Web developments keep evolving with fresh trends which directly or indirectly compels the website owners to get updated to stay fit in the competition. Day by day, the competition keeps increasing as 200 new websites are launched every minute. Imagine having a place or holding a rank in the midst of over 200 million active websites.

Following is a list of web development trends that will dominate in 2019:

Artificial Intelligence

Shortly or fondly called as AI, artificial intelligence has become one of the most sought-after technology in the digital world. Considerable amount of companies is seeking to implement Artificial Intelligence to reap the results of digital transformation. AI has got its grip in web development also.

Artificial Intelligence Map

AI industry keeps growing momentously and an estimation by Gartner shows that it will reach a giant leap of 70% by the end of this year. Therefore, more than 40% of the companies will deploy AI to improve customer satisfaction and efficiency. Undoubtedly, AI is emerging as a crucial trend in web development in this year.

Single Page Applications (SPAs)

When the navigation gets easier, web users get attracted to it. That’s where SPA have caught its place. As far as the application is easy to navigate, it becomes more popular. Web users get attracted and interested more in the faster and simple design. SPA’s are fine on mobile and desktop and has become a notable trend this year with easy navigation and menus.

Blockchain Technology

Bitcoin and other types of cryptocurrencies has brought the blockchain technology as trending digital transfers. Uncompromising storage of data through distributed ledger is called a blockchain technology and it has become more popular these days in various industries.

Blockchain technology stack

Huge amount of transactions can be authenticated easily by using blockchain technology, its emerging technologies and streamlined management of supply chains. Leading industries and technology giants are developing their blockchain technology platforms.

Motion UI

The attraction factor in interactive graphics has made it increasingly popular these days. Web Development companies have started to understand the scenario that web users are interested in spending time in giving their attention to the motion graphics on the web pages. The static images and the graphics based on flash are not drawing much attention and people gradually lose interest in such UI. Therefore, it is time to start concentrating on Motion UI as it has become the preference of the web users.

More Enriched Designs

For many years, web designing companies have been emphasizing on functionality of the website and simplicity of the design because of the trend. Lately, there is a change in this idea as the rich graphic images and animation has become quite dominating. Enriched design is the trend in this year due to the growing demand.

For example, most of the text contents are replaced by graphic contents as it seems to be quite easy for the users to understand. Obviously, the demand for enriched graphics increases.

Push Notifications

Like mobile apps, push notifications in websites is getting popular as it is easy to manage at both the ends. It quickly replaces the email newsletters.  It is used for personalized promotions, and to notify the updates and special offers. This trend in 2019 will drive more business than before.

Progressive Web Apps (PWAs)

Progressive web apps combine the benefits of websites, browsers and mobile applications. Businesses that have shifted to progressive web apps from usual websites have been reaping higher conversion rates and also customer engagement. PWA will be undoubtedly a trend in this year because of the combined benefits.

Low Code Development

Low code development is highly beneficial as it facilitates the development of wonderful websites without the need of coding expertise or experts. Rather than the conventional web development process, low code development is preferred these days by several web development companies.

Adaptability

One of the most important factors to reach wider audience is to get the website displayed across various devices and gadgets. This paves the way for the companies to make their websites available on any device. More the adaptability, more the response is. Apparently, adaptability is a key trend in 2019.

Cybersecurity

The unexpected data breaches, confidentiality breaches, data privacy and other cyber-attacks has been a major concern of many IT companies and its professional. Definitely, cybersecurity remains as a key trend in 2019.

Conclusion

Apart from the trends listed above, other technologies like AR, IoT and Voice User Interface are also emerging this year and will be leading trends for sure.

Google keeps evolving with regular updates and it throws the responsibility on online players of any category to get updated to move along with Google’s evolvement. The best way to keep holding our content or website in Google search engine for long time is to getting evolved along with Google.

The search engine algorithm and SERP gets evolved with Technology and User behaviour. Technologies like AI, Machine Learning and Big Data influences and the user behaviours like mobile search, micro-moments, and voice search also brings the change.

There is no other go than understanding the trend and getting adapted to it. What will be the trending SEO technique in 2019? Let’s see it here with a better understanding.

