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Businesses build their own website to increase credibility and to help their potential customers to know about their brand. It creates an online presence for them to search effortlessly about a particular product or service. When this website completes the time of minimum 3 years, you have to understand that it is the correcttime to revamp it. You have to now finalize your new products and services that needs to be updated online. You should not delay the process of Revamping Your Website.

A new website design will gain interest of the customers on the amazing features/functionalities that you have added. Remember that your website should be problem solving for the customers otherwise they will lose interest in your business and can switch to your competitors.

To make your concept clear, we have provided some of the benefits of website redesign. Have a look- Builds Trust Among the Customers.

A reputed brand always thinks out of the box to provide best of the services to their customers. They come with innovations and latest trends for their customers. This should be consistent so that customers continue to trust on your brand for a longer term. When your website gives them personalized features, your business gets extra traffic.

Improved UI/UX

You can change this setting to give a better experience to the customers. The engaging content keep a hold on to the customers for long on the website. Visual components give great user experience thereby increases traffic of the website. It also reduces recurring issues in the website that makes it reliable.

Layouts

After the Website Redesign, attractive layouts with particular tables, mega tags, eye catching titles always works. This helps to gain search rankings for a website. Layouts makes the website appealing and to the point that is liked by the customers.

Build Competitive Edge in the market

Unlike you are following other business processes there might be small businesses in the market who are obsessed with your trend. If this can be the scenario then you should not avoid redesigning the website as it can give you a great competitive edge in the market. Your systematic website design will give customer better navigation, quality content and a way to communicate with your team.

Customer Connection

Now that you have redesigned your website by properly understanding the customer requirements, they can now surf the content easily. Your improved content strategy gives desired information to them that will help you to build connections. Increased website visitors mean more queries which ultimately means better lead generation.

Browser Compatibility

You aren’t sure on which browser customers areaccessing your website. So, by redesigning it you can make it compatible with browsers like Opera, internet explorer, Firefox, google chrome and other. With Website Redesign Services, you can make your website compatible to any browser.

Increase Load Speed

Do you like to access a webpage that hangs too much? Will you continue surfing it? Of course not, you need a webpage that loads quickly and contain appropriate information. You will lose potential customers. Your website should load within 2 to 3 seconds as soon as someone clicks on the link. Easiest way to increase page speed is by creating links that contains large files. With this, you will be able to get more page impressions than earlier. It increases search engine ranking.

Visual Content

You have seen it on social media that how fast you get likes and comments on a visual content say videos, images, audio. Similarly, you can add info graphics to your website especially one that contain the story of your business. The customers will seek it understanding and they will easily understand your brand is all about.

Testimonials

No doubt, people attract to a service when they see the outcome of other businesses or groups. Feedback from your happy customers is helpful to let people know your success stories. It adds value to your business. Don’t forget to make it a part of your Website Redesign. It will boost sales, check it out!

Decreasing conversions are a sign that your website needs an update. Revamping it can be helpful to solve most of your business problems. While redesigning your website you should have a clear business goal in mind. You will get an idea about your target audience and their specific requirements. This makes your work simpler and quicker too! Contact US Kudosta Team.

In this fast-moving technology world, every business is looking for the latest opportunities that will help to build better customer brand identity and credibility.

In this 21st-century, everybody wants to experience the latest and best technology without spending so much time. Therefore, most of the users will decide to leave the website in just 10-15 seconds. According to a survey, 35% of people uninstall an app within only two days of installing it.

The main question that might pop out on your head why is it so?

The researcher also had the same question. And the answer to this UI/UX design User interface/ user experience design). The major reason why visitors don’t engage with the product is the design; therefore makes your brand get lost in the sea.

Before directly diving into how to overcome this hassle, let’s understand how why UI/UX is important to your business.

Why UI/UX Is Important For Your Business?

The initial objective of any business is to upscale the revenue rate and boost growth. UX/UI Design is the crucial factor in attaining this goal. To achieve this, the user experience and customer satisfaction play a major role.

