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Businesses build their own website to increase credibility and to help their potential customers to know about their brand. It creates an online presence for them to search effortlessly about a particular product or service. When this website completes the time of minimum 3 years, you have to understand that it is the correcttime to revamp it. You have to now finalize your new products and services that needs to be updated online. You should not delay the process of Revamping Your Website.

A new website design will gain interest of the customers on the amazing features/functionalities that you have added. Remember that your website should be problem solving for the customers otherwise they will lose interest in your business and can switch to your competitors.

To make your concept clear, we have provided some of the benefits of website redesign. Have a look- Builds Trust Among the Customers.

A reputed brand always thinks out of the box to provide best of the services to their customers. They come with innovations and latest trends for their customers. This should be consistent so that customers continue to trust on your brand for a longer term. When your website gives them personalized features, your business gets extra traffic.

Improved UI/UX

You can change this setting to give a better experience to the customers. The engaging content keep a hold on to the customers for long on the website. Visual components give great user experience thereby increases traffic of the website. It also reduces recurring issues in the website that makes it reliable.

Layouts

After the Website Redesign, attractive layouts with particular tables, mega tags, eye catching titles always works. This helps to gain search rankings for a website. Layouts makes the website appealing and to the point that is liked by the customers.

Build Competitive Edge in the market

Unlike you are following other business processes there might be small businesses in the market who are obsessed with your trend. If this can be the scenario then you should not avoid redesigning the website as it can give you a great competitive edge in the market. Your systematic website design will give customer better navigation, quality content and a way to communicate with your team.

Customer Connection

Now that you have redesigned your website by properly understanding the customer requirements, they can now surf the content easily. Your improved content strategy gives desired information to them that will help you to build connections. Increased website visitors mean more queries which ultimately means better lead generation.

Browser Compatibility

You aren’t sure on which browser customers areaccessing your website. So, by redesigning it you can make it compatible with browsers like Opera, internet explorer, Firefox, google chrome and other. With Website Redesign Services, you can make your website compatible to any browser.

Increase Load Speed

Do you like to access a webpage that hangs too much? Will you continue surfing it? Of course not, you need a webpage that loads quickly and contain appropriate information. You will lose potential customers. Your website should load within 2 to 3 seconds as soon as someone clicks on the link. Easiest way to increase page speed is by creating links that contains large files. With this, you will be able to get more page impressions than earlier. It increases search engine ranking.

Visual Content

You have seen it on social media that how fast you get likes and comments on a visual content say videos, images, audio. Similarly, you can add info graphics to your website especially one that contain the story of your business. The customers will seek it understanding and they will easily understand your brand is all about.

Testimonials

No doubt, people attract to a service when they see the outcome of other businesses or groups. Feedback from your happy customers is helpful to let people know your success stories. It adds value to your business. Don’t forget to make it a part of your Website Redesign. It will boost sales, check it out!

Decreasing conversions are a sign that your website needs an update. Revamping it can be helpful to solve most of your business problems. While redesigning your website you should have a clear business goal in mind. You will get an idea about your target audience and their specific requirements. This makes your work simpler and quicker too! Contact US Kudosta Team.

In this fast-moving technology world, every business is looking for the latest opportunities that will help to build better customer brand identity and credibility.

In this 21st-century, everybody wants to experience the latest and best technology without spending so much time. Therefore, most of the users will decide to leave the website in just 10-15 seconds. According to a survey, 35% of people uninstall an app within only two days of installing it.

The main question that might pop out on your head why is it so?

The researcher also had the same question. And the answer to this UI/UX design User interface/ user experience design). The major reason why visitors don’t engage with the product is the design; therefore makes your brand get lost in the sea.

Before directly diving into how to overcome this hassle, let’s understand how why UI/UX is important to your business.

Why UI/UX Is Important For Your Business?

The initial objective of any business is to upscale the revenue rate and boost growth. UX/UI Design is the crucial factor in attaining this goal. To achieve this, the user experience and customer satisfaction play a major role.

