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The corporate website – as a platform on which the company owns the information – is one of the most trustworthy sources for its audience. Year after year our research shows that it is the most-used source by the capital market, even ahead of professional tools. Web Design is defined through the upcoming trends and changes in the digital environment. The corporate website is evolving. Where once it was the center of the digital marketing universe, today there are a half-dozen other channels, each with its specific purpose.

Companies are expected to provide not only archival data for their customers, but also live insights into their respective industries; they need to improve accessibility to their products or services and use online resources to communicate with and get feedback from their visitors. Websites, once the stars of the Internet age, are fading quickly. Consumers now engage and interact with mobile apps, social networks, text messages, email, and dynamically loaded loyalty cards much more than they do with brand websites. Even e-commerce sites are losing ground to smartphones and tablets. With their flagship status fading fast, it’s time to rethink everything we’ve learned about the marketing power of the website.

Social media has limited power on the internet. Although they are very optimized, when the consumer makes a request on Google, he will want to find as much information as possible about his request in a short period of time. This is where the corporate site comes in! All information about the company will be available in one place. With the emergence of digital, the power of consumers is growing. They can express themselves through different platforms such as social networks or forums for example. So they have more freedom and will have more in  the future. Since you cannot control what is said on these platforms, a site is still a good way to mark your territory. Thus, you will promote your brand as it should and you will define your own rules.

Therefore, The need for modern capabilities and engaging functionality is necessary for all industry websites, mobile or not. The world of technology is too fast-paced to keep a check on everything around. In such scenarios, the future of websites shall be completely user-oriented. A radical rethinking shall be required to implement interactions at every touch point so that the user feels the digital as a part of their reality. Though a lot has already been achieved when it comes to website advancement and architecture, there are various milestones to be further achieved. From mobile landing pages to responsive designs to the use of CSS with JavaScript, there is a lot to be explored yet. Intelligent systems are going to make websites more responsive and technology is going to usher a whole new world of creative pursuits that we will come face to face with in the form of interactive website designs. Although developing an effective digital strategy is increasingly complex, consumer habits and communication channels have evolved and will continue to evolve over time. However, the premises of a digital strategy such as “corporate” sites will remain and will last over time.

Hiring a professional web design company to develop your website is the best thing that you could ever do to grow your business. Hiring a professional also means you can save more time and make more money. Creating a user-friendly website for your company and/or brand makes it possible to compete in the larger market. Many businesses don’t realize the whole process involves more than just building and designing a web page. In order to build a strong online presence, you must consider the full range of services a professional web design company has to offer. A top-notch web design company will take care of the hassle and complications involved in building a user-friendly, high-traffic web page.

Here are top 5 benefits of hiring a web design company:

Great First Impression

When a user visits your website, they form an opinion of your business. This opinion is based entirely on the look of your site. Even if you provide the best service or products in the world but if your website doesn’t look good then users might leave it in seconds, it takes a mere 50 milliseconds for a visitor to form an opinion about your site, 38% of visitors will leave if the layout of your site is unattractive, 85% of consumers get the feel of a website before making a purchase decision, and 94% of consumer’s first impressions are web design related. When you hire a professional web design company, they’ll develop an attractive website for your company that will help you in increasing visitors.

Using The Latest Technology

Professionals Stay Up-To-Date On The Latest Trends. Web design trends are always changing to meet customer demand. For instance, a website that is too heavy on images will slow down site speed. Because you aren’t a web developer, you probably have little knowledge of new and upcoming technologies for the responsive website. Mobile-friendly designs are constantly changing and growing. A growing number each quarter are accessing the website with mobile devices, so now it’s important to have a website that is compatible with mobile devices. The professional web development companies will provide you a website that has the potential to take advantage of the latest tools and technologies.

Faster Load Time

Many websites are not built to perform optimally. Slow sites have higher bounce rates that have a significant impact on search engine rankings and also drive away visitors to other competitive sites. Don’t let your website suffer from high bounce rates—it’s detrimental to your business! A web design company with experience knows very well about the various plugins and 3rd party tools to integrate into your website to enhance speed and security. A professional web designer or web design company will build a website with various plugins and integrated features to provide enhanced speed and security. How your website is coded will have a big impact on its overall performance.

Enhances Visibility on Search Engines

Search Engine Optimization (SEO) is the most important factor in the process of website development. Without SEO, a website’s visibility will be extremely low and it will definitely not appear on the first page of Google. A professional web development company will code the

website to adhere to best SEO practices. There are many professionals with exceptional SEO skills in a development company. They will give you advice on how to rank for the high numbers in search engines of Google and make your website more SEO-friendly. Competition has grown like never before, so it’s crucial to hire a professional service to achieve the desired results.

