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Creating an e-commerce website has become easier through Content Management System (CMS). For any non-developer, it will be easier to make changes in their e-commerce website using CMS. The content of the e-commerce site can be managed without complications. With this, the website administration tasks have become simple. Payment integration and SEO management can be done without having programming knowledge.
Different open source CMS are available with multiple features, merits,and demerits. Before opting for any e-commerce CMS, it is better to compare and understand important aspects so that it will be possible to choose the best that suits your e-commerce store.
When it comes to comparing the open source CMS platforms, it is important to consider on the basis of functionality of the website and the customization features of the CMS. Here we discuss and compare the leading CMS platforms WordPress and Magento.

What do you expect for your e-commerce store?

This is so important so that you will be able to choose the best CMS for your e-commerce store. As you are planning to create an e-commerce store you have to define the following first.
• Size of your e-commerce shop
• Complexity level of the products sold in your shop
• Timeline for developing your store
• Budget you have planned
• Server Capacity
• Administration Operations/ Number of Administrators
• Number of users expected

Answer the questions

Magento is a standalone e-commerce CMS platform and is used by giant brands. With nice functionality and various flexibilities, Magento is one of the best CMS. Coming to WordPress, it is a widely chosen CMS with more flexibility and numerous plugins to make it easier to customize, manage and use. WordPress offers numerous themes. Do you need more functionality for your e-commerce store or do you need various plugins to be added in your store? You have to answer these questions before choosing ane-commerce platform.

Size of your site

If your shop is big with high volumes then your stock keeping unit would be high in volume therefor you would have to Magento on that case as it handles the complex sites easily but it requires heavy server power. At the same time, a plugin offered by WordPress supports unlimited product uploads.

Your Budget

Though Magento and WordPress are free opensource platforms, you have to pay for subscriptions, add-ons, plugins,and other added features. A dedicated hosting would be required as the information of the frequent or repeated customers will be stored in database.

Timeline

Developing an e-commerce site with Magento will take longer according to your website than with WordPress.

Products

Are your products simple or complex? How do you plan about personalization, categories?

Server Capacity

Depends on the size of your store you need appropriate server capacity. Magento works better with large size e-commerce sites as it offers more GB

Number of Admins and Users

Both Magento and WordPress allows facilities to add more users without any complications.

Development

In the development case, Magento is easier for developers whereas WordPress is flexible and easier to play with UI/UX. WordPress is more user-friendly.

WordPress

WordPress has begun as a blogging platform and has become a comprehensive customizable website framework. It has wide range of plugins with incredible functionalities. When it comes to customization and complex development you would have to get the help of WordPress developers.
Payment Integration, theme installation, plugin installation and usage are easy to do. Within a short time, a basic website can be easily created using WordPress. The same is possible for e-commerce store using the WooCommerce plugin offered by WordPress. By installing WooCommerce theme, necessary plugins and extensions you can get an absolute e-commerce website. It supports Shopify, Stripe, PayPal, Square, Amazon payments, ShipStation, UPS, etc.
• Cool In-built Dashboard,
• Best and easy for SEO with support of plugins
• Easy upgrading
• Great set of plugins
• Easily manageable
• Easy to customize, does not need skilled developers for basic level configurations and management.

Magento

It is a powerful e-commerce platform with high scalability. It offers wide range of features with extensions that supports any size e-commerce store. Premium edition can be useful for big brands as many giant brands are already using Magento to handle their e-commerce store.
It is quite complex when it comes to customization so you will have to get the help of skilled Magento Developer for sure. We can say Magento is one of the intricate platforms.
• Third party services can be configured using XML code as API
• Best to provide smooth browsing experience to the customers.
• Has cool features like filtering, comparisons, catalog, wish lists, etc
• Useful for marketing as it offers marketing add-ons.
• Coupons, discounts,and promotions are offered
• Good for SEO
• Dashboard and UX is not good as many complaints are raised

WordPress and Magento

WordPress is built on PHP framework whereas Magento on PHP but specifically on Zend. API’s are nice in both the platforms. Easiness of customizations and plugins differ.
WordPress offer amazing theme customization and Magento is nice virtually and can design your own themes.
Magento offers wide range of add-ons for everything you need for your e-commerce site but in terms of complexity, Magento is one of the complex platforms.
WooCommerce and other plugins offered by WordPress are easy to install, customize and manage. The level of complexity is low in WordPress.
Finally, you have to choose the platform according to your skill level, functionality,and complexity of your e-commerce store.

