Different types of technologies have evolved these days. One such technology is “voice”. Using the human voice in different online spaces is gaining popularity. Voice technology has become a real game-changer in digital media. The interaction between human and machine is influenced by voice. Online searches, personal transaction and other kinds of everyday online transaction are done using voice technology.

The increasing familiarity of voice technology has got almost 55% of the users to use voice assistants every day and they are also called as “voice users”. Such users find it easier to use the voice technology to do texting, voice memos, searching, shopping and financial transactions.

The advantages of using voice technology are:

Easy access to the technology

Ease of access to technology is one of the best aspects the brings more consumers to the business. As far as the users find the technology easier, the product or the service of the business become more familiar to the users. The frequency of usage of the particular business will increase considerably. After all, the business is for the consumers.

Moreover, it will be easy for any type of people to communicate with the device or the system to do the transaction they are actually looking for. People who could not walk do not have to depend on someone. They can purchase and do transactions easily using voice technology.

Easy search

Search becomes easier for the users when they use voice search. In this internet and smartphone era, most of the people spend considerable time online and a survey says, day by day searching habit of the people becomes increasing.

For education, shopping, entertainment, financial transaction and for every other purpose people do search online. Voice technology eases the search and most of the internet prefer voice search as they could do it easily in their smartphone.

Easy financial transactions

Since it is comfortable and easy, internet users prefer online for payment, banking and financial transactions. With voice technology, people could pay and do required financial transactions easily on the go. No need to spend time in typing and choosing the transactions. Be it on POS machines, vending machines and many other machines used for financial transactions, voice technology becomes quite useful for quick and easy interactions.

Friendly voices and names

Friendly voices and names are wonderful features in voice technology. After multiple surveys, it has been found that when it comes to interacting with the machines or devices or computers, most of the consumers like to interact with the friendly female voices that gives clear information. Female voice was a stronger choice as users feel it as supportive, helpful and trustworthy.

Intuitive interfaces

The intuitive interface is nothing but the interface that works in a way that the user expects it to be. Depends on the type of business and the place, intuitive interface supported in voice technology gives a warm feeling to the users as they could see their expectations get satisfied.

Easy to use for people of all age groups

Imagine how an old person could use modern devices and machines to access some information or to purchase or for whatever? They have to know the functionality of the system or the app or the device to utilize it to the best. For old age, people or small kids using modern technology may take the time or they may not use it to the fullest. With the help of voice technology any person, despite their age, they can access, search, purchase, and do any kind of transactions without hassles.

Conclusion

Thus, voice technology offers a lot of benefits to the users. As listed above, access and transaction can be done by any person on any day. The friendliness and accuracy of voice technology attract users to a great extent. Therefore, every business should ensure to use voice technology wherever it is necessary. Voice technology satisfies customers. What else a business could desire!!!

Every importance should carry a reason otherwise the importance will not be understood. Wide range of information is available to convey the importance of having a website and use digital marketing for the business but still, it needs the reasons for clear understanding. Here we see 10 reasons all businesses need a website & digital marketing.

#1 –Connect with customers

Large number of people have started spending more time online.

Website is the place where you will connect with the customers to make them aware of your business and its services/products. Digital marketing is the best way to bring the audience to the website.

#2 – Information Centre

Digital presence has become more popular that people would like to get answers, check products and buy different goods. Website is a place where you would put & update every important information of your business and with successful digital marketing, you will be able to optimize the information to attract and convert the audience into customers.

#3 – Testimonials

Website is the right place where you can have valuable testimonials about your business, products,and services. Testimonials increase your credibility. With right digital marketing strategy, you will be able to take the testimonies to social media pages and in other digital presence of your business.

#4 – Lead Generation

Lead generation is one of the most important aspects of having a website and practicing digital marketing. Leads are the audiences at reachable. When it comes to digital marketing, different types of lead generation techniques are there but website is the beginning or the base for lead generation.

#5 –Build exposure

In this digital age, it is not feasible to build exposure for the business without having a website. Exposure will be developed when the business is taken to online presence and making it more popular using digital marketing.

