In the changing digital space, every business needs a website to generate revenue and upscale your business. You do not have an option but to look for high paying website development team or do it yourself by jotting down important key points that you need to take care of developing a website.

There are 5 crucial steps that you cannot neglect before you begin building a website or even start to have one built for you. If you already have a website, then the points that are given below will help you to realize why your website isn’t as successful as it could be.

Step 1:  Planning and Strategy

In most cases, unplanned project execution will lead you nowhere but in a problematic situation if there is no strategy applied. Before bluntly thinking about the execution, it is recommended to have a structure of what you want and how it need to be executed.

Step 2:  Choosing Domain and Host

Great domain and host can also bring changes in the way you attract audiences. The domain name is not just an identity but incorporates a combination of SEO, brand name, catchy and stylish name leads to increase chances of located in search engine. This will make your website more accessible to your customers and clients.

Step 3:  Backend Process

The backend process is the backbone of any website. It is not possible to develop a great website without taking extra care of the backend functionalities. Your functionalities are what create the magic for your valuable customer. Without strong backend services, there is no way to make your website stand out from the crowd. So, carefully choose how you want to finish your backend process.

Step 4:  Authentic and Clean Design

One of the most important reasons for creating an authentic and clean website is to catch the eyeballs of your customer. A top-notch website incorporates classy design, effective color scheme, catchy content, and intuitive navigations. A clean design is crucial for providing a positive user experience that triggers to know more about your services/ product and purchase from your website. Regardless, of your innovative ideas, it is recommended to do intense research to understand the styles and trends.

Step 5:  Eye-catching Content

The content that you deliver on your website is not only attracting the right audience but also makes your website stay a little longer and bond a strong engagement with your customers. SEO-optimized content can be a game-changer for your online business, as it accelerates the ranking of your website on the search engine. However, it also necessary to know what your customers like and what do they expect only then it possible to align as per your customer’s requirements.

Final Touch

A website is not only meant to expand your business online, it also represents the face of your company. It’s often surprising how a slight modification to a page can make a significant variance in the amount of collaboration, engagement, and purchases your website receives. Hope you jotted all the points and remember when next time you build a website to upscale your business.

Why Should You Update Your Website Often?

In today’s scenario, everyone is aware of the fact your business requires a firm online presence. The trick, though, isn’t just having a website; it’s about developing the right website. However, most of the time we underestimate the importance of updating website.

If you also are ignoring it, then this article is for you. Let’s one by one lookout for reasons why should you update your website often.

Reason 1: Technology Update

The internet is evolving at its highest pace and the only goal is to make the website/ application faster, smoother, and lighter. Therefore, it is advisable to adopt such new technologies and accelerate your online business function flow.

Reason 2: Design

Don’t you think designs also require a remodel very often? If you don’t keep an eye on the latest design pattern and trends, you’ll start losing customers at some point. Else, in the worst scenario, you might stop attracting new ones.

Reason 3: Website Speed

One of the most common problems that every individual is facing is instant gratification. Because people nowadays, don’t have the patience to wait. In other words, no one will hang out on a website that takes too long to load. Thus, boost up your website speed very often.

Reason 4: Search Engine Ranks

Major Google algorithm alteration happens only twice a year, for which you can prepare yourself in advance. However, most of the small changes in the Google algorithm happen without any prior intimation. These changes can affect search engine ranking. Thus, it is recommended to keep updating your website as per the algorithm.

Reason 5: Additional Integration

Multiple plugins and third-party applications can be integrated into your website to accelerate the performance of your website. If you also wish to increase the performance, then it is high time you should integrate plugins, such as social media, analytics, banners, payment gateways, etc.

Now that you are aware of the types of updates your website may require. But the major question here is when to do make an update on your website.

Signs You Need To Update Your Website

Some of the parameters that indicate your website is in need of update.

  1. Bounce rate
  2. Page loading speed
  3. On-site time
  4. Leads and conversions

 

Final Touch

Updating your website is as important as creating a website and maintaining it. This will improve the performance and help your online business to scale up. If you have any confusion or require any help we will be happy to offer assistance.

 

Owning a business is not just about selling your products or service, but about providing value to your potential customers. However, to add value you need to build credibility and the credibility comes from your past work.

