Needless to say, every business in this modern era should have a website and most of the businesses do have it. Having a website for the business is surely beneficial in many ways. Being aware of the advantages of having a website for the business, every business people of every business size and category should know that the website should be mobile friendly. Having a website which is not mobile friendly is going to give favor for the competitors. Let’s check here, the 7 compelling reasons why you need a mobile-friendly website in 2019.

More mobile devices

Most of the people use mobile devices to access internet, especially for online shopping purpose. Be it a shopping purpose or any other purpose, people prefer mobile devices for browsing. Rather than using desktop or laptop machines, the mobile devices seems to be quite easy to use and fetch the required information from online.

Since mobile is handy people use it on the go or wherever they are and do not have to find desktop irrespective of the location. The number of mobile phone users have increased drastically. Obviously, if you do not have a mobile-friendly website, this article is an immediate call for you to make it mobile friendly quickly.

 

 

Be competitive

Mobile friendly website makes you to stay competitive and give an edge over your competitor. Already a lot of businesses of your business category have mobile friendly website. If you do not have a mobile friendly website for your business, it will cost you more than you expect. On the other hand, if you make your website mobile friendly, your website will rank high and ahead of your competitors who have not optimized their website to be mobile friendly. Count the benefits and go for it quickly.

Enhanced Visibility

As people access information in online using their mobile, the rank of the website gets enhanced and stays high in Google Search Engine ranking. Therefore, the visibility of your website gets increased. Higher the visibility is higher the traffic will be. Higher the traffic is for your website, more the sales conversion is going to be. Again, do not forget to count the benefits.

Brand Reinforcement

If your customer could access your website easily, they will be happy to access it continuously. Mobile friendly website is one of the easy ways that your customers can be intact with your business website. In terms of checking the required information, contacting purpose, buying or purchase and seeking your support, access through mobile is easier than any other medium.

User experience is important

In this digital era, user experience is most important for the growth of any kind of business. If the user experience is poor or bad, users quit using the website or the product or whatever it is. In order to create a better user experience, you have to present your website in a way that users could get access it in their mobile device. Though the design of your website is elegant, it does not do much if it is not mobile friendly.

Brings more audiences

You should make your website mobile friendly because it increases the number of audience or visitors. Your customer who is visiting your business website will show it to his or her friend or someone sitting beside him or her for any reason. Or, if your customer is visiting your website in his or her mobile phone, the one who sit next to him or her may enquire what it is and will take a look. Obviously, the other way around to increase visitors.

Increased conversion rate

Survey says, that most of the online shoppers purchase using their mobile devices and gadgets. The website that is viewed using mobile devices or gadgets gets high conversion rate. Such customers approach the business or interact with the business quickly than those who visit the website using computer.

As your customers are on mobile devices, what makes you not to make your website mobile friendly. Do it quickly to stay competitive.

Your website is the business card or online address of your business. In this digital marketing era, website is one of the most important factors in taking your business to large number of people. Therefore, website security becomes an important and not to be missed. Let’s check 6 Practical Tips to Secure Your Website Data.

Use a Secure Host

Web hosting plays crucial role in website security. Web hosting company should be able to support the website in all the cases. Most importantly, it should be able to identify or aware about the threats knocking your website to gain access.

With all alertness, the hosting company should be able to back up the data and secure it in a remote server to retrieve in case of any loss of data due to attacks or threats or hacks. Therefore, always opt for a hosting company that offers all-time technical support.

Software update

Most of the hackers give their shot on the security loopholes of the website. The best way to fix the security flaws is to update the installed scripts. Make sure that every script, software and other related products that you use are updated.

Robust password

Obviously, the brute force attack is the most tried by the hackers to break into the website by cracking the password. It is advised to maintain strong password leaving no room for the hackers to be successful in their attempts. Avoid simple passwords and always use combination of upper case, lower case letters with numeric and special characters.

