A business cannot function today without a website. Websites have become obligatory for a wide range of organizations. Running a small business doesn’t mean you’re exempt from having an online presence. Whether you’re planning to expand internationally or marketing locally, having a proper website increases your professional credibility. Instead of just building one and calling it a day, you also need to optimize your website for maximum leads and conversions. Take note of these important website statistics below to help your site perform well
1. Around 71% of Small Businesses have a Website
Having a website is not only important for your business’ name and brand recognition, but it can also help in lead generation and conversion.
2. People Will Stop Interacting with a Poorly Designed Site
According to a worldwide study by Adobe, given 15 minutes of time, 59% of people will read or browse through something beautifully designed rather than something plain and boring.
3. Users Judge a Business by how Their Website Looks at First Glance
In the most basic sense, a user wants a website that loads quickly, is easy to navigate, contains the information they need, and has an engaging design.
4. People will Stop Engaging with a Slow Website
Images have the ability to significantly slow down the load time of the pages that house them, leading to even more user abandonment.
5. Businesses that Blog get More Leads Per Month
Blogging can generate more leads. Create all content with the user in mind for a blog post.
6. Consistent Branding can Increase Great Stats
You can improve the usability of your website by using visual hierarchy, colors, and consistency to make it as easy to use as possible.
7. Users Spend More Time on Web Pages with Video Content
Focusing on incorporating video on your web page as well as other visual elements mentioned — namely, typography, info graphics, and animation can really increase the traffic onto your website.
8. Businesses Invest in Unique Design
Make sure your website is well designed and well structured from start to finish. Unique designs add more marks to your website.
9. Ecommerce Web Design Statistics
For an ecommerce product page, the most important information to include are pricing, shipping information and product reviews. 78% of customers think pricing is a must-have for any product page, 62% think shipping details are essential and 52% look for product Reviews.
10. Over Half of Ecommerce Revenue is Generated on Mobile
45% of all ecommerce purchases will be through mobile devices by 2020. So it’s not enough to make your site responsive, you should also make sure that customers can actually purchase products comfortably from your site while using a small screen.
11. Responsive Web Design
Considering that billions of people are accessing the internet using their mobile devices, it’s essential that your website is optimized for smaller screen sizes as well as desktops.
12. Digital Marketing Website Statistics
Organic traffic can increase by nearly 26 percent due to better search engine rankings. 78 percent of respondents said that companies’ social media posts impact their purchases.
13. First Impression is the Last Impression
It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression.
14. Website’s Written Content is also What Increases the Stats
As long as it’s easy (and not confusing) for users to find what they need, progressive disclosure can be a great way to create a better user experience on your website.
15. Seamless Experience Across All Devices is Very Important
a user can view a website on a computer, then pick up a phone or tablet and pick up where he left off without any confusion.