#6 – Higher Sales

Traditional ads and marketing techniques are vanishing. Digital marketing has become more popular especially because of reaching the people across various platforms. Digital marketing enables refined process to acquire more leads. Obviously more leads results in higher sales.

#7 –Achieving the target

Every business has target audiences. As the digital world is vast and fast, you are not going to cast the net generally but on the target. You need a website and suitable digital marketing strategy to reach the target audience.

#8 – Cutting the costs

Do not have to worry about the budget, setting up a professional website and deploying digital marketing is not costly. Spending on a website and in digital marketing is a diligent investment that you make for your business. You will reap huge benefits for low-cost investment.

 

#9–Global Audience

If you own a website for your business then your brand or product is globally available. Obviously, global audience can walk into your business website. Your reach grows global. At the same time, digital marketing is not limited to local. Think about it as digital marketing takes your business to audience across different countries and brings global audience.

#10 –Customer support

Having a website for your business is the easier way to provide best customer support/service. Customers can easily reach you by visiting your business website and get their queries answered, clarified and get served on request. After all, customer satisfaction is more important and website opens the avenues to achieve it.

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In this modern era a lot of people especially the youngsters like to become entrepreneurs rather than working in hectic shifts. It is really appreciative that the young minds think to take responsibility for owning a start-up. It is important to understand that start-up is not something new these days as a bunch of start-ups are already playing successfully in the market. This proves that every new start-up that buds in the market should have to face the competition undoubtedly. Entrepreneurs have to be sure about planning properly to thrive in the competition. Actually, the question arises here is how to thrive in the competition. Let’s see it here.

Importance of marketing in online

As far as withstanding or winning in the competition is concerned, marketing and promotion are more important. Marketing may not be new, but wait, I don’t mean the old school marketing strategies. The old school marketing strategies are over. Factually this is high time for online/internet marketing and promotion otherwise called as digital marketing.

The indomitable power of the internet is obvious and inevitable. Moreover, these days, a lot of people spend a considerable amount of time online. A huge number of people are active on social media sites also. Therefore, digital marketing is the best way to reach a huge number of audience. Again, a question arises here. How to do marketing online? Go ahead, let’s see it in detail.

Why do you need a website?

The website is the basic need to do marketing and promotions in online. The website is the address or location of a business/start-up in online. The website gives detailed information about the business/start-up/product/service. The website is the place where the audience gets landed through the search engine when they search for anything in search engines.

Benefits

  • Obviously, the website brings the people/audience in.
  • The contents provided on the website convinces the audience to become potential customers as far as possible.
  • Digital marketing for a start-up begins from the website.
  • The target audiences from social networking sites of a start-up are re-directed to the website to find detailed information and for purchase
  • A professional website is a must for the small businesses and start-ups to reach the audience, the target audience.

Why should you do promotion?

Marketing is one part of reaching the people and promotion is the other part. Promotion is done to attract the people about the product/service of the start-up. Marketing prepares the customer base and promotion does take the product/services to the audience. Promotion keeps the people get updated about the services offered by the start-up. Promotion is not only beneficial to prepare for the sales but it also enhances the sales through customer retention.

Benefits

  • Boosts sales
  • Increases brand awareness
  • Generates traffic
  • Maintains customer retention

It drives every entrepreneur to thrive in competition but it will not be possible without a professional website. Having a professional website and following a successful strategy for promotion will benefit the start-up to generate more sales leads, to boost sales and to increase the profit.

 

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8 MISTAKES MADE BY COMPANIES IN DESIGNING A MOBILE RESPONSIVE DESIGN

We all are familiar with the fact that there has been an immense shift to mobile phones for all sorts of internet activities. This brings out a point as to how to design an effective mobile responsive design. Every company is in the favour of this idea of responsive design but fails to apply it. It is very important to design a website which can be easily accessible on all platforms. In order to be in par with others in the market it is essential to avoid mistakes relating to an effective mobile responsive website.