Website Hygiene

Being hygienic prevents attacks from disease-causing germs and bacteria. Same is for website, your website will be safe as far as you keep it hygienic. Do clean it periodically to avoid hackers. You will invite hackers unknowingly if you do not keep your website clean. Delete the files and applications that are not used in your site anymore. Make sure that the file structure is organized so that you can track and delete the unnecessary files.

Scan your website

Web security scan is one of the important steps taken towards website security. Make sure you perform a scheduled website scan to identify the defencelessness. As you find such risk factors, you can immediately bring on the fix that removes the defenseless points open for attacks. Rather than trusting the free web scan tools, it is better to move on for a professional scan that reveals in detail. Make a note of it that free web scans do not reveal anything in deep. It may be free but can cost you a lot.

Hire a Security Expert

One of the best investments you can make to secure your website is to hire a security services or expert. The support of the security expert would be high. You can’t handle it on your own.

Of course, you can manage the low-level security issues but when it comes to dealing with high-level security issues and measures it requires the support of a security expert/service. Needless to say, security experts do scan your website regularly, do a thorough monitoring in a scheduled manner and take necessary actions on time.

Implement these practical and key steps to secure your website data as your website is a showcase where people could get sufficient information about your business in online

 

Creating an e-commerce website has become easier through Content Management System (CMS). For any non-developer, it will be easier to make changes in their e-commerce website using CMS. The content of the e-commerce site can be managed without complications. With this, the website administration tasks have become simple. Payment integration and SEO management can be done without having programming knowledge.
Different open source CMS are available with multiple features, merits,and demerits. Before opting for any e-commerce CMS, it is better to compare and understand important aspects so that it will be possible to choose the best that suits your e-commerce store.
When it comes to comparing the open source CMS platforms, it is important to consider on the basis of functionality of the website and the customization features of the CMS. Here we discuss and compare the leading CMS platforms WordPress and Magento.

What do you expect for your e-commerce store?

This is so important so that you will be able to choose the best CMS for your e-commerce store. As you are planning to create an e-commerce store you have to define the following first.
• Size of your e-commerce shop
• Complexity level of the products sold in your shop
• Timeline for developing your store
• Budget you have planned
• Server Capacity
• Administration Operations/ Number of Administrators
• Number of users expected

Answer the questions

Magento is a standalone e-commerce CMS platform and is used by giant brands. With nice functionality and various flexibilities, Magento is one of the best CMS. Coming to WordPress, it is a widely chosen CMS with more flexibility and numerous plugins to make it easier to customize, manage and use. WordPress offers numerous themes. Do you need more functionality for your e-commerce store or do you need various plugins to be added in your store? You have to answer these questions before choosing ane-commerce platform.

Size of your site

If your shop is big with high volumes then your stock keeping unit would be high in volume therefor you would have to Magento on that case as it handles the complex sites easily but it requires heavy server power. At the same time, a plugin offered by WordPress supports unlimited product uploads.

Your Budget

Though Magento and WordPress are free opensource platforms, you have to pay for subscriptions, add-ons, plugins,and other added features. A dedicated hosting would be required as the information of the frequent or repeated customers will be stored in database.

Timeline

Developing an e-commerce site with Magento will take longer according to your website than with WordPress.

Products

Are your products simple or complex? How do you plan about personalization, categories?

Server Capacity

Depends on the size of your store you need appropriate server capacity. Magento works better with large size e-commerce sites as it offers more GB

Number of Admins and Users

Both Magento and WordPress allows facilities to add more users without any complications.

Development

In the development case, Magento is easier for developers whereas WordPress is flexible and easier to play with UI/UX. WordPress is more user-friendly.

WordPress

WordPress has begun as a blogging platform and has become a comprehensive customizable website framework. It has wide range of plugins with incredible functionalities. When it comes to customization and complex development you would have to get the help of WordPress developers.
Payment Integration, theme installation, plugin installation and usage are easy to do. Within a short time, a basic website can be easily created using WordPress. The same is possible for e-commerce store using the WooCommerce plugin offered by WordPress. By installing WooCommerce theme, necessary plugins and extensions you can get an absolute e-commerce website. It supports Shopify, Stripe, PayPal, Square, Amazon payments, ShipStation, UPS, etc.
• Cool In-built Dashboard,
• Best and easy for SEO with support of plugins
• Easy upgrading
• Great set of plugins
• Easily manageable
• Easy to customize, does not need skilled developers for basic level configurations and management.