Here, to be more elaborative I have listed all the major reasons why UI/UX Is Important For Your Business:

Interactive UI/UX leads to Higher Customer Satisfaction

Any poor UI/UX will take customers far away from your website or app. This will directly lead to nothing but unhappy customers. On the opposite hand, an interactive UI/UX makes the user get hooked up and increase customer satisfaction which raises the ROI. The foremost way to it is to make sure excellent UI/UX quality.

Establishing Brand Reputation Interactive UI/UX

A great impression can be created in just seconds. However, are you aware that 75% of users choose based on how credible and attractive your website looks. If the color of the website is not appealing, then the users will not even bother to check your product or services that you are providing.

Acquire Traffic with UI/ UX

No doubt, IT is a competitive industry. Here, you can zillion brands selling the same products or services. To make your business stand out from the crowd make sure you get to pay attention to how your website/app looks.

Make your visitor stay at your website

Research once told a human can have only focus for 8 seconds at a time. This ultimately means that your visitors can put only that much. It’s solely now the customer’s decision whether they want to stay on your page or not.

Now, that you are aware of how just a small, yet powerful factor can turn around your business.

Let’s take a glance at it to attain the above-given benefits.

Why UI/ UX are important for your business?

  • Brand Building
  • Consistency
  • Increased traffic
  • Customer satisfaction
  • Time and cost-effective

How important is UI/UX Design for Your Business Website?

Key Components of UI/ UX Design

Some of the main components of UX  user experience and designs to keep in mind is to are given below:

  1. Information Architecture

By the main itself as you can identify, it is related to the overall designing of the application structure. The major role is about providing easy navigation and user-interaction.

  1. Interaction Design

Once the architecture is ready, it is about designing. It includes various elements such as aesthetics, color, fonts, graphics, and other visualizations.

  1. Customer Usability

The more user-friendly UI& UX, the higher visitors you get. The user will prefer using the app only if the product or website serves the purpose on the go. Otherwise, the user would skip to the next website.

  1. Visual Design

Visual design is like giving life to your website. This is because it like giving an identity to your brand or business. The visual design can have a major impact on the user’s behavior and therefore the most important part of UI. Visual design is not just about the images and graphics, instead, it is a bundle of a perfect combination of color, fonts, icons, and beyond.

  1. Wireframing

Wire framing is majorly regarding crafting an outline of the application to test the features, look, and interaction of the application even prior to the customer’s use of it. This technique is generally used to evaluate if the application gives the output that is expected out of it.

Each and every step that is mentioned above are the crucial components that can’t be ignored by any business owner.

Now you would have got an idea of the whole UI and UX Development process, it is the fundamental component for designing and structuring the front end of the application. It not only increases the intractability but even enhances the application’s outlook and inner functionalities

Interesting UI/UX Design Facts

Why UI/UX Is Important For Your Business?

In the process of understanding the significance of UI/UX plays in your business, the next question that may pop out is about how to make the client experience of your site/application better.

Here are numerous tips and tricks to decrease the bounce rate.

  • Understand what the targeted people needs.
  • Come at the situation from the clients’ perspective and do the research, whether we are happy if someone else doing the same what my brand is doing.
  • Try not to bundle up your application/site with such a large number of components and keep it straightforward and exact.
  • Offer just what clients need, not what you want.
  • Convert the process into interaction.
  • Try not to allow your clients to get confused.
  • Analyze others’ work and learn.

By keeping these basic UI/UX configuration factors as the main priority, you can guarantee the best client experience on your application/site. You can likewise get in touch with us on the off chance that you the possibility of an incredible item as the main priority and need to guarantee that it offers the best client experience. With our UI/UX mastery, we can help you construct client-driven items that succeed in the hearts of your clients.

Final Outcome

I hope by now you would the answer to your question on what it is and why it is. UI/ UX can be one of the major deciding factors for your visitors to continue with you or not. If the inner feature is the brain of the application, the UI and UX is the heart of the application. As the IT industry flourishing competitively high, the need of UI UX design is to grab the eye balls of the visitors of the visitors.

Therefore, it is necessary to choose it wisely and smartly. contact the kudosta team today.

What is Digital Marketing ?