Here are some common mistakes which companies make while designing a mobile responsive design.

  1. LOW SPEED

Many companies don’t work on their speed. They only rely on making a responsive design but sometimes they forget to concentrate on the speed of their website. Low speed leads to the visitors switching to other websites hence decreasing traffic on the website.

In order to optimize the speed one has to make the size of the images smaller and compress the pages. If this is done properly it will enhance user experience and will help attract more visitors.

  1. CREATING CALL TO ACTION LINKS THAT ARE TOO SMALL

A most common mistake which companies makes when designing a responsive website is that the call to action button is either too small or sometimes too large. The problem is that it doesn’t fit to the screen of the users who are accessing it through a mobile device. The developer should always keep in mind that the size of the call button should be such that it fits to all screens and is easily clickable.

  1. UI AND UX IMPROPERLY DESIGNED

Another common mistake which brand makes is that they carry in their mind that the UI and UX design which has been made for a desktop design will also work for the mobile website. But this is not what actually happens. One has to redo the design of UX and UI in order to offer a better user experience to its visitors.

  1. USAGE OF SMALL FONTS

Often the developers of the website think that if they keep their font small they can incorporate more copy. This might sometimes be true but not always. One has to be sure that keeping the fonts too small will not be readable if the user is trying to access it through phones and they will not accept whatever one is offering.

So, in order to maintain a proper amount of traffic the fonts used should be readable by the public on all platforms.

  1. SIZE OF THE ADS

The developer should be very cautious about the size of the ad which will be displayed when a user accesses the website through mobile phones. One should see that the ad displayed is not too giant that it keeps the viewer wandering for the close button or “x” symbol so as to close the ad.

One should also see that avoiding ad is not the solution to this as it helps the company earn. So the solution to this is that the ad should be the size of the mobile in order to retain visitor’s attention.

  1. SEPARATE URL

Often developers choose to keep a separate URL for the mobile site and separate for the desktop site. This might work but not always. Browsers might not route properly and might lead to some other site. This will compel the user to switch to some other website.

  1. TESTING IS IMPORTANT

After you are done with your responsive website design make sure you get it checked by your customers. This checking or monitoring will help you find out the mistakes in your design and will also let you know about the scope of improvement.

  1. QUALITY OF CONTENT

Companies spend lots of money in getting a very beautiful and attractive website designed by its developers. And in this they forget that the ranking of their website doesn’t depend upon how the website looks but on the quality of the content.

One should always keep the site updated with fresh content as to maintain a good rank among search engines.

 

 

 

Good design increases your conversion rates, boosts the performance of your business. https://buff.ly/2xfScSQ

Responsive website design might sound complicated but is a very easy concept. It basically means a website design which is compatible both with the desktop and mobiles or tablets. One might think why is this important?
The answer to this is quite simple that people today are very addicted to their phones. They use their phones for all sorts of work like online shopping, surfing, net banking and what not. So a website design which is compatible with phones and tablets will make their work easier.
A business who is trying to gain a share in the market can be benefitted from this as its customer can deal with them through online media. And also if a business offers services which saves the time of its consumers will no doubt grow and expand easily then those who does not care about the needs and wants of the customers.
Below are some of the benefits of why a responsive website design is important for a business:
1. INCREASED MOBILE TRAFFIC
As specified by a report of SimilarWeb most of the traffic to top websites is from mobile phones. So it is very important to have a website design which is responsive. People these days are very busy and thus have no time to sit in front of their laptops or computers to access a particular website and they choose their phones to serve this purpose. A responsive website design will make the website look better on phones.

2. INVOLVES LOW COST
Designing a responsive website less expensive then designing a separate website for mobile phones. Obviously one will have to make two websites one for mobiles and the other one will be a normal website. This will require time and money as well.
So the best way to save time is to design a website compatible with all means.