Magento

It is a powerful e-commerce platform with high scalability. It offers wide range of features with extensions that supports any size e-commerce store. Premium edition can be useful for big brands as many giant brands are already using Magento to handle their e-commerce store.
It is quite complex when it comes to customization so you will have to get the help of skilled Magento Developer for sure. We can say Magento is one of the intricate platforms.
• Third party services can be configured using XML code as API
• Best to provide smooth browsing experience to the customers.
• Has cool features like filtering, comparisons, catalog, wish lists, etc
• Useful for marketing as it offers marketing add-ons.
• Coupons, discounts,and promotions are offered
• Good for SEO
• Dashboard and UX is not good as many complaints are raised

WordPress and Magento

WordPress is built on PHP framework whereas Magento on PHP but specifically on Zend. API’s are nice in both the platforms. Easiness of customizations and plugins differ.
WordPress offer amazing theme customization and Magento is nice virtually and can design your own themes.
Magento offers wide range of add-ons for everything you need for your e-commerce site but in terms of complexity, Magento is one of the complex platforms.
WooCommerce and other plugins offered by WordPress are easy to install, customize and manage. The level of complexity is low in WordPress.
Finally, you have to choose the platform according to your skill level, functionality,and complexity of your e-commerce store.

Every importance should carry a reason otherwise the importance will not be understood. Wide range of information is available to convey the importance of having a website and use digital marketing for the business but still, it needs the reasons for clear understanding. Here we see 10 reasons all businesses need a website & digital marketing.

#1 –Connect with customers

Large number of people have started spending more time online.

Website is the place where you will connect with the customers to make them aware of your business and its services/products. Digital marketing is the best way to bring the audience to the website.

#2 – Information Centre

Digital presence has become more popular that people would like to get answers, check products and buy different goods. Website is a place where you would put & update every important information of your business and with successful digital marketing, you will be able to optimize the information to attract and convert the audience into customers.

#3 – Testimonials

Website is the right place where you can have valuable testimonials about your business, products,and services. Testimonials increase your credibility. With right digital marketing strategy, you will be able to take the testimonies to social media pages and in other digital presence of your business.

#4 – Lead Generation

Lead generation is one of the most important aspects of having a website and practicing digital marketing. Leads are the audiences at reachable. When it comes to digital marketing, different types of lead generation techniques are there but website is the beginning or the base for lead generation.

#5 –Build exposure

In this digital age, it is not feasible to build exposure for the business without having a website. Exposure will be developed when the business is taken to online presence and making it more popular using digital marketing.

#6 – Higher Sales

Traditional ads and marketing techniques are vanishing. Digital marketing has become more popular especially because of reaching the people across various platforms. Digital marketing enables refined process to acquire more leads. Obviously more leads results in higher sales.

#7 –Achieving the target

Every business has target audiences. As the digital world is vast and fast, you are not going to cast the net generally but on the target. You need a website and suitable digital marketing strategy to reach the target audience.

#8 – Cutting the costs

Do not have to worry about the budget, setting up a professional website and deploying digital marketing is not costly. Spending on a website and in digital marketing is a diligent investment that you make for your business. You will reap huge benefits for low-cost investment.

 

#9–Global Audience

If you own a website for your business then your brand or product is globally available. Obviously, global audience can walk into your business website. Your reach grows global. At the same time, digital marketing is not limited to local. Think about it as digital marketing takes your business to audience across different countries and brings global audience.

#10 –Customer support

Having a website for your business is the easier way to provide best customer support/service. Customers can easily reach you by visiting your business website and get their queries answered, clarified and get served on request. After all, customer satisfaction is more important and website opens the avenues to achieve it.

