UX design is a path that ties a knot between the visitors and the business goals. It ensures that strategy and requirements are interconnected and set the direction for visual design and happy customers. Apart from making the customer explore the application smoothly, it also saves time and money.

Thinking why am I saying this? Read below and know how UX design saves your time and money. Moreover, also know why UX design is a critical ingredient in the digital space.

Rework is hectic:

Imagine you wanted to build a house, but now you are not happy with the final output. The amount of rework that requires finishing the whole project is so much. A UX designer is like an architect for any digital project irrespective of the industry. They set expectations and outline work for other teams and give blueprints to follow the path in order to get the desired output. Therefore, we say strategized UX designs can save much of your time and work.

Clear idea and flow

Hiring a UX designer also saves everyone time in meetings discussing requirements, because a designer can give a clear overview and prototypes to start the work that visually appealing before any code has been written. A designer can instantly crafts dummy mockups to show what the application will look like at the final stage, without having to discuss it each time, by reiterating the requirements again and again. The proficient designers have the ability to make the whole team have a final view by keeping everyone in the loop and reducing meeting times.

Specified development Cycles

Designing and development go hand in hand time because it can be done in parallel. While frontend and backend developers are busy building, planning, architecture, the designers are busy creating, iterating, and testing wireframes. By the time the design is finalized and into the picture, the developers are ready to merge the technology and platform to bring out the best output.

Fix-It Before It’s Broken

A user experience designer will perform some of the strategized usability checks on the app to check the performance, either through user tests or design evaluations. This directly indicates that what doesn’t work and what works even before the developers begin the development part. The UX designers try various designs and keep the project on track and clear for all the teammates in the loop. The ability of a designer to quickly iterate on prototypes means that you can make development decisions faster and have the confidence that you’re building the right app, to begin with.

 

Hire a Designer

When someone fails to do the design up-front himself, developers mess it up creating an application without a head and tail. However, contrastingly sometimes those people will probably have some good ideas, but it will be more costly and time-consuming than it needs to be and result in an application that’s more difficult to use and understand.

Final Touch

Therefore, it is better to build any application under the designer’s guidance and support. Hope you would have got the point of how much the UX designers simplify the job of any developers. A good designer not only saves your time and money but also your energy and effort put into it.

If you are someone who’s trying to make business online or if you want to capture more targeted leads, then your landing page web design has to convey your message well.

Before directly getting hooked up with why attractive designing of a landing page is important, let us understand what is landing page.

Read till the last and get deeper insights.

What is a Landing Page?

A landing page is one of the initial points of contact between your user and brand. Landing pages are generally the marketer’s secret tool used for attracting an external audience.

In other words, this is the page where users “land” after interacting with an ad, marketing email, or promotion. Designing a compelling landing page is a proven system that has the convincing power to speak and appeal to your potential customers even in your absence.

Why do you need a landing page?

As per the survey of Hubspot, 48% of marketers design a new landing page every time they run a landing page. The reason for requiring a landing page for each business may differ, but in nutshell, it helps you to boost your conversion rates, which in turn shoots up your ROI.

Some of the main benefits of a landing page for any business are given below:

  • Promote a positive first impression
  • Take advantage of visuals
  • Increase conversion rate
  • Text landing page
  • Video landing page

Now, you must be wondering how to do that? To get the answer to this read further.

 Why do we need research for designing a landing page?

Every good and compelling landing page starts with market research. It helps you to gather vital information about your target market and customers which in turn helps you to create value and provide a desirable customer experience.

The intense market research also helps you to find how popular your topic is and what is in demand in your industry.

To perform research, here are the 3 steps that you can’t afford to miss.

Step 1: Visit google trends to find trending topics and your targeted keyword.

Step 2: Study the trend for the past year helps you to find what works in the market.

Step 3: Understand the mindset of landing page visitors, which helps you to re-orient your entire business around your customer.

Step 4: Analyze to find which social media to focus on to monitor your customer on social media.

Step 5: Understanding keyword intent and how it relates to your targeted audience.

Conclusion:

Landing pages are effective for building your business; however, the rule to design might differ from industry to industry.

It is a trial and error method and as always, we recommend you to do series of testing different landing page designs and call-to-action buttons to see which one works best for your market before finalizing landing pages.

Hope this article helped you to get a better understanding of the landing page.

In the changing digital space, every business needs a website to generate revenue and upscale your business. You do not have an option but to look for high paying website development team or do it yourself by jotting down important key points that you need to take care of developing a website.