Voice Search

Due to the advanced technologies from Tech Giants and comfort in ease of use, voice search has become more popular these days. A research says that 50% of searches will be done using voice search in 2020. The ability of Google’s voice search capture is 90%.

What to do?

In this scenario, the focus should be on optimizing the conversational keywords and local voice search.  If you maintain your search intent with a “why” associated with your keyword, it is a plus.

Video Keyword Research

Using videos in the websites have become more popular as it is considered as the best way to show up or showcase or explain to the customers/audience/visitors. Culture, products, services and solutions of the companies and brands are best explained through videos. Moreover, channels and vlogs also have been increasing in different video sharing platforms. This increases web traffic obviously.

What to do?

Inform the search engines about the metadata of your videos using video sitemap in the website.

Mobile First Index

Needless to say, the population of mobile phone users especially smartphone users has been increased drastically. Increasing number of searches are done from mobile phones. Therefore, it is important to check important mobile buzzwords.

What to do?

Emphasize on load time of your responsive website. Check the structured data of your website for both desktop and mobile version.

SSL (Secure Sockets Layer)

More than 80% of the users leave the website if they find it not secure, survey says.

What to do?

Increase the web security for your website and get SSL certificates such as server, immediate and root.

Rank Brain / AI & Machine Learning

SEO in 2019 should give more focus on Rank Brain as the old school methods are coming down. Rank Brain is an algorithm designed by Google in which Artificial Intelligence and Machine Learning is used to bring out most relevant results for the search engine queries. The Pre-Rank Brain and Post-Rank Brain makes a great difference in SEO. Keyword and the content play the crucial role to optimize the website according to Rank Brain.

Content Strategy/Quality

The strategy and quality of the content matters a lot in the modern SEO. First, you have to strategize the content for the website to make it effective for the latest trends of Search Engines. Secondly, optimize the content with quality and focus on keyword without unnecessary stuffing. As the algorithm becomes smart, the content should be also smart with visuals and values.

What to do?

Plan the content, ensure quality, focus on keywords and give a structure so that it becomes an engaging content to the audience.

User Experience Design

It is a most important factor in latest SEO to curb the bounce rates and to increase ranking. An optimized and responsive user experience design for the website is crucial.

What to do?

Ensure user-friendly website with attractive and easily understood visuals.

Bottom line

To be straight, the above given trends are mainly focussed to capture the customers. It will have a sure impact from 2019. Stay focussed and get updated to see the results.

It all starts with seeing. The attraction, the capture and the satisfaction happen through our eyes. Yes, a good web design is most important to create an impression, attraction and to keep the audience and customers intact with your business website. For every business in this digital era, a website is mandatory. Spending time and cost on a good web design is must and profitable. Here we see some of the benefits of good web design for your business website.

Attraction

It is quite natural that we get satisfied only if we get attracted to it. Be it anything, we get captivated and satisfied only if it attracts us. The same goes with your business website also. If your website attracts the people they will like to spend time in your website and obviously will get interested in your products or services. A good web design attracts the audience and customers to your business.

Retention

Customer retention is one of the important factors for business growth. A good business with a better growth plan would always strategize in customer retention. If bringing the audience to the website is important then retaining them is most important. A good web design makes the customers to spend more time and to be active in your business website. This is a fortunate sign to convert your audience into potential customers.

Wide Reach

Wide market reach is one of the other benefits of a good web design. If your website looks elegant you will get better reach. People from different parts of the world would visit your website and get sufficient information regarding your business, products,and services. The level of elegance of your business website is the level of its reach. Spending on a good web design for your business website welcomes audiences from various places.

Trust

A good web design wins trust from customers. With a good web design, you ensure a pleasing website with clear information, nice layout, easy to use navigation, clarity in text, image,and video contents. Obviously, customers would get confidence in your product or service as they find your website pleasing and professional.

Brand Identity

A good web design creates your brand impression in your customers. The pleasing design leaves the mark in their mind and makes them to come again. Your brand identity sticks with the people and they will introduce your brand to others to different extent. Yes, a good web design is one sort of growing your brand identity.