Here, to be more elaborative I have listed all the major reasons why UI/UX Is Important For Your Business:

Interactive UI/UX leads to Higher Customer Satisfaction

Any poor UI/UX will take customers far away from your website or app. This will directly lead to nothing but unhappy customers. On the opposite hand, an interactive UI/UX makes the user get hooked up and increase customer satisfaction which raises the ROI. The foremost way to it is to make sure excellent UI/UX quality.

Establishing Brand Reputation Interactive UI/UX

A great impression can be created in just seconds. However, are you aware that 75% of users choose based on how credible and attractive your website looks. If the color of the website is not appealing, then the users will not even bother to check your product or services that you are providing.

Acquire Traffic with UI/ UX

No doubt, IT is a competitive industry. Here, you can zillion brands selling the same products or services. To make your business stand out from the crowd make sure you get to pay attention to how your website/app looks.

Make your visitor stay at your website

Research once told a human can have only focus for 8 seconds at a time. This ultimately means that your visitors can put only that much. It’s solely now the customer’s decision whether they want to stay on your page or not.

Now, that you are aware of how just a small, yet powerful factor can turn around your business.

Let’s take a glance at it to attain the above-given benefits.

Why UI/ UX are important for your business?

  • Brand Building
  • Consistency
  • Increased traffic
  • Customer satisfaction
  • Time and cost-effective

How important is UI/UX Design for Your Business Website?

Key Components of UI/ UX Design

Some of the main components of UX  user experience and designs to keep in mind is to are given below:

  1. Information Architecture

By the main itself as you can identify, it is related to the overall designing of the application structure. The major role is about providing easy navigation and user-interaction.

  1. Interaction Design

Once the architecture is ready, it is about designing. It includes various elements such as aesthetics, color, fonts, graphics, and other visualizations.

  1. Customer Usability

The more user-friendly UI& UX, the higher visitors you get. The user will prefer using the app only if the product or website serves the purpose on the go. Otherwise, the user would skip to the next website.

  1. Visual Design

Visual design is like giving life to your website. This is because it like giving an identity to your brand or business. The visual design can have a major impact on the user’s behavior and therefore the most important part of UI. Visual design is not just about the images and graphics, instead, it is a bundle of a perfect combination of color, fonts, icons, and beyond.

  1. Wireframing

Wire framing is majorly regarding crafting an outline of the application to test the features, look, and interaction of the application even prior to the customer’s use of it. This technique is generally used to evaluate if the application gives the output that is expected out of it.

Each and every step that is mentioned above are the crucial components that can’t be ignored by any business owner.

Now you would have got an idea of the whole UI and UX Development process, it is the fundamental component for designing and structuring the front end of the application. It not only increases the intractability but even enhances the application’s outlook and inner functionalities

Interesting UI/UX Design Facts

Why UI/UX Is Important For Your Business?

In the process of understanding the significance of UI/UX plays in your business, the next question that may pop out is about how to make the client experience of your site/application better.

Here are numerous tips and tricks to decrease the bounce rate.

  • Understand what the targeted people needs.
  • Come at the situation from the clients’ perspective and do the research, whether we are happy if someone else doing the same what my brand is doing.
  • Try not to bundle up your application/site with such a large number of components and keep it straightforward and exact.
  • Offer just what clients need, not what you want.
  • Convert the process into interaction.
  • Try not to allow your clients to get confused.
  • Analyze others’ work and learn.

By keeping these basic UI/UX configuration factors as the main priority, you can guarantee the best client experience on your application/site. You can likewise get in touch with us on the off chance that you the possibility of an incredible item as the main priority and need to guarantee that it offers the best client experience. With our UI/UX mastery, we can help you construct client-driven items that succeed in the hearts of your clients.

Final Outcome

I hope by now you would the answer to your question on what it is and why it is. UI/ UX can be one of the major deciding factors for your visitors to continue with you or not. If the inner feature is the brain of the application, the UI and UX is the heart of the application. As the IT industry flourishing competitively high, the need of UI UX design is to grab the eye balls of the visitors of the visitors.

Therefore, it is necessary to choose it wisely and smartly. contact the kudosta team today.