Digital marketing is one of the most powerful platforms for people who interact with new technology and system. If we talk about the born of marketing then the 1990s and 2000s, changed the way brands and businesses by using technology for marketing and in other simple languages, you can say that a platform in which you can promote products or brands using electronic devices or the internet. It means you can include instant messaging, text messaging, apps, podcasts, video, radio channels, and digital television, etc.

For Example:- Suppose if you have your own things or products who want to promote your items and products then you cannot buy or sell your products without the digital platform. So in daily life, it is necessary for all kinds of business and platforms.

Top Digital Marketing Services in USA

Best Digital Marketing Services is often referred to as online marketing. It includes many popular forms online internet advertising regarding your services and units. It understands how each aspect of digital marketing services can contribute to an organization’s goals and design their services. In USA Digital Marketing Firms extends to non-Internet channels that provide digital media, such as mobile phones (MMS and SMS), television and callback and on-hold mobile ring tones.

Marketing Services in USA by Kudosta

Search Engine Optimization (SEO):- The world of search engine optimization is changing the compulsory and ever-changing quality, business and services. Through SEO you can get more qualified leads, traffic, sales and conversion from all over the world.

The Basics of Search Engine Optimization

  1. Firstly search engine crawling your website accessibility.
  2. After that compelling your content means answers the searcher’s query of users.
  3. Optimized keyword query to attract searchers & engines.
  4. Excellent user experience including a fast loading speed and compelling with good UX and UI.
  5. Share-worthy content that earns good back-links, citations, and amplification.
  6. Title, URL, & description to draw high CTR, leads, conversion in the rankings.
  7. Finally you can view the result on SERPs.

 

Kudosta Hierarchy of SEO Needs

Search Engine Marketing (SEM):- SEM is also one of the Online Paid Marketing Strategy for business platforms you can pay the search engine on clicks, conversion and buy or sell the goods and services through campaign management.

  1. First of all people or users search online for a product or service on the search engine.
  2. They enter a search query (keywords) into search engines like Google, Yahoo, and Microsoft Bing.
  3. These searchers then find your ad called SEM.
  4. If you will find your exact or related query in your ad match a search, your ad appears next to or above search results on search engines.
  5. Finally users reach out to you and you can configure your ad so that people have the option to call you, visit your website.

Content Marketing:- Content Marketing is one of the important platforms for digital marketing services in the USA. Content is king for any of the businesses which is inbound and outbound marketing. In inbound marketing, we can use the content on the website for your engagement, behaviours, traffic, and leads. Without content, you cannot do any things and will not get quality leads and conversion.

E-Commerce Marketing:- E-commerce marketing is one of the old trending platforms or methods of making online sales, conversion, engagement and customers behaviours’ by creating and increasing awareness about an online store’s product offerings and brand. Through E-commerce platform we allows business owners to review the store performance, manage inventory, define product pricing, and run promotions on different digital marketing platform.

Types of E-Commerce Business Models

  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • Consumer to Consumer (C2C)
  • Consumer to Business (C2B)

Types of E-Commerce Business Models

Social Media Marketing

Social media marketing is the main part and backbone of the digital platform for any type of business. Through social media marketing, you can develop a brand and engagement in any of the locations of the world. And the main use of social media platforms to connect with your audience to build your brand, which is very helpful to increase sales and website traffic.

Social Media Optimization

Social media optimization (SMO) is the use of insight growth for your business in an online presence. Optimization is the main part of any business to increase online awareness, online sales and increase conversion of new products and services, connect with potential customers. And you can viral any of the news regarding your services and products.

E-mail Direct Marketing

Direct email marketing is a process in which you can send an email campaign directly to customers about selling goods and services or improving relationships with customers and website visitors.

Additional SEO Services from Kudosta include:

Local SEO:- It refers to the process of optimizing your online idea or presence to attract more business from relevant local searches through inbound marketing.

Podcast SEO:- Podcast SEO is one of the great opportunities to build a traffic source through search engine. And you fix your ranking keywords in any of the podcast listing.

Link building:- Link building is the main part of SEO services through link building you can earn more traffic. It means you can make a link from a different website that is high in DA and PA and build perfect lifetime traffic for users.