Bottomline

Remember, a good web design boosts your brand identity, grows your business and widens your customer base. When it comes to good web design, hire a professional web design company or team whose skill touch transforms your website magically and brings more customers. With a good web design with the benefits discussed above, you will be able to stay ahead regardless of tough competition. Choose a skillful, experienced web design company for a good web design for your business website.

Creating an e-commerce website has become easier through Content Management System (CMS). For any non-developer, it will be easier to make changes in their e-commerce website using CMS. The content of the e-commerce site can be managed without complications. With this, the website administration tasks have become simple. Payment integration and SEO management can be done without having programming knowledge.
Different open source CMS are available with multiple features, merits,and demerits. Before opting for any e-commerce CMS, it is better to compare and understand important aspects so that it will be possible to choose the best that suits your e-commerce store.
When it comes to comparing the open source CMS platforms, it is important to consider on the basis of functionality of the website and the customization features of the CMS. Here we discuss and compare the leading CMS platforms WordPress and Magento.

What do you expect for your e-commerce store?

This is so important so that you will be able to choose the best CMS for your e-commerce store. As you are planning to create an e-commerce store you have to define the following first.
• Size of your e-commerce shop
• Complexity level of the products sold in your shop
• Timeline for developing your store
• Budget you have planned
• Server Capacity
• Administration Operations/ Number of Administrators
• Number of users expected

Answer the questions

Magento is a standalone e-commerce CMS platform and is used by giant brands. With nice functionality and various flexibilities, Magento is one of the best CMS. Coming to WordPress, it is a widely chosen CMS with more flexibility and numerous plugins to make it easier to customize, manage and use. WordPress offers numerous themes. Do you need more functionality for your e-commerce store or do you need various plugins to be added in your store? You have to answer these questions before choosing ane-commerce platform.

Size of your site

If your shop is big with high volumes then your stock keeping unit would be high in volume therefor you would have to Magento on that case as it handles the complex sites easily but it requires heavy server power. At the same time, a plugin offered by WordPress supports unlimited product uploads.

Your Budget

Though Magento and WordPress are free opensource platforms, you have to pay for subscriptions, add-ons, plugins,and other added features. A dedicated hosting would be required as the information of the frequent or repeated customers will be stored in database.

Timeline

Developing an e-commerce site with Magento will take longer according to your website than with WordPress.

Products

Are your products simple or complex? How do you plan about personalization, categories?

Server Capacity

Depends on the size of your store you need appropriate server capacity. Magento works better with large size e-commerce sites as it offers more GB

Number of Admins and Users

Both Magento and WordPress allows facilities to add more users without any complications.

Development

In the development case, Magento is easier for developers whereas WordPress is flexible and easier to play with UI/UX. WordPress is more user-friendly.

WordPress

WordPress has begun as a blogging platform and has become a comprehensive customizable website framework. It has wide range of plugins with incredible functionalities. When it comes to customization and complex development you would have to get the help of WordPress developers.
Payment Integration, theme installation, plugin installation and usage are easy to do. Within a short time, a basic website can be easily created using WordPress. The same is possible for e-commerce store using the WooCommerce plugin offered by WordPress. By installing WooCommerce theme, necessary plugins and extensions you can get an absolute e-commerce website. It supports Shopify, Stripe, PayPal, Square, Amazon payments, ShipStation, UPS, etc.
• Cool In-built Dashboard,
• Best and easy for SEO with support of plugins
• Easy upgrading
• Great set of plugins
• Easily manageable
• Easy to customize, does not need skilled developers for basic level configurations and management.