Related  Article:
Top 10 reasons why your small business needs a website

Realize the immediacy of GDPR compliance as it comes into full effect

It’s high time for the online businesses to become a GDPR compliant as it comes into full effect this month. There is no time to find excuses to be a non-compliant under GDPR. The penalties and consequences of not being a complaint of GDPR will be severe. Not only to escape the penalty or the consequence but also to show the integrity of a professional business ethics every business that handles the personal data of the users should become a GDPR compliant without taking much time.

Get the insight

Further to this, if you are having a website(s) then you have to get some important insight regarding whether Google Analytics is compliant with GDPR as it collects personal data of the users/visitors or the active participants of the website through cookies. As you understand the actual take of GPDR on Google Analytics you will be able to follow the guidelines and prepare your online business to become compliant with GDPR. Moreover, as Google prepares for the latest GDPR compliance, understanding the legal requirements would make it easy for you.

Google Analytics

Coming with a brief introduction to Google Analytics, it is a widely used tool to analyze traffic in which the website owners will be able to find the how their website is being used and who uses it. Such details include how long a person spends on the website, what is the primary search or intention of the user, from where does the user comes, etc. To be precise Google Analytics is used to analyze and process the user data.

GDPR

Coming to GDPR, it is called as General Data Protection Regulation, a European Union Law which brings set of requirements regarding how to handle (collect & process) the user data of EU citizens. It does not matter the size and category of the business, every business, organizations, companies,and websites that handle the personal data of the users from EU should be complaint with GDPR.

 

 

What should a website owner do regarding GDPR?

First of all, the website owner should check all the personal data processing activities to ensure whether it comes under the regulations. The most common data processing activities are:

  • Email Subscriptions and Contact forms in which the website requests the personal data of the user explicitly.
  • Online tracking and Cookies

What GDPR demands?

It demands the website owners, businesses,and organizations explain

  • Why is the personal data of the user collected?
  • How is it processed?
  • Whether it is secured against threats and attacks?
  • Why do they need the user data once the intended purpose is over?
  • Why did they not erase the data even though the purpose is over?

Cookies in GDPR

Cookies are used for multiple purposes such as functionality, statistics, performance,and marketing. Basically, some of the data collected by cookies are used by the website and some of the data are not used for any purpose.

Some of the cookies are used to prepare the user profile, to enhance the user experience and for the monitoring purposes. Some of the cookies are set by the website and others by the third-party source. As the cookies handle the user’s data for tracking and other above-mentioned purposes, they come under GDPR regulations.

The website owner has to refine the privacy policy and cookies policy and also the way in which the consent is received from the users regarding cookies setting.

 

 

 

Personal Data in GDPR?

Apart from the common data such as IP addresses, medical and financial records of the users and contact information, the direct and indirect data of any user that identifies the user are considered by GDPR as personal data.

Personal Data collected by Google Analytics

Ever visitor or the user is given a unique ID using which Google Analytics tracks how many visitors visited the site and how many users return to the site. The tracking code is actually added to the pages of the website so that Google Analytics tool tracks it.

Using Google Analytics, the website owner will be able to take a survey regarding the frequency of any user who visited the website, the number of pages visited by the user, the time spent in the website and the interaction with the website.

The statistical data collected by Google Analytics tool consists of Age, Gender, Location, Private and Professional interests, etc. Since Google is developing and improving regularly, it is not possible to get to know exactly what Google collects through Analytics tool. According to the data protection terms of Google collects the following data through Analytics tool:

  • Online identifiers
  • IP addresses
  • Device Identifiers
  • Client Identifiers

What is happening in Google Analytics regarding getting prepared for GDPR the comes into full effect?

According to the Google Blog post in Europe regarding the preparations happening to fulfill the GDPR requirements are:

  • Updated EU User Consent Policy
  • Contract changes
  • Product changes

 

What should you do?

If you are a website owner or a business owner then you have to get important information on Google’s take on GDPR compliance. Gather information to stay updated so that you will be able to fulfill GDPR compliance for your website.

Basic things you have to do regarding your Google Analytics usage are:

  • Modify the settings in your Google Analytics Account in accordance with GDPR guidelines.
  • Ensure that the usage of Google Analytics for your website is compliant according to GDPR.