Every importance should carry a reason otherwise the importance will not be understood. Wide range of information is available to convey the importance of having a website and use digital marketing for the business but still, it needs the reasons for clear understanding. Here we see 10 reasons all businesses need a website & digital marketing.

#1 –Connect with customers

Large number of people have started spending more time online.

Website is the place where you will connect with the customers to make them aware of your business and its services/products. Digital marketing is the best way to bring the audience to the website.

#2 – Information Centre

Digital presence has become more popular that people would like to get answers, check products and buy different goods. Website is a place where you would put & update every important information of your business and with successful digital marketing, you will be able to optimize the information to attract and convert the audience into customers.

#3 – Testimonials

Website is the right place where you can have valuable testimonials about your business, products,and services. Testimonials increase your credibility. With right digital marketing strategy, you will be able to take the testimonies to social media pages and in other digital presence of your business.

#4 – Lead Generation

Lead generation is one of the most important aspects of having a website and practicing digital marketing. Leads are the audiences at reachable. When it comes to digital marketing, different types of lead generation techniques are there but website is the beginning or the base for lead generation.

#5 –Build exposure

In this digital age, it is not feasible to build exposure for the business without having a website. Exposure will be developed when the business is taken to online presence and making it more popular using digital marketing.

#6 – Higher Sales

Traditional ads and marketing techniques are vanishing. Digital marketing has become more popular especially because of reaching the people across various platforms. Digital marketing enables refined process to acquire more leads. Obviously more leads results in higher sales.

#7 –Achieving the target

Every business has target audiences. As the digital world is vast and fast, you are not going to cast the net generally but on the target. You need a website and suitable digital marketing strategy to reach the target audience.

#8 – Cutting the costs

Do not have to worry about the budget, setting up a professional website and deploying digital marketing is not costly. Spending on a website and in digital marketing is a diligent investment that you make for your business. You will reap huge benefits for low-cost investment.

 

#9–Global Audience

If you own a website for your business then your brand or product is globally available. Obviously, global audience can walk into your business website. Your reach grows global. At the same time, digital marketing is not limited to local. Think about it as digital marketing takes your business to audience across different countries and brings global audience.

#10 –Customer support

Having a website for your business is the easier way to provide best customer support/service. Customers can easily reach you by visiting your business website and get their queries answered, clarified and get served on request. After all, customer satisfaction is more important and website opens the avenues to achieve it.

Related  Article:
Top 10 reasons why your small business needs a website

It is no wonder that every small business needs a website. The physical world has become well accultured with the digital world. If you still do not have any website for your small business, it is a high time to do it as most of the businesses do have their website to target the customers. We can list different advantages of having a website for your small business. With different good reasons, let’s check Top 10 reasons why your small business needs a website

 

Ease for the Customers

Millions of people search different things in online. This sheds some light on the number of online users. Millions of internet users find it easier to check products and services online. Whether it is a purchase or just getting the details of a product or service people these days choose online platforms as convenient. It becomes easier for the people/consumers/audiences to find your business and its products/services online.

Exposure for your business

Once you take your business to online through a great website you do not have to worry about the exposure. People from your demographics and all over the world can visit your website.

Effective explanation 

Your website is a great place where you can give sufficient information to the audience. It will be feasible to take your business/product/service, offers, updates and every important information to the people through the website. Your website will work wonders than brochures, flyers or any other type of advertisement.

Effective marketing

Your website becomes a great tool for you to market your business. Facilitating social media networks with your websites will enhance the marketing. Easy and effective marketing is possible if you have a great website.

 

Exclusive Identity

A website for your small website is an identity for your business in online space. It completely showcases your business improving the visibility. The identity of your small business is revealed to the people through the website.

Economical

As far as advertising is considered, the website is cost-effective. Instead of spending on physical advertising, you can focus on digital advertising for which your website becomes a great source.

Easy Access

It is easy for the audience to access your business anytime through your website. It does not require you or your executives to be available 24×7 and it is not feasible too. That is why a website with salient information is important for the small businesses.

Enhances productivity

A website is most important for small businesses to answer the people effectively. Actually, it saves a lot of time through satisfied support provided to the customers. Advanced and easy to use tools integrated into a website is sufficient to provide satisfied support to the audience and customers.

Effective results

Having a website for your small business produces effective results in sales conversion. Numbers of visitors to the website will be tracked and used to reach them to generate leads and convert them into potential customers.

Enhances Credibility

Surveys say that a large number of online users believe the business with a website is credible than the website the social media pages only. Therefore, having a website for your business improves the credibility the most important factor for the success of a business.

Related  Article :
Why Start-up Business Need a Website & Promotion?

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