Reliable Web Design

A professional web development company will focus on creating a robust and reliable website. Fixing problems with your website can be costly and time-consuming. The best thing about hiring a web design company is that they are only a phone call or email away if something happens to your website. It is important to understand that a good website is better for the business platforms. Our web development team will create an incredible website right away where you do not have to worry about breaking or crashing it.

There are several other advantages of hiring a professional web development company. They provide reliability, trustworthiness, affordability, speed and the list could go on and on. You don’t need to beat yourself just to get your site up and running; get a web design company to help you out!

Well, we all know 2020 is the year of advanced tech and automation. With all the COVID-19 Pandemic situation going on everything is shut. People are afraid to go out. But, with having an online presence you can provide your customers whatever they need. Your tech-savvy customers expect you to have a website to find more information about your business.

As for you, your website can help you generate business, increase brand recall value, promote goodwill in front of customers and target audience, as well as deliver strong marketing messages. Think of it this way, your website delivers your marketing message 24 hours, 365 days in a year! Apart from e-commerce websites, most professional websites are information-oriented and try to solve visitors’ pain points. A website not only helps small businesses promote and sell their products and services, but it also allows them to distinguish themselves from their competitors, especially for customers who rely heavily on the Internet to learn everything about a company. This makes a website one of the most important business assets for sharing information, building credibility and standing out in crowded marketplaces.

We’ve put together some specific reasons why your small business should have its own website. If you’re a small business owner who is still on the fence, read on!

Makes You Look Professional and Trustworthy

Having your own website lets you create a branded email address (e.g. hello@yoursite.com) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now. Your website is also the perfect place to show off any professional certifications or awards your business has. In fact, 75% will judge your credibility based on your website design. A website also shows that you are open for business during a time when there is a lot of uncertainty. Eighty-four percent of U.S. consumers believe a business with a website is more credible than one that only has a social media page.

Can Attract New Customers Through Google

A search engine optimized website lets you be in front of thousands of more potential consumers without spending much. Ongoing business success oftentimes rests on your company’s ability to bring in new clients. Reaching thousands of people using only traditional marketing methods like direct mail or print advertising can be very expensive and unreliable. Getting online enables you to reach more people locally or outside of your region while paying less for the exposure—and you can even measure the specific results.

Showcase Your Collection

Presentation plays a crucial role if you want people to buy your products or services. This is important, especially if you are a small business vendor where every customer matters. You can use beautiful images, short video tutorials, and downloadable PDF instructions. The sky’s the limit to what you can do. Customers get what they are looking for. So, they remain hooked and go nowhere else to purchase. It gives you creative freedom and ultimately helps you in establishing a loyal customer base.

Establishes Your Place in The Industry

Who knows about your business? Where can prospects and clients go to learn more? Your website can help establish your business as a going concern, communicate your brand value proposition and it can convey professionalism. It also extends your reach to industries in the world. Bidding for the right keywords can increase your website traffic and influence your consumer’s journey, which typically begins with research, recommendations, and reviews. Having a prominent position in the search results page is one of the many ways to challenge your industry Goliaths.

Customers Can Contact and Find You Easily

A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page. So, any customer that wants to contact you in some form or the other can use those contact details from your website. Also, you can embed maps in your content of the website. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood and would love to attend your event.

The truth is that a brand without a website is nothing but a small boutique. No wonder how good products you sell, how efficient services you offer – not many people will be able to know about it.

Businesses faced challenges in finances in the past 2 years due to pandemic. Physical interactions were prohibited as the lockdown was imposed in the different countries of the world. Mostly, the retailers or small shop owners experienced less productivity. Most of their products were rancid that decreased the ROI of their business.

There was hope left when the Government declared that online businesses will not be interrupted during the coronavirus outbreak.  Then the companies moved their business online taking baby steps in this field. That was the time when e-commerce came into action. Amazon and Flipkart are popular e-commerce sites that have increased their sales rate by 32% in the year 2020.

If you are also looking for solutions to convert your offline retail store to online, build an e-commerce website! It will give a boost to your business by generating leads.  Ohh, you already have a WordPress website and want to make it e-commerce? Don’t worry we will help you to build a prodigious website using WooCommerce Customization.

What is WooCommerce?