 

  1. Make changes in your Google Analytics account settings
  2. Make sure that your website’s use of Google Analytics and other tools is compliant.
  3. Make changes in your Google Analytics account settings
  • Control personal data transmission to Google
  • Ensure no personal data is collected unnecessarily
  • Ensure no leakage of personal data for the marketing purposes of other entities
  • Turn on IP Anonymization
  • Check the collection of Pseudonymous identifiers

 

  1. Make sure that your Website’s use of Google Analytics and other tools is compliant
  • Be transparent about data collection and processing
  • Update privacy policy and cookie policy and make it accessible to the users
  • Implement a GDPR compliant cookie consent

WordPress is one of the best and highly popular opensource tools to create website or blog. Due to numerous advantages of using WordPress, a large number of people use it to create a website for business or individual. Though it is easy to create websites using WordPress, it does not mean that every WordPress site loads faster because there are some issues that slow the website.

No person would want to spend time with a slow website. Every online user expects the website to be quick in loading. No user will be patient more than 2-3 seconds in a site as they expect the pages of the website to load faster or immediately.

The slow website does not attract traffic.

The slow website will lose ranking position.

For an instance, imagine what could happen if the website is an e-commerce store. Of course, the site will lose the visitors gradually that would end up in a huge loss. For any category of website, especially for the business website, it would be hectic to deal with slow loading as the traffic will be lost abruptly.

When we discuss slow website, a lot of reasons are there to come up with, but it would be better to know and understand what are the best ways to speed up a WordPress Website? Here we see some of the best ways to speed up a WordPress website.

Hosting Provider

If your WordPress site is slow, the first thing you have to do is choose a better hosting provider. Yes, this has the major influence on the speed of the website. The speed of the website differs according to the quality of the hosting. If you are using a shared hosting, then you should immediately shift to separate or individual hosting because the loading speed will be slower especially during the peak hours. Be choosy!!!

Themes

It is quite common to choose attractive themes and to add sliders, elements, widgets and other things. You have to understand that unless you choose lightweight theme, you would not be able to experience quick loading as adding more elements will increase page size and will decrease the loading speed.

Image Optimization

The size of the image is also a major factor to consider regarding loading speed. To speed up the WordPress site, reduce the size of the image without losing its quality. You can use any kind tool to compress the image without quality loss.

Remove

The process of removing characters from coding is called minification. If you minify the CSS and JS you can speed up your WordPress site.

Caching Plugin

You can use any type of plugin for your website as WordPress offers numerous plugins but if you want to speed up your WordPress site, you have to use the plugins under caching category.

Content Delivery Network

Obviously, the site loading speed will differ according to the location of the visitors if the visitors are situated away from the location where the site is hosted. Therefore, if you use CDN-Content Delivery Network, you can speed up your WordPress site as CDN keeps a copy of the site in different data centers and will serve the site to the visitors from any nearest location.

Database Cleaning

This is one of the best ways to speed up your WordPress site because if you delete unnecessary data from the database, the size of the database will decrease therefore the speed of the website will increase. Delete drafts, fake users, and spam messages to clean up your database to keep your database lightweight.

 

 

Related Article:
Understanding the amazing benefits of WordPress

Obviously, the internet is a place of new things every day. A lot of new ideas and concepts are born in the digital world every day. In such a way, many businesses and individuals choose single page website as they find it appealing. As the name implies, the single page website consumes single HTML page to offer the content to the visitor. The visitors do not have to traverse to multiple pages or they will not be taken to multiple pages because the required content or information will appear on the same page – the single page.

When we talk about single page website we have to discuss the pros and cons to come to a conclusion. Though we can have some advantages of having single page web design, there are some concerns to be discussed.

web design, there are some concerns to be discussed.

Coding

The single page web design is mostly designed using JavaScript, css3, jQuery, and Ajax. It requires lengthy and structured coding to bring everything in an organized way on the website, especially for UI/UX. The design team should be proficient in coding to bring everything flawlessly on a single page to ensure that the visitor does get the required information easily.

