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If you are someone who’s trying to make business online or if you want to capture more targeted leads, then your landing page web design has to convey your message well.

Before directly getting hooked up with why attractive designing of a landing page is important, let us understand what is landing page.

Read till the last and get deeper insights.

What is a Landing Page?

A landing page is one of the initial points of contact between your user and brand. Landing pages are generally the marketer’s secret tool used for attracting an external audience.

In other words, this is the page where users “land” after interacting with an ad, marketing email, or promotion. Designing a compelling landing page is a proven system that has the convincing power to speak and appeal to your potential customers even in your absence.

Why do you need a landing page?

As per the survey of Hubspot, 48% of marketers design a new landing page every time they run a landing page. The reason for requiring a landing page for each business may differ, but in nutshell, it helps you to boost your conversion rates, which in turn shoots up your ROI.

Some of the main benefits of a landing page for any business are given below:

  • Promote a positive first impression
  • Take advantage of visuals
  • Increase conversion rate
  • Text landing page
  • Video landing page

Now, you must be wondering how to do that? To get the answer to this read further.

 Why do we need research for designing a landing page?

Every good and compelling landing page starts with market research. It helps you to gather vital information about your target market and customers which in turn helps you to create value and provide a desirable customer experience.

The intense market research also helps you to find how popular your topic is and what is in demand in your industry.

To perform research, here are the 3 steps that you can’t afford to miss.

Step 1: Visit google trends to find trending topics and your targeted keyword.

Step 2: Study the trend for the past year helps you to find what works in the market.

Step 3: Understand the mindset of landing page visitors, which helps you to re-orient your entire business around your customer.

Step 4: Analyze to find which social media to focus on to monitor your customer on social media.

Step 5: Understanding keyword intent and how it relates to your targeted audience.

Conclusion:

Landing pages are effective for building your business; however, the rule to design might differ from industry to industry.

It is a trial and error method and as always, we recommend you to do series of testing different landing page designs and call-to-action buttons to see which one works best for your market before finalizing landing pages.

Hope this article helped you to get a better understanding of the landing page.

Obviously, the internet is a place of new things every day. A lot of new ideas and concepts are born in the digital world every day. In such a way, many businesses and individuals choose single page website as they find it appealing. As the name implies, the single page website consumes single HTML page to offer the content to the visitor. The visitors do not have to traverse to multiple pages or they will not be taken to multiple pages because the required content or information will appear on the same page – the single page.

When we talk about single page website we have to discuss the pros and cons to come to a conclusion. Though we can have some advantages of having single page web design, there are some concerns to be discussed.

web design, there are some concerns to be discussed.

Coding

The single page web design is mostly designed using JavaScript, css3, jQuery, and Ajax. It requires lengthy and structured coding to bring everything in an organized way on the website, especially for UI/UX. The design team should be proficient in coding to bring everything flawlessly on a single page to ensure that the visitor does get the required information easily.

The ultimate idea of having a website is to provide sufficient and important information to the visitors in a convincing way. If the user does not feel user-friendliness on the site, the primary idea goes vain. Thus, coding becomes a major and one of the concerns of having single page web design.

User Experience

As the content of the entire website appears on the same page, the visitor may get confused if there is much on the same page. It would be difficult for the visitor to obtain the required information of the products if the business has multiple products. The single page web design may be useful for the business that has the single product but not for the business that has multiple products. Listing different products on the single page is not a good idea as navigation will become difficult. Single page web design makes poor user experience.

 

SEO

It is important to maintain SEO standards to maintain high position ranking in search engine. The single page web design is not good for SEO due to reasons such as zero chance for internal links, page weight,and single keyword. The single page web design would be heavy because of putting the entire contents on a single page.

Moreover, the on-page optimization becomes poor due to lack of internal links whereas it is possible to have multiple internal links in multiple pages web design. Undoubtedly, keyword optimization is one of the key aspects of SEO. As single keyword is maintained on the entire page, the single page web design is not keyword friendly.

Content Depth

The web page content provides required and relevant information to the visitor.The content provided on the website should be detailed to ensure quality. Single page web design loses the depth of the content. With a single page, it will not be possible to provide detailed content. This will be a serious concern for the visitor who expects detailed information. The multiple pages web design has sufficient space to give detailed content by which the visitor gets clear information.

Conclusion

Finally, when it comes to single page web design, it depends on the type of the business and number of products the business lists on the website. To be precise, if a business considers the website as one of the primary tools to reach the target audience then single page web design is a bad idea.

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