On-Page SEO:- On-Page SEO also known as “On-Site SEO” it is the perfect optimization of the website which is proper H1, H2 and H3 with unique content. You can create SEO friendly URLs which are very helpful to generate a good traffic from different locations.

  1. Make your URLs short and simple.
  2. Include a keyword in every URL for your pages.

Technical SEO:- Technical SEO refers to improving the website and pages which is in proper ranking and speed in search engine. It means making a website faster, easy to indexing, and crawl with quality content.

YouTube SEO:- YouTube optimization is one of the main optimizations to generate video traffic from search engines. As probably you can add keywords in your video according to trending on search engine.

Digital Marketing Companies in USA

Kudosta:- This is one of the famous SEM Agency in USA for Marketing and website development and it covers 200 client projects for website development. kudosta gives proper leads SEO efforts, conversion and focusing specifically on organic search and improving the business’ rankings.

SmartSites:- This is also one of the best Digital Marketing Company in US and award-winning website design and marketing (SEO & PPC).

ClickGiant:- It develops a custom marketing management with customers and clients based on Google-friendly results, unique content, and all.

Who are the best digital marketing companies?

Kudosta:- For more details regarding your query and want optimizing your website development and marketing then.
contact the Kudosta team

Why Website Speed Matters In ranking?
Every business wants to gain trust and credibility of your potential customer, but this is possible when you have a good website speed optimization. A website that delights new or returning customers is likely to have better performance than the one who does not.
As per a survey that happened recently, most of us don’t prefer waiting even for 2 seconds to pop up the content.
Is it true that the speed of the website rank affect the sales of your website?
The answer is yes, it does. Stick with us, till the end and know why it matters.
Website speed is the first impression:
The first impression is the best impression. Your customers or visitors will instantly make a judgment about your business. If your website loads instantly, it leaves a strong impression on your customer’s mind.
User Experience:
User experience plays a major role in making your customer take a glance at the product or service that you are selling. The positive user experience can be the decision-maker, whether they want to purchase from you or not.
A slow website can affect the conversion rate:
If a slow website is what takes away your customer, then try to bring them back by fixing the necessary thing. A slow website can cause you huge losses. Amazon has relived that they may face a $1.6 billion loss even if they show up the slow website even for one second.
Website speed affects the ranking:
The search engine loves speed. Their main motive is to provide speed, accessible, and user-friendly websites. So, if your website lacksthe speed criteria, then it might affect the ranking of your website.

Factors to consider for Improving the Speed of your website
There are multiple factors that can affect the speed of your website, which can in turn affect the traffic and sales rate.

1. Shrink your images
2. Improvise the javascript and CSS files
3. Eliminate your redirects
4. Use a cache
5. Check your content delivery
6. Consider creating AMP

Tools That Helps to Learn about your site loads
To improve the website loading speed, initially start with understanding what is the current speed. Some of the tools that may be helpful for you are given below.
Page Speed Insights:
Google has offered a speed tool under a few different names. The best thing about the tools is that it provides a detailed description of how fast your site gets loaded on both desktop and mobile. Apart from this, you will also get a step-by-step breakdown of how you can change website speed optimization.
Pingdom:
The Pingdom page speed is a tool that provides a lot of insights on improving the speed of the site. It is more or less similar to Google’s tools, as it will specify things that you need to changes for improving the ranking of your website.

WebPage Test:
WebPage Test is another tool that gives information about the issues that are happening on the back scenes of your website. By using this field, you can choose devices and different server locations to check the webpage speed.

GTmetrix:
With GTmetrix, you can look for factors that are affecting the speed of your website. In this tool, they show the letter grades to showcase how fast your website loads. It pops automatic alerts to notify for the issues that may affect the speed of your website.

Final Takeaway
The website speed is not just about the website is slow, but it also shows the negative effects on SEO, revenue, UX, conversion rates, and usability. Even the fraction of seconds can leave a huge impact, so always start working on the basics to improve, for making your website user-friendly and accessible for your customers.

 

Owning a business is not just about selling your products or service, but about providing value to your potential customers. However, to add value you need to build credibility and the credibility comes from your past work.

These days, business requires a website or an online store to win the credibility and trust of your customers. Not sure of how that is possible?

