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Design audits are conducted to improve quality, usability, and user experience for the users of a website. It is a consistent process and keeps on changing with time. It is done to get an overview of the elements that are used in designing. As a beginner, you need to focus on user-centric enhancements. UX audits are purely based on measurement (not theoretical) data from the analytics of a website.

Why Businesses Conduct Design Audit?

When a business gets established within 3 to 5 successful years, inconsistencies are observed in their website/ This can be due to frequently changing business models, client requirements, or some other group of employees handling the website. A design audit solves such issues and helps businesses to maintain their brand image once again. This process takes time but it gives awesome results. There are two ways in which business can perform design audits-

In both cases, the current website design will be restructured to increase customer interaction with the website and to leverage the conversion rates. Redesigning can be of new products as well.

Steps to Perform Design Audit

1. Compare Business Goals with Analytics

Analytics gives website data for the total number of impressions for example: how many users engaged (liked or shared the content). From this data, you will get an idea to understand user behaviors. This will help you to examine whether the business goals are achieved or not.   If you require more information, you can conduct stakeholder interviews or surveys. Secondly, set new goals and priorities for re-designing a website.

2. Create Success Metrics

You can perform certain actions such as-

  • Domain checkup
  • Robots file checkup
  • XML sitemap file
  • Page quality

a. Domain checkup

Security is the key element for business websites that’s why a domain checkup is required. This is done to ensure the installation of an SSL certificate. Remember that website should serve users on an HTTPS server otherwise it will not be considered secure by the search engine. Also, redirect HTTPS from HTTP if it is not done yet.

b. Robots file checkup

This (robots. text) file should be saved under a root folder with valid instructions. If you are a beginner then do not use this checkup for the website. The reason is that the Javascript or an image folder should not be blocked. These assets are effective to redirect traffic to a desired website’s location. The benefit of the robots file is that you can include a site map URL in it which gives information to the search engines and makes crawling easier.

c. XML sitemap file

This checkup serves for SEO as well. It provides a way for search engine crawlers to read the website. You need to inspect the home page and its associated links. Sitemap file needs to be free from errors otherwise it will mess up the navigation.

d. Page quality

The title should be eccentric with a length of 285-575 pixels. Be careful with meta description as it should be unique and used only once on a web page. Use the canonical tag to address traffic on your website because there might be many companies with the same data. The canonical tag will give an identity to the website’s links.

3. Competitor Analysis

Observing other websites similar to your business can help to improve conversions. This will give you an idea of website traffic, search engine ranking, and website usability. You can study the design strategy that has been used on other websites to make suitable changes in yours too. We recommend you to take reviews from the real users to upgrade the website as your target is to gain more visitors. Your genuine audience is a reliable source for performing design audits.

4. Usability Review

A design audit is about finding and resolving design flaws in the website. You have to consistently monitor which design element is not working. Consider the task flow of the website processes such as scroll bar, buttons, links, relevant content, etc.  This step generally involves user testing to maintain the quality and efficiency of the website.

5. Update Visual Elements

Logo design, content readability, video quality, relevancy of infographics, social media integration of a website are all its visual elements. Start by redesigning “LOGO”. Upgrade its clarity it should not be blurred. You can change the theme of a website with contrast colors and images. Review the content using analytics data and work on that particular web page of the website.

6. Compile Report

This report will be an insight into the flaws detected in the website. It shall give the data of user engagement with the content. You need to evaluate the risks according to this report. Align the images in perfect order, use appropriate website structure, and build up back the broken links of the website. This information can be used by the project managers to help them build a better design strategy.

We are sure that these steps will help you to redesign your website efficiently. Also, analytics data and user reviews will help you to make changes faster to the website. Contact us Now!

An initial step to implement the design and development concept is to thoroughly understand what it is and what it can do for your business? Talking about UI/UX, it is all about users; their reviews, feedback, requirements, and what they want from a software product (mobile app or a website). Here, we will be discussing the UI/UX design process and how you can achieve your end-user goals.

Points that will be covered-

  • Understanding UI/UX
  • Purpose of UI/UX
  • Why businesses need it
  • Step to perform UI/UX designing
  • Conclusion

Understanding UI/UX

UX is a practice that tells how a user interacts with a web or mobile application. What a user feels and experiences when they access a software product is termed as UX. On the other hand, UI (user interface) is the graphical layout that is visible to the users on the front end. Users can navigate web pages, experience animations, interact with design elements, and more.