It is a plugin for WordPress that is designed for the purpose to build awesome functional e-commerce websites. WordPress allows its users to start a blog or vlog and on the other hand, it helps commercial businesses to shift online. Functionalities like add to cart, payment options, and items arranged in categories help customers to identify your e-commerce solutions easily.

How does it help in businesses?

You can add different functionalities to the website that will increase user engagement. For example-

  • Payment Gateway: This feature redirects customers to the shopping cart and provides convenient payment options. It enables faster checkout by the customers who are residing at a different location from the local store.
  • Order management: e-commerce website allows you to manage the inventory by notifying for the products that are delivered or are in stock.
  • Vendor and customer information: access level control helps in managing existing and new customer details. You can also analyze whether the order from a vendor is received or not.
  • Navigation: insert superb navigation with WooCommerce so that customers find their time worth spending on your website. Product management and analytics are the vital menu items that can be added to the navigation bar for better accessibility.
  • Customized e-commerce website: This plugin helps web developers to create a high-quality store. At Kudosta we will be going to make your e-commerce website SEO friendly by Customizing it with WooCommerce.
  • Alluring storefront: How you keep your retail shops? Tidy and properly structured? Similarly, with WooCommerce you will be able to create an appealing storefront to grab the attention of the visitors.

It will be an advantage if you already have a WordPress website. This plugin helps in modifying the website functionalities in the future as well. Allow us to make required changes to make it reliable to use.

Why this plugin is liked by the developers?

During the website development process, developers have to recognize the budget and tools required for it. It becomes trouble for them If they don’t get the appropriate development tools. WooCommerce is made for developers and is an open-source plugin that is cost-effective to use. Investment is required during the website customization part otherwise a basic website can be easily developed.

WooCommerce plugin is effective for beginners. It provides strong frameworks that built interactive web applications. It allows developers to create either a basic online store or a customized one. It is open-source, thus, cost-effective to use.

The best thing about WooCommerce is that being a developer you can make suitable changes in the web application whenever you want. It is easy to configure. You can add multiple features to the online store.

Other than this, WooCommerce is secure and you do not need to have great technical skills to work on it. Beginners can choose to work with such a plugin. To start working with WooCommerce you will need to install WordPress, take its domain name and hosting. Then install WooCommerce and extend it with the available themes and plugins.

Conclusion

This easy-to-use plug-in is capable of accomplishing your e-commerce business requirements promptly. You will not need to pay for the customized themes as they will be budget-friendly for you. The secret to a successful business is its representation to the customers. Thus, improve your website with WooCommerce customization today! Contact US Kudosta Team

Content management systems are used by various businesses and industries across the world. Such systems allow the business to develop, manage and store digital data. In short, CMS acts as a backbone for businesses. When it comes to selecting one in many, you often compare their advantages and disadvantages. Here we will provide you the essential details on which CMS you can choose as per your business model.

WordPress

This is an open-source platform that is available for all (non-technical, technical, or beginner) individuals who are not aware of programming but are willing to build a website. It gives excellent web application customization features. The cost for the premium versions is also reliable for even those who owe a small business or a startup. It is made of programming languages such as PHP, CSS, and HTML. You need to pay for the plugins, themes, and hosting. Individuals who are planning to create their website can choose WordPress for its variety of features-

  • Create a blog or vlog : You can either use this do-it-yourself website for blogging or posting videos on it.
  • Faster Development : As soon as you sign up, the website gets ready within no time. You can notice that it will go live in 5 minutes.
  • No additional buttons are required : This CMS provides a menu bar that contains the necessary buttons for a web page so there is no need to add buttons.
  • Sophisticated : There is no complex coding required to build a website on WordPress.
  • Easy Installation : You have to follow simple steps to install it on your computer.
  • Flexible : Working with this CMS is convenient. You can use its features to deliver the best content from your end.
  • Provides Support : WordPress provides support to its users in every step they take. Take help from support for how to use it, how to install plugins, and more: plugins are the tools that help you to add more functionality to a website.
  • Install as many plugins or themes you want

Disadvantage-

You cannot fully customize the website. You can only use the themes and styles that are predefined in the WordPress package.

Uses

  • Business websites
  • Portfolio
  • Blogging
  • News website

Joomla

It is also available for free to work on with its amazing functionalities. You can enjoy the features while you are working on them. Do you know what makes it reliable? PHP and MySQL. Data is stored in MySQL and this tool is built on PHP that provides allows developers to work in a few lines of code. Joomla has a model view controller that can separately organize data and business logic according to your website goals.

