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Well, we all know 2020 is the year of advanced tech and automation. With all the COVID-19 Pandemic situation going on everything is shut. People are afraid to go out. But, with having an online presence you can provide your customers whatever they need. Your tech-savvy customers expect you to have a website to find more information about your business.

As for you, your website can help you generate business, increase brand recall value, promote goodwill in front of customers and target audience, as well as deliver strong marketing messages. Think of it this way, your website delivers your marketing message 24 hours, 365 days in a year! Apart from e-commerce websites, most professional websites are information-oriented and try to solve visitors’ pain points. A website not only helps small businesses promote and sell their products and services, but it also allows them to distinguish themselves from their competitors, especially for customers who rely heavily on the Internet to learn everything about a company. This makes a website one of the most important business assets for sharing information, building credibility and standing out in crowded marketplaces.

We’ve put together some specific reasons why your small business should have its own website. If you’re a small business owner who is still on the fence, read on!

Makes You Look Professional and Trustworthy

Having your own website lets you create a branded email address (e.g. hello@yoursite.com) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now. Your website is also the perfect place to show off any professional certifications or awards your business has. In fact, 75% will judge your credibility based on your website design. A website also shows that you are open for business during a time when there is a lot of uncertainty. Eighty-four percent of U.S. consumers believe a business with a website is more credible than one that only has a social media page.

Can Attract New Customers Through Google

A search engine optimized website lets you be in front of thousands of more potential consumers without spending much. Ongoing business success oftentimes rests on your company’s ability to bring in new clients. Reaching thousands of people using only traditional marketing methods like direct mail or print advertising can be very expensive and unreliable. Getting online enables you to reach more people locally or outside of your region while paying less for the exposure—and you can even measure the specific results.

Showcase Your Collection

Presentation plays a crucial role if you want people to buy your products or services. This is important, especially if you are a small business vendor where every customer matters. You can use beautiful images, short video tutorials, and downloadable PDF instructions. The sky’s the limit to what you can do. Customers get what they are looking for. So, they remain hooked and go nowhere else to purchase. It gives you creative freedom and ultimately helps you in establishing a loyal customer base.

Establishes Your Place in The Industry

Who knows about your business? Where can prospects and clients go to learn more? Your website can help establish your business as a going concern, communicate your brand value proposition and it can convey professionalism. It also extends your reach to industries in the world. Bidding for the right keywords can increase your website traffic and influence your consumer’s journey, which typically begins with research, recommendations, and reviews. Having a prominent position in the search results page is one of the many ways to challenge your industry Goliaths.

Customers Can Contact and Find You Easily

A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page. So, any customer that wants to contact you in some form or the other can use those contact details from your website. Also, you can embed maps in your content of the website. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood and would love to attend your event.

The truth is that a brand without a website is nothing but a small boutique. No wonder how good products you sell, how efficient services you offer – not many people will be able to know about it.

Website, online, internet and the modern developments that connects the people worldwide have reached to the unimaginable level. Everything in the world becomes digital. Digitalization has taken the dominance as people become accustomed to consume the benefits of the digital world.

With all this fact, every business should have a website, especially the budding Startup companies. Having a website for your startup would bring a lot of benefits; let’s check why startup business need a website.

  • Reach the potential customers : Startup companies need a website to reach the online audience. Presence of online audience is increasing that it almost equals the presence of physical audience. Your potential customers are around the corner in online. You may have to miss them if you do not have a website.People use internet to get every required information. The use of smartphones and gadgets gets the audience to spend more time online. A website, which is your online address would get visits from potential customers.
  • Gives Legitimacy : As you require a physical address for your startup company, it is equally important to have an online address. Having a website shows that you’re not just a one of the other startup but who you are, what you follow, what you do, and what is your objective, etc. When people find your website online, they will be able to get more information of your products or services though they have not visited your company
  • Marketing channel : A website is one of the important marketing channels for any startup company, especially in this online era. You can have social media links, blogs and other online networks linked with your website and can generate more traffic/leads. From the website, you can showcase all your technicalities and technologies or your products and services in various social media, with advertising and through Search Engine Optimization.
  • Lead Generation : On different cases, visitors of your website would fill the form or give any of their information with their email id. This helps you to send newsletters, emails, ads, reports, offers, or any other related stuffs to reach and convince them in a better way. This, in turn, could convert your audience into potential customers. Therefore, having a website for your startup company is beneficial to generate leads.
  • E-commerce growth: A large number of people want to shop online these days more than doing physical shopping. The various advantages of online shopping have given a massive growth for e-commerce. In such a scenario, a website is must for any product based startup to increase the sales exponentially with right marketing and sales strategy.
  • Webrooming: A lot of people, these days, have developed a habit of reviewing and researching the products and items they are looking for before they buy it from a store. They not only get to know information but also read the reviews to take a decision about buying the product. The act of online research before buying from a store is called as webrooming. Due to increasing webrooming, there should be any reason for not having a website for your startup company.