Purpose of UI/UX

The aim of developing adequate UI/UX design is to improve user engagement with the software product. It increases the loyalty of a brand towards its customers. Responsive design, voice assistants (live chat or a chatbot), and adequate navigation for menus, buttons, and landing pages provide ease of access to the users.

Why Businesses Need IT

In this competitive world where every business is providing services online, your software product should have something unique. UI/UX design removes its complexity and makes it accessible for the users. It helps businesses to generate leads and boost customer satisfaction. UX/UI connects businesses with users efficiently to produce more ROI.

Step to Perform UI/UX Designing

1. Build a Strategy

As a UX designer, you have to work with brilliance because, in this digital age, users need innovative and creative web applications. Think of creating a problem-solving ability and human interaction while constructing a superb UX. Ensure that you have the answer to these questions-

  • Who is your target audience?
  • What is the purpose of designing this software product?
  • What are the findings from individual interviews?
  • What are the results of brainstorming sessions?
  • What is the business problem and how this product will resolve it?
  • What are the goals of the client?
  • What is the specified time & budget?

These questions will give you a way to build a foundation for the product. You have to remember a simple thing, “keep users’ needs as a priority”.

You have to conduct research on the basis of real customer feedback, it is advisable that you do not depend on search engines. Because every company has different procedures to accomplish the needs of their customers and that is updated on the internet. Yes, you can take a general idea but you have to design UX according to your customer requirements.

2. Sketch Your Idea

Now that you have gathered the necessary information from the client, it is time to create-

  • Wireframes
  • Sitemaps
  • Flow chart
  • Use Cases
  • Product specifications

While working on this stuff, you can use the competitor and market analysis data to develop what is in trend and liked by the potential customers. You can take help from the project managers for the decision-making process about a product design.

3. Blueprints and Prototypes

Though wireframes work as a blueprint of your design idea, you must build a prototype that is in working condition. Company’s internal stakeholders: technical experts, project manager, business managers should be a part of this prototype. It will allow them to view the missing components or the mandatory changes required in the UX/UI. Once this is done, your prototype should be ready to represent to the real users. These can either be a client or someone else from the team to give proper feedback. The concern is only about the fact that your design accomplishes the client’s goals. It should answer “why” of their business issues.

4. Development

Now, it is the time to make things into action. Considering feedbacks, start building an interactive UI. Usability should be good, proper design elements, visual characters, and everything need to be in place. At Kudosta, our professional UI/UX developers and designers work on providing an extremely amazing experience to the users. Our team addresses the potential needs and builds websites according to the emerging market trends. They collaborate with the other departments like the sales & marketing team, digital marketing team to work properly on a project.

5. Testing

These three should be the priority when it comes to testing the application-

  • Quality: Check whether the product is functioning promptly. The layout should be perfect with essential graphics. The menu button, social media buttons, contact options are clear, and internal links are usable.
  • Compatibility: software application should be responsive for mobile devices and is compatible with web browsers with appropriate load time.
  • User acceptance: it is solving the issues addressed by the users in the initial phase of designing.

The testing concludes that you have successfully achieved customer satisfaction and increased user engagement of the developed software product.

Last Words

UI/UX design is a never-ending process. As soon as companies get relevant feedback from the users, they update it. A software product of a business should have the ability to zoom in/zoom out its images with proper captions and videos should be solution-giving. This is all possible with a good UI/UX design. Contact us Now!

The first thing to understand is that your website has a PURPOSE. It is the “solution” for the visitors. You have to keep on updating it with the digital trends to attract more visitors. The simplest way is to track progress using analytics. If you can notice that your analytics is not giving you the expected data then there is a problem that you need to identify and resolve at the earliest.

Those lost impressions can reveal that your website is not responsive for mobile users or the content is not relevant as per their needs. On the other hand, slow loading pages and broken links of navigation can lead to poor Website Structure.

Do you want visitors to interact with your brand?

Focus on UX Improvements! Website is not just writing a piece of code, you need to give a lot more to generate ROI. Thus, to turn around the tables, you need to enhance the UX of your website.

Defining UX

User Experience (UX) means to provide relevant and meaningful information to users worldwide via your website. It means that you can’t upload anything that is simply data. The content should be authoritative. UX is not limited to the website development process but it also works for converting website visitors into customers.