Features

  • Best for developing an e-commerce website
  • Flexible
  • Reliable
  • User-friendly
  • You can use modules like “posts” and “social sharing options” to provide a better user experience
  • You can build customized websites

Disadvantages

  • New beginners cannot use Joomla as it provides several options on the menu bar that is difficult for newbies to understand.
  • It does not have a template directory.
  • You don’t get proper support or guidance in Joomla because there are specific people who have the correct knowledge of it.

Uses

  • E-commerce websites
  • Government or NGO website
  • Website for Small Businesses
  • Newspaper or online magazine
  • School or Community Portal

Which one is suitable for your business

Both of these are content management systems but serves a different purpose. As discussed these have their benefits and shortcomings according to their usage. In 2021, businesses are looking for a customizable website because of the frequently changing demands of the customers. Also, most individuals are now into blogging and creating their videos so they want a platform where they can upload their content. Although YouTube is a great source of vlogs, WordPress allows users to work with multiple features. They can post a video as well as a blog both on the same website. WP has more plugins to use for content management than Jhoomla because in this you need to install plugins from the administrator side. However, both content management systems are good in terms of security. Thus, it is easy to understand that a blogger can work on WordPress conveniently. They will get a lot of things to learn from it. On the contrary, business owners or experienced developers can use Joomla to develop portal websites. If you have good technical knowledge and need a customized eCommerce website then prefer Joomla. Contact US Kudosta Team

Design audits are conducted to improve quality, usability, and user experience for the users of a website. It is a consistent process and keeps on changing with time. It is done to get an overview of the elements that are used in designing. As a beginner, you need to focus on user-centric enhancements. UX audits are purely based on measurement (not theoretical) data from the analytics of a website.

Why Businesses Conduct Design Audit?

When a business gets established within 3 to 5 successful years, inconsistencies are observed in their website/ This can be due to frequently changing business models, client requirements, or some other group of employees handling the website. A design audit solves such issues and helps businesses to maintain their brand image once again. This process takes time but it gives awesome results. There are two ways in which business can perform design audits-

In both cases, the current website design will be restructured to increase customer interaction with the website and to leverage the conversion rates. Redesigning can be of new products as well.

Steps to Perform Design Audit

1. Compare Business Goals with Analytics

Analytics gives website data for the total number of impressions for example: how many users engaged (liked or shared the content). From this data, you will get an idea to understand user behaviors. This will help you to examine whether the business goals are achieved or not.   If you require more information, you can conduct stakeholder interviews or surveys. Secondly, set new goals and priorities for re-designing a website.

2. Create Success Metrics

You can perform certain actions such as-

  • Domain checkup
  • Robots file checkup
  • XML sitemap file
  • Page quality

a. Domain checkup

Security is the key element for business websites that’s why a domain checkup is required. This is done to ensure the installation of an SSL certificate. Remember that website should serve users on an HTTPS server otherwise it will not be considered secure by the search engine. Also, redirect HTTPS from HTTP if it is not done yet.

b. Robots file checkup

This (robots. text) file should be saved under a root folder with valid instructions. If you are a beginner then do not use this checkup for the website. The reason is that the Javascript or an image folder should not be blocked. These assets are effective to redirect traffic to a desired website’s location. The benefit of the robots file is that you can include a site map URL in it which gives information to the search engines and makes crawling easier.

c. XML sitemap file

This checkup serves for SEO as well. It provides a way for search engine crawlers to read the website. You need to inspect the home page and its associated links. Sitemap file needs to be free from errors otherwise it will mess up the navigation.

d. Page quality

The title should be eccentric with a length of 285-575 pixels. Be careful with meta description as it should be unique and used only once on a web page. Use the canonical tag to address traffic on your website because there might be many companies with the same data. The canonical tag will give an identity to the website’s links.

3. Competitor Analysis

Observing other websites similar to your business can help to improve conversions. This will give you an idea of website traffic, search engine ranking, and website usability. You can study the design strategy that has been used on other websites to make suitable changes in yours too. We recommend you to take reviews from the real users to upgrade the website as your target is to gain more visitors. Your genuine audience is a reliable source for performing design audits.

4. Usability Review

A design audit is about finding and resolving design flaws in the website. You have to consistently monitor which design element is not working. Consider the task flow of the website processes such as scroll bar, buttons, links, relevant content, etc.  This step generally involves user testing to maintain the quality and efficiency of the website.

5. Update Visual Elements

Logo design, content readability, video quality, relevancy of infographics, social media integration of a website are all its visual elements. Start by redesigning “LOGO”. Upgrade its clarity it should not be blurred. You can change the theme of a website with contrast colors and images. Review the content using analytics data and work on that particular web page of the website.

