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Every importance should carry a reason otherwise the importance will not be understood. Wide range of information is available to convey the importance of having a website and use digital marketing for the business but still, it needs the reasons for clear understanding. Here we see 10 reasons all businesses need a website & digital marketing.

#1 –Connect with customers

Large number of people have started spending more time online.

Website is the place where you will connect with the customers to make them aware of your business and its services/products. Digital marketing is the best way to bring the audience to the website.

#2 – Information Centre

Digital presence has become more popular that people would like to get answers, check products and buy different goods. Website is a place where you would put & update every important information of your business and with successful digital marketing, you will be able to optimize the information to attract and convert the audience into customers.

#3 – Testimonials

Website is the right place where you can have valuable testimonials about your business, products,and services. Testimonials increase your credibility. With right digital marketing strategy, you will be able to take the testimonies to social media pages and in other digital presence of your business.

#4 – Lead Generation

Lead generation is one of the most important aspects of having a website and practicing digital marketing. Leads are the audiences at reachable. When it comes to digital marketing, different types of lead generation techniques are there but website is the beginning or the base for lead generation.

#5 –Build exposure

In this digital age, it is not feasible to build exposure for the business without having a website. Exposure will be developed when the business is taken to online presence and making it more popular using digital marketing.

#6 – Higher Sales

Traditional ads and marketing techniques are vanishing. Digital marketing has become more popular especially because of reaching the people across various platforms. Digital marketing enables refined process to acquire more leads. Obviously more leads results in higher sales.

#7 –Achieving the target

Every business has target audiences. As the digital world is vast and fast, you are not going to cast the net generally but on the target. You need a website and suitable digital marketing strategy to reach the target audience.

#8 – Cutting the costs

Do not have to worry about the budget, setting up a professional website and deploying digital marketing is not costly. Spending on a website and in digital marketing is a diligent investment that you make for your business. You will reap huge benefits for low-cost investment.

 

#9–Global Audience

If you own a website for your business then your brand or product is globally available. Obviously, global audience can walk into your business website. Your reach grows global. At the same time, digital marketing is not limited to local. Think about it as digital marketing takes your business to audience across different countries and brings global audience.

#10 –Customer support

Having a website for your business is the easier way to provide best customer support/service. Customers can easily reach you by visiting your business website and get their queries answered, clarified and get served on request. After all, customer satisfaction is more important and website opens the avenues to achieve it.

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Top 10 reasons why your small business needs a website

Website is most important for the businesses these days. Every business that do have website must understand the real purpose of having a website. Website is not only to give information about the product or service to the people but also to attract more visitors. Yes, the purpose of a business website is not just to communicate with the people but to attract them so that they can be converted into potential customers.

Custom web design increases Conversion rate

The website that does not have good conversion rate is just vain. Such websites are purposeless. When the business defines the purpose of website it will start to find the ways to increased conversion. Talking about increased conversion, the custom web design is more advantageous than the web design using templates.

Custom web design is a smart investment

Obviously, a lot of content management system companies have come and offering numerous templates to design a website with customizable options. As far as customization options and investment is concerned many people choose template based web design. But custom website design is a best investment you can do as it benefits your business. Let’s see why it is so.

Be Unique, Be Beautiful

Custom web design gives amazing unique look to your website. It makes your brand looking unique and you do not have to fit your business logo or website design into the existing template. You can create a web design that no other brand or business has. The outcome is pretty good that it attracts the people a lot thereby increases conversion. The uniqueness of your web design sells your brand.

Higher the visibility, higher the reach

In order to increase the visibility of your business or brand, you need to concentrate on SEO. Search Engine Optimization is a process that takes your business website and displays in the top results of search engine results. It drives traffic to your website in the organic way. Custom web design is the best way to boost SEO as effective HTML coding can be written to make your site more SEO friendly. Search engine standard HTML code will enhance your website’s exposure. Of course, this will increase conversion undoubtedly.