These days, business requires a website or an online store to win the credibility and trust of your customers. Not sure of how that is possible?

Then, here are the top 6 reasons why a business needs a website:

  1. Your customer wants to know

Your potential customers are who want to invest money to try your product or service will look check your website to know what you exactly serve. In this digital age, if you don’t have a website for your business, the customer will not trust you.

Because customers need proof of how your business is creating an impact on its ideal customer’s lives. Eighty-five percent of consumers claim that online reviews influence their decisions.

  1. Influence customers mind:

It is obvious that you cannot control what people think about your product or services, but there is always the possibility to influence the mind of a few visitors who may get converted into your valuable clients.

In addition to this, the social icons like Facebook, Twitter, and social media channels, help your customer get better insights about your product or service.

  1. Marketing at its peak:

When you have a website for your business, your website will be constantly reaching thousands of more potential customers even when you are actively not promoting it.

However, for that, you need to properly structure and plot your marketing strategies to beat the competition and stay ahead.

  1. Check on the competitor’s website

In this digital age, any consumers before buying the product or service will start by doing the necessary research for selecting the best one in the industry.

So, it gets important that you keep the eye on your competitors and not give your customers a reason to buy from your competitors. To stay ahead in the competition, you need to be in the competition.

  1. To stop time restriction

If you are having an online business, there is no point in keeping the time limit from9 a.m to 6 p.m. Because there are a few people who prefer buying at 1 a.m and you definitely don’t want to lose them too.

A user-friendly website and proper marketing tools make it possible to generate more business. Your online presence is also about marketing campaigns, customer service, client relationship building, and brand recognition.

  1. Identify pain points

Through your website, you can not only influence the buying decision of your customer but also identify the pain points of your customers and improve your service or product accordingly.

Also, nowadays people expect immediate gratification and to respond to them you can add a chatbox, where you can place who can we help questions. By this, the user may not require the need to scroll down.

  1. Website and social media are two different marketing way

Yes, the website and social media are two different things, which complement each other and help to improve your reach.

If you have a good website, then don’t just keep that as one as the marketing channel, but also use other social media channels to keep with the sales funnel open.

Final Conclusion

The website is not just for the sake of marketing and generating income, but it is the face of your company. Whenever you are having a plan to start your business, ensure that you have professionals who can build a good website for your company.

By reading till here, you would have got valid reasons why a business should have a good website. The price that you pay for a website is much less than the price you are leaving behind if you are not having a website.

 

Accelerating the growth of your business has become extremely tough in the current situation. The growth of your business does not come by focusing only on the aspects of the business but focusing even on the marketing strategies, growth idea, modification in the product, and much more.

In order to make your customers purchase the product, it is important to make him feel safe, comfortable, and trustworthy. Strong website design plays a crucial role in creating trustworthiness in front of your potential customer.

Here are some website designs tricks and tips that you need to focus on to grow your business.

Video Landing Page:

Creating a video landing page is a smart way to make your customers stay and have a look. This adds a dynamic feature to a page that could otherwise look static and boring. Also, because as per various reports, the maximum of the users prefers watching videos than, the pictures. However, don’t just embed YouTube videos. Instead, take some time to invest in creating a video landing page of your own.

Animated call to action:

Calls to action can trigger curiosity in your customer to complete the purchase of your product. By just adding a little animation to your important action button might be the golden ticket for your business. Your CTAs need to stand out and to grab the attention of your visitors. So, streamline the CTAs on your landing page so your targeted customers will know exactly what to do next.

 Offer the right product:

You only have a few minutes to convert your visitor into your valuable customer. Thus, you need to know exactly know how your product or service can solve the pain point of your customers. An SEO optimized website with a user-friendly design can make your customer know exactly about your product or service all at once. Ensure that you show only important information on the landing page instead of just dumping the unnecessary details on your landing page.

 Unique and personalized experience:

People who feel special about your website would probably be interested in converting into your valuable customer. The usage of artificial intelligence in the form of chatbots is the best way to solve your customer’s problems. AIs can ask questions and receive the answer in just no time.