6. Compile Report

This report will be an insight into the flaws detected in the website. It shall give the data of user engagement with the content. You need to evaluate the risks according to this report. Align the images in perfect order, use appropriate website structure, and build up back the broken links of the website. This information can be used by the project managers to help them build a better design strategy.

We are sure that these steps will help you to redesign your website efficiently. Also, analytics data and user reviews will help you to make changes faster to the website. Contact us Now!

The first thing to understand is that your website has a PURPOSE. It is the “solution” for the visitors. You have to keep on updating it with the digital trends to attract more visitors. The simplest way is to track progress using analytics. If you can notice that your analytics is not giving you the expected data then there is a problem that you need to identify and resolve at the earliest.

Those lost impressions can reveal that your website is not responsive for mobile users or the content is not relevant as per their needs. On the other hand, slow loading pages and broken links of navigation can lead to poor Website Structure.

Do you want visitors to interact with your brand?

Focus on UX Improvements! Website is not just writing a piece of code, you need to give a lot more to generate ROI. Thus, to turn around the tables, you need to enhance the UX of your website.

Defining UX

User Experience (UX) means to provide relevant and meaningful information to users worldwide via your website. It means that you can’t upload anything that is simply data. The content should be authoritative. UX is not limited to the website development process but it also works for converting website visitors into customers.

Tips for enhancing user’s experience are as follows-

Build a proper structure

Developers should focus on constructing a reliable hierarchy to make scrolling convenient for the visitors. Putting up the layout and font style as per the user’s requirements will make your website appealing. The website should be-

  • Error-free
  • Valuable
  • Users can take action on it
  • It should be user-friendly

Navigation links should be working properly

You have to understand that users are not a GPS who can track where your web page is taking them. You must provide them a path to connect to your website. If you want prospects to get converted into leads and then to customers, work in the internal links effectively. You can give several options to the users to stay on a page like-

  • Call-to-action buttons
  • Social media options
  • Business portfolios
  • Adding infographics on pages like home

In short, the user should be directed to another page because a user will not be going to spend the whole day surfing simply a web page.

Mobile friendly

Nowadays, users have mobile phones in their hands most of the time. For searching food, travel places, information on health, and anything; so your website should be mobile responsive. In this pandemic situation, people are using mobile devices for earning, learning, and managing a business. Not only messaging but these are also used for video conferencing purposes. A report by Nytimes describes that mobile apps got more popularity than web applications from the past year 2020.

Footer Navigation

Designers and digital marketers should not forget that people access the whole website. If your footer links aren’t working properly, then it will create an issue. But do not load it with too many buttons. You can add social media pages, contact info or if you have news for your visitors then it will be great.

Use a Search bar

This is the basic strategy that every developer use is to embed a search bar in the website. Believe that users don’t spend their entire day on one website. To provide them the answers faster, you can use the “search bar”. It will allow users to find whatever they want within fewer seconds. This enhancement will upgrade the credibility of your website.

Website Optimization

Whether your business is small or large, optimizing your website could uplift your brand online. Without optimization, your website might appear on the 2nd or 3rd page or more of SERP which is not a good sign. To rank on top, you need to make it usable for mobile and desktop users. A simple design with informative content linked with authoritative websites will surely work.

Content

Relevance should be a key that you must use to unlock consumer’s conversion rates. Use visuals appropriately; these should be placed on a web page that is most frequently visited like a home or service page. Another aspect is that users like to have pages that respond to them quickly when they click on a product or shopping cart. Therefore, you need to fix UX to get responses from the customers. Video is always a good thing to attract them.

Remove extra White Spaces

Margin is important to make the content appealing but it should not be harming a brand’s reputation. Allow your website to breathe with white space. A well-defined header with a menu bar and call to action is the complete recipe you need to increase website traffic. If you find unwanted white space on the website, remove it immediately!

User Testing

The last step of improving UX is to test what you have built. You can share the website with fewer users so that they can check the features and functionality. These users can be your colleagues or someone from family. You can also add a feedback button on a web page to get genuine responses from the users.

Epilogue for the Blog

Analytics is a great way to understand what is happening over the website. Only building and launching it over the web should not be the case. Instead, you have to maintain it by optimizing it properly. Your website is your front face, beautify it with these UX improvements and then watch the ever-increasing ROI of your brand. However, effective market research is one of the ways businesses can achieve success in generating leads. Contact us Now!