What is Digital Marketing ?

Digital marketing is one of the most powerful platforms for people who interact with new technology and system. If we talk about the born of marketing then the 1990s and 2000s, changed the way brands and businesses by using technology for marketing and in other simple languages, you can say that a platform in which you can promote products or brands using electronic devices or the internet. It means you can include instant messaging, text messaging, apps, podcasts, video, radio channels, and digital television, etc.

For Example:- Suppose if you have your own things or products who want to promote your items and products then you cannot buy or sell your products without the digital platform. So in daily life, it is necessary for all kinds of business and platforms.

Top Digital Marketing Services in USA

Best Digital Marketing Services is often referred to as online marketing. It includes many popular forms online internet advertising regarding your services and units. It understands how each aspect of digital marketing services can contribute to an organization’s goals and design their services. In USA Digital Marketing Firms extends to non-Internet channels that provide digital media, such as mobile phones (MMS and SMS), television and callback and on-hold mobile ring tones.

Marketing Services in USA by Kudosta

Search Engine Optimization (SEO):- The world of search engine optimization is changing the compulsory and ever-changing quality, business and services. Through SEO you can get more qualified leads, traffic, sales and conversion from all over the world.

The Basics of Search Engine Optimization

  1. Firstly search engine crawling your website accessibility.
  2. After that compelling your content means answers the searcher’s query of users.
  3. Optimized keyword query to attract searchers & engines.
  4. Excellent user experience including a fast loading speed and compelling with good UX and UI.
  5. Share-worthy content that earns good back-links, citations, and amplification.
  6. Title, URL, & description to draw high CTR, leads, conversion in the rankings.
  7. Finally you can view the result on SERPs.

 

Kudosta Hierarchy of SEO Needs

Search Engine Marketing (SEM):- SEM is also one of the Online Paid Marketing Strategy for business platforms you can pay the search engine on clicks, conversion and buy or sell the goods and services through campaign management.

  1. First of all people or users search online for a product or service on the search engine.
  2. They enter a search query (keywords) into search engines like Google, Yahoo, and Microsoft Bing.
  3. These searchers then find your ad called SEM.
  4. If you will find your exact or related query in your ad match a search, your ad appears next to or above search results on search engines.
  5. Finally users reach out to you and you can configure your ad so that people have the option to call you, visit your website.

Content Marketing:- Content Marketing is one of the important platforms for digital marketing services in the USA. Content is king for any of the businesses which is inbound and outbound marketing. In inbound marketing, we can use the content on the website for your engagement, behaviours, traffic, and leads. Without content, you cannot do any things and will not get quality leads and conversion.

E-Commerce Marketing:- E-commerce marketing is one of the old trending platforms or methods of making online sales, conversion, engagement and customers behaviours’ by creating and increasing awareness about an online store’s product offerings and brand. Through E-commerce platform we allows business owners to review the store performance, manage inventory, define product pricing, and run promotions on different digital marketing platform.

Types of E-Commerce Business Models

  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • Consumer to Consumer (C2C)
  • Consumer to Business (C2B)

Types of E-Commerce Business Models

Social Media Marketing

Social media marketing is the main part and backbone of the digital platform for any type of business. Through social media marketing, you can develop a brand and engagement in any of the locations of the world. And the main use of social media platforms to connect with your audience to build your brand, which is very helpful to increase sales and website traffic.

Social Media Optimization

Social media optimization (SMO) is the use of insight growth for your business in an online presence. Optimization is the main part of any business to increase online awareness, online sales and increase conversion of new products and services, connect with potential customers. And you can viral any of the news regarding your services and products.

E-mail Direct Marketing

Direct email marketing is a process in which you can send an email campaign directly to customers about selling goods and services or improving relationships with customers and website visitors.

Additional SEO Services from Kudosta include:

Local SEO:- It refers to the process of optimizing your online idea or presence to attract more business from relevant local searches through inbound marketing.

Podcast SEO:- Podcast SEO is one of the great opportunities to build a traffic source through search engine. And you fix your ranking keywords in any of the podcast listing.