 Typography:

In early times, most of the websites used to look similar in terms of fonts, color, and size. But now, it is not the same case. Now, you can easily make use of custom typography in order to make your website appealing and attractive. By just maintaining the equality in all your pages, you can easily make your website design look professional and aesthetic.

 Parallax Scrolling:

Parallax scrolling is another smart way to show the visitors multiple webpages. It is a new way to make the navigation step much effective and easier for your user. Also, you can modify the movement speed as per your requirement. This helps the users to have a look at the section and subsections at one glance instead of opening a huge no. of pages and making the choice harder for the user.

 It’s Time to Improve Your Web Design:

Attractive and user-friendly web designs help the customers to improve the conversion rate. However, to give you the best output, it is necessary to look for experts. By just investing in the website design, your business can have the potential of attracting broad and dedicated consumers, who will opt for your product time and time again.

Most business owners would see redesigning as an expensive and a time-consuming task. However, the numerous Website Redesign Benefits supersede the costs involved. Below are some of the benefits of redesigning your website:
1. Security : Some few businesses have suffered in the hands of hackers leading to loss of data or leakage of information to untrusted sources. A redesigned website is likely to have an SSL certificate that protects a website from a security breach. A site with the SSL certificate has an additional “S” to the “http” which stands for Security. HTTPS helps prevent intruders from tampering with the communications between your websites and your users’ browsers. Intruders include intentionally malicious attackers, and legitimate but intrusive companies, such as ISPs or hotels that inject ads into pages.

2. SEO Ranking: Search engines such as Google use various factors such as freshness, the frequency of sharing, mobile responsiveness, and link structures while ranking a website. A redesigned website has fresh content meaning that you have a high likelihood of going a notch higher on search engines search. The number of people using mobile phones to access various sites has increased in the last three years. Therefore, you should consider redesigning your website if the last time you updated it was 2 to 3 years ago.

3. Improved User Experience: Let’s admit that great UX design makes an app easy and pleasant to use and, as a result, increases customer satisfaction. User Experience design has plenty of advantages, like reducing development costs or motivating your users to interact with content. Redesigning involves removing all the clutter in a website and placing all the essential content that a visitor requires on the site
Conclusion
A redesigned website is easy to load and view from any device. You may consider having gradual changes on your site or changing the whole design entirely. You may find redesigning as a tedious and a daunting task but not compared to the benefits you get after a revamp. There are numerous Website Redesign Benefits, and every company owner should consider updating their website occasionally.

Different types of technologies have evolved these days. One such technology is “voice”. Using the human voice in different online spaces is gaining popularity. Voice technology has become a real game-changer in digital media. The interaction between human and machine is influenced by voice. Online searches, personal transaction and other kinds of everyday online transaction are done using voice technology.

The increasing familiarity of voice technology has got almost 55% of the users to use voice assistants every day and they are also called as “voice users”. Such users find it easier to use the voice technology to do texting, voice memos, searching, shopping and financial transactions.

The advantages of using voice technology are:

Easy access to the technology

Ease of access to technology is one of the best aspects the brings more consumers to the business. As far as the users find the technology easier, the product or the service of the business become more familiar to the users. The frequency of usage of the particular business will increase considerably. After all, the business is for the consumers.

Moreover, it will be easy for any type of people to communicate with the device or the system to do the transaction they are actually looking for. People who could not walk do not have to depend on someone. They can purchase and do transactions easily using voice technology.

Easy search

Search becomes easier for the users when they use voice search. In this internet and smartphone era, most of the people spend considerable time online and a survey says, day by day searching habit of the people becomes increasing.

For education, shopping, entertainment, financial transaction and for every other purpose people do search online. Voice technology eases the search and most of the internet prefer voice search as they could do it easily in their smartphone.

Easy financial transactions

Since it is comfortable and easy, internet users prefer online for payment, banking and financial transactions. With voice technology, people could pay and do required financial transactions easily on the go. No need to spend time in typing and choosing the transactions. Be it on POS machines, vending machines and many other machines used for financial transactions, voice technology becomes quite useful for quick and easy interactions.

Friendly voices and names

Friendly voices and names are wonderful features in voice technology. After multiple surveys, it has been found that when it comes to interacting with the machines or devices or computers, most of the consumers like to interact with the friendly female voices that gives clear information. Female voice was a stronger choice as users feel it as supportive, helpful and trustworthy.

