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The corporate website – as a platform on which the company owns the information – is one of the most trustworthy sources for its audience. Year after year our research shows that it is the most-used source by the capital market, even ahead of professional tools. Web Design is defined through the upcoming trends and changes in the digital environment. The corporate website is evolving. Where once it was the center of the digital marketing universe, today there are a half-dozen other channels, each with its specific purpose.

Companies are expected to provide not only archival data for their customers, but also live insights into their respective industries; they need to improve accessibility to their products or services and use online resources to communicate with and get feedback from their visitors. Websites, once the stars of the Internet age, are fading quickly. Consumers now engage and interact with mobile apps, social networks, text messages, email, and dynamically loaded loyalty cards much more than they do with brand websites. Even e-commerce sites are losing ground to smartphones and tablets. With their flagship status fading fast, it’s time to rethink everything we’ve learned about the marketing power of the website.

Social media has limited power on the internet. Although they are very optimized, when the consumer makes a request on Google, he will want to find as much information as possible about his request in a short period of time. This is where the corporate site comes in! All information about the company will be available in one place. With the emergence of digital, the power of consumers is growing. They can express themselves through different platforms such as social networks or forums for example. So they have more freedom and will have more in  the future. Since you cannot control what is said on these platforms, a site is still a good way to mark your territory. Thus, you will promote your brand as it should and you will define your own rules.

Therefore, The need for modern capabilities and engaging functionality is necessary for all industry websites, mobile or not. The world of technology is too fast-paced to keep a check on everything around. In such scenarios, the future of websites shall be completely user-oriented. A radical rethinking shall be required to implement interactions at every touch point so that the user feels the digital as a part of their reality. Though a lot has already been achieved when it comes to website advancement and architecture, there are various milestones to be further achieved. From mobile landing pages to responsive designs to the use of CSS with JavaScript, there is a lot to be explored yet. Intelligent systems are going to make websites more responsive and technology is going to usher a whole new world of creative pursuits that we will come face to face with in the form of interactive website designs. Although developing an effective digital strategy is increasingly complex, consumer habits and communication channels have evolved and will continue to evolve over time. However, the premises of a digital strategy such as “corporate” sites will remain and will last over time.

When everything is getting faster, the preferences of the businesses and users are changing. Both want something new in the UX Design of the Website with the change in trends of the IT sector. However, if you have selected WordPress to build a website, I must tell you that you have chosen the right platform. Working with WordPress is quite convenient with the plugins and features it provides. By making the website structure SEO and user friendly, you can generate leads and can get better rankings on the search engine.

But what is UX? User experience is something that user feels when he/she access your website. You need to design UX in a way that meets their specific requirements. Navigation links and buttons should be in proper working condition, etc. Remember that your website should provide a solution to the queries of the visitors regarding products/services. Here are some of the tips that you can include in your website design-

1. Make Your Website Accessible

What does it mean in simple terms? It means that your website services like signup, access to standard pages, and relevant information are available and accessible by the users.  Keep the design simple with the relevant information required. You can include details of your business, the services you offer, and how the visitors can connect to you.

2. Upgrade the Navigation Menu

Now when the website structure is almost ready, it is time to allow website visitors to show them the way to where the exact information is for which they are looking. Make the navigation simple and properly organized. You can create a sitemap before developing a website. You can create categories and sub-categories of the products/services you have to make the navigation clean and easily accessible for the website visitors.

3. Improve Page Speed

In our previous blogs, we have discussed the reasons to have a reliable website speed. This helps in engaging the users for a long time. If your website will take longer time than usual then there are chances that you will lose potential customers. Note that the website hangs a lot due to the large sizes of visuals. Optimize these to maintain the proper speed of the website. Also, do not add unnecessary images or videos. Add only that data which is mandatory to drive traffic.

4. Use a Search Bar

How do you search for anything on a search engine? From a search bar! The same you need to do with your website. Use a search bar option that allows website visitors to find anything they want to about your brand. Maybe they are looking for a particular product, a search bar will help them to get exactly what they want.

5. Make it Mobile Friendly

In today’s time, everyone spends a lot of time accessing their mobile phones. Use this as an opportunity to achieve traffic. Make the website responsive for iOS, Android, or other mobile platform users to improve its accessibility. You will need to optimize every element of the website like images, texts, etc to make it fit into the mobile screen.

6. Manage White Spaces

Everything that you do on your website should not be too much or too little. It needs to be managed in a way that content appears more readable. The best way is to use the white space in an F design because the website visitors scan the content from left to right and top to bottom. You can manage the header and footer by adding an organized menu bar at the top and social media integration at the bottom. Those small icons at the bottom will help the users to connect with your business easily.