Tips for enhancing user’s experience are as follows-

Build a proper structure

Developers should focus on constructing a reliable hierarchy to make scrolling convenient for the visitors. Putting up the layout and font style as per the user’s requirements will make your website appealing. The website should be-

  • Error-free
  • Valuable
  • Users can take action on it
  • It should be user-friendly

Navigation links should be working properly

You have to understand that users are not a GPS who can track where your web page is taking them. You must provide them a path to connect to your website. If you want prospects to get converted into leads and then to customers, work in the internal links effectively. You can give several options to the users to stay on a page like-

  • Call-to-action buttons
  • Social media options
  • Business portfolios
  • Adding infographics on pages like home

In short, the user should be directed to another page because a user will not be going to spend the whole day surfing simply a web page.

Mobile friendly

Nowadays, users have mobile phones in their hands most of the time. For searching food, travel places, information on health, and anything; so your website should be mobile responsive. In this pandemic situation, people are using mobile devices for earning, learning, and managing a business. Not only messaging but these are also used for video conferencing purposes. A report by Nytimes describes that mobile apps got more popularity than web applications from the past year 2020.

Footer Navigation

Designers and digital marketers should not forget that people access the whole website. If your footer links aren’t working properly, then it will create an issue. But do not load it with too many buttons. You can add social media pages, contact info or if you have news for your visitors then it will be great.

Use a Search bar

This is the basic strategy that every developer use is to embed a search bar in the website. Believe that users don’t spend their entire day on one website. To provide them the answers faster, you can use the “search bar”. It will allow users to find whatever they want within fewer seconds. This enhancement will upgrade the credibility of your website.

Website Optimization

Whether your business is small or large, optimizing your website could uplift your brand online. Without optimization, your website might appear on the 2nd or 3rd page or more of SERP which is not a good sign. To rank on top, you need to make it usable for mobile and desktop users. A simple design with informative content linked with authoritative websites will surely work.

Content

Relevance should be a key that you must use to unlock consumer’s conversion rates. Use visuals appropriately; these should be placed on a web page that is most frequently visited like a home or service page. Another aspect is that users like to have pages that respond to them quickly when they click on a product or shopping cart. Therefore, you need to fix UX to get responses from the customers. Video is always a good thing to attract them.

Remove extra White Spaces

Margin is important to make the content appealing but it should not be harming a brand’s reputation. Allow your website to breathe with white space. A well-defined header with a menu bar and call to action is the complete recipe you need to increase website traffic. If you find unwanted white space on the website, remove it immediately!

User Testing

The last step of improving UX is to test what you have built. You can share the website with fewer users so that they can check the features and functionality. These users can be your colleagues or someone from family. You can also add a feedback button on a web page to get genuine responses from the users.

Epilogue for the Blog

Analytics is a great way to understand what is happening over the website. Only building and launching it over the web should not be the case. Instead, you have to maintain it by optimizing it properly. Your website is your front face, beautify it with these UX improvements and then watch the ever-increasing ROI of your brand. However, effective market research is one of the ways businesses can achieve success in generating leads. Contact us Now!

Since the year 2010, Google has considered page speed as a basic criterion to provide the best search ranking on the web. Thus, speed is a vital part of the search ranking diet for businesses today. Not only this, astounding on-page user experience is another requirement. Both are necessary for the lead generation task. Thus, attention needs to be given to the website page speed.

Therefore, we will talk about the importance of web page speed and the ways to enhance it.How many times do you check analytics? Do you know that you can improve it with effective SEO practices? SEO and page speed are linked to each other. If your business is into these practices, it will support the search engine crawling with the ideal page speed. Aspects that affect page speed are uncompressed files or images and sever that will be discussed further in this blog.

Definition

Let us first understand page speed. In simple terms, website page speed gives a measurement of how faster the web content is loading on a web page. Now, don’t get confused with the browser speed; it is completely different. Page speed is when you open a website say xyz.com and you navigate to the “About Us” page. So, how much time the selected page takes to appear on the screen is page speed.

Need for Businesses in 2021

Now that the definition and SEO practice is clear, the next step is to know the importance of page speed for businesses. Emerging technologies and the ever-changing demands of customers are making businesses adopt a new business model to provide faster services to customers. Page load speed is one such tool that contributes to the increased productivity of a business.

