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A business cannot function today without a website. Websites have become obligatory for a wide range of organizations. Running a small business doesn’t mean you’re exempt from having an online presence. Whether you’re planning to expand internationally or marketing locally, having a proper website increases your professional credibility. Instead of just building one and calling it a day, you also need to optimize your website for maximum leads and conversions. Take note of these important website statistics below to help your site perform well

1. Around 71% of Small Businesses have a Website

Having a website is not only important for your business’ name and brand recognition, but it can also help in lead generation and conversion.

2. People Will Stop Interacting with a Poorly Designed Site

According to a worldwide study by Adobe, given 15 minutes of time, 59% of people will read or browse through something beautifully designed rather than something plain and boring.

3. Users Judge a Business by how Their Website Looks at First Glance

In the most basic sense, a user wants a website that loads quickly, is easy to navigate, contains the information they need, and has an engaging design.

4. People will Stop Engaging with a Slow Website

Images have the ability to significantly slow down the load time of the pages that house them, leading to even more user abandonment.

5. Businesses that Blog get More Leads Per Month

Blogging can generate more leads. Create all content with the user in mind for a blog post.

6. Consistent Branding can Increase Great Stats

You can improve the usability of your website by using visual hierarchy, colors, and consistency to make it as easy to use as possible.

7. Users Spend More Time on Web Pages with Video Content

Focusing on incorporating video on your web page as well as other visual elements mentioned — namely, typography, info graphics, and animation can really increase the traffic onto your website.

8. Businesses Invest in Unique Design

Make sure your website is well designed and well structured from start to finish. Unique designs add more marks to your website.

9. Ecommerce Web Design Statistics

For an ecommerce product page, the most important information to include are pricing, shipping information and product reviews. 78% of customers think pricing is a must-have for any product page, 62% think shipping details are essential and 52% look for product Reviews.

10. Over Half of Ecommerce Revenue is Generated on Mobile

45% of all ecommerce purchases will be through mobile devices by 2020. So it’s not enough to make your site responsive, you should also make sure that customers can actually purchase products comfortably from your site while using a small screen.

11. Responsive Web Design

Considering that billions of people are accessing the internet using their mobile devices, it’s essential that your website is optimized for smaller screen sizes as well as desktops.

12. Digital Marketing Website Statistics

Organic traffic can increase by nearly 26 percent due to better search engine rankings. 78 percent of respondents said that companies’ social media posts impact their purchases.

13. First Impression is the Last Impression

It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression.

14. Website’s Written Content is also What Increases the Stats

As long as it’s easy (and not confusing) for users to find what they need, progressive disclosure can be a great way to create a better user experience on your website.

15. Seamless Experience Across All Devices is Very Important

a user can view a website on a computer, then pick up a phone or tablet and pick up where he left off without any confusion.

The corporate website – as a platform on which the company owns the information – is one of the most trustworthy sources for its audience. Year after year our research shows that it is the most-used source by the capital market, even ahead of professional tools. Web Design is defined through the upcoming trends and changes in the digital environment. The corporate website is evolving. Where once it was the center of the digital marketing universe, today there are a half-dozen other channels, each with its specific purpose.

Companies are expected to provide not only archival data for their customers, but also live insights into their respective industries; they need to improve accessibility to their products or services and use online resources to communicate with and get feedback from their visitors. Websites, once the stars of the Internet age, are fading quickly. Consumers now engage and interact with mobile apps, social networks, text messages, email, and dynamically loaded loyalty cards much more than they do with brand websites. Even e-commerce sites are losing ground to smartphones and tablets. With their flagship status fading fast, it’s time to rethink everything we’ve learned about the marketing power of the website.

Social media has limited power on the internet. Although they are very optimized, when the consumer makes a request on Google, he will want to find as much information as possible about his request in a short period of time. This is where the corporate site comes in! All information about the company will be available in one place. With the emergence of digital, the power of consumers is growing. They can express themselves through different platforms such as social networks or forums for example. So they have more freedom and will have more in  the future. Since you cannot control what is said on these platforms, a site is still a good way to mark your territory. Thus, you will promote your brand as it should and you will define your own rules.