7. Secure your Website

This is the most important part of UX that ensures the users that their data is safe from intruders. The sensitive information of users like their email ID, contact number, address, etc should be protected from cyber-attacks. You can use the security plugins of WordPress to assure that users’ payment details and related information is secure. You can control user permissions, enable firewall applications, upgrade the website on time, and use two-factor authentication.

Conclusion

If you will implement these tips promptly, you will surely Improve The UX of a WordPress Website. Just remember a few things like keeping the content informative, well-maintained website structure, and good navigation.

Have you recently completed your technical course and looking for a career path? Do you have a strong foundation for markup languages? If you have answers to both of these questions then we would suggest you to sharp your skills in programming by developing WordPress websites. Nowadays, most businesses require a content management system (CMS) to support their business model. It is a helpful part of their digital marketing strategy. Thus, there is a great demand for WordPress developers.

This content management system provides excellent themes that will make your work much easier. You can create web pages within a fraction of seconds. It has gained popularity in recent years due to its easy-to-use feature. This CMS covers around 60 percent of market share. “The New York Times” which is a popular news website is made from WordPress. When this website is alluring, why not yours? Start WordPress Development from now!

Features of WordPress

This open-source platform provides several benefits to its users. Some of these are-

  • Hosting: DreamHost, Bluehost, and SiteGround are some of the hosting solutions. These are optimized that will contribute to SEO perfectly. These are high-speed services and secured too. You can experience its mind blowing performance once you start working with it.
  • Cost-effective: Creating a website is free of cost but to make it useful for large businesses you need to invest some bugs on it.
  • Analytical Tools: Traffic, increased sales, and continuous lead generation should be in the flow for businesses. Thus, WordPress provides analytics for visitors, user engagement, and allow businesses to know their well-performing web pages.
  • Interactive UI/UX: The most useful component of a website is its UI/UX feature. Interactive buttons and visual builds interest of a visitor. You should include user-friendly components so that businesses could generate organic leads.
  • Plugins: One-stop solution for your all requirement in a website is plugins. You can use them for SEO, security, appearance, and more.

Essential Skills

To be a successful WordPress Developer, you will need basic knowledge of markup languages, photo editing tools, and search engine optimization. You can edit the website at any time you want and the changes will be reflected immediately.

  1. HTML and CSS

Tell us, without your backbone will you be able to stand properly? Of course not, then how your website will keep pace with the emerging trends? To make a reliable structure and interactive UI/UX, you should know these languages. With the WordPress development process, you can refresh your knowledge for markup languages as well.

  1. Photo editing

Photo editing is a common skill that everyone must have in 2021. From social media to websites, everywhere photo editing is required. Trimming, layering, background are the basic things required in a developer.

  1. PHP Development

WordPress is designed from PHP, so, you should have the desired knowledge for it. It helps in managing content for the website. If you are an expert in HTML and CSS then you easily master PHP. It gives backend support to the website for storing data as the database is the essential part of a website to store customer data.

  1. MySQL

The database system of WordPress is based on this structured query language. Basic knowledge of it can help you to build WordPress websites conveniently.

  1. Web frameworks

You need to be familiar with the frameworks such as Laravel, React, Bootstrap. It will make your work easy. You can then integrate several features into your WordPress website. Kudosta has experienced and skilled WordPress developers to help you boost organic traffic from WordPress website using these frameworks.

  1. Search Engine Optimization

Not the advanced course but you should be knowing the basic concepts so that you can design an appropriate structure for your website. Meta description and effective page title promote SEO. Beginner knowledge in this field will be an add-on.

  1. Communication and Time Management

A communication platform like Trello can be used to interact with the team so that you don’t miss out on any feature for the website. Ultimately your goal is to satisfy the needs of your end customers, always keep that in mind.

2021 is the year of revolution in the field of IT. Many businesses are searching for cost-effective solutions to provide Website Design and Development Services to their customers.  Thus, there is a scope for the WordPress developers. It will be a great contribution if you are familiar with coding and basic SEO.

WordPress development is a good option to start your developer career as you get a lot of things to learn from it. To resolve your development issues, WordPress.org provides a support system for you. You will find relevant information from here. So, don’t miss out, create a sustainable future with WordPress development from today! Contact US Kudosta Team

Struggling for an on-demand mobile & web app development solution? Well, you stopped at the right page. Mobile app and web development in this modern world are like finding a pool of ideas. Because you never know when your idea gets outdated. Talking about the customers, they do not like to access complicated apps they want them to be interactive.

In this blog, I will let you know how you can improve business productivity with an easy way by building efficient web applications.

As the world is experiencing technological advancements, users require frequent changes in the application. This becomes a source of problems for the developers. Thus, they need a solution for enhancing UI to meet the ever-changing demand of users.

What is React JS?

