Web developments keep evolving with fresh trends which directly or indirectly compels the website owners to get updated to stay fit in the competition. Day by day, the competition keeps increasing as 200 new websites are launched every minute. Imagine having a place or holding a rank in the midst of over 200 million active websites.

Following is a list of web development trends that will dominate in 2019:

Artificial Intelligence

Shortly or fondly called as AI, artificial intelligence has become one of the most sought-after technology in the digital world. Considerable amount of companies is seeking to implement Artificial Intelligence to reap the results of digital transformation. AI has got its grip in web development also.

Artificial Intelligence Map

AI industry keeps growing momentously and an estimation by Gartner shows that it will reach a giant leap of 70% by the end of this year. Therefore, more than 40% of the companies will deploy AI to improve customer satisfaction and efficiency. Undoubtedly, AI is emerging as a crucial trend in web development in this year.

Single Page Applications (SPAs)

When the navigation gets easier, web users get attracted to it. That’s where SPA have caught its place. As far as the application is easy to navigate, it becomes more popular. Web users get attracted and interested more in the faster and simple design. SPA’s are fine on mobile and desktop and has become a notable trend this year with easy navigation and menus.

Blockchain Technology

Bitcoin and other types of cryptocurrencies has brought the blockchain technology as trending digital transfers. Uncompromising storage of data through distributed ledger is called a blockchain technology and it has become more popular these days in various industries.

Blockchain technology stack

Huge amount of transactions can be authenticated easily by using blockchain technology, its emerging technologies and streamlined management of supply chains. Leading industries and technology giants are developing their blockchain technology platforms.

Motion UI

The attraction factor in interactive graphics has made it increasingly popular these days. Web Development companies have started to understand the scenario that web users are interested in spending time in giving their attention to the motion graphics on the web pages. The static images and the graphics based on flash are not drawing much attention and people gradually lose interest in such UI. Therefore, it is time to start concentrating on Motion UI as it has become the preference of the web users.

More Enriched Designs

For many years, web designing companies have been emphasizing on functionality of the website and simplicity of the design because of the trend. Lately, there is a change in this idea as the rich graphic images and animation has become quite dominating. Enriched design is the trend in this year due to the growing demand.

For example, most of the text contents are replaced by graphic contents as it seems to be quite easy for the users to understand. Obviously, the demand for enriched graphics increases.

Push Notifications

Like mobile apps, push notifications in websites is getting popular as it is easy to manage at both the ends. It quickly replaces the email newsletters.  It is used for personalized promotions, and to notify the updates and special offers. This trend in 2019 will drive more business than before.

Progressive Web Apps (PWAs)

Progressive web apps combine the benefits of websites, browsers and mobile applications. Businesses that have shifted to progressive web apps from usual websites have been reaping higher conversion rates and also customer engagement. PWA will be undoubtedly a trend in this year because of the combined benefits.

Low Code Development

Low code development is highly beneficial as it facilitates the development of wonderful websites without the need of coding expertise or experts. Rather than the conventional web development process, low code development is preferred these days by several web development companies.

Adaptability

One of the most important factors to reach wider audience is to get the website displayed across various devices and gadgets. This paves the way for the companies to make their websites available on any device. More the adaptability, more the response is. Apparently, adaptability is a key trend in 2019.

Cybersecurity

The unexpected data breaches, confidentiality breaches, data privacy and other cyber-attacks has been a major concern of many IT companies and its professional. Definitely, cybersecurity remains as a key trend in 2019.

Conclusion

Apart from the trends listed above, other technologies like AR, IoT and Voice User Interface are also emerging this year and will be leading trends for sure.

Google keeps evolving with regular updates and it throws the responsibility on online players of any category to get updated to move along with Google’s evolvement. The best way to keep holding our content or website in Google search engine for long time is to getting evolved along with Google.

The search engine algorithm and SERP gets evolved with Technology and User behaviour. Technologies like AI, Machine Learning and Big Data influences and the user behaviours like mobile search, micro-moments, and voice search also brings the change.

There is no other go than understanding the trend and getting adapted to it. What will be the trending SEO technique in 2019? Let’s see it here with a better understanding.

Voice Search

Due to the advanced technologies from Tech Giants and comfort in ease of use, voice search has become more popular these days. A research says that 50% of searches will be done using voice search in 2020. The ability of Google’s voice search capture is 90%.

What to do?

In this scenario, the focus should be on optimizing the conversational keywords and local voice search.  If you maintain your search intent with a “why” associated with your keyword, it is a plus.

Video Keyword Research

Using videos in the websites have become more popular as it is considered as the best way to show up or showcase or explain to the customers/audience/visitors. Culture, products, services and solutions of the companies and brands are best explained through videos. Moreover, channels and vlogs also have been increasing in different video sharing platforms. This increases web traffic obviously.