Intuitive interfaces

The intuitive interface is nothing but the interface that works in a way that the user expects it to be. Depends on the type of business and the place, intuitive interface supported in voice technology gives a warm feeling to the users as they could see their expectations get satisfied.

Easy to use for people of all age groups

Imagine how an old person could use modern devices and machines to access some information or to purchase or for whatever? They have to know the functionality of the system or the app or the device to utilize it to the best. For old age, people or small kids using modern technology may take the time or they may not use it to the fullest. With the help of voice technology any person, despite their age, they can access, search, purchase, and do any kind of transactions without hassles.

Conclusion

Thus, voice technology offers a lot of benefits to the users. As listed above, access and transaction can be done by any person on any day. The friendliness and accuracy of voice technology attract users to a great extent. Therefore, every business should ensure to use voice technology wherever it is necessary. Voice technology satisfies customers. What else a business could desire!!!

Website, online, internet and the modern developments that connects the people worldwide have reached to the unimaginable level. Everything in the world becomes digital. Digitalization has taken the dominance as people become accustomed to consume the benefits of the digital world.

With all this fact, every business should have a website, especially the budding Startup companies. Having a website for your startup would bring a lot of benefits; let’s check why startup business need a website.

  • Reach the potential customers : Startup companies need a website to reach the online audience. Presence of online audience is increasing that it almost equals the presence of physical audience. Your potential customers are around the corner in online. You may have to miss them if you do not have a website.People use internet to get every required information. The use of smartphones and gadgets gets the audience to spend more time online. A website, which is your online address would get visits from potential customers.
  • Gives Legitimacy : As you require a physical address for your startup company, it is equally important to have an online address. Having a website shows that you’re not just a one of the other startup but who you are, what you follow, what you do, and what is your objective, etc. When people find your website online, they will be able to get more information of your products or services though they have not visited your company
  • Marketing channel : A website is one of the important marketing channels for any startup company, especially in this online era. You can have social media links, blogs and other online networks linked with your website and can generate more traffic/leads. From the website, you can showcase all your technicalities and technologies or your products and services in various social media, with advertising and through Search Engine Optimization.
  • Lead Generation : On different cases, visitors of your website would fill the form or give any of their information with their email id. This helps you to send newsletters, emails, ads, reports, offers, or any other related stuffs to reach and convince them in a better way. This, in turn, could convert your audience into potential customers. Therefore, having a website for your startup company is beneficial to generate leads.
  • E-commerce growth: A large number of people want to shop online these days more than doing physical shopping. The various advantages of online shopping have given a massive growth for e-commerce. In such a scenario, a website is must for any product based startup to increase the sales exponentially with right marketing and sales strategy.
  • Webrooming: A lot of people, these days, have developed a habit of reviewing and researching the products and items they are looking for before they buy it from a store. They not only get to know information but also read the reviews to take a decision about buying the product. The act of online research before buying from a store is called as webrooming. Due to increasing webrooming, there should be any reason for not having a website for your startup company.

Conclusion

There is no doubt or a second thought to have a website for a startup company. Moreover, hire an experienced web design and development company to build a pleasing and information website for your startup to leverage the benefits discussed above.

Needless to say, every business in this modern era should have a website and most of the businesses do have it. Having a website for the business is surely beneficial in many ways. Being aware of the advantages of having a website for the business, every business people of every business size and category should know that the website should be mobile friendly. Having a website which is not mobile friendly is going to give favor for the competitors. Let’s check here, the 7 compelling reasons why you need a mobile-friendly website in 2019.

More mobile devices

Most of the people use mobile devices to access internet, especially for online shopping purpose. Be it a shopping purpose or any other purpose, people prefer mobile devices for browsing. Rather than using desktop or laptop machines, the mobile devices seems to be quite easy to use and fetch the required information from online.

Since mobile is handy people use it on the go or wherever they are and do not have to find desktop irrespective of the location. The number of mobile phone users have increased drastically. Obviously, if you do not have a mobile-friendly website, this article is an immediate call for you to make it mobile friendly quickly.

