Why You Need to Research before Designing Your Landing Page?
January 6, 2021
If you are someone who’s trying to make business online or if you want to capture more targeted leads, then your landing page web design has to convey your message well.
Before directly getting hooked up with why attractive designing of a landing page is important, let us understand what is landing page.
Read till the last and get deeper insights.
What is a Landing Page?
A landing page is one of the initial points of contact between your user and brand. Landing pages are generally the marketer’s secret tool used for attracting an external audience.
In other words, this is the page where users “land” after interacting with an ad, marketing email, or promotion. Designing a compelling landing page is a proven system that has the convincing power to speak and appeal to your potential customers even in your absence.
Why do you need a landing page?
As per the survey of Hubspot, 48% of marketers design a new landing page every time they run a landing page. The reason for requiring a landing page for each business may differ, but in nutshell, it helps you to boost your conversion rates, which in turn shoots up your ROI.
Some of the main benefits of a landing page for any business are given below:
- Promote a positive first impression
- Take advantage of visuals
- Increase conversion rate
- Text landing page
- Video landing page
Now, you must be wondering how to do that? To get the answer to this read further.
Why do we need research for designing a landing page?
Every good and compelling landing page starts with market research. It helps you to gather vital information about your target market and customers which in turn helps you to create value and provide a desirable customer experience.
The intense market research also helps you to find how popular your topic is and what is in demand in your industry.
To perform research, here are the 3 steps that you can’t afford to miss.
Step 1: Visit google trends to find trending topics and your targeted keyword.
Step 2: Study the trend for the past year helps you to find what works in the market.
Step 3: Understand the mindset of landing page visitors, which helps you to re-orient your entire business around your customer.
Step 4: Analyze to find which social media to focus on to monitor your customer on social media.
Step 5: Understanding keyword intent and how it relates to your targeted audience.
Landing pages are effective for building your business; however, the rule to design might differ from industry to industry.
It is a trial and error method and as always, we recommend you to do series of testing different landing page designs and call-to-action buttons to see which one works best for your market before finalizing landing pages.
Hope this article helped you to get a better understanding of the landing page.