Businesses build their own website to increase credibility and to help their potential customers to know about their brand. It creates an online presence for them to search effortlessly about a particular product or service. When this website completes the time of minimum 3 years, you have to understand that it is the correcttime to revamp it. You have to now finalize your new products and services that needs to be updated online. You should not delay the process of Revamping Your Website.

A new website design will gain interest of the customers on the amazing features/functionalities that you have added. Remember that your website should be problem solving for the customers otherwise they will lose interest in your business and can switch to your competitors.

To make your concept clear, we have provided some of the benefits of website redesign. Have a look-

Builds Trust Among the Customers

The quality of a reputed brand is that it always thinks out of the box to provide the best of their services to its customers. It comes up with innovations and the latest trends for them. Moreover, this process should be consistent so that customers continue to trust that your brand is durable. An improved website gives its customers personalized features, delivering extra traffic to your business.

Improved UI/UX

You can change this setting to give a better experience to the customers. The engaging content keep a hold on to the customers for long on the website. Visual components give great user experience thereby increases traffic of the website. It also reduces recurring issues in the website that makes it reliable.

Layouts

After the Website Redesign, attractive layouts with particular tables, mega tags, eye catching titles always works. This helps to gain search rankings for a website. Layouts makes the website appealing and to the point that is liked by the customers.

Build Competitive Edge in the market

Unlike you are following other business processes there might be small businesses in the market who are obsessed with your trend. If this can be the scenario then you should not avoid redesigning the website as it can give you a great competitive edge in the market. Your systematic website design will give customer better navigation, quality content and a way to communicate with your team.

Customer Connection

Now that you have redesigned your website by properly understanding the customer requirements, they can now surf the content easily. Your improved content strategy gives desired information to them that will help you to build connections. Increased website visitors mean more queries which ultimately means better lead generation.

Browser Compatibility

You aren’t sure on which browser customers are accessing your website. So, by redesigning it you can make it compatible with browsers like Opera, Firefox, Google Chrome and other. With Website Redesign Services, you can make your website compatible to any browser.

Increase Load Speed

Do you like to access a webpage that hangs too much? Will you continue surfing it? Of course not, you need a webpage that loads quickly and contain appropriate information otherwise you will lose potential customers. Your website should load within 2 to 3 seconds as soon as someone clicks on the link. An elementary way to increase page speed is by creating links that contain large files. With this, the website will get more page impressions than earlier, indirectly, it will also increase search engine ranking.

Visual Content

Would you like to have more impressions on your website content? Don’t forget to add visual content when revamping your business website. Including infographics to your website especially one that contains the story of your business as it attracts reader’s attention on a web page. Short videos, images, and GIFs create engaging visual content.

Testimonials

No doubt, people attract to a service when they see the outcome of other businesses or groups. Feedback from your happy customers is helpful to let people know your success stories. It adds value to your business. Don’t forget to make it a part of your Website Redesign. It will boost sales, check it out!

If you are observing that the conversion rate of your business is decreasing, realize that your website needs an update. Revamping it can be helpful to solve most of your business problems. While redesigning your website have a clear business goal in mind. At Kudosta, our professionals will suggest ideas to bring more customers to your business via your website! Contact US Kudosta Team.

In this fast-moving technology world, every business is looking for the latest opportunities that will help to build better customer brand identity and credibility.

In this 21st-century, everybody wants to experience the latest and best technology without spending so much time. Therefore, most of the users will decide to leave the website in just 10-15 seconds. According to a survey, 35% of people uninstall an app within only two days of installing it.

The main question that might pop out on your head why is it so?

The researcher also had the same question. And the answer to this UI/UX design User interface/ user experience design). The major reason why visitors don’t engage with the product is the design; therefore makes your brand get lost in the sea.

Before directly diving into how to overcome this hassle, let’s understand how why UI/UX is important to your business.

Why UI/UX Is Important For Your Business?

The initial objective of any business is to upscale the revenue rate and boost growth. UX/UI Design is the crucial factor in attaining this goal. To achieve this, the user experience and customer satisfaction play a major role.

Here, to be more elaborative I have listed all the major reasons why UI/UX Is Important For Your Business:

Interactive UI/UX leads to Higher Customer Satisfaction

Any poor UI/UX will take customers far away from your website or app. This will directly lead to nothing but unhappy customers. On the opposite hand, an interactive UI/UX makes the user get hooked up and increase customer satisfaction which raises the ROI. The foremost way to it is to make sure excellent UI/UX quality.

Establishing Brand Reputation Interactive UI/UX

A great impression can be created in just seconds. However, are you aware that 75% of users choose based on how credible and attractive your website looks. If the color of the website is not appealing, then the users will not even bother to check your product or services that you are providing.