Conclusion

There is no doubt or a second thought to have a website for a startup company. Moreover, hire an experienced web design and development company to build a pleasing and information website for your startup to leverage the benefits discussed above.

Your website is the business card or online address of your business. In this digital marketing era, website is one of the most important factors in taking your business to large number of people. Therefore, website security becomes an important and not to be missed. Let’s check 6 Practical Tips to Secure Your Website Data.

Use a Secure Host

Web hosting plays crucial role in website security. Web hosting company should be able to support the website in all the cases. Most importantly, it should be able to identify or aware about the threats knocking your website to gain access.

With all alertness, the hosting company should be able to back up the data and secure it in a remote server to retrieve in case of any loss of data due to attacks or threats or hacks. Therefore, always opt for a hosting company that offers all-time technical support.

Software update

Most of the hackers give their shot on the security loopholes of the website. The best way to fix the security flaws is to update the installed scripts. Make sure that every script, software and other related products that you use are updated.

Robust password

Obviously, the brute force attack is the most tried by the hackers to break into the website by cracking the password. It is advised to maintain strong password leaving no room for the hackers to be successful in their attempts. Avoid simple passwords and always use combination of upper case, lower case letters with numeric and special characters.

Website Hygiene

Being hygienic prevents attacks from disease-causing germs and bacteria. Same is for website, your website will be safe as far as you keep it hygienic. Do clean it periodically to avoid hackers. You will invite hackers unknowingly if you do not keep your website clean. Delete the files and applications that are not used in your site anymore. Make sure that the file structure is organized so that you can track and delete the unnecessary files.

Scan your website

Web security scan is one of the important steps taken towards website security. Make sure you perform a scheduled website scan to identify the defencelessness. As you find such risk factors, you can immediately bring on the fix that removes the defenseless points open for attacks. Rather than trusting the free web scan tools, it is better to move on for a professional scan that reveals in detail. Make a note of it that free web scans do not reveal anything in deep. It may be free but can cost you a lot.

Hire a Security Expert

One of the best investments you can make to secure your website is to hire a security services or expert. The support of the security expert would be high. You can’t handle it on your own.

Of course, you can manage the low-level security issues but when it comes to dealing with high-level security issues and measures it requires the support of a security expert/service. Needless to say, security experts do scan your website regularly, do a thorough monitoring in a scheduled manner and take necessary actions on time.

Implement these practical and key steps to secure your website data as your website is a showcase where people could get sufficient information about your business in online

 

Website is most important for the businesses these days. Every business that do have website must understand the real purpose of having a website. Website is not only to give information about the product or service to the people but also to attract more visitors. Yes, the purpose of a business website is not just to communicate with the people but to attract them so that they can be converted into potential customers.

Custom web design increases Conversion rate

The website that does not have good conversion rate is just vain. Such websites are purposeless. When the business defines the purpose of website it will start to find the ways to increased conversion. Talking about increased conversion, the custom web design is more advantageous than the web design using templates.

Custom web design is a smart investment

Obviously, a lot of content management system companies have come and offering numerous templates to design a website with customizable options. As far as customization options and investment is concerned many people choose template based web design. But custom website design is a best investment you can do as it benefits your business. Let’s see why it is so.

Be Unique, Be Beautiful

Custom web design gives amazing unique look to your website. It makes your brand looking unique and you do not have to fit your business logo or website design into the existing template. You can create a web design that no other brand or business has. The outcome is pretty good that it attracts the people a lot thereby increases conversion. The uniqueness of your web design sells your brand.

