6 Critical Elements Every Small Business Website Needs
In today’s era of technology people choose internet for kinds of work like shopping, money transfer, studying etc. So, for a business to gain the market share it is very important that it possesses a website which can be accessed when people are in need of something.
A business regardless of its size should have a website to make sure it has a visual presence.
A website should be such that it leaves a very good impact on the viewers visiting it and they are forced to buy something. This can be done by incorporating all the elements which are necessary so as to enhance the user experience. These elements are important because these are the very basic things a website should have and also they determine the position of the business. It also helps determine rank in popular search engines.
So, in order to come in the eyes of people or target customer these elements should be incorporated:-
- REVIEWS ARE IMPORTANT:
As stated by a study about 86 percent people go through the reviews of the people to get to know more about the local business. Remember to hold a separate place for reviews so people can go through them and there’s.
A review plays a vital role in deciding whether a customer will generate loss or profit. The reason being people get very accustomed with the reviews and start to rely on them.
Another way to ease peoples work from adding a review is to add a plug-in which can be used for this purpose. One can also opt for taking third party’s help for this purpose like Facebook and Yelp.
Also one should always keep in mind, to keep the reviews updated and thus proper training can be given to the employees for this purpose. The training should be such that it becomes easy for them to gather the information from the customers about their services or products.
- VISUALLY APPEALING WEBSITE:
Now a days customer expects a lot from the business. Similarly they expect a very visually appealing website which offers an interactive user experience. This can be done by using good pictures, admiring videos and a very good responsive website design.
One can incorporate picture which clearly defines the product and helps business distinguish its product from those of its competitors.
- MAKE PURCHASE EASIER
One should keep in mind to remove all sorts of barrier to purchase. In simple words it is important to have a geographical location but at the same time the businessman should keep in mind to have a website which offers purchase facility. This can be done by adding a shopping cart to website with the help of PayPal which offers online ordering facility.
This will help business make profits even when the customers could not make to the store.
- KEEP THE CONTENT UPDATED
Keeping the website updated with content helps win trust of the customer. One doesn’t has to update all the webpage but a certain page has to be maintained periodically.
This can be done by including a separate page which displays the upcoming events like workshops, new products and services etc. This proves that the business is flourishing and helps gain rank in search engine optimization ranking.
Google also ranks those website which keep their content updated and fresh.
- CONTACT INFORMATION
One should always be very particular regarding displaying the contact information. Even if the business does not have a physical location adding up the phone number, email address, operating hours can help your customer come in contact with you when in need.
This will also help them enquire for things which they are unaware of and hence they might become generators of profit for your business.
- ABOUT US PAGE
To let the people make aware about what your business is about remember to add a page which describes completely of what the business is about and what does it deal with.
This page basically comprises about the objective of the company, principles, history etc. To make it look more attractive and to enhance it one can opt for putting pictures of the office, employees, board of directors and some pictures of the products the company is dealing in.
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