The ultimate idea of having a website is to provide sufficient and important information to the visitors in a convincing way. If the user does not feel user-friendliness on the site, the primary idea goes vain. Thus, coding becomes a major and one of the concerns of having single page web design.

User Experience

As the content of the entire website appears on the same page, the visitor may get confused if there is much on the same page. It would be difficult for the visitor to obtain the required information of the products if the business has multiple products. The single page web design may be useful for the business that has the single product but not for the business that has multiple products. Listing different products on the single page is not a good idea as navigation will become difficult. Single page web design makes poor user experience.

 

SEO

It is important to maintain SEO standards to maintain high position ranking in search engine. The single page web design is not good for SEO due to reasons such as zero chance for internal links, page weight,and single keyword. The single page web design would be heavy because of putting the entire contents on a single page.

Moreover, the on-page optimization becomes poor due to lack of internal links whereas it is possible to have multiple internal links in multiple pages web design. Undoubtedly, keyword optimization is one of the key aspects of SEO. As single keyword is maintained on the entire page, the single page web design is not keyword friendly.

Content Depth

The web page content provides required and relevant information to the visitor.The content provided on the website should be detailed to ensure quality. Single page web design loses the depth of the content. With a single page, it will not be possible to provide detailed content. This will be a serious concern for the visitor who expects detailed information. The multiple pages web design has sufficient space to give detailed content by which the visitor gets clear information.

Conclusion

Finally, when it comes to single page web design, it depends on the type of the business and number of products the business lists on the website. To be precise, if a business considers the website as one of the primary tools to reach the target audience then single page web design is a bad idea.

We are living in the competitive world where every business that steps in to the market should be easily reached by the people. No business can be successful these days if people could not reach it easily. How to make it possible for the people to reach the business easily? An immediate answer for this question is advertising, marketing and promotions. That may be a perfect answer if it includes online space. This is a digital era where people like to spend considerable time online. Hence a business or enterprise or a start-up should be available online so that people can reach easily. Having a physical marketing without online marketing is not a wise idea these days.

 

Website is important

It is obvious that a business can be available online mainly through a website. Being in another website is not a good idea if the business does not have own website. A website for the business has become one of the most important factor that brings the audience/customers/people towards the business. Much number of people that spend online like to buy different things from online. Even the person that does not use to do online purchase spend time online to find different information about the products or services that the person is planning. Owning a website is not optional for a business but one of the most important factor that boosts the business growth.

Learn how to

It is nice to decide and take an immediate action to design and develop a business website but it is equally important to know how to create an innovative and effective business website. There are certain important factors that plays significant role in making a business website alluring and effective also. Let’s know some C’s here.

Concentrate

When the business website design and development is about to be started, have a plan which paves the way to create innovative and effective website. During planning, plan about how to introduce your brand, products and service in convincing way. Don’t plan just to introduce your business to the audience through the website but also include what makes you different from others in the market. If you are same as other business in the market, people will not make up their mind towards your business.

Convincing design

The website design and layout should be convincing. Concentration in design mostly will be on colours and attraction. Actually, the site should be both attractive and also easy for the people to connect with your brand. Make sure that the website has easy navigations that even naive internet user is able to spend time in your website.

Visuals

Make sure that whatever you include in the website should connect the people with your brand. Make sure you follow a standard colour for your brand and give importance to it in the website. The visuals such as images, charts, infographics or whatever it is, everything should connect your brand with the people easily. The visuals play vital role in creating an impact about the brand or the business to the visitor as the visitors usually does not take much time in reading the text content but scans from top to bottom to get some idea.

Content

Content is King. Do you know who said this? Bill gates quoted this back in the year 1996. Imagine how much important the content is in this digital era. Moving from visual contents to text, it is equally important to give clear ideas and information through text content. The visitor of the website gets better and more idea about the business and the brand through the content. It should be informative and a call to action type.