Example: Have you ever been to a retail grocery shop? If there is a crowd, some of the people will not wait to be in the queue. This is how the retailer loses potential customers who might or might not purchase maximum items. The same situation is with the website visitors, they want a quick response from the site.
If you don’t want to experience a situation like this, follow these ways to enhance page loading speed.

Ways to improve page speed

Reduce Code

Many programming languages allow developers to write applications in fewer lines of code. Developers use such languages to reduce the page load speed of a website. Therefore, you need to ensure that your business website does not have unworkable code that increases its page load speed.

Image Optimization

PNG and JPEG are the two most common image format that is the right format for the browsers. 1500 and 2500 pixels is the required image size for a better search engine ranking. A compressed image will make the page load faster than it loads with too many, high-resolution-based images. Don’t worry, this will not affect the image quality.

Compressed Files

As you are optimizing images, the same you have to do with your markup language (CSS, HTML, Javascript). The file size must be around 150 bytes to allow users to easily access the website. The supreme way is to reduce the code from these files.

Web Hosting

Upgrading your existing hosting package can improve the page speed of the website. It has a simple logic that the hosting that you have selected is already been accessed by several other users or businesses on the web. If you buy a premium web hosting package then it will beneficial for business growth.

Set a short path for Navigation

Consider a scenario where you are traveling somewhere. You have lost your way and you want to take help from the local people. Would you like to go through a long route? Of course not, you want to reach your destination quickly so you will choose a short path. The same is the case with your customers. They want to search for a service with a shorter navigation link.

Conclusion

For brand reputation, credibility, keyword ranking, lead generation in all these aspects of digital marketing, page load speed matters a lot. Pages with more than 3 seconds page speed will likely get fewer website visitors (around 7%) than a website that has 1- or 2-seconds page speed.

Businesses build their own website to increase credibility and to help their potential customers to know about their brand. It creates an online presence for them to search effortlessly about a particular product or service. When this website completes the time of minimum 3 years, you have to understand that it is the correcttime to revamp it. You have to now finalize your new products and services that needs to be updated online. You should not delay the process of Revamping Your Website.

A new website design will gain interest of the customers on the amazing features/functionalities that you have added. Remember that your website should be problem solving for the customers otherwise they will lose interest in your business and can switch to your competitors.

To make your concept clear, we have provided some of the benefits of website redesign. Have a look-

Builds Trust Among the Customers

The quality of a reputed brand is that it always thinks out of the box to provide the best of their services to its customers. It comes up with innovations and the latest trends for them. Moreover, this process should be consistent so that customers continue to trust that your brand is durable. An improved website gives its customers personalized features, delivering extra traffic to your business.

Improved UI/UX

You can change this setting to give a better experience to the customers. The engaging content keep a hold on to the customers for long on the website. Visual components give great user experience thereby increases traffic of the website. It also reduces recurring issues in the website that makes it reliable.

Layouts

After the Website Redesign, attractive layouts with particular tables, mega tags, eye catching titles always works. This helps to gain search rankings for a website. Layouts makes the website appealing and to the point that is liked by the customers.

Build Competitive Edge in the market

Unlike you are following other business processes there might be small businesses in the market who are obsessed with your trend. If this can be the scenario then you should not avoid redesigning the website as it can give you a great competitive edge in the market. Your systematic website design will give customer better navigation, quality content and a way to communicate with your team.

Customer Connection

Now that you have redesigned your website by properly understanding the customer requirements, they can now surf the content easily. Your improved content strategy gives desired information to them that will help you to build connections. Increased website visitors mean more queries which ultimately means better lead generation.

Browser Compatibility

You aren’t sure on which browser customers are accessing your website. So, by redesigning it you can make it compatible with browsers like Opera, Firefox, Google Chrome and other. With Website Redesign Services, you can make your website compatible to any browser.

Increase Load Speed

Do you like to access a webpage that hangs too much? Will you continue surfing it? Of course not, you need a webpage that loads quickly and contain appropriate information otherwise you will lose potential customers. Your website should load within 2 to 3 seconds as soon as someone clicks on the link. An elementary way to increase page speed is by creating links that contain large files. With this, the website will get more page impressions than earlier, indirectly, it will also increase search engine ranking.

Visual Content

Would you like to have more impressions on your website content? Don’t forget to add visual content when revamping your business website. Including infographics to your website especially one that contains the story of your business as it attracts reader’s attention on a web page. Short videos, images, and GIFs create engaging visual content.