Effective for customer-centric website

Again, the main intention of having a business or brand website is to attract the customers. In such a perspective, custom web design is best to build customer-centric website. Be it the UI and the functionality of the website to engage the customers, custom web design is highly effective. You can build as you like it to increase conversion rate rather than building your site as per the template.

Team fulfills your dream

The best part of custom web design is that you will get a team that work for you anytime to keep your website updated. With a custom website design, you can modify and update your website anytime without taking much time. The website design team will take your concerns and work it out immediately as it is not hectic to make changes in the custom design.

As you keep updated, the chances are high to attract new customers and also to retain the existing customers.  When the people find something new in the website they will spend more time in the website with an interest.

Experience increased conversion

To sum up, a customer-centric custom website design builds a professional website that earns credibility. Template based web design may be easy and cheap but the custom web design is smarter. Make a smart investment to experience increased conversion. Outcome matters!!!

 

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How to create an innovative and effective business website

 

In this competitive world not only physical existence is important but also virtual existence is equally importantly. In order to be present virtually one should make sure that he/she makes all the efforts needed. For a small business it is necessary to be present online because only then it can be discovered by people. In order to make a business successful it is important that the target customers are aware of the new business. This awareness can be created by opting digital marketing solutions and then using them properly.

One can promote his business on the social media through numerous ways. But it is essential to choose the way which involves low cost and is easy.

Here are some best digital marketing solutions which can help small business grow:-

  1. BLOGGING

Blogging can help retain customer’s attention and can also help retain the relationships with them which have been built. Updating your website with regular blogs which are new and fresh will leave a very good impact on the new readers as well as on those who are the frequent readers of you blog posts. When the regular readers return to your website you should be sure that your website offers a fresh content. This will help to maintain the regularity of those visiting your websites again. Regular visiting on your website will help your business achieve a good place in the market. And these visitors might also tell other people about you business thus helping you capture a good market share.

And also a good and regular blog will also affect your rank in common search engines which is very good for small business.

  1. E-MAIL MARKETING

Email marketing can help establish good relations with the customers. The only thing that has to be kept in mind is that the content of the email should be very fascinating and should be such that it leaves a very good impact on the visitors and also one should ensure that the content compels the visitor to himself subscribe to the emails.

Email marketing is an old way of marketing a small business but can lead to good results as well. People might take it as a spam. So to avoid this misinterpretation make sure to keep the content unique.

  1. LIVELY ONLINE PRESENCE

Online presence through Facebook, Twitters, LinkedIn and Google + helps increase your audience, boost your brand, increases sales and cater SEO.

One should get his business verified with Google My business and simultaneously should also possess a Google+ account. One should also have a Facebook page which should be optimized. Possessing a twitter account and a company page which should be connected with LinkedIn are important too.

Ensure that you are connected to the tools above so as to make your small business grow. Getting connected to the above social media platforms will help you make your online presence and also will help you be live all the time on social media.

  1. A GOOD SEO STRATEGY

SEO or search engine optimization means optimizing your website so that it can be discovered by top search engines at the right time and also it gets discovered by the right people too. A good SEO strategy would mean a website which is responsive and has a good content.

Responsive web design would mean a website design which is easily accessible on mobile phones, tablets etc. This would help user to access the website by cell phones too which would again be very beneficial for the business.

Good and unique content on the other hand would help your website rank on the top in comparison to other websites.

  1. APPEALING WEBSITE.

An appealing website means such a website that captures the attention of the users this is because a website represents the online presence of the business. So your online presence should be very captivating. This can be done by making use of pictures, videos etc. One can also put the pictures of the employees to make it look more capturing and fascinating.

Not only the look of the website the developer should ensure that all the web pages on the websites are systematically arranged and also make sure that the necessary information is easily readable by the visitor. The website should contain all the sections like contact us page, about us page etc so that the visitors doesn’t waste their precious time looking for it.