Acquire Traffic with UI/ UX

No doubt, IT is a competitive industry. Here, you can zillion brands selling the same products or services. To make your business stand out from the crowd make sure you get to pay attention to how your website/app looks.

Make your visitor stay at your website

Research once told a human can have only focus for 8 seconds at a time. This ultimately means that your visitors can put only that much. It’s solely now the customer’s decision whether they want to stay on your page or not.

Now, that you are aware of how just a small, yet powerful factor can turn around your business.

Let’s take a glance at it to attain the above-given benefits.

Why UI/ UX are important for your business?

  • Brand Building
  • Consistency
  • Increased traffic
  • Customer satisfaction
  • Time and cost-effective

How important is UI/UX Design for Your Business Website?

Key Components of UI/ UX Design

Some of the main components of UX  user experience and designs to keep in mind is to are given below:

  1. Information Architecture

By the main itself as you can identify, it is related to the overall designing of the application structure. The major role is about providing easy navigation and user-interaction.

  1. Interaction Design

Once the architecture is ready, it is about designing. It includes various elements such as aesthetics, color, fonts, graphics, and other visualizations.

  1. Customer Usability

The more User-Friendly UI & UX, the higher visitors you get. The user will prefer using the app only if the product or website serves the purpose on the go. Otherwise, the user would skip to the next website.

  1. Visual Design

Visual design is like giving life to your website. This is because it like giving an identity to your brand or business. The visual design can have a major impact on the user’s behavior and therefore the most important part of UI. Visual design is not just about the images and graphics, instead, it is a bundle of a perfect combination of color, fonts, icons, and beyond.

  1. Wireframing

Wire framing is majorly regarding crafting an outline of the application to test the features, look, and interaction of the application even prior to the customer’s use of it. This technique is generally used to evaluate if the application gives the output that is expected out of it.

Each and every step that is mentioned above are the crucial components that can’t be ignored by any business owner.

Now you would have got an idea of the whole UI and UX Development process, it is the fundamental component for designing and structuring the front end of the application. It not only increases the intractability but even enhances the application’s outlook and inner functionalities

Interesting UI/UX Design Facts

Why UI/UX Is Important For Your Business?

In the process of understanding the significance of UI/UX plays in your business, the next question that may pop out is about how to make the client experience of your site/application better.

Here are numerous tips and tricks to decrease the bounce rate.

  • Understand what the targeted people needs.
  • Come at the situation from the clients’ perspective and do the research, whether we are happy if someone else doing the same what my brand is doing.
  • Try not to bundle up your application/site with such a large number of components and keep it straightforward and exact.
  • Offer just what clients need, not what you want.
  • Convert the process into interaction.
  • Try not to allow your clients to get confused.
  • Analyze others’ work and learn.

By keeping these basic UI/UX configuration factors as the main priority, you can guarantee the best client experience on your application/site. You can likewise get in touch with us on the off chance that you the possibility of an incredible item as the main priority and need to guarantee that it offers the best client experience. With our UI/UX mastery, we can help you construct client-driven items that succeed in the hearts of your clients.

Final Outcome

I hope by now you would the answer to your question on what it is and why it is. UI/ UX can be one of the major deciding factors for your visitors to continue with you or not. If the inner feature is the brain of the application, the UI and UX is the heart of the application. As the IT industry flourishing competitively high, the need of UI UX design is to grab the eye balls of the visitors of the visitors.

Therefore, it is necessary to choose it wisely and smartly. contact the kudosta team today.

What is Digital Marketing ?

Digital marketing is one of the most powerful platforms for people who interact with new technology and system. If we talk about the born of marketing then the 1990s and 2000s, changed the way brands and businesses by using technology for marketing and in other simple languages, you can say that a platform in which you can promote products or brands using electronic devices or the internet. It means you can include instant messaging, text messaging, apps, podcasts, video, radio channels, and digital television, etc.

For Example:- Suppose if you have your own things or products who want to promote your items and products then you cannot buy or sell your products without the digital platform. So in daily life, it is necessary for all kinds of business and platforms.

Top Digital Marketing Services in USA

Best Digital Marketing Services is often referred to as online marketing. It includes many popular forms online internet advertising regarding your services and units. It understands how each aspect of digital marketing services can contribute to an organization’s goals and design their services. In USA Digital Marketing Firms extends to non-Internet channels that provide digital media, such as mobile phones (MMS and SMS), television and callback and on-hold mobile ring tones.