Then, here are the top 6 reasons why a business needs a website:

  1. Your customer wants to know

Your potential customers are who want to invest money to try your product or service will look check your website to know what you exactly serve. In this digital age, if you don’t have a website for your business, the customer will not trust you.

Because customers need proof of how your business is creating an impact on its ideal customer’s lives. Eighty-five percent of consumers claim that online reviews influence their decisions.

  1. Influence customers mind:

It is obvious that you cannot control what people think about your product or services, but there is always the possibility to influence the mind of a few visitors who may get converted into your valuable clients.

In addition to this, the social icons like Facebook, Twitter, and social media channels, help your customer get better insights about your product or service.

  1. Marketing at its peak:

When you have a website for your business, your website will be constantly reaching thousands of more potential customers even when you are actively not promoting it.

However, for that, you need to properly structure and plot your marketing strategies to beat the competition and stay ahead.

  1. Check on the competitor’s website

In this digital age, any consumers before buying the product or service will start by doing the necessary research for selecting the best one in the industry.

So, it gets important that you keep the eye on your competitors and not give your customers a reason to buy from your competitors. To stay ahead in the competition, you need to be in the competition.

  1. To stop time restriction

If you are having an online business, there is no point in keeping the time limit from9 a.m to 6 p.m. Because there are a few people who prefer buying at 1 a.m and you definitely don’t want to lose them too.

A user-friendly website and proper marketing tools make it possible to generate more business. Your online presence is also about marketing campaigns, customer service, client relationship building, and brand recognition.

  1. Identify pain points

Through your website, you can not only influence the buying decision of your customer but also identify the pain points of your customers and improve your service or product accordingly.

Also, nowadays people expect immediate gratification and to respond to them you can add a chatbox, where you can place who can we help questions. By this, the user may not require the need to scroll down.

  1. Website and social media are two different marketing way

Yes, the website and social media are two different things, which complement each other and help to improve your reach.

If you have a good website, then don’t just keep that as one as the marketing channel, but also use other social media channels to keep with the sales funnel open.

Final Conclusion

The website is not just for the sake of marketing and generating income, but it is the face of your company. Whenever you are having a plan to start your business, ensure that you have professionals who can build a good website for your company.

By reading till here, you would have got valid reasons why a business should have a good website. The price that you pay for a website is much less than the price you are leaving behind if you are not having a website.

 

 3 Key decision to Make When Building a Website

Building up a website for your business is a difficult decision to make if you   are new to digital marketing. However, online marketing has the potential   of turning your business completely.

To get a whole idea about how the website development process goes and it   is executed stick with us till the end. In this article, we will discuss a few   things that you need to consider before building up a new website.

1. What is the purpose of your website?

Before starting with building up a website, have a clear objective of how   the  website can be helpful. A few people might have a clear answer to this.   However, this might not be the same for everyone. So, for others, you need   to ask yourself a few questions like what exactly the purpose of the website   be and can the website increase the sales growth.

Every business is different and has a different objective of serving the   purpose. To know the purpose start to analyze the market and see what   your competitors are doing. By doing this, you will find where you are   lacking in your business.

2. How to find the right web hosting and domain?

Finding the right web hosting and domain is a hurdle because there are   numerous options available out there. However, not every option can serve   the purpose and give you the best result.

By choosing the wrong web hosting and domain, your website can   experience technical issues that can be difficult to solve. Therefore, before   choosing the hosting and domain, read the user reviews to know the   experience of other users. Also, try to consult some experts and know their   opinion, which will solve your confusion.

3. Select Website structure

If you are deciding to build a website, then it is important to decide the structure of the website.

This is because; the outline of the website will make your work much easier. Start to decide on the platform you are going to use. Then, go about deciding on the webpage that you will be using.

Now, decide the purpose of each page and categories them as per your product or service. Remember that you are making the website for your customer, so think from their point of view.

Final Takeaway

The building or redesigning a website is a hectic and time-consuming task. However, segmentation of the task into smaller sections can make your work a little easy. A proper strategy and planning can give you an amazing output.

We hope that by reading the complete article you will get deep knowledge on things that you need to consider before starting to build up a website.