3. DECREASED MAINTENANCE NEEDS
Maintaining a single thing is easy than maintaining two things. So if one goes for a website different for mobiles and one different for other platforms will have the headache of maintaining both. Maintenance here means doing the required testing and other things that are important. But if one has a responsive website design will be freed from this headache as there is only one site which has to be checked.

4. FASTER OPTIMIZATION
Studies reveal that the visitors have a habit of switching to other web pages if it takes more then three seconds to load. This can affect a websites’ traffic immensely. So it’s’ better to have a webpage which is optimised both for mobile phones and tablets and in turn your viewers will not get irritated.

5. HIGH FLEXIBILITY
A responsive web design provides flexibility i.e. a particular website can be viewed in all kinds of screen resolution without any problems. Also the image in the website gets easily adjusted according to the screen resolution.

6. INCREASED FLEXIBILITY IN SEARCH ENGINES
A responsive website design can help you increase your rank in search engines. Having a responsive website design will make you focus on managing a single website rather then maintaining multiple websites. And hence one does not has to worry about SEO for both the websites.
Content plays a vital part role in SEO. If the content which you release on your website is fresh and unique from that of others it will help you get a good ranking. So, one should always be careful with his/her content and should keep on updating it in regular intervals to maintain the SEO rank.

7. COMPETITION
A responsive website design will help you be in par with your competitors. It is very important to know the strength, weaknesses and strategies of you competitors to help your business grow.
If a competitor has a website design which is responsive and yours is not responsive you will be suffering a great deal of loss.

8. GOOD SITE EXPERIENCE
A responsive website design helps your viewers have a good site experience. In simple words if a user is accessing a particular website on his phone he will enjoy the way the website is viewed and if he finds it very good it will increase the probability that he might view it again.

9. ENHANCEMENT OF ONLINE BROWSING EXPERIENCE
These days HTML5 is very popular for providing offline browsing. All the mobile phones and tablets have this HTML5 installed in them. The benefit is that a user can access the website and its content even if there is no internet connection.

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In this digital era where everyone is dependent on internet for even the basic needs, it is very important for a business to have its online presence. Online presence doesn’t mean making a website, uploading the required information but it means owning a website which is visually captivating and holds the visitors attention for a long duration of time. These days website development is an easy to do job because of so any tools available for designing a website but the story doesn’t end here.

Designing a website is easy but keeping it up to date and in par with the websites of the competitors is important. One can have an effective website if he/she keeps in mind some of the principles of having an innovative and effective website design.

Some of these principles are listed below:

  1. MOBILE FRIENDLY

Recent statistics of OuterBox revealed that about 90 percent of the people prefer their cell phones for shopping rather than going for computer websites. People find their smart phones easy and hence they prefer them. Also these days every business has its app which can be used for shopping purposes. Thus, a website should be such that it is mobile friendly too.

 

  1. EASILY FOUND

Every businessman should keep in mind to have an appropriate domain name for his website. He can choose to have a number of domain names that describes the website. A domain name can be the name of the company as well.

Having a domain names helps one to find your website and hence an effective way to attract traffic on your website.

 

  1. CONTACT INFORMATION

If you have a business website, the people should be able to contact you for any kind of queries related to your product or service. Thus, make sure that all your contact information is placed at a place where it can be easily seen.

In case you have any kind of links available make sure to place them as well.

You can either place them in the beginning or at the end so that the visitors don’t have to go through the problem of searching it all through your site.

 

  1. CAREFULLY CHOOSING THE THEME

For a website to be effective and innovative proper theme selection is important. Themes play a vital role in make your website visually impactful. You cannot just go for themes just because you like it instead go for themes that best suits your websites’ niche and also it should match the reason for which your website is created.

 

 

 

  1. LAYOUT SELECTION

Appropriate layout selection is very essential. A layout should be visually so impactful that it grabs the attention of the visitors. A website layout basically involves advertisements, pop up windows, banners and all kind of links.

Like it is said “Simplicity is the ultimate Sophistication”, always keep it simple. In simple words, in order to have a successful business website one should keep the layout simple.

Try to avoid unnecessary advertisement and pop up windows.