Therefore, The need for modern capabilities and engaging functionality is necessary for all industry websites, mobile or not. The world of technology is too fast-paced to keep a check on everything around. In such scenarios, the future of websites shall be completely user-oriented. A radical rethinking shall be required to implement interactions at every touch point so that the user feels the digital as a part of their reality. Though a lot has already been achieved when it comes to website advancement and architecture, there are various milestones to be further achieved. From mobile landing pages to responsive designs to the use of CSS with JavaScript, there is a lot to be explored yet. Intelligent systems are going to make websites more responsive and technology is going to usher a whole new world of creative pursuits that we will come face to face with in the form of interactive website designs. Although developing an effective digital strategy is increasingly complex, consumer habits and communication channels have evolved and will continue to evolve over time. However, the premises of a digital strategy such as “corporate” sites will remain and will last over time.

Hiring a professional web design company to develop your website is the best thing that you could ever do to grow your business. Hiring a professional also means you can save more time and make more money. Creating a user-friendly website for your company and/or brand makes it possible to compete in the larger market. Many businesses don’t realize the whole process involves more than just building and designing a web page. In order to build a strong online presence, you must consider the full range of services a professional web design company has to offer. A top-notch web design company will take care of the hassle and complications involved in building a user-friendly, high-traffic web page.

Here are top 5 benefits of hiring a web design company:

Great First Impression

When a user visits your website, they form an opinion of your business. This opinion is based entirely on the look of your site. Even if you provide the best service or products in the world but if your website doesn’t look good then users might leave it in seconds, it takes a mere 50 milliseconds for a visitor to form an opinion about your site, 38% of visitors will leave if the layout of your site is unattractive, 85% of consumers get the feel of a website before making a purchase decision, and 94% of consumer’s first impressions are web design related. When you hire a professional web design company, they’ll develop an attractive website for your company that will help you in increasing visitors.

Using The Latest Technology

Professionals Stay Up-To-Date On The Latest Trends. Web design trends are always changing to meet customer demand. For instance, a website that is too heavy on images will slow down site speed. Because you aren’t a web developer, you probably have little knowledge of new and upcoming technologies for the responsive website. Mobile-friendly designs are constantly changing and growing. A growing number each quarter are accessing the website with mobile devices, so now it’s important to have a website that is compatible with mobile devices. The professional web development companies will provide you a website that has the potential to take advantage of the latest tools and technologies.

Faster Load Time

Many websites are not built to perform optimally. Slow sites have higher bounce rates that have a significant impact on search engine rankings and also drive away visitors to other competitive sites. Don’t let your website suffer from high bounce rates—it’s detrimental to your business! A web design company with experience knows very well about the various plugins and 3rd party tools to integrate into your website to enhance speed and security. A professional web designer or web design company will build a website with various plugins and integrated features to provide enhanced speed and security. How your website is coded will have a big impact on its overall performance.

Enhances Visibility on Search Engines

Search Engine Optimization (SEO) is the most important factor in the process of website development. Without SEO, a website’s visibility will be extremely low and it will definitely not appear on the first page of Google. A professional web development company will code the

website to adhere to best SEO practices. There are many professionals with exceptional SEO skills in a development company. They will give you advice on how to rank for the high numbers in search engines of Google and make your website more SEO-friendly. Competition has grown like never before, so it’s crucial to hire a professional service to achieve the desired results.

Reliable Web Design

A professional web development company will focus on creating a robust and reliable website. Fixing problems with your website can be costly and time-consuming. The best thing about hiring a web design company is that they are only a phone call or email away if something happens to your website. It is important to understand that a good website is better for the business platforms. Our web development team will create an incredible website right away where you do not have to worry about breaking or crashing it.

There are several other advantages of hiring a professional web development company. They provide reliability, trustworthiness, affordability, speed and the list could go on and on. You don’t need to beat yourself just to get your site up and running; get a web design company to help you out!

Well, we all know 2020 is the year of advanced tech and automation. With all the COVID-19 Pandemic situation going on everything is shut. People are afraid to go out. But, with having an online presence you can provide your customers whatever they need. Your tech-savvy customers expect you to have a website to find more information about your business.