Higher the visibility, higher the reach

In order to increase the visibility of your business or brand, you need to concentrate on SEO. Search Engine Optimization is a process that takes your business website and displays in the top results of search engine results. It drives traffic to your website in the organic way. Custom web design is the best way to boost SEO as effective HTML coding can be written to make your site more SEO friendly. Search engine standard HTML code will enhance your website’s exposure. Of course, this will increase conversion undoubtedly.

Effective for customer-centric website

Again, the main intention of having a business or brand website is to attract the customers. In such a perspective, custom web design is best to build customer-centric website. Be it the UI and the functionality of the website to engage the customers, custom web design is highly effective. You can build as you like it to increase conversion rate rather than building your site as per the template.

Team fulfills your dream

The best part of custom web design is that you will get a team that work for you anytime to keep your website updated. With a custom website design, you can modify and update your website anytime without taking much time. The website design team will take your concerns and work it out immediately as it is not hectic to make changes in the custom design.

As you keep updated, the chances are high to attract new customers and also to retain the existing customers.  When the people find something new in the website they will spend more time in the website with an interest.

Experience increased conversion

To sum up, a customer-centric custom website design builds a professional website that earns credibility. Template based web design may be easy and cheap but the custom web design is smarter. Make a smart investment to experience increased conversion. Outcome matters!!!

 

Related  Article:
How to create an innovative and effective business website

 

It is no wonder that every small business needs a website. The physical world has become well accultured with the digital world. If you still do not have any website for your small business, it is a high time to do it as most of the businesses do have their website to target the customers. We can list different advantages of having a website for your small business. With different good reasons, let’s check Top 10 reasons why your small business needs a website

 

Ease for the Customers

Millions of people search different things in online. This sheds some light on the number of online users. Millions of internet users find it easier to check products and services online. Whether it is a purchase or just getting the details of a product or service people these days choose online platforms as convenient. It becomes easier for the people/consumers/audiences to find your business and its products/services online.

Exposure for your business

Once you take your business to online through a great website you do not have to worry about the exposure. People from your demographics and all over the world can visit your website.

Effective explanation 

Your website is a great place where you can give sufficient information to the audience. It will be feasible to take your business/product/service, offers, updates and every important information to the people through the website. Your website will work wonders than brochures, flyers or any other type of advertisement.

Effective marketing

Your website becomes a great tool for you to market your business. Facilitating social media networks with your websites will enhance the marketing. Easy and effective marketing is possible if you have a great website.

 

Exclusive Identity

A website for your small website is an identity for your business in online space. It completely showcases your business improving the visibility. The identity of your small business is revealed to the people through the website.

Economical

As far as advertising is considered, the website is cost-effective. Instead of spending on physical advertising, you can focus on digital advertising for which your website becomes a great source.

Easy Access

It is easy for the audience to access your business anytime through your website. It does not require you or your executives to be available 24×7 and it is not feasible too. That is why a website with salient information is important for the small businesses.

Enhances productivity

A website is most important for small businesses to answer the people effectively. Actually, it saves a lot of time through satisfied support provided to the customers. Advanced and easy to use tools integrated into a website is sufficient to provide satisfied support to the audience and customers.

Effective results

Having a website for your small business produces effective results in sales conversion. Numbers of visitors to the website will be tracked and used to reach them to generate leads and convert them into potential customers.

Enhances Credibility

Surveys say that a large number of online users believe the business with a website is credible than the website the social media pages only. Therefore, having a website for your business improves the credibility the most important factor for the success of a business.

Related  Article :
Why Start-up Business Need a Website & Promotion?

Owning a website has become more common in this digital era. Even the non-business individuals do have a website to showcase something. It may not be important for an individual with no connection to any business but when it comes to a business or product or an entrepreneur, the website is essential in different perspectives. When you get to think about having a website, different questions may arise in you. One of the major questions you would come up with is Why Do I Need a Website? If the ultimate purpose of having a website is revealed or identified everything would fall into the lines. So why do you need a website? Let’s check it.