 

 

Be competitive

Mobile friendly website makes you to stay competitive and give an edge over your competitor. Already a lot of businesses of your business category have mobile friendly website. If you do not have a mobile friendly website for your business, it will cost you more than you expect. On the other hand, if you make your website mobile friendly, your website will rank high and ahead of your competitors who have not optimized their website to be mobile friendly. Count the benefits and go for it quickly.

Enhanced Visibility

As people access information in online using their mobile, the rank of the website gets enhanced and stays high in Google Search Engine ranking. Therefore, the visibility of your website gets increased. Higher the visibility is higher the traffic will be. Higher the traffic is for your website, more the sales conversion is going to be. Again, do not forget to count the benefits.

Brand Reinforcement

If your customer could access your website easily, they will be happy to access it continuously. Mobile friendly website is one of the easy ways that your customers can be intact with your business website. In terms of checking the required information, contacting purpose, buying or purchase and seeking your support, access through mobile is easier than any other medium.

User experience is important

In this digital era, user experience is most important for the growth of any kind of business. If the user experience is poor or bad, users quit using the website or the product or whatever it is. In order to create a better user experience, you have to present your website in a way that users could get access it in their mobile device. Though the design of your website is elegant, it does not do much if it is not mobile friendly.

Brings more audiences

You should make your website mobile friendly because it increases the number of audience or visitors. Your customer who is visiting your business website will show it to his or her friend or someone sitting beside him or her for any reason. Or, if your customer is visiting your website in his or her mobile phone, the one who sit next to him or her may enquire what it is and will take a look. Obviously, the other way around to increase visitors.

Increased conversion rate

Survey says, that most of the online shoppers purchase using their mobile devices and gadgets. The website that is viewed using mobile devices or gadgets gets high conversion rate. Such customers approach the business or interact with the business quickly than those who visit the website using computer.

As your customers are on mobile devices, what makes you not to make your website mobile friendly. Do it quickly to stay competitive.

It all starts with seeing. The attraction, the capture and the satisfaction happen through our eyes. Yes, a good web design is most important to create an impression, attraction and to keep the audience and customers intact with your business website. For every business in this digital era, a website is mandatory. Spending time and cost on a good web design is must and profitable. Here we see some of the benefits of good web design for your business website.

Attraction

It is quite natural that we get satisfied only if we get attracted to it. Be it anything, we get captivated and satisfied only if it attracts us. The same goes with your business website also. If your website attracts the people they will like to spend time in your website and obviously will get interested in your products or services. A good web design attracts the audience and customers to your business.

Retention

Customer retention is one of the important factors for business growth. A good business with a better growth plan would always strategize in customer retention. If bringing the audience to the website is important then retaining them is most important. A good web design makes the customers to spend more time and to be active in your business website. This is a fortunate sign to convert your audience into potential customers.

Wide Reach

Wide market reach is one of the other benefits of a good web design. If your website looks elegant you will get better reach. People from different parts of the world would visit your website and get sufficient information regarding your business, products,and services. The level of elegance of your business website is the level of its reach. Spending on a good web design for your business website welcomes audiences from various places.

Trust

A good web design wins trust from customers. With a good web design, you ensure a pleasing website with clear information, nice layout, easy to use navigation, clarity in text, image,and video contents. Obviously, customers would get confidence in your product or service as they find your website pleasing and professional.

Brand Identity

A good web design creates your brand impression in your customers. The pleasing design leaves the mark in their mind and makes them to come again. Your brand identity sticks with the people and they will introduce your brand to others to different extent. Yes, a good web design is one sort of growing your brand identity.

Bottomline

Remember, a good web design boosts your brand identity, grows your business and widens your customer base. When it comes to good web design, hire a professional web design company or team whose skill touch transforms your website magically and brings more customers. With a good web design with the benefits discussed above, you will be able to stay ahead regardless of tough competition. Choose a skillful, experienced web design company for a good web design for your business website.