When it comes to upgrading software applications several times, developers must choose React JS. It has been 10 years since React is developed by Facebook and it still has a place in the front-end development process. React is a popular JavaScript library to build user interfaces. React JS works on components that make the work of developers easier.There is no need to add code, developers have to change the state of components and the work is done.

Angular or React?

Angular is a framework while react is a library. However, the only similarity is that both works on a component-based architecture. React focuses on the view that should be in synchronization. Another reason to choose React JS is that it uses virtual DOM that impacts speed like that you have experienced from Instagram.

Features of React JS

Extension

React native is an extension that is used to develop mobile apps that are compatible with cross-platform. Debugging tools are also available to make the application reliable. Businesses can use this React Native framework to build robust mobile applications.

Server-side rendering

The application will be rendered to the server and not the browser that ultimately makes it effective to use. Also, applications are scalable which means frequent changes can be made without affecting the website’s structure.

Awesome Performance

If you are worried about the website’s structure then stay relaxed. Coding in React JS is done in a downward flow that does not affect parent structure while making suitable changes in the child’s structure. Note that only the state of an object is modified in the code. This is the reason that applications are stable and smooth in performance.

Flexible

React JS can be used with other languages and frameworks. You can add many functionalities to the web app while maintaining its performance. This is a benefit for you as a business to build cross-platform apps. Android and iOS are the most popular platforms on which mobile apps are designed. So, you can use both or any one of these to build a mobile app for your business.

Helpful tools available for developers

This open-source tool is easy to understand for beginners. You have free supportive tools and tricks to help you out with web application development.

SEO Friendly

The basic requirement of businesses is to drive traffic to their website. The web app should be SEO-friendly to drive traffic to it. With React you can easily optimize it.

Why do Businesses use it?

Businesses that have large web and mobile apps make use of React JS due to its flexibility feature. It also gives several usability features. Buttons, checkboxes, comments, and feedback are some of the elements that users like to interact with. This keeps their hold on to your software application for a longer duration. When your business is a startup, you begin with a simple website describing your brand. But as your business grows, you need to modify it multiple times. At this level, you can make use of React JS for developing an alluring front-end. Another benefit is that its workflow is easily understandable by the developers. Therefore, there is no need to train the developers; they can learn React library in a shorter period.

Concluding

React has gained popularity in recent years and with the increase in the use of the mobile application, demand for a React JS developer is increased. If you want to be hired for the React JS developer profile then gain more technical knowledge in the programming domain. Create a faster, effective, and reliable web application with React JS for ultimate business growth.

An initial step to implement the design and development concept is to thoroughly understand what it is and what it can do for your business? Talking about UI/UX, it is all about users; their reviews, feedback, requirements, and what they want from a software product (mobile app or a website). Here, we will be discussing the UI/UX design process and how you can achieve your end-user goals.

Points that will be covered-

  • Understanding UI/UX
  • Purpose of UI/UX
  • Why businesses need it
  • Step to perform UI/UX designing
  • Conclusion

Understanding UI/UX

UX is a practice that tells how a user interacts with a web or mobile application. What a user feels and experiences when they access a software product is termed as UX. On the other hand, UI (user interface) is the graphical layout that is visible to the users on the front end. Users can navigate web pages, experience animations, interact with design elements, and more.

Purpose of UI/UX

The aim of developing adequate UI/UX design is to improve user engagement with the software product. It increases the loyalty of a brand towards its customers. Responsive design, voice assistants (live chat or a chatbot), and adequate navigation for menus, buttons, and landing pages provide ease of access to the users.

Why Businesses Need IT

In this competitive world where every business is providing services online, your software product should have something unique. UI/UX design removes its complexity and makes it accessible for the users. It helps businesses to generate leads and boost customer satisfaction. UX/UI connects businesses with users efficiently to produce more ROI.

Step to Perform UI/UX Designing

1. Build a Strategy

As a UX designer, you have to work with brilliance because, in this digital age, users need innovative and creative web applications. Think of creating a problem-solving ability and human interaction while constructing a superb UX. Ensure that you have the answer to these questions-

  • Who is your target audience?
  • What is the purpose of designing this software product?
  • What are the findings from individual interviews?
  • What are the results of brainstorming sessions?
  • What is the business problem and how this product will resolve it?
  • What are the goals of the client?
  • What is the specified time & budget?

These questions will give you a way to build a foundation for the product. You have to remember a simple thing, “keep users’ needs as a priority”.

You have to conduct research on the basis of real customer feedback, it is advisable that you do not depend on search engines. Because every company has different procedures to accomplish the needs of their customers and that is updated on the internet. Yes, you can take a general idea but you have to design UX according to your customer requirements.

2. Sketch Your Idea

Now that you have gathered the necessary information from the client, it is time to create-

  • Wireframes
  • Sitemaps
  • Flow chart
  • Use Cases
  • Product specifications

While working on this stuff, you can use the competitor and market analysis data to develop what is in trend and liked by the potential customers. You can take help from the project managers for the decision-making process about a product design.

