How to Design a Beautiful Website to Drive Conversions

September 22, 2020

 Digital Marketing

In today’s scenario, as everything has changed to the digital world, the competition has already reached its peak irrespective of the industry you are in. However, the direct question that comes is how to achieve your targeted customer.

Smart marketers in the market are already aware of how designing a beautiful website can drive more conversion.

Do you desire to be one of the smart marketers? If yes, then stick with us till the last.

Along with the SEO, social media marketing, PPC, etc., the design of your website can have an immediate impact on your viewer’s mind. Most of the smart marketers are aware of the 10-second rule where the viewers can take 10 seconds to consume the content and feel of your website.

Stick to Hick’s Law:

Hick’s law is nothing but the time it takes for an individual to make a decision to pick one among the given choices. Similarly, on your website, you can give 3-4 options, which can make the visitors overwhelming.

Rule of Thirds:

This principle is for photography and videography that function by splitting a frame into three portions. Generally, the eye naturally catches at the middle rectangle of the images and points around it.

Make it spacious:

On any website, it is important that each element has its own space. The whitespace and empty area after each section help to give a structure, instead of the clumsy and cluttered elements.

Colors:

Wisely choose a color combination for your website. When you have a good idea of color matching, you can save from losing your conversions. Color plays an important role in influencing decision making.

CTA (Call to Action):

Just like your other buttons such as “subscribe” or “Add-to-cart” can improve your conversion rate, the placements of a CTA button is equally important. Always use bright colors for such buttons.

Attractive Images & Clips

Imagine that the website is full of text and zero images, who will be interested in scrolling it till the end. Images and videos will help to break the information and make it a little colorful.

Landing Pages:

Design a distinct landing page for organic search and paid ads. This is because the ways consumers reach each landing page are fundamentally different. Here, the consumers who reach your landing page are likely to get converted easily.

Final Touch

These are some of the ideas and techniques that help you to design a beautiful website. Different industry requires a different outlook, so now it’s time to design an innovative and user-friendly website.

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