 

  1. KIND AND QUALITY OF CONTENT

Another important thing to be kept in mind while designing an effective website is the “Content”. The quality of content should be very good i.e. it should be distinct. One should always practice to regularly amend and update the content of the website. If amendments are done on a regular basis visitors will be attracted and hence traffic is generated.

 

  1. ACCURACY

Accurate information is very important. You should always be very particular and accurate with the information that your website comprises of. Information can be about the contact details, addresses, information about the product etc.

If you have a habit of updating your website make sure you go for proofreading before it goes live. Any information which is not accurate or contains any type of errors be it grammatical or anything else, it can hamper your website performance.

 

  1. REMEMBER TO SUBSCRIBE!

We often come across pop-up windows asking to subscribe. This is very important. In case any visitor liked anything about your website he/she would like to stay updated with all sorts of information. For this a visitor will always look for a subscribe button.

Make sure to place this button in a place where it can be found easily.

Just like a small fish faces survival challenges among large fishes in a vast deep ocean, startup businesses too face the survival challenges in the present competitive market flooded with established businesses. Startup businesses face numerous challenges like creating an identity (being the first), followed by establishment challenge, and survival challenge being the last one. Thus, in order to attain a survival advantage, businesses need to have an online presence. This purpose is served by launching a website. But having just a website is not enough, adopting proper marketing techniques at right time is also very important. Here are a few reasons why a startup business needs to have a website and also promote it:

 

  1. An optimized website has the ability to increase the sales

Having a website cannot alone deliver high sales. Optimizing it with SEO tools so as to achieve a high rank on Search Engine Results Page is equally important. Website with a high rank will definitely grasp customer’s attention resulting in delivering quick and increased sales thereby providing a ROI in no time.

  1. Efficient in building relationships

With the advent of internet and marketing taking the form of internet marketing, websites and its promotion helps in directly linking with the customers. Businesses can now personally approach to any person round the world and hence ease the relationship building. Once the website is built, it can be promoted through various ways of internet marketing techniques like email marketing, advertisement etc. websites also provides a space for customers to help share their grievances and feedback. The business can also scrutinize it personally, thereby replying to them which help in connecting the business and the customers who are separated by miles.

  1. Creditability

A properly organized and responsive website along with positive feedbacks posted by old customers is creditable to the customers since it helps in attaining new customers. Winning trust and building a positive identity in customers’ eyes is the biggest challenge for the startups. This challenge can be overcome with the help of a website which is designed and promoted well.

  1. Helps in increasing brand visibility

Website provides you with an online virtual store through which you can present all your ideas, products and services to your customers. Marketing through a website in most cases proves to be the cheapest way of publicizing.

  1. Builds an impressive first impression

First impression is not just the last impression but a lasting impression. A website ranked high and on the first page of Search Engine Results Page or a website whose advertisements are displayed on very promising and trustable website will definitely help in building a good impression. The customer will definitely spare some time to analyze such a website.

  1. High Accessibility

The main objective of a startup is to spread awareness about the business to most of the people. This work is simplified with the help of a website. Without any time and place boundation, the business is available 24*7 to the customers and at any place. In this way, the business remains accessible to the customers round the clock.

  1. Helps build Authority

Just like detectives, customers always examine a company’s website before trusting it to find out whether the business is reliable or not. They want to know whether the company will be there around if something goes wrong. A website clearly depicts a customer where to go whenever anything goes wrong. This builds a sense of authority. Thus without a website and its promotion any business is at a very big loss.

  1. Helps in keeping customers Informed

The easiest and the cheapest way to reach out to the customers from all over the world is through digital media. Entrepreneurs can now easily update the public about the new products/services, discounts etc through virtual digital bulletin board.

  1. Helps in the expansion of the business

Brick and mortar business faces a number of limitations. Their customers are restricted by the boundaries of the place they are situated. Only people living nearby or passing around will step into their stores. But the reach of website knows no boundaries. This helps on targeting more and more customers which in turn helps in a positive expansion of the business.

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