Voice Search Optimization
One marketing trend that’s set to make some noise in 2021 is voice search. Voice search utilize innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa. 11-Dec-2020.
Over the years, the way users search for information online has transformed significantly. If you haven’t worked on voice search optimization yet, it’s time to fix it. Voice search will affect search queries in 2021. According to dailogtech.com, in the United States of America, 55 percent of households will have their smart speaker by 2022. In that case, if you are planning to optimize for voice search, follow the below steps:
- Consider choosing wise keywords.
- Always remember to create persona-based content.
- Create web pages that answer FAQs because when searchers ask a question, they begin their question with words like “When”, “What”, and “Who”.
- According to Forbes, voice search drastically improves user experience As.
- we use it extensively, search engines such as Google are focusing on voice search optimization.
Google’s EAT Principles
E-A-T stands for Expertise, Authority, and Trustworthiness. Note: EAT is not an algorithm; it is a concept in Google’s Search Quality Guidelines. Essentially, Google uses these three criteria to evaluate the quality of those pages. The quality determines where that web page will show up in search engine results pages.
Google has confirmed, “content quality is an essential factor for ranking on search engine result pages”. But what does “quality” mean to Google? In simple terms, content that fulfills the Google EAT principle will rank higher, whereas EAT stands for expertise, authoritativeness, and trustworthiness. These elements help determine if a web page has high-quality content.
Google uses its algorithms to deliver the best results to the users. For example, Google Panda is one of the famous algorithms which ranks a website based on content quality. It eliminates web pages from the index that have low-quality and duplicate content. Another example is the RankBrain algorithm. RankBrain uses AI to interpret search queries that the audience search on Google.
For example, when you search for chocolate cake recipes, you will also get results for chocolate truffle cake recipes on the search engine results page. Google panda and RankBrain send spiders to crawl websites and, as a result, they show the most relevant and high-quality search results content on the top of the result page of search engines.
Featured Snippets Google
Google’s search results sometimes show listings where the snippet describing a page comes before a link to a page, not after as with our standard format. Results displayed this way are called “featured snippets.” Featured snippets commonly contain one listing, but more than one may appear.
It features these results in the top part of the page. Google programmatically chooses the best answer from a third-party website and displays it in the featured snippet. Here’s how a featured snippet looks. According to Ahrefs, “for a specific search query, almost 99% of web pages shown in the featured snippet already rank on SERPs’ first page.” Some of the key ways to optimize featured snippets are:
- Organize your content in a structured way.
- Make sure one article answers many similar questions Opt for eye-catchy images.
- Choose to create answers with tables.
- Write dedicated headings to answer featured snippets, like “Is red meat healthy?”.
Note: Suppose you want to create snippets, plan on creating question-based questions along with the relevant keywords. For ideas, you can also look at the Google search option, “people also ask.”
Semantically Related Keywords
Semantically related keywords are simply words or phrases that are in a related to each other conceptually.
For example, for a keyword like “search volume,” some semantically related keywords could be:
- keyword research.
- paid search.
- online marketing.
Semantically related keywords are the interpretation of a word. For example, for a keyword like “chocolate cake,” some semantically related keywords could be chocolate recipes and chocolate truffle recipes. Semantic keywords have a higher impact on website ranking.
We link them to the primary keywords and help in gaining relevant traffic on the Search Engine Results Page. Also, you can have a look at Google SERP for LSI keywords. Want to know how to select the right Semantic keywords?
- Do not target keywords alone; instead, optimize content using topic clusters.
- Opt for structured data and choose your semantic keywords.
- As an alternative, the process can also be done with the help of a comprehensive keyword tool.
Building Quality Links
Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings.
Suppose a marketer aims to focus on a successful long-term SEO strategy, building quality links cannot be neglected. In 2016, Google declared that building quality links are one of their top 3 ranking signals. Always opt for quality over quantity, as building quality links to your content can give your product and category pages a boost in SERPs. Let me share a few effective strategies as it will increase the number of links pointing to your website dramatically:
- Gain backlinks from relevant and authoritative web pages.
- Promote your content regularly on social media.
- Opt for guest blogging and influencer marketing.
- Leverage social media platforms.
- Reach out to your target audience through online forums.
- Attract your target audience by offering them valuable content.
Local Search Listings
Local SEO focuses on optimizing websites that appear on SERPs in a specific location. Optimizing local SEO drives more website traffic and conversions since the strategy is more relevant to local audiences.This strategy is the best way of marketing your products to specific location-based customers. According to Google, “Local results are based on relevance, distance, and prominence.
These factors help Google find the best match for your search”. Because of this reason, it is essential to have your NAP details correct and consistent. SEMRush confirms that “Local Search Listings Will Play a Larger Role in SEO Strategies.” Suppose you are planning to get your business into that local pack, go to Google My Business page and create your own.
Note: Google my business is a strong backlink.
Improved User Experience
“Simplify navigation” is another word for “Improve the User Experience.” Site navigation is a key factor for your search engine ranking. For the past few years, UX has become an important ranking factor for Google. To understand the concept in an easier way, consider the partnership of Search Engine Optimization and User Experience this way: SEO emphasizes search engines, whereas UX focuses on website visitors. Therefore, both share a common goal of giving users the best result.
This is what the content king app says about user experience:Let us share a few practices on how to effectively leverage UX design to improve a site’s SEO performance:
Simplify your site’s navigation.
Improve UX Design for SEO-Friendly layouts (such as making content easy to digest, Infuse images and videos wherever possible, use CTA’s wisely).
Optimize for Site Load Speed, opt for mobile-responsive design, as over 50% of all traffic is now driven by mobile search. In case your site isn’t mobile-responsive, you will notice poor user engagement.
Using Schema Markup
According to Searchmetrics, “36.6% of search keywords bring up at least one featured snippet that’s derived from schema markup.”Many marketers believe schema markup is a significant opportunity to rank your web page on the first page of SERP. Schema markup is microdata added to the website to help Google return relevant results to searchers.
Suppose you’ve used rich snippets, you’ll know what schema markup is all about.In simple words, schema markup is extensively used to define website content. Adding structured data gives your website visibility on SERP and also increases site ranking. Some of the schema markup examples are.
- Rating and reviews.
- Image thumbnail.
- Product availability.
- Site links.
That was all about the SEO tips one needs to know, to rank higher on Google then contact us.