Link building:- Link building is the main part of SEO services through link building you can earn more traffic. It means you can make a link from a different website that is high in DA and PA and build perfect lifetime traffic for users.

On-Page SEO:- On-Page SEO also known as “On-Site SEO” it is the perfect optimization of the website which is proper H1, H2 and H3 with unique content. You can create SEO friendly URLs which are very helpful to generate a good traffic from different locations.

  1. Make your URLs short and simple.
  2. Include a keyword in every URL for your pages.

Technical SEO:- Technical SEO refers to improving the website and pages which is in proper ranking and speed in search engine. It means making a website faster, easy to indexing, and crawl with quality content.

YouTube SEO:- YouTube optimization is one of the main optimizations to generate video traffic from search engines. As probably you can add keywords in your video according to trending on search engine.

Digital Marketing Companies in USA

Kudosta:- This is one of the famous SEM Agency in USA for Marketing and website development and it covers 200 client projects for website development. kudosta gives proper leads SEO efforts, conversion and focusing specifically on organic search and improving the business’ rankings.

SmartSites:- This is also one of the best Digital Marketing Company in US and award-winning website design and marketing (SEO & PPC).

ClickGiant:- It develops a custom marketing management with customers and clients based on Google-friendly results, unique content, and all.

Who are the best digital marketing companies?

Kudosta:- For more details regarding your query and want optimizing your website development and marketing then.
contact the Kudosta team

UX design is a path that ties a knot between the visitors and the business goals. It ensures that strategy and requirements are interconnected and set the direction for visual design and happy customers. Apart from making the customer explore the application smoothly, it also saves time and money.

Thinking why am I saying this? Read below and know how UX design saves your time and money. Moreover, also know why UX design is a critical ingredient in the digital space.

Rework is hectic:

Imagine you wanted to build a house, but now you are not happy with the final output. The amount of rework that requires finishing the whole project is so much. A UX designer is like an architect for any digital project irrespective of the industry. They set expectations and outline work for other teams and give blueprints to follow the path in order to get the desired output. Therefore, we say strategized UX designs can save much of your time and work.

Clear idea and flow

Hiring a UX designer also saves everyone time in meetings discussing requirements, because a designer can give a clear overview and prototypes to start the work that visually appealing before any code has been written. A designer can instantly crafts dummy mockups to show what the application will look like at the final stage, without having to discuss it each time, by reiterating the requirements again and again. The proficient designers have the ability to make the whole team have a final view by keeping everyone in the loop and reducing meeting times.

Specified development Cycles

Designing and development go hand in hand time because it can be done in parallel. While frontend and backend developers are busy building, planning, architecture, the designers are busy creating, iterating, and testing wireframes. By the time the design is finalized and into the picture, the developers are ready to merge the technology and platform to bring out the best output.

Fix-It Before It’s Broken

A user experience designer will perform some of the strategized usability checks on the app to check the performance, either through user tests or design evaluations. This directly indicates that what doesn’t work and what works even before the developers begin the development part. The UX designers try various designs and keep the project on track and clear for all the teammates in the loop. The ability of a designer to quickly iterate on prototypes means that you can make development decisions faster and have the confidence that you’re building the right app, to begin with.

 

Hire a Designer

When someone fails to do the design up-front himself, developers mess it up creating an application without a head and tail. However, contrastingly sometimes those people will probably have some good ideas, but it will be more costly and time-consuming than it needs to be and result in an application that’s more difficult to use and understand.

Final Touch

Therefore, it is better to build any application under the designer’s guidance and support. Hope you would have got the point of how much the UX designers simplify the job of any developers. A good designer not only saves your time and money but also your energy and effort put into it.

If you are someone who’s trying to make business online or if you want to capture more targeted leads, then your landing page web design has to convey your message well.

Before directly getting hooked up with why attractive designing of a landing page is important, let us understand what is landing page.

Read till the last and get deeper insights.

What is a Landing Page?

A landing page is one of the initial points of contact between your user and brand. Landing pages are generally the marketer’s secret tool used for attracting an external audience.