As for you, your website can help you generate business, increase brand recall value, promote goodwill in front of customers and target audience, as well as deliver strong marketing messages. Think of it this way, your website delivers your marketing message 24 hours, 365 days in a year! Apart from e-commerce websites, most professional websites are information-oriented and try to solve visitors’ pain points. A website not only helps small businesses promote and sell their products and services, but it also allows them to distinguish themselves from their competitors, especially for customers who rely heavily on the Internet to learn everything about a company. This makes a website one of the most important business assets for sharing information, building credibility and standing out in crowded marketplaces.

We’ve put together some specific reasons why your small business should have its own website. If you’re a small business owner who is still on the fence, read on!

Makes You Look Professional and Trustworthy

Having your own website lets you create a branded email address (e.g. hello@yoursite.com) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now. Your website is also the perfect place to show off any professional certifications or awards your business has. In fact, 75% will judge your credibility based on your website design. A website also shows that you are open for business during a time when there is a lot of uncertainty. Eighty-four percent of U.S. consumers believe a business with a website is more credible than one that only has a social media page.

Can Attract New Customers Through Google

A search engine optimized website lets you be in front of thousands of more potential consumers without spending much. Ongoing business success oftentimes rests on your company’s ability to bring in new clients. Reaching thousands of people using only traditional marketing methods like direct mail or print advertising can be very expensive and unreliable. Getting online enables you to reach more people locally or outside of your region while paying less for the exposure—and you can even measure the specific results.

Showcase Your Collection

Presentation plays a crucial role if you want people to buy your products or services. This is important, especially if you are a small business vendor where every customer matters. You can use beautiful images, short video tutorials, and downloadable PDF instructions. The sky’s the limit to what you can do. Customers get what they are looking for. So, they remain hooked and go nowhere else to purchase. It gives you creative freedom and ultimately helps you in establishing a loyal customer base.

Establishes Your Place in The Industry

Who knows about your business? Where can prospects and clients go to learn more? Your website can help establish your business as a going concern, communicate your brand value proposition and it can convey professionalism. It also extends your reach to industries in the world. Bidding for the right keywords can increase your website traffic and influence your consumer’s journey, which typically begins with research, recommendations, and reviews. Having a prominent position in the search results page is one of the many ways to challenge your industry Goliaths.

Customers Can Contact and Find You Easily

A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page. So, any customer that wants to contact you in some form or the other can use those contact details from your website. Also, you can embed maps in your content of the website. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood and would love to attend your event.

The truth is that a brand without a website is nothing but a small boutique. No wonder how good products you sell, how efficient services you offer – not many people will be able to know about it.

With the rise of virtual and remote working culture, UX/UI trends have seen a drastic change throughout the year. While the number of websites is growing around the clock, standing out from the competitors is hard to crack even if you follow the latest UX trends and UI features. Most of the websites look the same, and users are confused – what makes brands different if their online representation is almost identical? The design is a magic tool to help differentiate, identify, and build a strong brand image.

In this article, we will talk about UI and UX trends 2021, and why you should check out the new trends.

1. Smooth Gradients

Simple minimalistic icons are considered a powerful UX trend. It is all about their ability to convey meaning in less space than words. Great icon design can be distinctive and add finesse and flair to a project. We recommend choosing icons from the same family, should have the same size and dimension. Such consistency will show your skill level and emphasize the integrity of your website. The perfect implementation of this UX trend we can find on the website of *Vedran Badun Adventures*(https://vedran-badun.com/)

2. Pastel Colours

Why are pastel colors so popular? It probably has something to do with the pleasing and calming effect it has on people. It’s a feeling that’s difficult to describe but when you look at a design made with pastel colors it just makes you feel relaxed.They set the right tone and atmosphere for different websites, for example, e-commerce platforms, or SaaS applications. *Natreve*(https://www.natreve.com/) built a flawless example of using pastel colors on their website.

3. Minimalism

Less is more, and for a website, this is a golden rule now. It is crucial to highlight the best qualities of a product properly and convey the right emotions from its usage to customers. Components that designers use for decorative purposes only become irrelevant. You must remember that adding more features to your design does not necessarily equate to adding more value. An example of the minimalistic UI trend from *Natreve*(https://www.natreve.com/).

