World has seen a complete revolution in terms of technology. With this there has been a complete shift in way a business is done. Now, every business seeks to establish a place on internet. This is done with the help of “Websites”. With the advent of technology, the process of designing a website has become quite simple and easy. Although the process of designing has simplified, designing a functional website still requires a lot of awareness and intelligence. A unique and functional website is one which is able to deliver the inner essence of the business and is thus able to bring sales to the business.
Below are a few things to remember while designing a unique and a functional website:
- Should be Interactive
An ideal website is one which is lively and is able to communicate with the visitors. If the website is dull and contains boring information, the visitors will definitely not spend much time on the website. Websites can be made interactive by giving an option to fill some kind of feedback forms or an option to raise a query in case they face any problems. This is important in order to hold the attention of visitors for some time.Thus, your website should be such that it allow the viewers to communicate
- Simplicity is a Must
Choosing a complex website design is not a good idea and can sometimes give negative results. Big companies have also always chosen a simple website design so that the visitor is able to navigate throughout the website easily. This proves the fact that a simple website design is easily understood and liked by the visitor. This means in order to avoid confusion, use simple but attractive designs instead of complex designs. Keep in mind! No one likes to deal with difficulties for accomplishing small and mere tasks.
It is said that, “Content is the king”. The design and layout of the website is totally dependent on the content part. The content should be informative i.e. it should have the right quality and quantity of content, best describing the products and services offered by the company. Arrange the content in a way that the most important content is placed at the top, otherwise the content will not serve its purpose. Not only this, but the tone of the content should also be correct so that it is able to convey what it is intended to. Attractiveness grabs the attention but the content helps in binding the visitor with the website.
- Use Right Colors and Font
The way the website looks and appear, conveys a lot about the business. Thus, appearance matters a lot. Appearance is totally dependent on how it is made i.e. what colors, fonts and pictures are used. Each color conveys a different meaning, and thus it is very crucial to use right colors and right fonts in a right way. Not onlt this, but the font used should be readable. Unusual fonts and colors should be avoided so that it does not compress the quality of the content.
- Easy Navigation
The key to the functional website is the ability of the user to easily navigate through your website. Smooth navigation with the help of proper tabs, toolbars, and menus makes the website more user-friendly.
- Be Unique
The website should be unique in terms of design, colors and font used, and most important in terms of content. This is important so as to hold visitor’s attention for long time. If you are able to deliver something new and unique only then the visitor will spend some time on your website. The website should be worth spending time on from the visitor’s point of view. Remember! You have to have something different from your competitor’s.