In other words, this is the page where users “land” after interacting with an ad, marketing email, or promotion. Designing a compelling landing page is a proven system that has the convincing power to speak and appeal to your potential customers even in your absence.

Why do you need a landing page?

As per the survey of Hubspot, 48% of marketers design a new landing page every time they run a landing page. The reason for requiring a landing page for each business may differ, but in nutshell, it helps you to boost your conversion rates, which in turn shoots up your ROI.

Some of the main benefits of a landing page for any business are given below:

  • Promote a positive first impression
  • Take advantage of visuals
  • Increase conversion rate
  • Text landing page
  • Video landing page

Now, you must be wondering how to do that? To get the answer to this read further.

 Why do we need research for designing a landing page?

Every good and compelling landing page starts with market research. It helps you to gather vital information about your target market and customers which in turn helps you to create value and provide a desirable customer experience.

The intense market research also helps you to find how popular your topic is and what is in demand in your industry.

To perform research, here are the 3 steps that you can’t afford to miss.

Step 1: Visit google trends to find trending topics and your targeted keyword.

Step 2: Study the trend for the past year helps you to find what works in the market.

Step 3: Understand the mindset of landing page visitors, which helps you to re-orient your entire business around your customer.

Step 4: Analyze to find which social media to focus on to monitor your customer on social media.

Step 5: Understanding keyword intent and how it relates to your targeted audience.

Conclusion:

Landing pages are effective for building your business; however, the rule to design might differ from industry to industry.

It is a trial and error method and as always, we recommend you to do series of testing different landing page designs and call-to-action buttons to see which one works best for your market before finalizing landing pages.

Hope this article helped you to get a better understanding of the landing page.

In the changing digital space, every business needs a website to generate revenue and upscale your business. You do not have an option but to look for high paying website development team or do it yourself by jotting down important key points that you need to take care of developing a website.

There are 5 crucial steps that you cannot neglect before you begin building a website or even start to have one built for you. If you already have a website, then the points that are given below will help you to realize why your website isn’t as successful as it could be.

Step 1:  Planning and Strategy

In most cases, unplanned project execution will lead you nowhere but in a problematic situation if there is no strategy applied. Before bluntly thinking about the execution, it is recommended to have a structure of what you want and how it need to be executed.

Step 2:  Choosing Domain and Host

Great domain and host can also bring changes in the way you attract audiences. The domain name is not just an identity but incorporates a combination of SEO, brand name, catchy and stylish name leads to increase chances of located in search engine. This will make your website more accessible to your customers and clients.

Step 3:  Backend Process

The backend process is the backbone of any website. It is not possible to develop a great website without taking extra care of the backend functionalities. Your functionalities are what create the magic for your valuable customer. Without strong backend services, there is no way to make your website stand out from the crowd. So, carefully choose how you want to finish your backend process.

Step 4:  Authentic and Clean Design

One of the most important reasons for creating an authentic and clean website is to catch the eyeballs of your customer. A top-notch website incorporates classy design, effective color scheme, catchy content, and intuitive navigations. A clean design is crucial for providing a positive user experience that triggers to know more about your services/ product and purchase from your website. Regardless, of your innovative ideas, it is recommended to do intense research to understand the styles and trends.

Step 5:  Eye-catching Content

The content that you deliver on your website is not only attracting the right audience but also makes your website stay a little longer and bond a strong engagement with your customers. SEO-optimized content can be a game-changer for your online business, as it accelerates the ranking of your website on the search engine. However, it also necessary to know what your customers like and what do they expect only then it possible to align as per your customer’s requirements.

Final Touch

A website is not only meant to expand your business online, it also represents the face of your company. It’s often surprising how a slight modification to a page can make a significant variance in the amount of collaboration, engagement, and purchases your website receives. Hope you jotted all the points and remember when next time you build a website to upscale your business.

The digital world is changing drastically and dynamically in no time. In this case, if you are thinking to make your business boom on the online platform, then there are a few things that you need to remember.
Responsive web design is a key principle of any website to rank on the first page of the search engine. As a growing brand, you need to be very careful about each and every bit. In this digital world, the readability and user experience also matters.