4. Voice User Interface (VUI)

Even before the pandemic, it became clear that the voice interactions are one of the major UI/UX trends of the years to come.Adding a voice-user interface to your design can expand its reach. Today we can see dozens of apps where you can translate a word or sentence into any other language. *Google Translate*(https://translate.google.com/) shows how to implement this current UX design trend properly.

5. Simplified UX

Users do not come to the websitу to browse pages to find what they’re looking for. While creating site UX, it’s important to shorten the customer journey and simplify UX by all means. In 2021, you should not complicate interfaces and force users to take extra actions. Try to minimize the number of elements and fields that customers should fill out. see how *IFTTT*(https://ifttt.com/) implemented this user experience trend and made the registration process much easier.

A website is a platform for users who want a particular product or service. Thus, it should deliver the results according to their specific requirements them. Website Design is a vital part of your business because it leads the way for a better SEO. A good website design allows your business to have a good search engine ranking performance. Users will find it easier to know what your business is offering to them.

However, in the world of internet marketing, SEO is the key success factor for every business. You will need to have effective marketing strategies to rank your website. But it should start from the designing phase. Find out some of the factors that tell that your website SEO is actually right. A strong brand presence will aware of the potential customers for your business and the services you are offering to them. You have to simply refine your keyword search to help users to search for their specific queries.

Check the Usability Feature

If your website provides a great user experience then search engine rewards it with a good search engine ranking. Poor usability results in low conversion rates which we believe you don’t want with your business. For example, if a user landed on your website to get a solution for a particular product or service and he finds broken links or is redirected to another page. Do you think that the user will return to your web page? Of course not, instead there are chances that he might give you bad feedback and you won’t want that!

Not Compatible with Mobile Devices

When a customer search for a query, they will tend to use their mobile device for it. If your website is compatible then they will lose interest from scrolling down the content. A responsive website design with appropriate content will improve your search rankings. The content should be optimized to the device’s screen sizes and should look appealing to the website visitors. Take a quality test of your mobile version to ensure that everything working all right.

The Right SEO

First things first, take proper knowledge of SEO before proceeding with making your Website Design SEO-Friendly. Complete the website audit to check the backlinks, loading speed of the website, and the existing website’s content. To attract organic traffic, research for the keywords properly. Check on the title tags and meta descriptions. This will engage the users of your business by giving them a useful piece of information. Note the character limit in such tags use proper adjectives to deliver the accurate meaning of what you have written.

Understand That There are More Businesses

Competition is never-ending. You will find a lot of similar stuff on the website than yours. Do you think they copy your business? No. There are so many businesses that are delivering the same service as you are. Then you should have something unique. Upload rich and quality content that could help you get more website visitors and shall increase the conversion rates. Have a clear purpose and suitable target audience before writing the content of your website for effective SEO.

Redesign Your Website

When organic traffic is discovered, you can think of redesigning your website. It will help you to resolve errors or bugs. You can check on the title tags, meta tags, alt tags, etc for a better technical SEO. This will help you to get more website visitors. You can modify the URL structure and sitemap to ensure that all the links of the website are working properly. Before making your website live, take the proper tests to make sure that is reliable to use.

Proper website design clears the picture in your mind that you are building your Business Website for a Great SEO. Better reach to the audience can be achieved by simplifying your goals beforehand and working on the problems if needed. Organic marketing is an opportunity for your business to reach genuine customers and not to the general traffic. At Kudosta, web developers, designers, and the marketing team work in coordination to develop SEO-friendly websites that can give you excellent results.

Struggling to get sales? Focus on building the right website structure to boost SEO.

Here’s how.

Nowadays, only building a website with some pages does not work. As a developer, you need to think about SEO perspective as well to make it rank on a search engine. Search engines like Google cannot understand the text or images that you have added to the website. The Google Bot can crawl through the liner, hierarchical or network, or whatever structure you have designed for a website. Just keep in mind that every webpage should be interlinked or you can link blogs with the core web pages of the website to get more traffic.

Why You Should Focus on SEO?

In the present-day situation, all businesses have their website online. Most of them have similar content, products, and services. You can see that as soon as you build a website, competition is started to rank it on top in the search engine. Optimizing your website is the only way by which you can get more website visitors and obviously more leads. A good website structure will help you to accomplish the goal of making your website eligible for crawling.