3. Blueprints and Prototypes

Though wireframes work as a blueprint of your design idea, you must build a prototype that is in working condition. Company’s internal stakeholders: technical experts, project manager, business managers should be a part of this prototype. It will allow them to view the missing components or the mandatory changes required in the UX/UI. Once this is done, your prototype should be ready to represent to the real users. These can either be a client or someone else from the team to give proper feedback. The concern is only about the fact that your design accomplishes the client’s goals. It should answer “why” of their business issues.

4. Development

Now, it is the time to make things into action. Considering feedbacks, start building an interactive UI. Usability should be good, proper design elements, visual characters, and everything need to be in place. At Kudosta, our professional UI/UX developers and designers work on providing an extremely amazing experience to the users. Our team addresses the potential needs and builds websites according to the emerging market trends. They collaborate with the other departments like the sales & marketing team, digital marketing team to work properly on a project.

5. Testing

These three should be the priority when it comes to testing the application-

  • Quality: Check whether the product is functioning promptly. The layout should be perfect with essential graphics. The menu button, social media buttons, contact options are clear, and internal links are usable.
  • Compatibility: software application should be responsive for mobile devices and is compatible with web browsers with appropriate load time.
  • User acceptance: it is solving the issues addressed by the users in the initial phase of designing.

The testing concludes that you have successfully achieved customer satisfaction and increased user engagement of the developed software product.

Last Words

UI/UX design is a never-ending process. As soon as companies get relevant feedback from the users, they update it. A software product of a business should have the ability to zoom in/zoom out its images with proper captions and videos should be solution-giving. This is all possible with a good UI/UX design. Contact us Now!

Since the year 2010, Google has considered page speed as a basic criterion to provide the best search ranking on the web. Thus, speed is a vital part of the search ranking diet for businesses today. Not only this, astounding on-page user experience is another requirement. Both are necessary for the lead generation task. Thus, attention needs to be given to the website page speed.

Therefore, we will talk about the importance of web page speed and the ways to enhance it.How many times do you check analytics? Do you know that you can improve it with effective SEO practices? SEO and page speed are linked to each other. If your business is into these practices, it will support the search engine crawling with the ideal page speed. Aspects that affect page speed are uncompressed files or images and sever that will be discussed further in this blog.

Definition

Let us first understand page speed. In simple terms, website page speed gives a measurement of how faster the web content is loading on a web page. Now, don’t get confused with the browser speed; it is completely different. Page speed is when you open a website say xyz.com and you navigate to the “About Us” page. So, how much time the selected page takes to appear on the screen is page speed.

Need for Businesses in 2021

Now that the definition and SEO practice is clear, the next step is to know the importance of page speed for businesses. Emerging technologies and the ever-changing demands of customers are making businesses adopt a new business model to provide faster services to customers. Page load speed is one such tool that contributes to the increased productivity of a business.

Example: Have you ever been to a retail grocery shop? If there is a crowd, some of the people will not wait to be in the queue. This is how the retailer loses potential customers who might or might not purchase maximum items. The same situation is with the website visitors, they want a quick response from the site.
If you don’t want to experience a situation like this, follow these ways to enhance page loading speed.

Ways to improve page speed

Reduce Code

Many programming languages allow developers to write applications in fewer lines of code. Developers use such languages to reduce the page load speed of a website. Therefore, you need to ensure that your business website does not have unworkable code that increases its page load speed.

Image Optimization

PNG and JPEG are the two most common image format that is the right format for the browsers. 1500 and 2500 pixels is the required image size for a better search engine ranking. A compressed image will make the page load faster than it loads with too many, high-resolution-based images. Don’t worry, this will not affect the image quality.

Compressed Files

As you are optimizing images, the same you have to do with your markup language (CSS, HTML, Javascript). The file size must be around 150 bytes to allow users to easily access the website. The supreme way is to reduce the code from these files.

Web Hosting

Upgrading your existing hosting package can improve the page speed of the website. It has a simple logic that the hosting that you have selected is already been accessed by several other users or businesses on the web. If you buy a premium web hosting package then it will beneficial for business growth.

Set a short path for Navigation

Consider a scenario where you are traveling somewhere. You have lost your way and you want to take help from the local people. Would you like to go through a long route? Of course not, you want to reach your destination quickly so you will choose a short path. The same is the case with your customers. They want to search for a service with a shorter navigation link.

Conclusion

For brand reputation, credibility, keyword ranking, lead generation in all these aspects of digital marketing, page load speed matters a lot. Pages with more than 3 seconds page speed will likely get fewer website visitors (around 7%) than a website that has 1- or 2-seconds page speed.

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