Business is something which keeps one busy. Basically it means transfer of goods or services from a seller to a buyer. This everyone of is known to. Business can be done both the ways: traditional and modern.

Traditional way of doing business means owning a physical store and then carrying out the purchasing and selling. This way of conducting business do yield profit but not enough money can be generated through it.

Modern way of doing business means owning a website i.e. having an online presence. Benefits are simple i.e. more attention of people leading to more sales which in turn leads to more profits.

So this makes it very important to own a website especially for small businessman who is struggling to capture a market share.

Here are some reasons as to how a website can help:-

  1. CUSTOMERS EXPECTATIONS:

According to a survey, 6 out of 10 customers look for a brand’s website to know more about the product they are willing to buy. This reason is sufficient for a small business to possess a website because the customer expects it.

In a world of technology today, every customer expects a business for some kind of online information about their products or services. A business with no website will never grow because now days the customers are very antsy and thus might switch to some other brand.

 

  1. REVIEWS HELPS:

A good percentage of customers rely on the reviews about the products. In simple sense reviews play a very vital role in influencing a person’s decision about a certain product.

A business can take the help of review sites to get good review about their product and hence increase their business.

 

  1. ADDS TO YOUR MARKET CHANNEL:

Possessing a website gives one a virtual presence on the web. Traditionally business has relied on billboards and hoardings in order to capture people’s attention but it is not successfully to a very good extent.

On the other hand in modern time’s online presence can help a person to capture a large amount of people’s attention thus adding value to ones business.

 

  1. EASY TO BUILD:

Having a website is important but sometimes people get confused about how to go about with it? Today internet has all the answers to such questions. WordPress a very popular tool help small businessmen to own their website that too at a very low cost. Not only this the tool also helps in content management i.e. it makes sure that a particular website is updated with fresh content so that it ranks on the top of famous search engines.

 

  1. NO TECHNICAL KNOWLEDGE OR SKILLS NEEDED:

Possessing a website today does not necessarily requires a person to possess technical knowledge. He/she can own a website even if he/she is not good with computers.

This is because many free tools are available which provide online tutorials where a person can learn about how a website can be developed and also some basic knowledge about running a website.

 

  1. Competitors have a Website:

It’s always said to “Be Competitive”. There is nothing wrong in being competitive because it can help sometimes. A business man should be very well known to his competitors in the market and should try to be in par with him.

A recent report revealed that about 72 percent of people have the habit of researching about the product they are planning to buy. Now for their research they will obviously rely on the internet. Here a website plays a very big role. If one doesn’t have a website you are directly giving a chance to your consumers to buy it from some other company who possess a website.

 

  1. NO TIME BOUNDATIONS:

We all have a time table and we work according to that. But it is not necessary that everyone has the same time table as that of ours. We might prefer to sleep at night but some people may not. Many a times people have the habit of staying awake at night and shop at that time. Here a website is very important. If one has a website a customer can go through it at any time i.e. 24*7 according to his convenience. He will not have to wait for the morning for the store to open.

 

  1. PROVIDE TRAINING TO YOUR STAFF:

A website will not only benefit the consumers but in turn can benefit your staff as well which will in turn lead to a good benefit for the business.

All you have to do is to build an orphan page which will not be visible to the public. Your employees can access this page. Update this page with the necessary information like new products and some instructional videos. This will keep the employees updated and trained.

 

  1. CREATIVE DISPLAY:

Unlike traditional means one can display their products more creatively and in an artistic way through the help of pictures. This plays a very important role in attracting a customer.

 

  1. EASY DATA COLLECTION:

Manually collection of information can be a headache. Because it requires you to then type and upload it in your database. But if one has an online presence the customer can upload their details themselves and you can automatically upload it in your database using the cut, copy and paste option which sounds much easier and time saving.