There are 5 crucial steps that you cannot neglect before you begin building a website or even start to have one built for you. If you already have a website, then the points that are given below will help you to realize why your website isn’t as successful as it could be.

Step 1:  Planning and Strategy

In most cases, unplanned project execution will lead you nowhere but in a problematic situation if there is no strategy applied. Before bluntly thinking about the execution, it is recommended to have a structure of what you want and how it need to be executed.

Step 2:  Choosing Domain and Host

Great domain and host can also bring changes in the way you attract audiences. The domain name is not just an identity but incorporates a combination of SEO, brand name, catchy and stylish name leads to increase chances of located in search engine. This will make your website more accessible to your customers and clients.

Step 3:  Backend Process

The backend process is the backbone of any website. It is not possible to develop a great website without taking extra care of the backend functionalities. Your functionalities are what create the magic for your valuable customer. Without strong backend services, there is no way to make your website stand out from the crowd. So, carefully choose how you want to finish your backend process.

Step 4:  Authentic and Clean Design

One of the most important reasons for creating an authentic and clean website is to catch the eyeballs of your customer. A top-notch website incorporates classy design, effective color scheme, catchy content, and intuitive navigations. A clean design is crucial for providing a positive user experience that triggers to know more about your services/ product and purchase from your website. Regardless, of your innovative ideas, it is recommended to do intense research to understand the styles and trends.

Step 5:  Eye-catching Content

The content that you deliver on your website is not only attracting the right audience but also makes your website stay a little longer and bond a strong engagement with your customers. SEO-optimized content can be a game-changer for your online business, as it accelerates the ranking of your website on the search engine. However, it also necessary to know what your customers like and what do they expect only then it possible to align as per your customer’s requirements.

Final Touch

A website is not only meant to expand your business online, it also represents the face of your company. It’s often surprising how a slight modification to a page can make a significant variance in the amount of collaboration, engagement, and purchases your website receives. Hope you jotted all the points and remember when next time you build a website to upscale your business.

The digital world is changing drastically and dynamically in no time. In this case, if you are thinking to make your business boom on the online platform, then there are a few things that you need to remember.
Responsive web design is a key principle of any website to rank on the first page of the search engine. As a growing brand, you need to be very careful about each and every bit. In this digital world, the readability and user experience also matters.

1. Unstructured content
Outer looks matters when it comes to website content because the visitors look at the first things. However, different companies require a different layout. It is important to have creativity and attractive, instead of a messy one. Make sure that captures the right eyeballs.

2. Perfect color choice
The viewers will get enticed only if you use the syndicate right color combination to your website. The chrome combination that you use must be according to your industry and match your logo also. The proficient designers will be an expert in perfectly playing with your color combination.

3. Avoid additional animation and images
Business owners mostly think that people get attracted to animation, but not too much off. It’s recommended to use minimal images that impulse your text, however, not at the cost of website speed. The more animation you employ, the more time your website will take to load.

4. Unnecessary pop-up windows
Avoid imposing unnecessary pop-up windows, which will annoy your customer. Though the site owners use them to gain more traffic, it is crucial to use them smartly. Most importantly, keep the close option for your users if they are not interested.

5. Broken Links
If you are someone who is familiar with blogging and website, then you must be aware of the importance of the links. The links are generally helpful in driving the visitors to the right track but use them strategically. Using the broken might be tricky, but deal with it smartly.

6. Mobile Responsive
Earlier, it was not essential to look for a mobile responsive website, but now ignoring that can ruin your business plan. As a designer, you need to ensure that website works perfectly when you access on your mobile. This is because most people access websites only using mobile phones.

7. Complex Navigation
Complicated navigation can upset your customer. Once a visitor is on our web page, they hardly take approx. 30 sec to take a glance on the entire page. In that case, if you have complex navigation, there is a higher chance that they would exit your website, even if your services are good.
Final Touch
Many designers in the notion of creating a creative website, end up designing a messy website. It is important that you don’t repeat that message at any cost, as it can be a huge loss for you.
There is no such thing as such a thing called a perfect design that could work to all types of client needs. The only secret is to analyze and achieve a responsive one for your valuable clients and serve the purpose.

Why Should You Update Your Website Often?

In today’s scenario, everyone is aware of the fact your business requires a firm online presence. The trick, though, isn’t just having a website; it’s about developing the right website. However, most of the time we underestimate the importance of updating website.

If you also are ignoring it, then this article is for you. Let’s one by one lookout for reasons why should you update your website often.