We are a full-service website development company that is passionate about creating unique websites while taking advantage of the latest technology trends. If you have something you want people to see, Kudosta Solutions is here to design a beautifully presented website with seamless structure. Our experts happily deliver 24/7 support with our expertise in UX/UI design, and custom web development to make our clients’ visions become a reality. Therefore, we are happy that our clients have provided positive feedback and have applauded our efforts on the review platform, Clutch!

 

Most recently, one of our clients, a sales and marketing company in India, rated Kudosta Solutions 5.0 stars! We were hired to provide custom WordPress development and specifically create 10+ different pages, including landing pages and pages with a quizzing functionality. We also included a back end in which one could create an account and the marketing company could manage results. Our client applauds our ability to deliver a visually appealing and interactive page every time. Overall, we worked well with the team in converting their complex design vision into a user-friendly product.

The Clutch evaluation for identifying a company’s industry expertise and ability to deliver relies on the feedback for meeting deadlines, quality of the company’s service and deliverables, its cost value, and the willingness to refer the company. Our client gave Kudosta Solutions a perfect 5.0 in all four categories! Besides these measurements, the sales and marketing company appreciated our clear and quick communication via skype which made the project run smoothly. Kudosta Solutions is happy to share that both the owner and clients of the marketing company were highly satisfied with each deliverable:

“I was looking at it the project with a smile and was excited to share progress with colleagues.”

                      –  Martijn van den Bosch, Owner, Sales & Marketing Company

Kudosta Solutions is grateful for our clients that have taken the time to graciously share their experiences with our services and be ranked among industry leaders. Another site with review

directories is The Manifest, which similarly allows companies to consult with experts in your industry. This positive feedback inspires us to continue to innovate and deliver excellent services to our loyal clients.

If you want to align with a great team and take your business to new heights, please get in touch with us today!

Growth Hacking

The term ‘growth hacking’ has been making its way around the internet for a few years now.
In 2019 growth hacking is going to continue to rise in popularity and become an even more important marketing strategy for businesses.
Growth hacking entails finding low-cost or free solutions to rapidly grow one’s business/social presence/awareness/customer base in a short amount of time.
Growth hacking is the name for what businesses do when they take on the job of growing their company themselves, instead of hiring an agency.
It’s a tactic that is popular for startups and bloggers.
If you take on all of your own:

Website building & management

SEO
Social media management
Viral content creation
List building
Design
Product creation
Customer acquisition
Sales funnel management
…ect ect

Then, it’s pretty likely that you are a growth hacker!

Influencer Marketing

Influencer marketing and micro influencer marketing is the business of paying social media influencers to promote your products to their followers.
Influencer marketing has been picking up steam over the past year and it shows no sign of slowing down any time soon.
Consumers are becoming more and more tired of being ‘sold to’ by big celebrities in traditional advertising of TV commercials. As a result, social media influencers are becoming major players for businesses.
Working with the right influencer can be a great way to have your products seen by a whole new audience in a seemingly more ‘organic’ way than traditional advertising spots.
Instagram is the main app where most of the influencer business takes place, and Instagram is taking note.
It has been announced that Instagram is currently testing new Creator Accounts which give influencers special creator-specific features.

Voice Search

The ability for Internet users to be able to shop and discover items online by voice command is massive right now.
320 million users are searching using voice search, with Google stating that 20 percent of all searches have voice intent.
Siri is becoming smarter every year, too.
Furthermore, Amazon sold tens of millions of Echo (Alexa) devices in 2018 alone.
Now is the time to jump on what is becoming one of the biggest digital marketing trends.
Learn how to optimize your website for voice search, and make it part of your marketing strategy this year.
Visual Search

Currently, Google has its visual search tool Google Lens, which is available through the camera app in Pixel phones. This tool recognizes objects and landmarks.
Last year Pinterest launched the Pinterest Lens feature, which is a visual search tool that allows users to find out where to buy a product, simply by taking a photo of it.
Optimizing your images for Google image search and Pinterest can easily be done by naming your image file and alt text with keywords.
But in 2019 we are going to go even deeper.
Google has filed a patent on contact actually disambiguating queries which will allow a user to get information about an image on their device by vocally asking Google to search about what they are seeing.