What to do?

Inform the search engines about the metadata of your videos using video sitemap in the website.

Mobile First Index

Needless to say, the population of mobile phone users especially smartphone users has been increased drastically. Increasing number of searches are done from mobile phones. Therefore, it is important to check important mobile buzzwords.

What to do?

Emphasize on load time of your responsive website. Check the structured data of your website for both desktop and mobile version.

SSL (Secure Sockets Layer)

More than 80% of the users leave the website if they find it not secure, survey says.

What to do?

Increase the web security for your website and get SSL certificates such as server, immediate and root.

Rank Brain / AI & Machine Learning

SEO in 2019 should give more focus on Rank Brain as the old school methods are coming down. Rank Brain is an algorithm designed by Google in which Artificial Intelligence and Machine Learning is used to bring out most relevant results for the search engine queries. The Pre-Rank Brain and Post-Rank Brain makes a great difference in SEO. Keyword and the content play the crucial role to optimize the website according to Rank Brain.

Content Strategy/Quality

The strategy and quality of the content matters a lot in the modern SEO. First, you have to strategize the content for the website to make it effective for the latest trends of Search Engines. Secondly, optimize the content with quality and focus on keyword without unnecessary stuffing. As the algorithm becomes smart, the content should be also smart with visuals and values.

What to do?

Plan the content, ensure quality, focus on keywords and give a structure so that it becomes an engaging content to the audience.

User Experience Design

It is a most important factor in latest SEO to curb the bounce rates and to increase ranking. An optimized and responsive user experience design for the website is crucial.

What to do?

Ensure user-friendly website with attractive and easily understood visuals.

Bottom line

To be straight, the above given trends are mainly focussed to capture the customers. It will have a sure impact from 2019. Stay focussed and get updated to see the results.

Needless to say, every business in this modern era should have a website and most of the businesses do have it. Having a website for the business is surely beneficial in many ways. Being aware of the advantages of having a website for the business, every business people of every business size and category should know that the website should be mobile friendly. Having a website which is not mobile friendly is going to give favor for the competitors. Let’s check here, the 7 compelling reasons why you need a mobile-friendly website in 2019.

More mobile devices

Most of the people use mobile devices to access internet, especially for online shopping purpose. Be it a shopping purpose or any other purpose, people prefer mobile devices for browsing. Rather than using desktop or laptop machines, the mobile devices seems to be quite easy to use and fetch the required information from online.

Since mobile is handy people use it on the go or wherever they are and do not have to find desktop irrespective of the location. The number of mobile phone users have increased drastically. Obviously, if you do not have a mobile-friendly website, this article is an immediate call for you to make it mobile friendly quickly.

 

 

Be competitive

Mobile friendly website makes you to stay competitive and give an edge over your competitor. Already a lot of businesses of your business category have mobile friendly website. If you do not have a mobile friendly website for your business, it will cost you more than you expect. On the other hand, if you make your website mobile friendly, your website will rank high and ahead of your competitors who have not optimized their website to be mobile friendly. Count the benefits and go for it quickly.

Enhanced Visibility

As people access information in online using their mobile, the rank of the website gets enhanced and stays high in Google Search Engine ranking. Therefore, the visibility of your website gets increased. Higher the visibility is higher the traffic will be. Higher the traffic is for your website, more the sales conversion is going to be. Again, do not forget to count the benefits.

Brand Reinforcement

If your customer could access your website easily, they will be happy to access it continuously. Mobile friendly website is one of the easy ways that your customers can be intact with your business website. In terms of checking the required information, contacting purpose, buying or purchase and seeking your support, access through mobile is easier than any other medium.

User experience is important

In this digital era, user experience is most important for the growth of any kind of business. If the user experience is poor or bad, users quit using the website or the product or whatever it is. In order to create a better user experience, you have to present your website in a way that users could get access it in their mobile device. Though the design of your website is elegant, it does not do much if it is not mobile friendly.

Brings more audiences

You should make your website mobile friendly because it increases the number of audience or visitors. Your customer who is visiting your business website will show it to his or her friend or someone sitting beside him or her for any reason. Or, if your customer is visiting your website in his or her mobile phone, the one who sit next to him or her may enquire what it is and will take a look. Obviously, the other way around to increase visitors.

Increased conversion rate

Survey says, that most of the online shoppers purchase using their mobile devices and gadgets. The website that is viewed using mobile devices or gadgets gets high conversion rate. Such customers approach the business or interact with the business quickly than those who visit the website using computer.

As your customers are on mobile devices, what makes you not to make your website mobile friendly. Do it quickly to stay competitive.

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