Testimonials

No doubt, people attract to a service when they see the outcome of other businesses or groups. Feedback from your happy customers is helpful to let people know your success stories. It adds value to your business. Don’t forget to make it a part of your Website Redesign. It will boost sales, check it out!

If you are observing that the conversion rate of your business is decreasing, realize that your website needs an update. Revamping it can be helpful to solve most of your business problems. While redesigning your website have a clear business goal in mind. At Kudosta, our professionals will suggest ideas to bring more customers to your business via your website! Contact US Kudosta Team.

In this fast-moving technology world, every business is looking for the latest opportunities that will help to build better customer brand identity and credibility.

In this 21st-century, everybody wants to experience the latest and best technology without spending so much time. Therefore, most of the users will decide to leave the website in just 10-15 seconds. According to a survey, 35% of people uninstall an app within only two days of installing it.

The main question that might pop out on your head why is it so?

The researcher also had the same question. And the answer to this UI/UX design User interface/ user experience design). The major reason why visitors don’t engage with the product is the design; therefore makes your brand get lost in the sea.

Before directly diving into how to overcome this hassle, let’s understand how why UI/UX is important to your business.

Why UI/UX Is Important For Your Business?

The initial objective of any business is to upscale the revenue rate and boost growth. UX/UI Design is the crucial factor in attaining this goal. To achieve this, the user experience and customer satisfaction play a major role.

Here, to be more elaborative I have listed all the major reasons why UI/UX Is Important For Your Business:

Interactive UI/UX leads to Higher Customer Satisfaction

Any poor UI/UX will take customers far away from your website or app. This will directly lead to nothing but unhappy customers. On the opposite hand, an interactive UI/UX makes the user get hooked up and increase customer satisfaction which raises the ROI. The foremost way to it is to make sure excellent UI/UX quality.

Establishing Brand Reputation Interactive UI/UX

A great impression can be created in just seconds. However, are you aware that 75% of users choose based on how credible and attractive your website looks. If the color of the website is not appealing, then the users will not even bother to check your product or services that you are providing.

Acquire Traffic with UI/ UX

No doubt, IT is a competitive industry. Here, you can zillion brands selling the same products or services. To make your business stand out from the crowd make sure you get to pay attention to how your website/app looks.

Make your visitor stay at your website

Research once told a human can have only focus for 8 seconds at a time. This ultimately means that your visitors can put only that much. It’s solely now the customer’s decision whether they want to stay on your page or not.

Now, that you are aware of how just a small, yet powerful factor can turn around your business.

Let’s take a glance at it to attain the above-given benefits.

Why UI/ UX are important for your business?

  • Brand Building
  • Consistency
  • Increased traffic
  • Customer satisfaction
  • Time and cost-effective

How important is UI/UX Design for Your Business Website?

Key Components of UI/ UX Design

Some of the main components of UX  user experience and designs to keep in mind is to are given below:

  1. Information Architecture

By the main itself as you can identify, it is related to the overall designing of the application structure. The major role is about providing easy navigation and user-interaction.

  1. Interaction Design

Once the architecture is ready, it is about designing. It includes various elements such as aesthetics, color, fonts, graphics, and other visualizations.

  1. Customer Usability

The more User-Friendly UI & UX, the higher visitors you get. The user will prefer using the app only if the product or website serves the purpose on the go. Otherwise, the user would skip to the next website.

  1. Visual Design

Visual design is like giving life to your website. This is because it like giving an identity to your brand or business. The visual design can have a major impact on the user’s behavior and therefore the most important part of UI. Visual design is not just about the images and graphics, instead, it is a bundle of a perfect combination of color, fonts, icons, and beyond.

  1. Wireframing

Wire framing is majorly regarding crafting an outline of the application to test the features, look, and interaction of the application even prior to the customer’s use of it. This technique is generally used to evaluate if the application gives the output that is expected out of it.

Each and every step that is mentioned above are the crucial components that can’t be ignored by any business owner.

Now you would have got an idea of the whole UI and UX Development process, it is the fundamental component for designing and structuring the front end of the application. It not only increases the intractability but even enhances the application’s outlook and inner functionalities

Interesting UI/UX Design Facts

Why UI/UX Is Important For Your Business?

In the process of understanding the significance of UI/UX plays in your business, the next question that may pop out is about how to make the client experience of your site/application better.