1. Unstructured content
Outer looks matters when it comes to website content because the visitors look at the first things. However, different companies require a different layout. It is important to have creativity and attractive, instead of a messy one. Make sure that captures the right eyeballs.

2. Perfect color choice
The viewers will get enticed only if you use the syndicate right color combination to your website. The chrome combination that you use must be according to your industry and match your logo also. The proficient designers will be an expert in perfectly playing with your color combination.

3. Avoid additional animation and images
Business owners mostly think that people get attracted to animation, but not too much off. It’s recommended to use minimal images that impulse your text, however, not at the cost of website speed. The more animation you employ, the more time your website will take to load.

4. Unnecessary pop-up windows
Avoid imposing unnecessary pop-up windows, which will annoy your customer. Though the site owners use them to gain more traffic, it is crucial to use them smartly. Most importantly, keep the close option for your users if they are not interested.

5. Broken Links
If you are someone who is familiar with blogging and website, then you must be aware of the importance of the links. The links are generally helpful in driving the visitors to the right track but use them strategically. Using the broken might be tricky, but deal with it smartly.

6. Mobile Responsive
Earlier, it was not essential to look for a mobile responsive website, but now ignoring that can ruin your business plan. As a designer, you need to ensure that website works perfectly when you access on your mobile. This is because most people access websites only using mobile phones.

7. Complex Navigation
Complicated navigation can upset your customer. Once a visitor is on our web page, they hardly take approx. 30 sec to take a glance on the entire page. In that case, if you have complex navigation, there is a higher chance that they would exit your website, even if your services are good.
Final Touch
Many designers in the notion of creating a creative website, end up designing a messy website. It is important that you don’t repeat that message at any cost, as it can be a huge loss for you.
There is no such thing as such a thing called a perfect design that could work to all types of client needs. The only secret is to analyze and achieve a responsive one for your valuable clients and serve the purpose.

Why Should You Update Your Website Often?

In today’s scenario, everyone is aware of the fact your business requires a firm online presence. The trick, though, isn’t just having a website; it’s about developing the right website. However, most of the time we underestimate the importance of updating website.

If you also are ignoring it, then this article is for you. Let’s one by one lookout for reasons why should you update your website often.

Reason 1: Technology Update

The internet is evolving at its highest pace and the only goal is to make the website/ application faster, smoother, and lighter. Therefore, it is advisable to adopt such new technologies and accelerate your online business function flow.

Reason 2: Design

Don’t you think designs also require a remodel very often? If you don’t keep an eye on the latest design pattern and trends, you’ll start losing customers at some point. Else, in the worst scenario, you might stop attracting new ones.

Reason 3: Website Speed

One of the most common problems that every individual is facing is instant gratification. Because people nowadays, don’t have the patience to wait. In other words, no one will hang out on a website that takes too long to load. Thus, boost up your website speed very often.

Reason 4: Search Engine Ranks

Major Google algorithm alteration happens only twice a year, for which you can prepare yourself in advance. However, most of the small changes in the Google algorithm happen without any prior intimation. These changes can affect search engine ranking. Thus, it is recommended to keep updating your website as per the algorithm.

Reason 5: Additional Integration

Multiple plugins and third-party applications can be integrated into your website to accelerate the performance of your website. If you also wish to increase the performance, then it is high time you should integrate plugins, such as social media, analytics, banners, payment gateways, etc.

Now that you are aware of the types of updates your website may require. But the major question here is when to do make an update on your website.

Signs You Need To Update Your Website

Some of the parameters that indicate your website is in need of update.

  1. Bounce rate
  2. Page loading speed
  3. On-site time
  4. Leads and conversions

 

Final Touch

Updating your website is as important as creating a website and maintaining it. This will improve the performance and help your online business to scale up. If you have any confusion or require any help we will be happy to offer assistance.

In today’s scenario, as everything has changed to the digital world, the competition has already reached its peak irrespective of the industry you are in. However, the direct question that comes is how to achieve your targeted customer.