Reason 1: Technology Update

The internet is evolving at its highest pace and the only goal is to make the website/ application faster, smoother, and lighter. Therefore, it is advisable to adopt such new technologies and accelerate your online business function flow.

Reason 2: Design

Don’t you think designs also require a remodel very often? If you don’t keep an eye on the latest design pattern and trends, you’ll start losing customers at some point. Else, in the worst scenario, you might stop attracting new ones.

Reason 3: Website Speed

One of the most common problems that every individual is facing is instant gratification. Because people nowadays, don’t have the patience to wait. In other words, no one will hang out on a website that takes too long to load. Thus, boost up your website speed very often.

Reason 4: Search Engine Ranks

Major Google algorithm alteration happens only twice a year, for which you can prepare yourself in advance. However, most of the small changes in the Google algorithm happen without any prior intimation. These changes can affect search engine ranking. Thus, it is recommended to keep updating your website as per the algorithm.

Reason 5: Additional Integration

Multiple plugins and third-party applications can be integrated into your website to accelerate the performance of your website. If you also wish to increase the performance, then it is high time you should integrate plugins, such as social media, analytics, banners, payment gateways, etc.

Now that you are aware of the types of updates your website may require. But the major question here is when to do make an update on your website.

Signs You Need To Update Your Website

Some of the parameters that indicate your website is in need of update.

  1. Bounce rate
  2. Page loading speed
  3. On-site time
  4. Leads and conversions

 

Final Touch

Updating your website is as important as creating a website and maintaining it. This will improve the performance and help your online business to scale up. If you have any confusion or require any help we will be happy to offer assistance.

In today’s scenario, as everything has changed to the digital world, the competition has already reached its peak irrespective of the industry you are in. However, the direct question that comes is how to achieve your targeted customer.

Smart marketers in the market are already aware of how designing a beautiful website can drive more conversion.

Do you desire to be one of the smart marketers? If yes, then stick with us till the last.

Along with the SEO, social media marketing, PPC, etc., the design of your website can have an immediate impact on your viewer’s mind. Most of the smart marketers are aware of the 10-second rule where the viewers can take 10 seconds to consume the content and feel of your website.

Stick to Hick’s Law:

Hick’s law is nothing but the time it takes for an individual to make a decision to pick one among the given choices. Similarly, on your website, you can give 3-4 options, which can make the visitors overwhelming.

Rule of Thirds:

This principle is for photography and videography that function by splitting a frame into three portions. Generally, the eye naturally catches at the middle rectangle of the images and points around it.

Make it spacious:

On any website, it is important that each element has its own space. The whitespace and empty area after each section help to give a structure, instead of the clumsy and cluttered elements.

Colors:

Wisely choose a color combination for your website. When you have a good idea of color matching, you can save from losing your conversions. Color plays an important role in influencing decision making.

CTA (Call to Action):

Just like your other buttons such as “subscribe” or “Add-to-cart” can improve your conversion rate, the placements of a CTA button is equally important. Always use bright colors for such buttons.

Attractive Images & Clips

Imagine that the website is full of text and zero images, who will be interested in scrolling it till the end. Images and videos will help to break the information and make it a little colorful.

Landing Pages:

Design a distinct landing page for organic search and paid ads. This is because the ways consumers reach each landing page are fundamentally different. Here, the consumers who reach your landing page are likely to get converted easily.

Final Touch

These are some of the ideas and techniques that help you to design a beautiful website. Different industry requires a different outlook, so now it’s time to design an innovative and user-friendly website.

If you are someone who is planning to build a website for yourself or for your clients? If yes, then there multiple factors to consider before starting to work on it. One of them is using a custom web design or a website template.

Choosing custom web design services or templates totally depends on the requirement, budget, and time of the project. Each of them has its own pros and cons.

To get clarity on each of them, read the blog till the end.

Custom Web Design

Pros of Custom Web Design

The greatestadvantage of using custom web design is that they are developed from scratch as per the client requirement. Also, the design of the website will be unique which can be rebuilt, customized as per customer satisfaction and taste, which can give you an edge over your client’s competitors.

Not only this, but it also adjusts to your business needs in a better manner, and thus, gives you the space for applying your organization’s marketing strategies. They are expandable at any point and you can incorporate other things as per client’s requirement.

Cons of Custom web design

Though the custom web design has a lot of benefits, it will affect your pocket to a greater extent, when compared to the website template. Apart from this, it takes a longer time to start from the scratch of the custom designs. Because of this complexity and time consuming most of the companies don’t prefer custom web design, and there are chances that your website project will be subject to delays.

