be. Social media but learn how to incorporate those well if you don’t know. Pr posts, building backlinks and generating high written content on other sites. On page SEO which is ez. Remove or update web pages doing poorly for potential boost. The usually good Brian Dean transparency style. Then toss in the Grey market world which everyone usually does. Be smart on how you do that. Remove negative links. Consider PBN and serp networks but don’t always rely on them and sometimes are they harmful. The really private ones that you pay large money for are usually helpful considerations. Working with others and your competition to share work and links… It’s weird but it works for both of you. Basically, a modified Brian Dean style is more optimal lately. But Brian is not entirely white as seem by search engine checking him out. It’s not all white hat. Mostly white small Grey. And don’t forget Pr stuff and reports and shit. Some people also dabble in testing out uploading pdfs of content to course hero and other websites for added stuff but I have no clue in that aspect not sure if it’s reliable yet haven’t tested. There are others but this should serve you solidly. And by all means your website better be good simple and look nice and it better be zippy because Cmon get your shit together. Hope this helps. It’s not everything but a good chunk of it. Cheers.

Digital Marketing services (SEO, SMO, PPC, SMM)

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With rapidly evolving technological development, SEO techniques are also changing continuously, bringing new trends to boost the website traffic. Therefore, you need to be on the ball throughout the year to optimize the opportunity of being searched on Google, Yahoo, Bing or other search engines.

The year 2018 has left behind all the obsolete old trends and has brought advanced techniques of enhancing website ranking. In this boundlessly creative world of designers, developing an attractive and beautiful website is not a big challenge but the real task is to make it more viewed online. Here’s a rundown to update you with the advanced areas of SEO which you might not have known before.

Enhance User Engagement 

Hold the user’s attention as long as possible because it will increase the amount of time spent on the web page. Search engines like Google are pushing those websites in the search results pages that have stronger engagement and are mostly liked by the users. Using the latest trends, you can now engage the visitor by using more visuals, pyramid style of writing, easily readable fonts, and by improving your bounce rate.
Follow YouTube SEO 

If you will keep a check on the YouTube SEO, you will be able to tap greater audience. It is the second most popular searching site after Google with 3 billion visitors per month. For every search result, you find at least one YouTube video result on the SERPs. By following its SEO you will get higher ranking on Google and will also get traffic from YouTube.

Accelerate Site Loading 

The site speed is a very crucial ranking factor as search engines prefer those websites that are faster and instantly loaded on mobile phones. Google has launched many apps like Page Speed and Think with Google, enabling web developers to make their sites more responsive and faster. Using small images on your website can also make it more compatible.

Use Keywords Sparingly 
Entirely depending on keywords and ignoring quality and organization of the content can hurt your website’s search optimization. You must use keywords but carefully, keeping them relevant to the nature of your website without compromising the essence of the content.

Focus on Titles 

Know your target audience and its queries first and then write the website content. Your web page titles and blogs should clearly mention the objective of the website because the advanced Google algorithm can track the detail and interest of the user and generate results accordingly. You should also guide the logo makers to design your title logo according to the nature of the brand.

Improve URLs 

URL is the connecting bridge between website and the user. Improve your URLs, keeping them short, relevant and with keywords. It will help in enhancing the user experience.

Make Pages Longer 
Increase the content on your page by adding extra words to the existing information rather than writing lengthy blogs and articles. Research shows that website with longer pages generates greater traffic.

ALT Tags

 Websites that have visual content including photos and videos must use ALT tag to show the additional information or details about the product. ALT tags enable the search engine to locate your website easily.

Don’t Forget Meta Data

SEO determines the relation between website and search engines which can be strengthened by providing more information about your product. The Meta description on web pages increases the chance of being visited if incorporated relevant keywords.

Technical Upgrading

Keeping everything aside, the first task is to make your website technically strong by optimizing it up to par. Boost the system of your website with HTTPS, upgrade your mobile-oriented content to Accelerated Mobile Pages (AMP), turn to crawl programs for enabling Google to track your pages and fix 404 errors.

In this competitive world not only physical existence is important but also virtual existence is equally importantly. In order to be present virtually one should make sure that he/she makes all the efforts needed. For a small business it is necessary to be present online because only then it can be discovered by people. In order to make a business successful it is important that the target customers are aware of the new business. This awareness can be created by opting digital marketing solutions and then using them properly.

One can promote his business on the social media through numerous ways. But it is essential to choose the way which involves low cost and is easy.

Here are some best digital marketing solutions which can help small business grow:-

  1. BLOGGING

Blogging can help retain customer’s attention and can also help retain the relationships with them which have been built. Updating your website with regular blogs which are new and fresh will leave a very good impact on the new readers as well as on those who are the frequent readers of you blog posts. When the regular readers return to your website you should be sure that your website offers a fresh content. This will help to maintain the regularity of those visiting your websites again. Regular visiting on your website will help your business achieve a good place in the market. And these visitors might also tell other people about you business thus helping you capture a good market share.

And also a good and regular blog will also affect your rank in common search engines which is very good for small business.