Magento

It is a powerful e-commerce platform with high scalability. It offers wide range of features with extensions that supports any size e-commerce store. Premium edition can be useful for big brands as many giant brands are already using Magento to handle their e-commerce store.
It is quite complex when it comes to customization so you will have to get the help of skilled Magento Developer for sure. We can say Magento is one of the intricate platforms.
• Third party services can be configured using XML code as API
• Best to provide smooth browsing experience to the customers.
• Has cool features like filtering, comparisons, catalog, wish lists, etc
• Useful for marketing as it offers marketing add-ons.
• Coupons, discounts,and promotions are offered
• Good for SEO
• Dashboard and UX is not good as many complaints are raised

WordPress and Magento

WordPress is built on PHP framework whereas Magento on PHP but specifically on Zend. API’s are nice in both the platforms. Easiness of customizations and plugins differ.
WordPress offer amazing theme customization and Magento is nice virtually and can design your own themes.
Magento offers wide range of add-ons for everything you need for your e-commerce site but in terms of complexity, Magento is one of the complex platforms.
WooCommerce and other plugins offered by WordPress are easy to install, customize and manage. The level of complexity is low in WordPress.
Finally, you have to choose the platform according to your skill level, functionality,and complexity of your e-commerce store.

Website is most important for the businesses these days. Every business that do have website must understand the real purpose of having a website. Website is not only to give information about the product or service to the people but also to attract more visitors. Yes, the purpose of a business website is not just to communicate with the people but to attract them so that they can be converted into potential customers.

Custom web design increases Conversion rate

The website that does not have good conversion rate is just vain. Such websites are purposeless. When the business defines the purpose of website it will start to find the ways to increased conversion. Talking about increased conversion, the custom web design is more advantageous than the web design using templates.

Custom web design is a smart investment

Obviously, a lot of content management system companies have come and offering numerous templates to design a website with customizable options. As far as customization options and investment is concerned many people choose template based web design. But custom website design is a best investment you can do as it benefits your business. Let’s see why it is so.

Be Unique, Be Beautiful

Custom web design gives amazing unique look to your website. It makes your brand looking unique and you do not have to fit your business logo or website design into the existing template. You can create a web design that no other brand or business has. The outcome is pretty good that it attracts the people a lot thereby increases conversion. The uniqueness of your web design sells your brand.

Higher the visibility, higher the reach

In order to increase the visibility of your business or brand, you need to concentrate on SEO. Search Engine Optimization is a process that takes your business website and displays in the top results of search engine results. It drives traffic to your website in the organic way. Custom web design is the best way to boost SEO as effective HTML coding can be written to make your site more SEO friendly. Search engine standard HTML code will enhance your website’s exposure. Of course, this will increase conversion undoubtedly.

Effective for customer-centric website

Again, the main intention of having a business or brand website is to attract the customers. In such a perspective, custom web design is best to build customer-centric website. Be it the UI and the functionality of the website to engage the customers, custom web design is highly effective. You can build as you like it to increase conversion rate rather than building your site as per the template.

Team fulfills your dream

The best part of custom web design is that you will get a team that work for you anytime to keep your website updated. With a custom website design, you can modify and update your website anytime without taking much time. The website design team will take your concerns and work it out immediately as it is not hectic to make changes in the custom design.

As you keep updated, the chances are high to attract new customers and also to retain the existing customers.  When the people find something new in the website they will spend more time in the website with an interest.

Experience increased conversion

To sum up, a customer-centric custom website design builds a professional website that earns credibility. Template based web design may be easy and cheap but the custom web design is smarter. Make a smart investment to experience increased conversion. Outcome matters!!!

 

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It is no wonder that every small business needs a website. The physical world has become well accultured with the digital world. If you still do not have any website for your small business, it is a high time to do it as most of the businesses do have their website to target the customers. We can list different advantages of having a website for your small business. With different good reasons, let’s check Top 10 reasons why your small business needs a website

 

Ease for the Customers

Millions of people search different things in online. This sheds some light on the number of online users. Millions of internet users find it easier to check products and services online. Whether it is a purchase or just getting the details of a product or service people these days choose online platforms as convenient. It becomes easier for the people/consumers/audiences to find your business and its products/services online.

Exposure for your business

Once you take your business to online through a great website you do not have to worry about the exposure. People from your demographics and all over the world can visit your website.

Effective explanation 

Your website is a great place where you can give sufficient information to the audience. It will be feasible to take your business/product/service, offers, updates and every important information to the people through the website. Your website will work wonders than brochures, flyers or any other type of advertisement.

