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Struggling to get sales? Focus on building the right website structure to boost SEO.

Here’s how.

Nowadays, only building a website with some pages does not work. As a developer, you need to think about SEO perspective as well to make it rank on a search engine. Search engines like Google cannot understand the text or images that you have added to the website. The Google Bot can crawl through the liner, hierarchical or network, or whatever structure you have designed for a website. Just keep in mind that every webpage should be interlinked or you can link blogs with the core web pages of the website to get more traffic.

Why You Should Focus on SEO?

In the present-day situation, all businesses have their website online. Most of them have similar content, products, and services. You can see that as soon as you build a website, competition is started to rank it on top in the search engine. Optimizing your website is the only way by which you can get more website visitors and obviously more leads. A good website structure will help you to accomplish the goal of making your website eligible for crawling.

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Plan the website structure

Most developers copy the idea of other competitor’s websites to create one but this does not work in the long term. The website you are building for a business has a different objective so it cannot match with other businesses. Planning a website structure will give you an idea of the elements you need to involve in it. It will also cover the basic requirements of clients. With a proper plan, you can analyze the approximate traffic your website can generate.

Website Crawlability Feature

How a search engine views the website comes under the heading “website crawling”. It is the essential part of a digital marketing strategy on which a brand gets online presence. You need to make the website in a manner that it becomes easier for search engines to crawl. Use specific headings, meta tags, and alt tags for the content to make crawlers understand the pattern of the website.

A Strong URL Structure

Optimized URLs improve page ranking on a search engine. Organized web pages through URL helps search engines to find your brand easily. Keep a note that all URLs are working properly and are not broken. These should be connected with the pages that you need to show to the user when they search a query.

Enhance the Navigation Bar

You would want a website visitor to stay for some time and access features of it. Remove the unwanted pages that contain broken links. This will drive traffic and engage users to your website leading to a better conversion rate. A sophisticated website structure makes it easier for Google Bots to crawl it. Put the best content of a business at the top pages that are listed on priority on a navigation bar and see the SEO results with it.

Schema Markup

The best strategy to use is to add a schema markup that supports voice search, image search, etc. You can include an FAQ section to allow users to know more about the business. In short, you create structured data for the website that contributes to easy crawling and that is the main purpose you need to serve via the website. You can use schema.org to monitor the progress of your website.

Use Breadcrumbs

Don’t underestimate those small navigation mediums. Pieces of information from different web pages can be connected using breadcrumbs. Benefits from it are you can build a user-friendly UX, clear-to-the-point website structure, and a great SEO – Based Design. Website visitors come to your website to look for a specific piece of information and with breadcrumbs, you can help them to get it faster.

Focus on Product Categories

Foremost thing is to organize the products and services a business is providing to the customers. There is an easy way to do it by simply categorizing products in groups to create a better search for the users. You can give direct links to product such as XYZ shoes online, men’s perfumes, etc. A convenient search for products will engage users to the website, thus, increase sales.

At Kudosta, we build websites that are SEO-friendly and serves the purpose of driving the required traffic to them. Our professionals adhere to the specific requirements considering your business goal to create a reliable structure.

What makes a good web design is one of the most discussed topics in online presence. Before delving into it, it is required to understand the foundational idea of a website. Website is an online address of a business. A website of a business receives the visitor, introduces, and gives a clarified idea about the purpose of the business in the market.

The website exhibits the products and highlights of the business to the visitor. A good website catches the eye and captivates the heart. Repeat it!!!Good web design comprises of both look and the feel, that is why it is a combination of User Interface & User Experience Design. It should give a pleasing sight to the eyes and pleasant feeling to the heart of the visitors. Check out the 12 effective principles of good web design.

Get clarity of purpose

Ensure that you are strongly convinced about the purpose of the website. A good-looking website begins with a clear understanding of the purpose of the website. Plan and finalize what do you want to show and speak to your visitors through your website. You can see a well-finished website if the purpose of the website flows in all the pages of the website.

Communicate through content

Once you finalize the purpose of the website, make sure to communicate it properly. Having said that, you should be keen in choosing the content that carries informative value, fonts and colours that serves the purpose.

Contents in detail

Readable font, legible colour, good graphics and infographics make a wholesome content of good web design. Paying importance to the perfection of the wholesome content makes the website clear, precise, attractive and informative. Check out ideas on choosing fonts, colours and images to ensure the content of the site goes inline with bringing a good web design.

Navigation

Navigation is one of the most important aspects of the website to give a smooth experience to visitors. Unless it is smooth to use, the user would find it difficult to use. If it is difficult to navigate, the visitor will not revisit your website. Structure each page with proper navigation like clickable buttons, hierarchical menus and logic placement of buttons.

Quick load time

Load time is the most important factor to keep your visitor intact with your website. Ensure that your website loads quickly. Visitors do not like to visit the website that takes too long to load. Optimize the images, minify the CSS or JavaScript and also HTML to load your site faster.

Responsive website

Obviously, most of the modern-day internet users use smartphone and various other gadgets. People find it easy to access the required information on the go using their mobile device. Unarguably your website should be mobile-friendly. A responsive website would attract more visitors.

Beautiful interface and experience

Make sure you prioritize both the look and experience in the web design. The design should please the eye and capture the heart.The design creates both visual and emotional values. Focus on user interface and user experience design. Make sure to give equal importance to the text, image and graphical contents to bring out a pleasing website.

Create awesomeness

White space on your website shows the contents of the website well-orchestrated. A website without white space would look cluttered and straining to eyes at times. Visitors would spend more time on your website if the visuals of the website are organized well in ample white space.

Draw inspiration

The designs inspired you can be a great help to you to create a good website. Spend time in the inspired designs that give you inputs in line with your business goals. It can spark an idea for good web design. If you want to create a visually impacting website, you should consider the designs that impacted you.

Use Grid layouts

One of the best ways to bring a visually pleasing website is to use grids to orchestrate the placement of the contents. Designers would find it easier as it makes their job smoother. It keeps the content balanced in line, in boxes, columns and sections. It is not only easier to implement but also aids to create a visually attractive website.

Carry your objectives everywhere

The prime existence of your website is to retain your customers, acquire new customers and to provide effective customer service through various channels. Hence make sure to focus your objectives on every page of your website. The pages of your website should reflect the main or the part of the objective of your business in appropriate sections.

Be user-centric

The user perspective is a key factor to ideate a good web design. An effective and efficient website serves the best to the users. Keep your focus on users in the aspect of design, layout, navigation, contents and every element of the website. A good web design that attracts users is always user-centric.

Conclusion

Good web design comprises of various principles and ideas but a website that wins the customers gives clarity on how the business can be beneficial to the customers. Look for an experienced web designing company that converts your requirements into a stunning website.

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