Here are numerous tips and tricks to decrease the bounce rate.

  • Understand what the targeted people needs.
  • Come at the situation from the clients’ perspective and do the research, whether we are happy if someone else doing the same what my brand is doing.
  • Try not to bundle up your application/site with such a large number of components and keep it straightforward and exact.
  • Offer just what clients need, not what you want.
  • Convert the process into interaction.
  • Try not to allow your clients to get confused.
  • Analyze others’ work and learn.

By keeping these basic UI/UX configuration factors as the main priority, you can guarantee the best client experience on your application/site. You can likewise get in touch with us on the off chance that you the possibility of an incredible item as the main priority and need to guarantee that it offers the best client experience. With our UI/UX mastery, we can help you construct client-driven items that succeed in the hearts of your clients.

Final Outcome

I hope by now you would the answer to your question on what it is and why it is. UI/ UX can be one of the major deciding factors for your visitors to continue with you or not. If the inner feature is the brain of the application, the UI and UX is the heart of the application. As the IT industry flourishing competitively high, the need of UI UX design is to grab the eye balls of the visitors of the visitors.

Therefore, it is necessary to choose it wisely and smartly. contact the kudosta team today.

What is Digital Marketing ?

Digital marketing is one of the most powerful platforms for people who interact with new technology and system. If we talk about the born of marketing then the 1990s and 2000s, changed the way brands and businesses by using technology for marketing and in other simple languages, you can say that a platform in which you can promote products or brands using electronic devices or the internet. It means you can include instant messaging, text messaging, apps, podcasts, video, radio channels, and digital television, etc.

For Example:- Suppose if you have your own things or products who want to promote your items and products then you cannot buy or sell your products without the digital platform. So in daily life, it is necessary for all kinds of business and platforms.

Top Digital Marketing Services in USA

Best Digital Marketing Services is often referred to as online marketing. It includes many popular forms online internet advertising regarding your services and units. It understands how each aspect of digital marketing services can contribute to an organization’s goals and design their services. In USA Digital Marketing Firms extends to non-Internet channels that provide digital media, such as mobile phones (MMS and SMS), television and callback and on-hold mobile ring tones.

Marketing Services in USA by Kudosta

Search Engine Optimization (SEO):- The world of search engine optimization is changing the compulsory and ever-changing quality, business and services. Through SEO You can get More Qualified Leads, traffic, sales and conversion from all over the world.

The Basics of Search Engine Optimization

  1. Firstly search engine crawling your website accessibility.
  2. After that compelling your content means answers the searcher’s query of users.
  3. Optimized keyword query to attract searchers & engines.
  4. Excellent user experience including a fast loading speed and compelling with good UX and UI.
  5. Share-worthy content that earns good back-links, citations, and amplification.
  6. Title, URL, & description to draw high CTR, leads, conversion in the rankings.
  7. Finally you can view the result on SERPs.

 

Kudosta Hierarchy of SEO Needs

Search Engine Marketing (SEM):- SEM is also one of the Online Paid Marketing Strategy for business platforms you can pay the search engine on clicks, conversion and buy or sell the goods and services through campaign management.

  1. First of all people or users search online for a product or service on the search engine.
  2. They enter a search query (keywords) into search engines like Google, Yahoo, and Microsoft Bing.
  3. These searchers then find your ad called SEM.
  4. If you will find your exact or related query in your ad match a search, your ad appears next to or above search results on search engines.
  5. Finally users reach out to you and you can configure your ad so that people have the option to call you, visit your website.

Content Marketing:- Content Marketing is one of the important platforms for digital marketing services in the USA. Content is king for any of the businesses which is inbound and outbound marketing. In inbound marketing, we can use the content on the website for your engagement, behaviours, traffic, and leads. Without content, you cannot do any things and will not get quality leads and conversion.

E-Commerce Marketing:- E-commerce marketing is one of the old trending platforms or methods of making online sales, conversion, engagement and customers behaviours’ by creating and increasing awareness about an online store’s product offerings and brand. Through E-commerce platform we allows business owners to review the store performance, manage inventory, define product pricing, and run promotions on different digital marketing platform.

Types of E-Commerce Business Models

  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • Consumer to Consumer (C2C)
  • Consumer to Business (C2B)

Types of E-Commerce Business Models

Social Media Marketing

Social media marketing is the main part and backbone of the digital platform for any type of business. Through social media marketing, you can develop a brand and engagement in any of the locations of the world. And the main use of social media platforms to connect with your audience to build your brand, which is very helpful to increase sales and website traffic.