Effective marketing

Your website becomes a great tool for you to market your business. Facilitating social media networks with your websites will enhance the marketing. Easy and effective marketing is possible if you have a great website.

 

Exclusive Identity

A website for your small website is an identity for your business in online space. It completely showcases your business improving the visibility. The identity of your small business is revealed to the people through the website.

Economical

As far as advertising is considered, the website is cost-effective. Instead of spending on physical advertising, you can focus on digital advertising for which your website becomes a great source.

Easy Access

It is easy for the audience to access your business anytime through your website. It does not require you or your executives to be available 24×7 and it is not feasible too. That is why a website with salient information is important for the small businesses.

Enhances productivity

A website is most important for small businesses to answer the people effectively. Actually, it saves a lot of time through satisfied support provided to the customers. Advanced and easy to use tools integrated into a website is sufficient to provide satisfied support to the audience and customers.

Effective results

Having a website for your small business produces effective results in sales conversion. Numbers of visitors to the website will be tracked and used to reach them to generate leads and convert them into potential customers.

Enhances Credibility

Surveys say that a large number of online users believe the business with a website is credible than the website the social media pages only. Therefore, having a website for your business improves the credibility the most important factor for the success of a business.

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Why Start-up Business Need a Website & Promotion?

WordPress is one of the best and highly popular opensource tools to create website or blog. Due to numerous advantages of using WordPress, a large number of people use it to create a website for business or individual. Though it is easy to create websites using WordPress, it does not mean that every WordPress site loads faster because there are some issues that slow the website.

No person would want to spend time with a slow website. Every online user expects the website to be quick in loading. No user will be patient more than 2-3 seconds in a site as they expect the pages of the website to load faster or immediately.

The slow website does not attract traffic.

The slow website will lose ranking position.

For an instance, imagine what could happen if the website is an e-commerce store. Of course, the site will lose the visitors gradually that would end up in a huge loss. For any category of website, especially for the business website, it would be hectic to deal with slow loading as the traffic will be lost abruptly.

When we discuss slow website, a lot of reasons are there to come up with, but it would be better to know and understand what are the best ways to speed up a WordPress Website? Here we see some of the best ways to speed up a WordPress website.

Hosting Provider

If your WordPress site is slow, the first thing you have to do is choose a better hosting provider. Yes, this has the major influence on the speed of the website. The speed of the website differs according to the quality of the hosting. If you are using a shared hosting, then you should immediately shift to separate or individual hosting because the loading speed will be slower especially during the peak hours. Be choosy!!!

Themes

It is quite common to choose attractive themes and to add sliders, elements, widgets and other things. You have to understand that unless you choose lightweight theme, you would not be able to experience quick loading as adding more elements will increase page size and will decrease the loading speed.

Image Optimization

The size of the image is also a major factor to consider regarding loading speed. To speed up the WordPress site, reduce the size of the image without losing its quality. You can use any kind tool to compress the image without quality loss.

Remove

The process of removing characters from coding is called minification. If you minify the CSS and JS you can speed up your WordPress site.

Caching Plugin

You can use any type of plugin for your website as WordPress offers numerous plugins but if you want to speed up your WordPress site, you have to use the plugins under caching category.

Content Delivery Network

Obviously, the site loading speed will differ according to the location of the visitors if the visitors are situated away from the location where the site is hosted. Therefore, if you use CDN-Content Delivery Network, you can speed up your WordPress site as CDN keeps a copy of the site in different data centers and will serve the site to the visitors from any nearest location.

Database Cleaning

This is one of the best ways to speed up your WordPress site because if you delete unnecessary data from the database, the size of the database will decrease therefore the speed of the website will increase. Delete drafts, fake users, and spam messages to clean up your database to keep your database lightweight.

 

 

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E-commerce has become more common these days. A lot of businesses have come online to market and sell their products either using own website or through e-commerce stores. Due to increasing online population setting up a new e-commerce store would be quite profitable. WordPress is one of the best open source platforms to create a website or blog. Rather than setting up a fresh e-commerce website, it would be easier with high functionalities to convert a WordPress website into e-commerce.