Marketing Services in USA by Kudosta

Search Engine Optimization (SEO):- The world of search engine optimization is changing the compulsory and ever-changing quality, business and services. Through SEO You can get More Qualified Leads, traffic, sales and conversion from all over the world.

The Basics of Search Engine Optimization

  1. Firstly search engine crawling your website accessibility.
  2. After that compelling your content means answers the searcher’s query of users.
  3. Optimized keyword query to attract searchers & engines.
  4. Excellent user experience including a fast loading speed and compelling with good UX and UI.
  5. Share-worthy content that earns good back-links, citations, and amplification.
  6. Title, URL, & description to draw high CTR, leads, conversion in the rankings.
  7. Finally you can view the result on SERPs.

 

Kudosta Hierarchy of SEO Needs

Search Engine Marketing (SEM):- SEM is also one of the Online Paid Marketing Strategy for business platforms you can pay the search engine on clicks, conversion and buy or sell the goods and services through campaign management.

  1. First of all people or users search online for a product or service on the search engine.
  2. They enter a search query (keywords) into search engines like Google, Yahoo, and Microsoft Bing.
  3. These searchers then find your ad called SEM.
  4. If you will find your exact or related query in your ad match a search, your ad appears next to or above search results on search engines.
  5. Finally users reach out to you and you can configure your ad so that people have the option to call you, visit your website.

Content Marketing:- Content Marketing is one of the important platforms for digital marketing services in the USA. Content is king for any of the businesses which is inbound and outbound marketing. In inbound marketing, we can use the content on the website for your engagement, behaviours, traffic, and leads. Without content, you cannot do any things and will not get quality leads and conversion.

E-Commerce Marketing:- E-commerce marketing is one of the old trending platforms or methods of making online sales, conversion, engagement and customers behaviours’ by creating and increasing awareness about an online store’s product offerings and brand. Through E-commerce platform we allows business owners to review the store performance, manage inventory, define product pricing, and run promotions on different digital marketing platform.

Types of E-Commerce Business Models

  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • Consumer to Consumer (C2C)
  • Consumer to Business (C2B)

Types of E-Commerce Business Models

Social Media Marketing

Social media marketing is the main part and backbone of the digital platform for any type of business. Through social media marketing, you can develop a brand and engagement in any of the locations of the world. And the main use of social media platforms to connect with your audience to build your brand, which is very helpful to increase sales and website traffic.

Social Media Optimization

Social media optimization (SMO) is the use of insight growth for your business in an online presence. Optimization is the main part of any business to increase online awareness, online sales and increase conversion of new products and services, connect with potential customers. And you can viral any of the news regarding your services and products.

E-mail Direct Marketing

Direct email marketing is a process in which you can send an email campaign directly to customers about selling goods and services or improving relationships with customers and website visitors.

Additional SEO Services from Kudosta include:

Local SEO:- It refers to the process of optimizing your online idea or presence to attract more business from relevant local searches through inbound marketing.

Podcast SEO:- Podcast SEO is one of the great opportunities to build a traffic source through search engine. And you fix your ranking keywords in any of the podcast listing.

Link building:- Link building is the main part of SEO services through link building you can earn more traffic. It means you can make a link from a different website that is high in DA and PA and build perfect lifetime traffic for users.

On-Page SEO:- On-Page SEO also known as “On-Site SEO” it is the perfect optimization of the website which is proper H1, H2 and H3 with unique content. You can create SEO friendly URLs which are very helpful to generate a good traffic from different locations.

  1. Make your URLs short and simple.
  2. Include a keyword in every URL for your pages.

Technical SEO:- Technical SEO refers to improving the website and pages which is in proper ranking and speed in search engine. It means making a website faster, easy to indexing, and crawl with quality content.

YouTube SEO:- YouTube optimization is one of the main optimizations to generate video traffic from search engines. As probably you can add keywords in your video according to trending on search engine.

Digital Marketing Companies in USA

Kudosta:- This is one of the famous SEM Agency in USA for Marketing and website development and it covers 200 client projects for website development. kudosta gives proper leads SEO efforts, conversion and focusing specifically on organic search and improving the business’ rankings.

SmartSites:- This is also one of the best Digital Marketing Company in US and award-winning website design and marketing (SEO & PPC).

ClickGiant:- It develops a custom marketing management with customers and clients based on Google-friendly results, unique content, and all.

Who are the best digital marketing companies?

Kudosta:- For more details regarding your query and want optimizing your website development and marketing then.
contact the Kudosta team

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