After having a look at the advantages of custom web design let us look at the website templates and the pros and cons.

 Website Templates

Pros of Website Templates

A few of the advantages of the website template will have a boom effect with its speed and looks on your project. The most common way to start building a website is to use website templates, as it easy to buy from ThemeForest, template monster, or Elegant Themes. Thus, it has a shorter development cycle.

If you are someone who wants to get your work done in a faster way, then the template is just made for you. Days are gone when the website temple used to look boring and dull, now you can find an attractive and appealing website as per your industry. You can customize the pages as per your need.

As mentioned before, templates have improved over the years and the uses of them have increased like never before. Now you can easily be able to see your content within various templates in real-time, deciding which alignment suits your project mission and goals in terms of style, looks, and functionality.

Cons of the website template

Now that your excitement is on the top, let’s have a look at a few disadvantages that you need to consider before starting to work.

The cost of your website template will be 1:100 of your project, thus, there is no guarantee that millions of people would not have used the same template. Therefore, there’s no guarantee that your site is not a clone of someone else’s. Also, if you are deciding to customize the template, it may start troubling you with the functionality and features.

Final Takeaway

Hope, you would have got a crystal clear idea of what is right for you, and what is not. Thus, based on your requirements, functions, features, and looks you can pick the best for the website.

Why Website Speed Matters In ranking?
Every business wants to gain trust and credibility of your potential customer, but this is possible when you have a good website speed optimization. A website that delights new or returning customers is likely to have better performance than the one who does not.
As per a survey that happened recently, most of us don’t prefer waiting even for 2 seconds to pop up the content.
Is it true that the speed of the website rank affect the sales of your website?
The answer is yes, it does. Stick with us, till the end and know why it matters.
Website speed is the first impression:
The first impression is the best impression. Your customers or visitors will instantly make a judgment about your business. If your website loads instantly, it leaves a strong impression on your customer’s mind.
User Experience:
User experience plays a major role in making your customer take a glance at the product or service that you are selling. The positive user experience can be the decision-maker, whether they want to purchase from you or not.
A slow website can affect the conversion rate:
If a slow website is what takes away your customer, then try to bring them back by fixing the necessary thing. A slow website can cause you huge losses. Amazon has relived that they may face a $1.6 billion loss even if they show up the slow website even for one second.
Website speed affects the ranking:
The search engine loves speed. Their main motive is to provide speed, accessible, and user-friendly websites. So, if your website lacksthe speed criteria, then it might affect the ranking of your website.

Factors to consider for Improving the Speed of your website
There are multiple factors that can affect the speed of your website, which can in turn affect the traffic and sales rate.

1. Shrink your images
2. Improvise the javascript and CSS files
3. Eliminate your redirects
4. Use a cache
5. Check your content delivery
6. Consider creating AMP

Tools That Helps to Learn about your site loads
To improve the website loading speed, initially start with understanding what is the current speed. Some of the tools that may be helpful for you are given below.
Page Speed Insights:
Google has offered a speed tool under a few different names. The best thing about the tools is that it provides a detailed description of how fast your site gets loaded on both desktop and mobile. Apart from this, you will also get a step-by-step breakdown of how you can change website speed optimization.
Pingdom:
The Pingdom page speed is a tool that provides a lot of insights on improving the speed of the site. It is more or less similar to Google’s tools, as it will specify things that you need to changes for improving the ranking of your website.

WebPage Test:
WebPage Test is another tool that gives information about the issues that are happening on the back scenes of your website. By using this field, you can choose devices and different server locations to check the webpage speed.

GTmetrix:
With GTmetrix, you can look for factors that are affecting the speed of your website. In this tool, they show the letter grades to showcase how fast your website loads. It pops automatic alerts to notify for the issues that may affect the speed of your website.

Final Takeaway
The website speed is not just about the website is slow, but it also shows the negative effects on SEO, revenue, UX, conversion rates, and usability. Even the fraction of seconds can leave a huge impact, so always start working on the basics to improve, for making your website user-friendly and accessible for your customers.

Accelerating the growth of your business has become extremely tough in the current situation. The growth of your business does not come by focusing only on the aspects of the business but focusing even on the marketing strategies, growth idea, modification in the product, and much more.

In order to make your customers purchase the product, it is important to make him feel safe, comfortable, and trustworthy. Strong website design plays a crucial role in creating trustworthiness in front of your potential customer.

Here are some website designs tricks and tips that you need to focus on to grow your business.

