Your website is the business card or online address of your business. In this digital marketing era, website is one of the most important factors in taking your business to large number of people. Therefore, website security becomes an important and not to be missed. Let’s check 6 Practical Tips to Secure Your Website Data.

Use a Secure Host

Web hosting plays crucial role in website security. Web hosting company should be able to support the website in all the cases. Most importantly, it should be able to identify or aware about the threats knocking your website to gain access.

With all alertness, the hosting company should be able to back up the data and secure it in a remote server to retrieve in case of any loss of data due to attacks or threats or hacks. Therefore, always opt for a hosting company that offers all-time technical support.

Software update

Most of the hackers give their shot on the security loopholes of the website. The best way to fix the security flaws is to update the installed scripts. Make sure that every script, software and other related products that you use are updated.

Robust password

Obviously, the brute force attack is the most tried by the hackers to break into the website by cracking the password. It is advised to maintain strong password leaving no room for the hackers to be successful in their attempts. Avoid simple passwords and always use combination of upper case, lower case letters with numeric and special characters.

Website Hygiene

Being hygienic prevents attacks from disease-causing germs and bacteria. Same is for website, your website will be safe as far as you keep it hygienic. Do clean it periodically to avoid hackers. You will invite hackers unknowingly if you do not keep your website clean. Delete the files and applications that are not used in your site anymore. Make sure that the file structure is organized so that you can track and delete the unnecessary files.

Scan your website

Web security scan is one of the important steps taken towards website security. Make sure you perform a scheduled website scan to identify the defencelessness. As you find such risk factors, you can immediately bring on the fix that removes the defenseless points open for attacks. Rather than trusting the free web scan tools, it is better to move on for a professional scan that reveals in detail. Make a note of it that free web scans do not reveal anything in deep. It may be free but can cost you a lot.

Hire a Security Expert

One of the best investments you can make to secure your website is to hire a security services or expert. The support of the security expert would be high. You can’t handle it on your own.

Of course, you can manage the low-level security issues but when it comes to dealing with high-level security issues and measures it requires the support of a security expert/service. Needless to say, security experts do scan your website regularly, do a thorough monitoring in a scheduled manner and take necessary actions on time.

Implement these practical and key steps to secure your website data as your website is a showcase where people could get sufficient information about your business in online

 

Website is most important for the businesses these days. Every business that do have website must understand the real purpose of having a website. Website is not only to give information about the product or service to the people but also to attract more visitors. Yes, the purpose of a business website is not just to communicate with the people but to attract them so that they can be converted into potential customers.

Custom web design increases Conversion rate

The website that does not have good conversion rate is just vain. Such websites are purposeless. When the business defines the purpose of website it will start to find the ways to increased conversion. Talking about increased conversion, the custom web design is more advantageous than the web design using templates.

Custom web design is a smart investment

Obviously, a lot of content management system companies have come and offering numerous templates to design a website with customizable options. As far as customization options and investment is concerned many people choose template based web design. But custom website design is a best investment you can do as it benefits your business. Let’s see why it is so.

Be Unique, Be Beautiful

Custom web design gives amazing unique look to your website. It makes your brand looking unique and you do not have to fit your business logo or website design into the existing template. You can create a web design that no other brand or business has. The outcome is pretty good that it attracts the people a lot thereby increases conversion. The uniqueness of your web design sells your brand.

Higher the visibility, higher the reach

In order to increase the visibility of your business or brand, you need to concentrate on SEO. Search Engine Optimization is a process that takes your business website and displays in the top results of search engine results. It drives traffic to your website in the organic way. Custom web design is the best way to boost SEO as effective HTML coding can be written to make your site more SEO friendly. Search engine standard HTML code will enhance your website’s exposure. Of course, this will increase conversion undoubtedly.

Effective for customer-centric website

Again, the main intention of having a business or brand website is to attract the customers. In such a perspective, custom web design is best to build customer-centric website. Be it the UI and the functionality of the website to engage the customers, custom web design is highly effective. You can build as you like it to increase conversion rate rather than building your site as per the template.

Team fulfills your dream

The best part of custom web design is that you will get a team that work for you anytime to keep your website updated. With a custom website design, you can modify and update your website anytime without taking much time. The website design team will take your concerns and work it out immediately as it is not hectic to make changes in the custom design.

As you keep updated, the chances are high to attract new customers and also to retain the existing customers.  When the people find something new in the website they will spend more time in the website with an interest.

Experience increased conversion

To sum up, a customer-centric custom website design builds a professional website that earns credibility. Template based web design may be easy and cheap but the custom web design is smarter. Make a smart investment to experience increased conversion. Outcome matters!!!