WooCommerce

Those who do not know about this, may think that it would be difficult to set up a WordPress site into e-commerce but the good news is an amazing plugin – WooCommerce would do the magic for you. Using the WooCommerce plugin you can easily turn a WordPress site into an amazing e-commerce site. Get started, its really easy.

WooCommerce is one of the famous plugins on the market.Speaking about WooCommerce, it is easy to use open source plugin used to create and maintain an e-commerce store created on WordPress. WooCommerce is not only easy to use but also easy to manage and hundreds of extensions are there to use. Rather than going more on it, let’s check how to use WooCommerce Plugin in WordPress.

The first step

Installation is the initial step in using the WooCommerce plugin. Just search for this plugin in WordPress and click install. As you begin with the installation you will find an option to activate. Click activate to walk through the setup process. As soon as you click to activate, you will see some setup steps necessary to complete the installation and the first step is Page Setup. In this step, you will be seeing few essential pages such as Shop, Cart, Checkout and My Account. In this step, all you have to do is just click continue as it will be set perfectly.

Local Store

The next step is setting local store. This is nothing but setting up the country or state your store belongs to, the currency and specifying the number of units such as weight and dimension of your product. Once this is all set, you will be moving to shipping & tax setup in which you have options to select whether you ship physical goods to the consumers and how much amount is charged for sales tax.

Payment setup

Then comes the payment setup in which you have to choose the third-party payment processor that you like to embed in your store. The options like bank transfer, cash on delivery and third-party payment processor setup will be available in this step. As already said, it is easy to use the plugin, so the setup or configuring will be a piece of cake.

Your store is ready

Once done with the payment setup, you are good to go now, yes, your store is ready. Now it is your time to add and manage products. With the given options, you can add new products giving a crisp and necessary description of the product. Here, you can add the complete details of the product and also will be able to setup the features such as shipping, non-shipping, shipping charges, availability of the product, product grouping etc.

Get it now

That’s it, these are the necessary steps involved in using a WooCommerce plugin in WordPress. To sum up, always remember, it is pretty easy to use WooCommerce and numerous benefits are there. Not only creating but also customizing, managing and generating reports is quite easier. Thus, WooCommerce is being one of the most famous and an easy to use plugin to convert any normal WordPress site into e-commerce site with easy steps. Get it now, set your own e-commerce store and experience the benefits.

 

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Obviously, the internet is a place of new things every day. A lot of new ideas and concepts are born in the digital world every day. In such a way, many businesses and individuals choose single page website as they find it appealing. As the name implies, the single page website consumes single HTML page to offer the content to the visitor. The visitors do not have to traverse to multiple pages or they will not be taken to multiple pages because the required content or information will appear on the same page – the single page.

When we talk about single page website we have to discuss the pros and cons to come to a conclusion. Though we can have some advantages of having single page web design, there are some concerns to be discussed.

web design, there are some concerns to be discussed.

Coding

The single page web design is mostly designed using JavaScript, css3, jQuery, and Ajax. It requires lengthy and structured coding to bring everything in an organized way on the website, especially for UI/UX. The design team should be proficient in coding to bring everything flawlessly on a single page to ensure that the visitor does get the required information easily.

The ultimate idea of having a website is to provide sufficient and important information to the visitors in a convincing way. If the user does not feel user-friendliness on the site, the primary idea goes vain. Thus, coding becomes a major and one of the concerns of having single page web design.

User Experience

As the content of the entire website appears on the same page, the visitor may get confused if there is much on the same page. It would be difficult for the visitor to obtain the required information of the products if the business has multiple products. The single page web design may be useful for the business that has the single product but not for the business that has multiple products. Listing different products on the single page is not a good idea as navigation will become difficult. Single page web design makes poor user experience.

 

SEO

It is important to maintain SEO standards to maintain high position ranking in search engine. The single page web design is not good for SEO due to reasons such as zero chance for internal links, page weight,and single keyword. The single page web design would be heavy because of putting the entire contents on a single page.