Creating an e-commerce website has become easier through Content Management System (CMS). For any non-developer, it will be easier to make changes in their e-commerce website using CMS. The content of the e-commerce site can be managed without complications. With this, the website administration tasks have become simple. Payment integration and SEO management can be done without having programming knowledge.
Different open source CMS are available with multiple features, merits,and demerits. Before opting for any e-commerce CMS, it is better to compare and understand important aspects so that it will be possible to choose the best that suits your e-commerce store.
When it comes to comparing the open source CMS platforms, it is important to consider on the basis of functionality of the website and the customization features of the CMS. Here we discuss and compare the leading CMS platforms WordPress and Magento.

What do you expect for your e-commerce store?

This is so important so that you will be able to choose the best CMS for your e-commerce store. As you are planning to create an e-commerce store you have to define the following first.
• Size of your e-commerce shop
• Complexity level of the products sold in your shop
• Timeline for developing your store
• Budget you have planned
• Server Capacity
• Administration Operations/ Number of Administrators
• Number of users expected

Answer the questions

Magento is a standalone e-commerce CMS platform and is used by giant brands. With nice functionality and various flexibilities, Magento is one of the best CMS. Coming to WordPress, it is a widely chosen CMS with more flexibility and numerous plugins to make it easier to customize, manage and use. WordPress offers numerous themes. Do you need more functionality for your e-commerce store or do you need various plugins to be added in your store? You have to answer these questions before choosing ane-commerce platform.

Size of your site

If your shop is big with high volumes then your stock keeping unit would be high in volume therefor you would have to Magento on that case as it handles the complex sites easily but it requires heavy server power. At the same time, a plugin offered by WordPress supports unlimited product uploads.

Your Budget

Though Magento and WordPress are free opensource platforms, you have to pay for subscriptions, add-ons, plugins,and other added features. A dedicated hosting would be required as the information of the frequent or repeated customers will be stored in database.

Timeline

Developing an e-commerce site with Magento will take longer according to your website than with WordPress.

Products

Are your products simple or complex? How do you plan about personalization, categories?

Server Capacity

Depends on the size of your store you need appropriate server capacity. Magento works better with large size e-commerce sites as it offers more GB

Number of Admins and Users

Both Magento and WordPress allows facilities to add more users without any complications.

Development

In the development case, Magento is easier for developers whereas WordPress is flexible and easier to play with UI/UX. WordPress is more user-friendly.

WordPress

WordPress has begun as a blogging platform and has become a comprehensive customizable website framework. It has wide range of plugins with incredible functionalities. When it comes to customization and complex development you would have to get the help of WordPress developers.
Payment Integration, theme installation, plugin installation and usage are easy to do. Within a short time, a basic website can be easily created using WordPress. The same is possible for e-commerce store using the WooCommerce plugin offered by WordPress. By installing WooCommerce theme, necessary plugins and extensions you can get an absolute e-commerce website. It supports Shopify, Stripe, PayPal, Square, Amazon payments, ShipStation, UPS, etc.
• Cool In-built Dashboard,
• Best and easy for SEO with support of plugins
• Easy upgrading
• Great set of plugins
• Easily manageable
• Easy to customize, does not need skilled developers for basic level configurations and management.

Magento

It is a powerful e-commerce platform with high scalability. It offers wide range of features with extensions that supports any size e-commerce store. Premium edition can be useful for big brands as many giant brands are already using Magento to handle their e-commerce store.
It is quite complex when it comes to customization so you will have to get the help of skilled Magento Developer for sure. We can say Magento is one of the intricate platforms.
• Third party services can be configured using XML code as API
• Best to provide smooth browsing experience to the customers.
• Has cool features like filtering, comparisons, catalog, wish lists, etc
• Useful for marketing as it offers marketing add-ons.
• Coupons, discounts,and promotions are offered
• Good for SEO
• Dashboard and UX is not good as many complaints are raised

WordPress and Magento

WordPress is built on PHP framework whereas Magento on PHP but specifically on Zend. API’s are nice in both the platforms. Easiness of customizations and plugins differ.
WordPress offer amazing theme customization and Magento is nice virtually and can design your own themes.
Magento offers wide range of add-ons for everything you need for your e-commerce site but in terms of complexity, Magento is one of the complex platforms.
WooCommerce and other plugins offered by WordPress are easy to install, customize and manage. The level of complexity is low in WordPress.
Finally, you have to choose the platform according to your skill level, functionality,and complexity of your e-commerce store.

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