 

Related  Article:
How to create an innovative and effective business website

 

Realize the immediacy of GDPR compliance as it comes into full effect

It’s high time for the online businesses to become a GDPR compliant as it comes into full effect this month. There is no time to find excuses to be a non-compliant under GDPR. The penalties and consequences of not being a complaint of GDPR will be severe. Not only to escape the penalty or the consequence but also to show the integrity of a professional business ethics every business that handles the personal data of the users should become a GDPR compliant without taking much time.

Get the insight

Further to this, if you are having a website(s) then you have to get some important insight regarding whether Google Analytics is compliant with GDPR as it collects personal data of the users/visitors or the active participants of the website through cookies. As you understand the actual take of GPDR on Google Analytics you will be able to follow the guidelines and prepare your online business to become compliant with GDPR. Moreover, as Google prepares for the latest GDPR compliance, understanding the legal requirements would make it easy for you.

Google Analytics

Coming with a brief introduction to Google Analytics, it is a widely used tool to analyze traffic in which the website owners will be able to find the how their website is being used and who uses it. Such details include how long a person spends on the website, what is the primary search or intention of the user, from where does the user comes, etc. To be precise Google Analytics is used to analyze and process the user data.

GDPR

Coming to GDPR, it is called as General Data Protection Regulation, a European Union Law which brings set of requirements regarding how to handle (collect & process) the user data of EU citizens. It does not matter the size and category of the business, every business, organizations, companies,and websites that handle the personal data of the users from EU should be complaint with GDPR.

 

 

What should a website owner do regarding GDPR?

First of all, the website owner should check all the personal data processing activities to ensure whether it comes under the regulations. The most common data processing activities are:

  • Email Subscriptions and Contact forms in which the website requests the personal data of the user explicitly.
  • Online tracking and Cookies

What GDPR demands?

It demands the website owners, businesses,and organizations explain

  • Why is the personal data of the user collected?
  • How is it processed?
  • Whether it is secured against threats and attacks?
  • Why do they need the user data once the intended purpose is over?
  • Why did they not erase the data even though the purpose is over?

Cookies in GDPR

Cookies are used for multiple purposes such as functionality, statistics, performance,and marketing. Basically, some of the data collected by cookies are used by the website and some of the data are not used for any purpose.

Some of the cookies are used to prepare the user profile, to enhance the user experience and for the monitoring purposes. Some of the cookies are set by the website and others by the third-party source. As the cookies handle the user’s data for tracking and other above-mentioned purposes, they come under GDPR regulations.

The website owner has to refine the privacy policy and cookies policy and also the way in which the consent is received from the users regarding cookies setting.

 

 

 

Personal Data in GDPR?

Apart from the common data such as IP addresses, medical and financial records of the users and contact information, the direct and indirect data of any user that identifies the user are considered by GDPR as personal data.

Personal Data collected by Google Analytics

Ever visitor or the user is given a unique ID using which Google Analytics tracks how many visitors visited the site and how many users return to the site. The tracking code is actually added to the pages of the website so that Google Analytics tool tracks it.

Using Google Analytics, the website owner will be able to take a survey regarding the frequency of any user who visited the website, the number of pages visited by the user, the time spent in the website and the interaction with the website.

The statistical data collected by Google Analytics tool consists of Age, Gender, Location, Private and Professional interests, etc. Since Google is developing and improving regularly, it is not possible to get to know exactly what Google collects through Analytics tool. According to the data protection terms of Google collects the following data through Analytics tool:

  • Online identifiers
  • IP addresses
  • Device Identifiers
  • Client Identifiers

What is happening in Google Analytics regarding getting prepared for GDPR the comes into full effect?

According to the Google Blog post in Europe regarding the preparations happening to fulfill the GDPR requirements are:

  • Updated EU User Consent Policy
  • Contract changes
  • Product changes

 

What should you do?

If you are a website owner or a business owner then you have to get important information on Google’s take on GDPR compliance. Gather information to stay updated so that you will be able to fulfill GDPR compliance for your website.

Basic things you have to do regarding your Google Analytics usage are:

  • Modify the settings in your Google Analytics Account in accordance with GDPR guidelines.
  • Ensure that the usage of Google Analytics for your website is compliant according to GDPR.

 

  1. Make changes in your Google Analytics account settings
  2. Make sure that your website’s use of Google Analytics and other tools is compliant.
  3. Make changes in your Google Analytics account settings
  • Control personal data transmission to Google
  • Ensure no personal data is collected unnecessarily
  • Ensure no leakage of personal data for the marketing purposes of other entities
  • Turn on IP Anonymization
  • Check the collection of Pseudonymous identifiers

 

  1. Make sure that your Website’s use of Google Analytics and other tools is compliant
  • Be transparent about data collection and processing
  • Update privacy policy and cookie policy and make it accessible to the users
  • Implement a GDPR compliant cookie consent

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