Blogging

Blogging is the ultimate growth hack for your business.
Adding a blog to your website and writing content specific to your products/services is a fantastic way to reach new customers, create engagement and awareness for your brand, and build your authority in your niche.
But more so, as these blogger’s income reports prove (some are making 7 figures a year!) blogging is big business in and of itself.
Blogging is one of those digital marketing trends that keeps on rising.

 

Pinterest Marketing

Pinterest’s popularity as a marketing tool continues to rise. It is the secret ingredient for many bloggers to grow their blog traffic, especially new bloggers.
As Pinterest is used as a quick traffic generator where big amounts of traffic can be achieved, regardless of ones DA.
Considering traditional Google SEO efforts can take a while before results are realized, Pinterest SEO results are almost immediate.

Tailwind Tribes

Tailwind is a Pinterest and Instagram scheduling app that is a fan favourite of marketers.
Within the app is an additional feature called ‘Tailwind Tribes‘ where members repin each other’s Pinterest pins, and help grow one another’s accounts in a form of group-power-marketing.
Tailwind’s popularity continues to snowball each year – and I don’t see that snowball melting any time soon.

Facebook Live

Appearing in regular Facebook Live streams for your followers is a great way to build your authority and grow your business.
People like seeing a real person on social media, and putting a face and voice to a brand.
Making yourself visible in 2019 is a smart resolution to strive for, and showing up in a Facebook Live cast is a great way to do it.

Facebook live videos to consistently discuss her current offers and services, answer questions, and have open discussions about topics related to her niche.
This keeps her at the forefront of her followers and clients minds as an authority figure, while it also keeps the doors to communication open on a personal level.
Facebook Live is one of the more extroverted strategies on this digital marketing trends 2019 list.
Will you be putting yourself out there and confidently go live this year?

Email

Email marketing is and will always be one of the best ways to make sales while building long-term relationships with your customers.
In 2018, public privacy concerns prompted the GDPR regulation, which came into effect in May.
The GDPR law and its big fines affect anyone worldwide who may run a business, email campaign or website where European visitors may visit and give their email address to.
Because of this, it is extremely important that your website has the right privacy page and legal information.
This Legal Bundle gives you a template with all the information you need.
How can you improve your email marketing strategy this year?

Prioritize your email list building efforts this year by creating some amazing new opt-in freebies.
Reward your current subscribers for their loyalty by giving them bonus material and special content.

Different types of technologies have evolved these days. One such technology is “voice”. Using the human voice in different online spaces is gaining popularity. Voice technology has become a real game-changer in digital media. The interaction between human and machine is influenced by voice. Online searches, personal transaction and other kinds of everyday online transaction are done using voice technology.

The increasing familiarity of voice technology has got almost 55% of the users to use voice assistants every day and they are also called as “voice users”. Such users find it easier to use the voice technology to do texting, voice memos, searching, shopping and financial transactions.

The advantages of using voice technology are:

Easy access to the technology

Ease of access to technology is one of the best aspects the brings more consumers to the business. As far as the users find the technology easier, the product or the service of the business become more familiar to the users. The frequency of usage of the particular business will increase considerably. After all, the business is for the consumers.

Moreover, it will be easy for any type of people to communicate with the device or the system to do the transaction they are actually looking for. People who could not walk do not have to depend on someone. They can purchase and do transactions easily using voice technology.

Easy search

Search becomes easier for the users when they use voice search. In this internet and smartphone era, most of the people spend considerable time online and a survey says, day by day searching habit of the people becomes increasing.

For education, shopping, entertainment, financial transaction and for every other purpose people do search online. Voice technology eases the search and most of the internet prefer voice search as they could do it easily in their smartphone.

Easy financial transactions

Since it is comfortable and easy, internet users prefer online for payment, banking and financial transactions. With voice technology, people could pay and do required financial transactions easily on the go. No need to spend time in typing and choosing the transactions. Be it on POS machines, vending machines and many other machines used for financial transactions, voice technology becomes quite useful for quick and easy interactions.