Social Media Optimization

Social media optimization (SMO) is the use of insight growth for your business in an online presence. Optimization is the main part of any business to increase online awareness, online sales and increase conversion of new products and services, connect with potential customers. And you can viral any of the news regarding your services and products.

E-mail Direct Marketing

Direct email marketing is a process in which you can send an email campaign directly to customers about selling goods and services or improving relationships with customers and website visitors.

Additional SEO Services from Kudosta include:

Local SEO:- It refers to the process of optimizing your online idea or presence to attract more business from relevant local searches through inbound marketing.

Podcast SEO:- Podcast SEO is one of the great opportunities to build a traffic source through search engine. And you fix your ranking keywords in any of the podcast listing.

Link building:- Link building is the main part of SEO services through link building you can earn more traffic. It means you can make a link from a different website that is high in DA and PA and build perfect lifetime traffic for users.

On-Page SEO:- On-Page SEO also known as “On-Site SEO” it is the perfect optimization of the website which is proper H1, H2 and H3 with unique content. You can create SEO friendly URLs which are very helpful to generate a good traffic from different locations.

  1. Make your URLs short and simple.
  2. Include a keyword in every URL for your pages.

Technical SEO:- Technical SEO refers to improving the website and pages which is in proper ranking and speed in search engine. It means making a website faster, easy to indexing, and crawl with quality content.

YouTube SEO:- YouTube optimization is one of the main optimizations to generate video traffic from search engines. As probably you can add keywords in your video according to trending on search engine.

Digital Marketing Companies in USA

Kudosta:- This is one of the famous SEM Agency in USA for Marketing and website development and it covers 200 client projects for website development. kudosta gives proper leads SEO efforts, conversion and focusing specifically on organic search and improving the business’ rankings.

SmartSites:- This is also one of the best Digital Marketing Company in US and award-winning website design and marketing (SEO & PPC).

ClickGiant:- It develops a custom marketing management with customers and clients based on Google-friendly results, unique content, and all.

Who are the best digital marketing companies?

Kudosta:- For more details regarding your query and want optimizing your website development and marketing then.
contact the Kudosta team

UX design is a path that ties a knot between the visitors and the business goals. It ensures that strategy and requirements are interconnected and set the direction for visual design and happy customers. Apart from making the customer explore the application smoothly, it also saves time and money.

Thinking why am I saying this? Read below and know how UX design saves your time and money. Moreover, also know why UX design is a critical ingredient in the digital space.

Rework is hectic:

Imagine you wanted to build a house, but now you are not happy with the final output. The amount of rework that requires finishing the whole project is so much. A UX designer is like an architect for any digital project irrespective of the industry. They set expectations and outline work for other teams and give blueprints to follow the path in order to get the desired output. Therefore, we say strategized UX designs can save much of your time and work.

Clear idea and flow

Hiring a UX designer also saves everyone time in meetings discussing requirements, because a designer can give a clear overview and prototypes to start the work that visually appealing before any code has been written. A designer can instantly crafts dummy mockups to show what the application will look like at the final stage, without having to discuss it each time, by reiterating the requirements again and again. The proficient designers have the ability to make the whole team have a final view by keeping everyone in the loop and reducing meeting times.

Specified development Cycles

Designing and development go hand in hand time because it can be done in parallel. While frontend and backend developers are busy building, planning, architecture, the designers are busy creating, iterating, and testing wireframes. By the time the design is finalized and into the picture, the developers are ready to merge the technology and platform to bring out the best output.

Fix-It Before It’s Broken

A user experience designer will perform some of the strategized usability checks on the app to check the performance, either through user tests or design evaluations. This directly indicates that what doesn’t work and what works even before the developers begin the development part. The UX Designers try various designs and keep the project on track and clear for all the teammates in the loop. The ability of a designer to quickly iterate on prototypes means that you can make development decisions faster and have the confidence that you’re building the right app, to begin with.

 

Hire a Designer

When someone fails to do the design up-front himself, developers mess it up creating an application without a head and tail. However, contrastingly sometimes those people will probably have some good ideas, but it will be more costly and time-consuming than it needs to be and result in an application that’s more difficult to use and understand.