SEO Services USA for Small Business and SEO friendly Website Design

 

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8 key benefits of SEO Services for Small Businesses

For a small business to expand, SEO plays a very vital role. It not only changes your websites’ search results but also has many more advantages. If we talk in general when we search for something on Google we obviously rely on the top searches. This is why SEO is important. It will help your newly built website to come amongst the top and hence helps increase traffic.

SEO has many other benefits too some of which are listed below, because a proper knowledge of SEO can bring a small business on the top.

  1. User Friendly

SEO aids small business to set up a website which is user friendly. People often have a habit of sticking to the old definition of SEO i.e. it only helps for optimizing the search result but this has changed. Today SEO not only helps in optimizing search results but also makes sure that it enhances user’s experience too.

A well organised and systematic website will impel a person to spend more time on the website.

  1. Creates Brand Awareness

Be it big or small, be it new or established businesses, each business works hard to attain the place on the Search Engine Results Page (SERPs). The primary focus of SEO is also to adopt tools and practices so as to get a high rank on the SERPs. This rank is important because a website ranking high, automatically wins the trust of the customer and customer is most likely to visit it. Higher visits to a website lead to creation of better brand awareness, which is very profitable for business.

  1. Better Conversion Rates

An SEO optimized site means a site which is built according to the norms and regulations of search engines. Such an optimized website is easy to navigate, easy to read as well as surf. Since it has these important features, users are more likely to spend time on such a website thus rendering high conversion rates to business with the increase probability of attaining loyal customers.

  1. Helps in Discovering New Markets

Since Internet has its presence world-wide. It opens the opportunity for the business to operate world-wide creating its presence in the current markets and also discovering new markets.

  1. Helps in Competing with the Competitors

Running a business resembles marathon to a great extent, where each business in its own unique way is trying to run the fastest in order to win the race. What is the race about? Well, it’s about reaching the customers first and about doing the maximum profit.

Competitors! They are those who have successfully gained the top position on the SERP’s. They have done this because they have followed the SEO principles. This show how important is SEO and applying in the most correct way. But, if your falling in the ranking on SERP’s, it’s a loud alarm to signal that its high time for you to optimize your website.

  1. Helps you to make Better First Impression

First impression does matter. Although people say not to be judgemental, but human beings at most point of time do judge a book by its cover page. This is normal human tendency. This means that we apprehend the image of a website by first looking at its Snippet. Thus, in optimization, snippet optimization is extremely important. Website’s snippets are the first thing any person sees on the SERP. Thus, it holds a great and genuine reason that it requires a lot of care and attention along with regular updating. Snippet should be clear, understanding, concise and inspiring so as to grab and hold customers attention.

  1. Helps in Growing Website’s Traffic

The whole purpose of website is as:

First: to create an optimized website so that it attains a high and good rank on SERP.

Second: to ensure that your snippet is capable enough to grab a click

Last but not the least: to engage the visitor onto the website and convert the visitor into the customer and a customer to a loyal customer. Website can be called as the 24*7 salesperson whose motive is to bring as much visitors to the website, convert these visitors to leads and finally bring sales out of these leads.

  1. It is an Investment and not an Expense

Although SEO seems to be tedious, costly and lengthy activity. Spending in SEO is yet called as an investment rather than an expense. This is because the results of SEO are worth spending time and money. The result includes: High ROI, helps in building brand exposure, helps in capturing more leads/sales and many more.