Scroll down to know more-

Plan the website structure

Most developers copy the idea of other competitor’s websites to create one but this does not work in the long term. The website you are building for a business has a different objective so it cannot match with other businesses. Planning a website structure will give you an idea of the elements you need to involve in it. It will also cover the basic requirements of clients. With a proper plan, you can analyze the approximate traffic your website can generate.

Website Crawlability Feature

How a search engine views the website comes under the heading “website crawling”. It is the essential part of a digital marketing strategy on which a brand gets online presence. You need to make the website in a manner that it becomes easier for search engines to crawl. Use specific headings, meta tags, and alt tags for the content to make crawlers understand the pattern of the website.

A Strong URL Structure

Optimized URLs improve page ranking on a search engine. Organized web pages through URL helps search engines to find your brand easily. Keep a note that all URLs are working properly and are not broken. These should be connected with the pages that you need to show to the user when they search a query.

Enhance the Navigation Bar

You would want a website visitor to stay for some time and access features of it. Remove the unwanted pages that contain broken links. This will drive traffic and engage users to your website leading to a better conversion rate. A sophisticated website structure makes it easier for Google Bots to crawl it. Put the best content of a business at the top pages that are listed on priority on a navigation bar and see the SEO results with it.

Schema Markup

The best strategy to use is to add a schema markup that supports voice search, image search, etc. You can include an FAQ section to allow users to know more about the business. In short, you create structured data for the website that contributes to easy crawling and that is the main purpose you need to serve via the website. You can use schema.org to monitor the progress of your website.

Use Breadcrumbs

Don’t underestimate those small navigation mediums. Pieces of information from different web pages can be connected using breadcrumbs. Benefits from it are you can build a user-friendly UX, clear-to-the-point website structure, and a great SEO – Based Design. Website visitors come to your website to look for a specific piece of information and with breadcrumbs, you can help them to get it faster.

Focus on Product Categories

Foremost thing is to organize the products and services a business is providing to the customers. There is an easy way to do it by simply categorizing products in groups to create a better search for the users. You can give direct links to product such as XYZ shoes online, men’s perfumes, etc. A convenient search for products will engage users to the website, thus, increase sales.

At Kudosta, we build websites that are SEO-friendly and serves the purpose of driving the required traffic to them. Our professionals adhere to the specific requirements considering your business goal to create a reliable structure.

It is for sure that you don’t want customers to have assumptions about your brand! Without the proper information, customers find it difficult to understand the services you are providing to them. Website is the best medium to advertise your brand than any other marketing strategy. If you have a well-structured website, you will gradually notice an increase in the count of customers from visitors. In this blog, we will be talking about the website redesign and its benefits to a business.

How frequently you check analytics? Daily or weekly?

Analytics play a vital role in business growth. You can build data-driven strategies to reduce overall costs. An article by Marcum says that continuous website enhancement according to the user feedback helps in generating leads. Therefore, the website should be updated within 3 to 4 years to keep pace with the latest technologies and trends. Behavioral data from analytics will help you to recognize the areas of improvement. Convert visitors to customers by understanding the analytics to increase user engagement.

Let’s uncover the reason to improve website design-

Boosts Conversions

Yes, your organic and paid marketing strategies are working but what about your website? The design and functionalities of it are outdated. It needs a repair for boosting your conversion rates. Before Redesigning a Website, conduct proper research based on impressions and user data. Search for the latest web design technology to rebuild the website’s structure. You can include a chatbot or social media buttons to help customers to contact you. You can also add a call to action, upgrade your content, insert more visual elements and change your design. Hook your visitors with a user-friendly design to motivate them to spend more time surfing your website’s features.

Converts Website Visitors Customers Referrals

UI/UX Enhancements (Layout and Navigation) of a website have a major contribution in improving user engagement. On top of it, if your website is compatible with mobile platforms, you will surely get better responses from the users. Remove extra pop-ups and advertisements as it makes customers lose their interest. On behalf of it, you can add a short video describing your business. Your website should be appealing according to your business type. For example, your brand is associated with software development then it should have a well-built portfolio and testimonials from your happy clients.

