How to Design an Impactful Logo of your Business
It is rightly said that first impression is the lasting impression. In this digital world it is very important to leave a very good first impression. This principle can be applied to the business world as well. To leave a very good impact logos play a vital role.
In this modern era where we all are competing, businesses have to make sure to keep themselves at the top when it comes to talking about grabbing attention. A business with an idle logo can win this race and a business with a logo which cannot hold people’s attention will struggle a lot to attain their goals.
Hence, this proves how a logo helps one to be at the top. Below are a few points which should be kept in mind while designing a logo:
- Visually impactful- Double Entendre
Logo should leave the necessary impact. Now the question here is how to make the logo impactful. The simplest way is remember that your logo conveys two meanings so that the picture can even convey the untold things. A logo or a picture that conveys two meanings is said to be double entendre. This technique is quite different and unique. Basically, it has two pictures which are put together to make a single picture or logo. Viewers find these types of logos quite unique and fascinating. They manage to grab the viewer’s attention for a long period of time and hence prove to be quite beneficial.
- Should be Balanced
Remember the logo that you have designed should be balanced. The word balance here means that the colours, graphics and size must be used in a correct way i.e. each of them must have equivalent weight in the logo.
Talking about the size the logo should be clear and distinct in its size i.e. it should be legible. Also one should always be alert that the size should be such that when a logo is used for letterheads, promotional purpose and envelopes, it should not lose its meaning when scaled down. In simple words, when one goes for promoting his/her business he/she will go for hoardings, billboards and posters so he/she should make sure that the logo looks good in larger format.
- Preliminary Sketches or Drawings
Preliminary as the word suggests basic or primary. So designing preliminary sketch is very essential before designing an impactful logo. It can be on a paper using a pen or pencil. If this step is skipped you will be left with a not so good logo. So, going for paper and pen drawings always definitely helps. At least 20 to 30 sketches should be made to bring out the best creativity in making a logo.
Thus an effective graphic designer will spend most of the time in this step.
- Colour Combination
Colour scheme plays a vital role in your logo. One should always make sure that the colour used should be appropriate. Incorporating numerous colours will doesn’t always work. A logo in greyscale or in black and white looks different and hence has a long lasting impact. A graphic designer should use the colours judiciously because each colour has its own significance and thus communicate something. Hence the colour scheme used is again an important point to be kept in mind.
- Incorporate your Company or Product Name
It is very important that your logo should have company or product name so as to make it easily recognisable. Just a picture or a symbol might not always work. For example we all are familiar with Nike’s logo which is just a Swoosh. No doubt, we make out by looking at its symbol that the product belongs to Nike. But not many of us know that its previous logo had its name and it took years for the company to make people aware of its new logo i.e. the Swoosh belongs to it. This is again a tiring task. So, better go for the name.