 

SEO Services USA for Small Business and SEO friendly Website Design

 

Unique Visitors: Called “Users” in Google Analytics, this number refers to the number of visitors who have been to your site in the given date range. Success is measured by an overall upward trend, even if it’s slow at first. Marketing campaigns and special promotions should result in a spike in visitors. Improve this number by adding useful and fresh content to draw in new visitors. Make the most of social media to give your content maximum exposure.
unique visitors

  1. New Visitors Vs. Returning Visitors:  This circular graph in Google Analytics compares how many of your unique visitors are new and how many are coming back for more. Ideally, you’d like to see that number get to about 15% for repeat visitors.
  2. Acquisition Channels or “Sources” :This section shows how people found your site – either directly (by entering your URL in a browser), through organic search engine traffic or referral traffic from another website, etc.A good figure for organic traffic is 40% or more. Referral traffic of 20-30% is a good sign that people are finding your content to be valuable – because they’re linking to your site!Acquisition Channels or “Sources”Traffic is traffic and traffic is good, but if you want to increase organic traffic, spend some time on SEO and creating more content. Want more referrals? Write content that gets people talking. Innovative, controversial topics are great for this. Also, spend some time commenting on other blogs. Not only will you start to build a reputation as an authority, you’ll likely see referral traffic increasing!
  1. Look for “Referrals” in Google Analytics. This will show you sites other than search engines that send traffic to your site. These are also known as “inbound links” and they often provide a boost in search engine ranking as well as bringing in targeted visitors.
    You’ll notice that this report includes referrals from social media. Google’s Webmaster Tools have a more sophisticated report of all the websites that link to your site, in case you’re interested.Look for “Referrals” in Google Analytics.

You’ll know you’re making progress with the number of referring URLs growing steadily over time. When people link to a page or blog post, it means they found your content valuable. Click on each referrer to see exactly where on their site your link is located. Then click on that link to see exactly what they linked to. This will tell you what kinds of content are working. Then write more just like it! It’s also good practice to thank people when they link to you.

  1. Most/Least Popular Pages :  In analytics, look at Behavior>Site Content>All Pages.You’ll see your most popular pages for your date range at the top. It’s only natural that posts will lose ground over time, but some will be a standout for months, or even years.Most/Least Popular PagesTake a look at what is bringing in the visitors. If the content supports your overall goals and appeals to the type of visitors you want, create more content like that. If some older pieces are still sitting at the top of the list, consider going back and updating them. Make sure these pages are optimized for lead generation with effective calls to action. Don’t waste that traffic!
  2. Indexed Pages:   This is the number of pages on your site that Google indexes.Find out how many of yours are indexed using Google Webmaster Tools, if you have it set up.Indexed PagesThe direct URL to the report is: https://www.google.com/webmasters/tools/index-status?hl=en&siteUrl=http://yourURLhere.com To keep this trend moving in the right direction, add quality content on a regular basis, utilize basic SEO techniques, share on social media, and avoid questionable SEO tactics that can result in a large number of your pages being de-indexed (yikes).
  3. Landing Page Conversion Rate :The percentage of visitors to your site who take a desired action, such as purchasing a product or filling out a form.Landing Page Conversion RateThis type of tracking must be set up manually in Google Analytics, easily seen in HubSpot (as in the shot below) or in landing page creation tools such as Lead Pages. The higher the better here! When your conversion rate is high, you know your content is bringing the right people to your site – those who are interested in what you have to say and ultimately, to sell. It can also be a reflection of the consistency of your messaging. For example, if you share an image on social media that links to a landing page, does the message on social align tightly with that on the landing page, or is there a disconnect?
  4. Bounce Rate: Bounce rate is the percentage of new visitors who leave your site without viewing more than one page.When it comes to bounce rate, the lower the better.Bounce Rate google analytics

We want visitors to stick around and read more content. However, when your content is helpful and the way visitors find you is optimized so the content meets their exact needs, you may have a high bounce rate even with a fantastic website

If you see your bounce rate increase, examine your website’s navigation – is it intuitive? People get frustrated when they can’t get around easily. Is your website slow to load? Is it lacking in calls to action? One way to keep people around longer is to link to related pages within your site.

A high bounce rate can hurt your search engine rankings, so try to get it as low as possible. Though high bounce rate is not always a terrible thing, and it doesn’t necessarily reflect a problem with your website, do try to lower it.

Source: business2community 

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