A better communication between your business and audience

 

Introduction and Communication

First of all, a website is a better communicating medium through which you Introduction and Communicationintroduce your products or services to the audience. The fact is that the digital communication has become a major communication between consumers and businesses in these modern days. A large number of people spend a considerable amount of time online these days. Getting your business or products or services to the huge audience will be easy through online with a website. The website shows who you are or what your business is and invites the people into your business and reveals your products and services.

 

 

 

 

 

A better way for interaction and conversion

Interaction and Conversion

 

People from anywhere can get to know about your Interaction and Conversionbusiness/product/service. At any time, they will be able to visit your website. This increases the advertisement to your business or brand. As people come to know about your business they will start communicating or interacting with you if they are interested, thus you can catch the target audience. As your site gets visible in search engine through SEO process, visitors will increase to your site eventually a way to get potential customers gradually.

 

Related Article:
Top 10 reasons why your small business needs a website

We are living in the competitive world where every business that steps in to the market should be easily reached by the people. No business can be successful these days if people could not reach it easily. How to make it possible for the people to reach the business easily? An immediate answer for this question is advertising, marketing and promotions. That may be a perfect answer if it includes online space. This is a digital era where people like to spend considerable time online. Hence a business or enterprise or a start-up should be available online so that people can reach easily. Having a physical marketing without online marketing is not a wise idea these days.

 

Website is important

It is obvious that a business can be available online mainly through a website. Being in another website is not a good idea if the business does not have own website. A website for the business has become one of the most important factor that brings the audience/customers/people towards the business. Much number of people that spend online like to buy different things from online. Even the person that does not use to do online purchase spend time online to find different information about the products or services that the person is planning. Owning a website is not optional for a business but one of the most important factor that boosts the business growth.

Learn how to

It is nice to decide and take an immediate action to design and develop a business website but it is equally important to know how to create an innovative and effective business website. There are certain important factors that plays significant role in making a business website alluring and effective also. Let’s know some C’s here.

Concentrate

When the business website design and development is about to be started, have a plan which paves the way to create innovative and effective website. During planning, plan about how to introduce your brand, products and service in convincing way. Don’t plan just to introduce your business to the audience through the website but also include what makes you different from others in the market. If you are same as other business in the market, people will not make up their mind towards your business.

Convincing design

The website design and layout should be convincing. Concentration in design mostly will be on colours and attraction. Actually, the site should be both attractive and also easy for the people to connect with your brand. Make sure that the website has easy navigations that even naive internet user is able to spend time in your website.

Visuals

Make sure that whatever you include in the website should connect the people with your brand. Make sure you follow a standard colour for your brand and give importance to it in the website. The visuals such as images, charts, infographics or whatever it is, everything should connect your brand with the people easily. The visuals play vital role in creating an impact about the brand or the business to the visitor as the visitors usually does not take much time in reading the text content but scans from top to bottom to get some idea.

Content

Content is King. Do you know who said this? Bill gates quoted this back in the year 1996. Imagine how much important the content is in this digital era. Moving from visual contents to text, it is equally important to give clear ideas and information through text content. The visitor of the website gets better and more idea about the business and the brand through the content. It should be informative and a call to action type.

Make sure that the content makes an impact and also try to maintain the flow and the tone of the content interesting for the visitor to read. Obviously, the visitor does not spend much time on reading the content as said above, so the content should attract when the visitor scans it or takes a glance over it. If the content is impressing and informative then the visitor will spend time in reading the content. 

 Conversion

The purpose of the business website is not only to take the business to the people but also to convert the normal audience to a potential customer. Website is the one of the space for the business where lead generation and sales conversion takes place. The conversion does not take place by having a normal website.

Call to action

In order to increase the conversion, ration the website should have call to actions sections such as subscribe to our newsletter, email subscription, subscription for free trial, etc. As the visitor is exposed to some of these call to action sections, he or she may try to use it thereby will provide email and other details. This is how lead generation and conversion take place. Therefore, make sure that the business website has call to action sections visibly.

 

Author M. L Swarnkar CEO at Kudosta Solutions LLP – We are a progressive web development company. We understand small business needs & offer business development & website design development at a reasonable price. Get your business online with our Digital Marketing services.

 

Related Aricle:
Website Design Guidelines To Ensure A Better User Experience 

 

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