Smart marketers in the market are already aware of how designing a beautiful website can drive more conversion.

Do you desire to be one of the smart marketers? If yes, then stick with us till the last.

Along with the SEO, social media marketing, PPC, etc., the design of your website can have an immediate impact on your viewer’s mind. Most of the smart marketers are aware of the 10-second rule where the viewers can take 10 seconds to consume the content and feel of your website.

Stick to Hick’s Law:

Hick’s law is nothing but the time it takes for an individual to make a decision to pick one among the given choices. Similarly, on your website, you can give 3-4 options, which can make the visitors overwhelming.

Rule of Thirds:

This principle is for photography and videography that function by splitting a frame into three portions. Generally, the eye naturally catches at the middle rectangle of the images and points around it.

Make it spacious:

On any website, it is important that each element has its own space. The whitespace and empty area after each section help to give a structure, instead of the clumsy and cluttered elements.

Colors:

Wisely choose a color combination for your website. When you have a good idea of color matching, you can save from losing your conversions. Color plays an important role in influencing decision making.

CTA (Call to Action):

Just like your other buttons such as “subscribe” or “Add-to-cart” can improve your conversion rate, the placements of a CTA button is equally important. Always use bright colors for such buttons.

Attractive Images & Clips

Imagine that the website is full of text and zero images, who will be interested in scrolling it till the end. Images and videos will help to break the information and make it a little colorful.

Landing Pages:

Design a distinct landing page for organic search and paid ads. This is because the ways consumers reach each landing page are fundamentally different. Here, the consumers who reach your landing page are likely to get converted easily.

Final Touch

These are some of the ideas and techniques that help you to design a beautiful website. Different industry requires a different outlook, so now it’s time to design an innovative and user-friendly website.

If you are someone who is planning to build a website for yourself or for your clients? If yes, then there multiple factors to consider before starting to work on it. One of them is using a custom web design or a website template.

Choosing custom web design services or templates totally depends on the requirement, budget, and time of the project. Each of them has its own pros and cons.

To get clarity on each of them, read the blog till the end.

Custom Web Design

Pros of Custom Web Design

The greatestadvantage of using custom web design is that they are developed from scratch as per the client requirement. Also, the design of the website will be unique which can be rebuilt, customized as per customer satisfaction and taste, which can give you an edge over your client’s competitors.

Not only this, but it also adjusts to your business needs in a better manner, and thus, gives you the space for applying your organization’s marketing strategies. They are expandable at any point and you can incorporate other things as per client’s requirement.

Cons of Custom web design

Though the custom web design has a lot of benefits, it will affect your pocket to a greater extent, when compared to the website template. Apart from this, it takes a longer time to start from the scratch of the custom designs. Because of this complexity and time consuming most of the companies don’t prefer custom web design, and there are chances that your website project will be subject to delays.

After having a look at the advantages of custom web design let us look at the website templates and the pros and cons.

 Website Templates

Pros of Website Templates

A few of the advantages of the website template will have a boom effect with its speed and looks on your project. The most common way to start building a website is to use website templates, as it easy to buy from ThemeForest, template monster, or Elegant Themes. Thus, it has a shorter development cycle.

If you are someone who wants to get your work done in a faster way, then the template is just made for you. Days are gone when the website temple used to look boring and dull, now you can find an attractive and appealing website as per your industry. You can customize the pages as per your need.

As mentioned before, templates have improved over the years and the uses of them have increased like never before. Now you can easily be able to see your content within various templates in real-time, deciding which alignment suits your project mission and goals in terms of style, looks, and functionality.

Cons of the website template

Now that your excitement is on the top, let’s have a look at a few disadvantages that you need to consider before starting to work.

The cost of your website template will be 1:100 of your project, thus, there is no guarantee that millions of people would not have used the same template. Therefore, there’s no guarantee that your site is not a clone of someone else’s. Also, if you are deciding to customize the template, it may start troubling you with the functionality and features.

Final Takeaway

Hope, you would have got a crystal clear idea of what is right for you, and what is not. Thus, based on your requirements, functions, features, and looks you can pick the best for the website.

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