Supports Search Engine Crawling

How do you read a text? By reading it. Unfortunately, search engines like Google can’t. It uses “crawling” to understand a website’s links, structure, images, and audio. If the structure is outdated then Google will not be able to rank your website. To support search engine crawling, you have to upgrade your website according to the latest trends. Check Technical SEO after upgrading your website. You can continue monitoring the tags and headings that you have predefined.

Makes your brand Authoritative

There are various websites on the web that provides free images that you can use for graphics. We would recommend you to build images in-house by experienced graphic designers. They have the skills to create visuals that give glimpses of your brand. You can also save these visuals to reuse later for any modifications. Customized Graphics attracts the audience to your site by making your brand authoritative for the public. A customized image explains your brand properly and gives a professional appearance.

Improves Brand Image

Firstly, take time to redesign the website. Don’t be in a hurry. Build wireframes and sitemap to avoid confusion for website design. Secondly, communicate with developers, designers, and digital marketing experts to evaluate the views of customers on the current website. Take an idea from the team before improving the website. Lastly, perform website testing. Test the website usability before you launch its updated version. Take help from the internal stakeholders to check on the necessary features/functionalities. Self-service before providing services to the customers is better than regretting receiving negative feedback.

These were some of the reasons that state that you need to improve your website continuously. An upgraded website helps to convert prospects at a faster rate. Remember that everything is important. Whether it is setting up a physical working location, building a website, and maintenance for both of these. Otherwise, you will keep losing customers! Contact US Kudosta Team.

Stumbling on a plan to build a DIY website? Are you wondering about the cost issues for hiring a web design agency? If you are getting similar questions on your mind then you are on the right platform. Creating a brand value is simply not eating a piece of cake these days. Your website needs to have interactive visual elements to attract prospects. To clear your doubts, we will be discussing about the effective decision that you need to take while developing a website.

Why You Need a Website?

The answer is online visibility. Certainly, you have a good image in the offline market for selling your products and services. Without a website, you will probably lose potential customers. Setting up a local business alone does not work in 2021, you require a digital presence as well. A website gives you exposure to the whole market, increases ROI, makes your brand a trusted one, and increases business credibility. On the other hand, the offline business is limited to fewer hours for customer service but with a feature like a chatbot, you can provide services to your customers 24 hours online.

DIY Website

As the technology is making advancements, CMS is covering most of the marketplace. Drupal and WordPress are some of the content management systems that allow you to build a do-it-yourself website. Templates, logos, and other elements are available for free that you can utilize for a web design and development process.

The Disadvantage with a CMS-Based Website

  • What you don’t get is the feature of customizing a website according to your business goals
  • You have limited themes and styles
  • Almost all CMS websites have the same appearance over the web. This is will not give unicity to your website
  • DIY websites are not reliable to use. If you are planning for long-term business success then you will need a customized website
  • You will require technical expertise to understand the ways to resolve an issue

Benefits with DIY Website

As a beginner in developing a website, you can have several advantages of a DIY website. You will need two things: the desired knowledge of technical SEO and other aspects of website development.  CMS’s as discussed above provides various tools for you. GoDaddy is one such platform that provides hosting services. While working with such a website, you need to purchase plugins for security or performing optimization for it. Some of its features are-

  • Launch your website faster
  • Experience built-in features and amazing themes
  • Automatic hosting and security
  • Drag and drop features

Web Design Agency

An agency has a team of professionals (graphic designer, web designer, developer, digital marketer) to make a quality website for your business. These experts perform branding using the customized website. Let’s take a brief description of the pros and cons of a web design agency.

Benefits of Web Design Agency

Believe it or not, your competitors are performing well with their customized websites. To attract customers to your brand as well, you have to provide a personalized user experience to them. An informative and aesthetic design website captures the attention of prospects. There comes a role of a web design agency. They have professionals who have experience in dealing with web design tactics. Also, it will save your time so that you can perform better business strategies. Business development is not an easy task. While experts at Kudosta are preparing a website for you, invest your time in doing productive activities like meeting with stakeholders. After all, a reliable website is something you would expect as a result. Custom web designs provide flexibility to select a domain & hosting services, supports SEO, and are scalable.

Disadvantages of Web Design Agency

  • The web design and development process is time-consuming
  • You have to communicate frequently with the designers to explain to them your requirements
  • You need to pay for hosting & domain
  • Expenses will continue till you perform website optimization

Which Option to Choose?