Moreover, the on-page optimization becomes poor due to lack of internal links whereas it is possible to have multiple internal links in multiple pages web design. Undoubtedly, keyword optimization is one of the key aspects of SEO. As single keyword is maintained on the entire page, the single page web design is not keyword friendly.

Content Depth

The web page content provides required and relevant information to the visitor.The content provided on the website should be detailed to ensure quality. Single page web design loses the depth of the content. With a single page, it will not be possible to provide detailed content. This will be a serious concern for the visitor who expects detailed information. The multiple pages web design has sufficient space to give detailed content by which the visitor gets clear information.

Conclusion

Finally, when it comes to single page web design, it depends on the type of the business and number of products the business lists on the website. To be precise, if a business considers the website as one of the primary tools to reach the target audience then single page web design is a bad idea.

We are living in the competitive world where every business that steps in to the market should be easily reached by the people. No business can be successful these days if people could not reach it easily. How to make it possible for the people to reach the business easily? An immediate answer for this question is advertising, marketing and promotions. That may be a perfect answer if it includes online space. This is a digital era where people like to spend considerable time online. Hence a business or enterprise or a start-up should be available online so that people can reach easily. Having a physical marketing without online marketing is not a wise idea these days.

 

Website is important

It is obvious that a business can be available online mainly through a website. Being in another website is not a good idea if the business does not have own website. A website for the business has become one of the most important factor that brings the audience/customers/people towards the business. Much number of people that spend online like to buy different things from online. Even the person that does not use to do online purchase spend time online to find different information about the products or services that the person is planning. Owning a website is not optional for a business but one of the most important factor that boosts the business growth.

Learn how to

It is nice to decide and take an immediate action to design and develop a business website but it is equally important to know how to create an innovative and effective business website. There are certain important factors that plays significant role in making a business website alluring and effective also. Let’s know some C’s here.

Concentrate

When the business website design and development is about to be started, have a plan which paves the way to create innovative and effective website. During planning, plan about how to introduce your brand, products and service in convincing way. Don’t plan just to introduce your business to the audience through the website but also include what makes you different from others in the market. If you are same as other business in the market, people will not make up their mind towards your business.

Convincing design

The website design and layout should be convincing. Concentration in design mostly will be on colours and attraction. Actually, the site should be both attractive and also easy for the people to connect with your brand. Make sure that the website has easy navigations that even naive internet user is able to spend time in your website.

Visuals

Make sure that whatever you include in the website should connect the people with your brand. Make sure you follow a standard colour for your brand and give importance to it in the website. The visuals such as images, charts, infographics or whatever it is, everything should connect your brand with the people easily. The visuals play vital role in creating an impact about the brand or the business to the visitor as the visitors usually does not take much time in reading the text content but scans from top to bottom to get some idea.

Content

Content is King. Do you know who said this? Bill gates quoted this back in the year 1996. Imagine how much important the content is in this digital era. Moving from visual contents to text, it is equally important to give clear ideas and information through text content. The visitor of the website gets better and more idea about the business and the brand through the content. It should be informative and a call to action type.

Make sure that the content makes an impact and also try to maintain the flow and the tone of the content interesting for the visitor to read. Obviously, the visitor does not spend much time on reading the content as said above, so the content should attract when the visitor scans it or takes a glance over it. If the content is impressing and informative then the visitor will spend time in reading the content. 

 Conversion

The purpose of the business website is not only to take the business to the people but also to convert the normal audience to a potential customer. Website is the one of the space for the business where lead generation and sales conversion takes place. The conversion does not take place by having a normal website.

Call to action

In order to increase the conversion, ration the website should have call to actions sections such as subscribe to our newsletter, email subscription, subscription for free trial, etc. As the visitor is exposed to some of these call to action sections, he or she may try to use it thereby will provide email and other details. This is how lead generation and conversion take place. Therefore, make sure that the business website has call to action sections visibly.

 

Author M. L Swarnkar CEO at Kudosta Solutions LLP – We are a progressive web development company. We understand small business needs & offer business development & website design development at a reasonable price. Get your business online with our Digital Marketing services.

 

Related Aricle:
Website Design Guidelines To Ensure A Better User Experience 

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