Video Landing Page:

Creating a video landing page is a smart way to make your customers stay and have a look. This adds a dynamic feature to a page that could otherwise look static and boring. Also, because as per various reports, the maximum of the users prefers watching videos than, the pictures. However, don’t just embed YouTube videos. Instead, take some time to invest in creating a video landing page of your own.

Animated call to action:

Calls to action can trigger curiosity in your customer to complete the purchase of your product. By just adding a little animation to your important action button might be the golden ticket for your business. Your CTAs need to stand out and to grab the attention of your visitors. So, streamline the CTAs on your landing page so your targeted customers will know exactly what to do next.

 Offer the right product:

You only have a few minutes to convert your visitor into your valuable customer. Thus, you need to know exactly know how your product or service can solve the pain point of your customers. An SEO optimized website with a user-friendly design can make your customer know exactly about your product or service all at once. Ensure that you show only important information on the landing page instead of just dumping the unnecessary details on your landing page.

 Unique and personalized experience:

People who feel special about your website would probably be interested in converting into your valuable customer. The usage of artificial intelligence in the form of chatbots is the best way to solve your customer’s problems. AIs can ask questions and receive the answer in just no time.

 Typography:

In early times, most of the websites used to look similar in terms of fonts, color, and size. But now, it is not the same case. Now, you can easily make use of custom typography in order to make your website appealing and attractive. By just maintaining the equality in all your pages, you can easily make your website design look professional and aesthetic.

 Parallax Scrolling:

Parallax scrolling is another smart way to show the visitors multiple webpages. It is a new way to make the navigation step much effective and easier for your user. Also, you can modify the movement speed as per your requirement. This helps the users to have a look at the section and subsections at one glance instead of opening a huge no. of pages and making the choice harder for the user.

 It’s Time to Improve Your Web Design:

Attractive and user-friendly web designs help the customers to improve the conversion rate. However, to give you the best output, it is necessary to look for experts. By just investing in the website design, your business can have the potential of attracting broad and dedicated consumers, who will opt for your product time and time again.

Anarmature business always needs to stand out of the crowd because of the high competition environment. It is very essential to differentiate your business from your competitors. Sometimes most of the startup doesn’t give much importance to the logo. Therefore it is wrong. One of the most important factors which help you to differentiate is the “logo design”.

Creating a unique logo can leave an impact on your potential customer’s mind. Thinking about how to create an impactful logo design? Well, go through the entire blog and know how you can make a difference in your business.

Here are the 6 key rules to get an impactful logo:

1. Simplicity is the key:

The impactful logo is those which can convey a clear message to its customer. Some of the best examples are Suzuki, Audi, and McDonald’s, etc.

These logos are simple yet so powerful that stays in the mind. Before designing a logo, ensure that it is appealing and eye grasping so that the visitor takes a few seconds to look at the logo.

2. Make it recognizable:

Design a logo that is memorable and stick in the customer’s mind. A complicated and clumsy logo makes it difficult for the viewer to understand the message that you wish to convey from the logo.

Before finalizing the logo think from the users’ point of view and see whether it is attractive enough. Also, ensure that the message you wanted to give is equally impactful.

3. Originality:

Only original things have the power to stay. A unique logo design needs a unique concept for designing. This is because; something stale and old will not trigger the desired impact on the visitor’s mind.

This is the point where you may need an expert to do that for you. A skilled graphic designer will give you the original idea and design for your business.

4. Modern yet boundless:

Your brand signature should never fade away. Several famous brands like bata, Starbucks, puma, etc. have a logo that is timeless and will ever stay in our minds. However, small changes have been made with time but were not redesigned completely.

To create the best and satisfying output, take your time and only then finalize. This is because it is important to choose the best for your business.

5. Think of versatility:

A good and impactful logo is that which goes well with everything and works perfectly for every picture and every situation. Before you finalize the logo you think for the place where you want to promote the logo.

A logo needs to be versatile and that goes well with your brand and its integrity. Choose the pattern and texture that compliments the exceptional unique logo that you wanted to create.

6. Adjust the sizes:

The logo designers or graphic designers need to keep in mind the proper proportion and symmetry. These two things need to be well-balanced to create an aesthetic design.

Also, remember that the length and width of the logo must not have much a difference. Choose the size of the logo wisely so that it fits everywhere.

Final Takeaway:

When it is about starting a business, every small thing matters and needs to be taken care. So do the logo of your company. A good logo has the potential of creating curiosity in users’ minds.

Thus, follow the key points that are given above for creating an impactful logo for your company.

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