  1. E-MAIL MARKETING

Email marketing can help establish good relations with the customers. The only thing that has to be kept in mind is that the content of the email should be very fascinating and should be such that it leaves a very good impact on the visitors and also one should ensure that the content compels the visitor to himself subscribe to the emails.

Email marketing is an old way of marketing a small business but can lead to good results as well. People might take it as a spam. So to avoid this misinterpretation make sure to keep the content unique.

  1. LIVELY ONLINE PRESENCE

Online presence through Facebook, Twitters, LinkedIn and Google + helps increase your audience, boost your brand, increases sales and cater SEO.

One should get his business verified with Google My business and simultaneously should also possess a Google+ account. One should also have a Facebook page which should be optimized. Possessing a twitter account and a company page which should be connected with LinkedIn are important too.

Ensure that you are connected to the tools above so as to make your small business grow. Getting connected to the above social media platforms will help you make your online presence and also will help you be live all the time on social media.

  1. A GOOD SEO STRATEGY

SEO or search engine optimization means optimizing your website so that it can be discovered by top search engines at the right time and also it gets discovered by the right people too. A good SEO strategy would mean a website which is responsive and has a good content.

Responsive web design would mean a website design which is easily accessible on mobile phones, tablets etc. This would help user to access the website by cell phones too which would again be very beneficial for the business.

Good and unique content on the other hand would help your website rank on the top in comparison to other websites.

  1. APPEALING WEBSITE.

An appealing website means such a website that captures the attention of the users this is because a website represents the online presence of the business. So your online presence should be very captivating. This can be done by making use of pictures, videos etc. One can also put the pictures of the employees to make it look more capturing and fascinating.

Not only the look of the website the developer should ensure that all the web pages on the websites are systematically arranged and also make sure that the necessary information is easily readable by the visitor. The website should contain all the sections like contact us page, about us page etc so that the visitors doesn’t waste their precious time looking for it.

8 MISTAKES MADE BY COMPANIES IN DESIGNING A MOBILE RESPONSIVE DESIGN

We all are familiar with the fact that there has been an immense shift to mobile phones for all sorts of internet activities. This brings out a point as to how to design an effective mobile responsive design. Every company is in the favour of this idea of responsive design but fails to apply it. It is very important to design a website which can be easily accessible on all platforms. In order to be in par with others in the market it is essential to avoid mistakes relating to an effective mobile responsive website.

Here are some common mistakes which companies make while designing a mobile responsive design.

  1. LOW SPEED

Many companies don’t work on their speed. They only rely on making a responsive design but sometimes they forget to concentrate on the speed of their website. Low speed leads to the visitors switching to other websites hence decreasing traffic on the website.

In order to optimize the speed one has to make the size of the images smaller and compress the pages. If this is done properly it will enhance user experience and will help attract more visitors.

  1. CREATING CALL TO ACTION LINKS THAT ARE TOO SMALL

A most common mistake which companies makes when designing a responsive website is that the call to action button is either too small or sometimes too large. The problem is that it doesn’t fit to the screen of the users who are accessing it through a mobile device. The developer should always keep in mind that the size of the call button should be such that it fits to all screens and is easily clickable.

  1. UI AND UX IMPROPERLY DESIGNED

Another common mistake which brand makes is that they carry in their mind that the UI and UX design which has been made for a desktop design will also work for the mobile website. But this is not what actually happens. One has to redo the design of UX and UI in order to offer a better user experience to its visitors.

  1. USAGE OF SMALL FONTS

Often the developers of the website think that if they keep their font small they can incorporate more copy. This might sometimes be true but not always. One has to be sure that keeping the fonts too small will not be readable if the user is trying to access it through phones and they will not accept whatever one is offering.

So, in order to maintain a proper amount of traffic the fonts used should be readable by the public on all platforms.

  1. SIZE OF THE ADS

The developer should be very cautious about the size of the ad which will be displayed when a user accesses the website through mobile phones. One should see that the ad displayed is not too giant that it keeps the viewer wandering for the close button or “x” symbol so as to close the ad.

One should also see that avoiding ad is not the solution to this as it helps the company earn. So the solution to this is that the ad should be the size of the mobile in order to retain visitor’s attention.

  1. SEPARATE URL

Often developers choose to keep a separate URL for the mobile site and separate for the desktop site. This might work but not always. Browsers might not route properly and might lead to some other site. This will compel the user to switch to some other website.

  1. TESTING IS IMPORTANT

After you are done with your responsive website design make sure you get it checked by your customers. This checking or monitoring will help you find out the mistakes in your design and will also let you know about the scope of improvement.

  1. QUALITY OF CONTENT

Companies spend lots of money in getting a very beautiful and attractive website designed by its developers. And in this they forget that the ranking of their website doesn’t depend upon how the website looks but on the quality of the content.

One should always keep the site updated with fresh content as to maintain a good rank among search engines.

 

 

 

Good design increases your conversion rates, boosts the performance of your business. https://buff.ly/2xfScSQ

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