Friendly voices and names

Friendly voices and names are wonderful features in voice technology. After multiple surveys, it has been found that when it comes to interacting with the machines or devices or computers, most of the consumers like to interact with the friendly female voices that gives clear information. Female voice was a stronger choice as users feel it as supportive, helpful and trustworthy.

Intuitive interfaces

The intuitive interface is nothing but the interface that works in a way that the user expects it to be. Depends on the type of business and the place, intuitive interface supported in voice technology gives a warm feeling to the users as they could see their expectations get satisfied.

Easy to use for people of all age groups

Imagine how an old person could use modern devices and machines to access some information or to purchase or for whatever? They have to know the functionality of the system or the app or the device to utilize it to the best. For old age, people or small kids using modern technology may take the time or they may not use it to the fullest. With the help of voice technology any person, despite their age, they can access, search, purchase, and do any kind of transactions without hassles.

Conclusion

Thus, voice technology offers a lot of benefits to the users. As listed above, access and transaction can be done by any person on any day. The friendliness and accuracy of voice technology attract users to a great extent. Therefore, every business should ensure to use voice technology wherever it is necessary. Voice technology satisfies customers. What else a business could desire!!!

Undoubtedly, every project is important for a start-up. Winning a project, formulating the ideas according to the requirements of the project, designing, development, testing and support makes a full cycle of a web development project. Every single phase is important in the cycle and it requires skills and team composition to utilize the skills to make it successful. Let’s check the best skills to have fora successful web development project.

Discuss
Everything about a successful project starts with a discussion. This is to help each other to understand the requirements of the clients. During this phase, the general idea of the project is not only discussed but also transferred. It gives a clear picture of the clients and their needs. A prospective team is formed during the discussion. Finally, every person in the web development team gets communicated about the objective of the project.

Determine
The ecosystem of the client is analyzed to explore the current digital presence, brand awareness and other important things of the client business. Only after understanding the client ecosystem, plans can be born. Important things like product or service life cycle of the business of the client, competitor analysis and position of the start-up are detailly analyzed to come to a determination about birthing result-oriented plans to reach the goal.

Plan
Here comes orchestrating the team with the project. In this phas, the project management team plans the process of the project and decides the resources and players accordingly. The team brings on the architecture to achieve a successful web development project. Responsibilities and deliverables are defined in this phase.
Plan for the UX UI team and the development team are put together to ensure everything is ready to begin. Apart from the project plan, important things like how to tackle the uncertainties and issues that arise during execution are also should be planned beforehand to enable quick fix and keep the momentum of the project.

Strategize
Not only the absence of strategy but also the absence of right strategy makes a mess in having a successful web development project. Strategy meets every part of the plan formulated towards the objectives. It makes it easier for the people working in the project at all levels to execute their module and the phase of the project towards success.
Strategies are born when the team analyses and brings the steps to execute the plans. It is more like a deeper understanding of what needs to be delivered effectively as planned.

Design
Designing is more important in every product or project. A pleasing design that attracts the users is half a success of the product. It is the design that gets the people in or keeps the people intact with the product if they get captivated.
This phase should include proper Sketch, Mockup, Wireframe, and Prototype. Once the client gets satisfied with the mockup or wireframe or prototype, the team can work on to deliver an excellent design of the project.

Development
Developers translate the design into code, bringing life. Complete functionality of the project comes alive through coding. This is also a major phase of a successful web development project. The behaviour of the product starts working one by one. Skilful developers go with the vision and objectives of the project so that it can be easier for them to achieve the goal otherwise it would stray from the objective.

Testing
Testing is one of the important phases of the project as no client would be happy to receive a bug infected product. It may be small or big, fix the bugs to ensure delivering a perfect product to the client. Testing in every phase of the project is the best practice. Ensure quality testing to deliver error-free product.

Effective team
An effective team is all it takes to finish a successful web development project. Focus more on team formation as every player in the team should be skilled to carry out the responsibility. Everyone in the hierarchy plays an important role in a successful web development project.

Conclusion
Effective team, a proper plan, perfect strategy and effective execution makes a web development project successful. Strategist, analyst, UX planner, designer, technical architect, developer, client partner, tester and content specialist make a complete team.

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