You can select any one of the two according to your budget and business goals. For example, if you want to showcase your talent or love for blogging, you can use a DIY website. Starting your career as a beginner then CMS is a great way to start. You will get an opportunity to learn about optimization, content relevancy, adding impressive themes, use of HTML tags, and more from a DIY website. On the contrary, if you are an owner of a business and want to grow it on a larger scale then a customized website is best for you. You will save development time that you can utilize in closing deals with potential customers or setting up the business infrastructure. Contact us Now!

Design audits are conducted to improve quality, usability, and user experience for the users of a website. It is a consistent process and keeps on changing with time. It is done to get an overview of the elements that are used in designing. As a beginner, you need to focus on user-centric enhancements. UX audits are purely based on measurement (not theoretical) data from the analytics of a website.

Why Businesses Conduct Design Audit?

When a business gets established within 3 to 5 successful years, inconsistencies are observed in their website/ This can be due to frequently changing business models, client requirements, or some other group of employees handling the website. A design audit solves such issues and helps businesses to maintain their brand image once again. This process takes time but it gives awesome results. There are two ways in which business can perform design audits-

In both cases, the current website design will be restructured to increase customer interaction with the website and to leverage the conversion rates. Redesigning can be of new products as well.

Steps to Perform Design Audit

1. Compare Business Goals with Analytics

Analytics gives website data for the total number of impressions for example: how many users engaged (liked or shared the content). From this data, you will get an idea to understand user behaviors. This will help you to examine whether the business goals are achieved or not.   If you require more information, you can conduct stakeholder interviews or surveys. Secondly, set new goals and priorities for re-designing a website.

2. Create Success Metrics

You can perform certain actions such as-

  • Domain checkup
  • Robots file checkup
  • XML sitemap file
  • Page quality

a. Domain checkup

Security is the key element for business websites that’s why a domain checkup is required. This is done to ensure the installation of an SSL certificate. Remember that website should serve users on an HTTPS server otherwise it will not be considered secure by the search engine. Also, redirect HTTPS from HTTP if it is not done yet.

b. Robots file checkup

This (robots. text) file should be saved under a root folder with valid instructions. If you are a beginner then do not use this checkup for the website. The reason is that the Javascript or an image folder should not be blocked. These assets are effective to redirect traffic to a desired website’s location. The benefit of the robots file is that you can include a site map URL in it which gives information to the search engines and makes crawling easier.

c. XML sitemap file

This checkup serves for SEO as well. It provides a way for search engine crawlers to read the website. You need to inspect the home page and its associated links. Sitemap file needs to be free from errors otherwise it will mess up the navigation.

d. Page quality

The title should be eccentric with a length of 285-575 pixels. Be careful with meta description as it should be unique and used only once on a web page. Use the canonical tag to address traffic on your website because there might be many companies with the same data. The canonical tag will give an identity to the website’s links.

3. Competitor Analysis

Observing other websites similar to your business can help to improve conversions. This will give you an idea of website traffic, search engine ranking, and website usability. You can study the design strategy that has been used on other websites to make suitable changes in yours too. We recommend you to take reviews from the real users to upgrade the website as your target is to gain more visitors. Your genuine audience is a reliable source for performing design audits.

4. Usability Review

A design audit is about finding and resolving design flaws in the website. You have to consistently monitor which design element is not working. Consider the task flow of the website processes such as scroll bar, buttons, links, relevant content, etc.  This step generally involves user testing to maintain the quality and efficiency of the website.

5. Update Visual Elements

Logo design, content readability, video quality, relevancy of infographics, social media integration of a website are all its visual elements. Start by redesigning “LOGO”. Upgrade its clarity it should not be blurred. You can change the theme of a website with contrast colors and images. Review the content using analytics data and work on that particular web page of the website.

6. Compile Report

This report will be an insight into the flaws detected in the website. It shall give the data of user engagement with the content. You need to evaluate the risks according to this report. Align the images in perfect order, use appropriate website structure, and build up back the broken links of the website. This information can be used by the project managers to help them build a better design strategy.

We are sure that these steps will help you to redesign your website efficiently. Also, analytics data and user reviews will help you to make changes faster to the website. Contact us Now!

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