Final Touch

Therefore, it is better to build any application under the designer’s guidance and support. Hope you would have got the point of how much the UX designers simplify the job of any developers. A good designer not only saves your time and money but also your energy and effort put into it.

If you are someone who’s trying to make business online or if you want to capture more targeted leads, then your landing page web design has to convey your message well.

Before directly getting hooked up with why attractive designing of a landing page is important, let us understand what is landing page.

Read till the last and get deeper insights.

What is a Landing Page?

A landing page is one of the initial points of contact between your user and brand. Landing pages are generally the marketer’s secret tool used for attracting an external audience.

In other words, this is the page where users “land” after interacting with an ad, marketing email, or promotion. Designing a compelling landing page is a proven system that has the convincing power to speak and appeal to your potential customers even in your absence.

Why do you need a landing page?

As per the survey of Hubspot, 48% of marketers design a new landing page every time they run a landing page. The reason for requiring a landing page for each business may differ, but in nutshell, it helps you to boost your conversion rates, which in turn shoots up your ROI.

Some of the main benefits of a landing page for any business are given below:

  • Promote a positive first impression
  • Take advantage of visuals
  • Increase conversion rate
  • Text landing page
  • Video landing page

Now, you must be wondering how to do that? To get the answer to this read further.

 Why do we need research for designing a landing page?

Every good and compelling landing page starts with market research. It helps you to gather vital information about your target market and customers which in turn helps you to create value and provide a desirable customer experience.

The intense market research also helps you to find how popular your topic is and what is in demand in your industry.

To perform research, here are the 3 steps that you can’t afford to miss.

Step 1: Visit google trends to find trending topics and your targeted keyword.

Step 2: Study the trend for the past year helps you to find what works in the market.

Step 3: Understand the mindset of landing page visitors, which helps you to re-orient your entire business around your customer.

Step 4: Analyze to find which social media to focus on to monitor your customer on social media.

Step 5: Understanding keyword intent and how it relates to your targeted audience.

Conclusion:

Landing pages are effective for building your business; however, the rule to design might differ from industry to industry.

It is a trial and error method and as always, we recommend you to do series of testing different landing page designs and call-to-action buttons to see which one works best for your market before finalizing landing pages.

Hope this article helped you to get a better understanding of the landing page.

In the changing digital space, every business needs a website to generate revenue and upscale your business. You do not have an option but to look for high paying website development team or do it yourself by jotting down important key points that you need to take care of developing a website.

There are 5 crucial steps that you cannot neglect before you begin building a website or even start to have one built for you. If you already have a website, then the points that are given below will help you to realize why your website isn’t as successful as it could be.

Step 1:  Planning and Strategy

In most cases, unplanned project execution will lead you nowhere but in a problematic situation if there is no strategy applied. Before bluntly thinking about the execution, it is recommended to have a structure of what you want and how it need to be executed.

Step 2:  Choosing Domain and Host

Great domain and host can also bring changes in the way you attract audiences. The domain name is not just an identity but incorporates a combination of SEO, brand name, catchy and stylish name leads to increase chances of located in search engine. This will make your website more accessible to your customers and clients.

Step 3:  Backend Process

The backend process is the backbone of any website. It is not possible to develop a great website without taking extra care of the backend functionalities. Your functionalities are what create the magic for your valuable customer. Without strong backend services, there is no way to make your website stand out from the crowd. So, carefully choose how you want to finish your backend process.

Step 4:  Authentic and Clean Design

One of the most important reasons for creating an authentic and clean website is to catch the eyeballs of your customer. A top-notch website incorporates classy design, effective color scheme, catchy content, and intuitive navigations. A clean design is crucial for providing a positive user experience that triggers to know more about your services/ product and purchase from your website. Regardless, of your innovative ideas, it is recommended to do intense research to understand the styles and trends.

Step 5:  Eye-catching Content

The content that you deliver on your website is not only attracting the right audience but also makes your website stay a little longer and bond a strong engagement with your customers. SEO-optimized content can be a game-changer for your online business, as it accelerates the ranking of your website on the search engine. However, it also necessary to know what your customers like and what do they expect only then it possible to align as per your customer’s requirements.

Final Touch

A website is not only meant to Expand Your Business Online, it also represents the face of your company. It’s often surprising how a slight modification to a page can make a significant variance in the amount of collaboration, engagement, and purchases your website receives. Hope you jotted all the points and remember when next time you build a website to upscale your business.

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