Make sure that the content makes an impact and also try to maintain the flow and the tone of the content interesting for the visitor to read. Obviously, the visitor does not spend much time on reading the content as said above, so the content should attract when the visitor scans it or takes a glance over it. If the content is impressing and informative then the visitor will spend time in reading the content. 

 Conversion

The purpose of the business website is not only to take the business to the people but also to convert the normal audience to a potential customer. Website is the one of the space for the business where lead generation and sales conversion takes place. The conversion does not take place by having a normal website.

Call to action

In order to increase the conversion, ration the website should have call to actions sections such as subscribe to our newsletter, email subscription, subscription for free trial, etc. As the visitor is exposed to some of these call to action sections, he or she may try to use it thereby will provide email and other details. This is how lead generation and conversion take place. Therefore, make sure that the business website has call to action sections visibly.

 

Author M. L Swarnkar CEO at Kudosta Solutions LLP – We are a progressive web development company. We understand small business needs & offer business development & website design development at a reasonable price. Get your business online with our Digital Marketing services.

 

Related Aricle:
Website Design Guidelines To Ensure A Better User Experience 

Creating awesome content alone doesn’t work. Outreaching to bloggers and other business owners with your resource page helps. Convince them by explaining that linking out to relevant content is an up for them as well.

 

Probably the same that it’s been for years: create awesome content on your own site and get your name out by contributing (content, comments) to other sites and communities. Once people know your site is worth visiting, the external mentions should start flowing naturally.

A good strategy is a combination of creating a worthwhile website with helpful content and/or good products and outreach. You’ll need to create the exposure yourself by participating in other people’s communities. Write on blogs, answer questions in forums (like you and I are both doing here), participate on social media groups.

If you don’t offer any great value on your own platform, then why would anyone ever want to link to you? It’s not about link-baiting, it’s about being part of a community that you bring value to. I had to do a lot of linkbuilding in my early career (thankfully not part of my daily tasks anymore), and any links I managed to get (if any) for sites that offered little to no value to users apart from promoting their very standard business models, were as a rule low-quality.

Valid point, for local businesses these kinds of linkbuilding strategies won’t matter too much. I doubt many external SEO strategies past GMB and professional local business directories in your niche will. The approach outlined above will work for much more than only make-money-online niches. How about SEO managers sharing strategies, or web developers contributing their knowledge and tools to the community, or (an ex-client of mine) class-action lawyers bringing issues to light, design agencies providing tutorials, the list goes on. Of course there’s not a single link building strategy that will fit all types of businesses.

So basically you create non-PBN PBNs. I get it, I do the same sometimes. Make a website, not a default WP blog, slap some posts on it, an about and contact page, drop a link now and again, let it all marinate.

These are hit and miss. For local, they can be a waste of time because all the effort that goes into making ten or fifteen sites look legitimate could be better used simply making the client’s site look better. For regional, national and worldwide, a network, in theory, makes sense. Fish with many poles instead of one, but even those sites need backlinks to be found, and interlinking can trigger a red flag if not super careful.

Generating very well written very unique useful content on your website and on other websites. Do podcasts. YouTube videos. That aside, post on blogs and comment on other places. Focus on medium tail instead of difficult long tail for example. Google locals if need be. Social media but learn how to incorporate those well if you don’t know. Pr posts, building backlinks and generating high written content on other sites. On page SEO which is ez. Remove or update web pages doing poorly for potential boost. The usually good Brian Dean transparency style. Then toss in the Grey market world which everyone usually does. Be smart on how you do that. Remove negative links. Consider PBN and serp networks but don’t always rely on them and sometimes are they harmful. The really private ones that you pay large money for are usually helpful considerations. Working with others and your competition to share work and links… It’s weird but it works for both of you. Basically, a modified Brian Dean style is more optimal lately. But Brian is not entirely white as seem by search engine checking him out. It’s not all white hat. Mostly white small Grey. And don’t forget Pr stuff and reports and shit. Some people also dabble in testing out uploading pdfs of content to course hero and other websites for added stuff but I have no clue in that aspect not sure if it’s reliable yet haven’t tested. There are others but this should serve you solidly. And by all means your website better be good simple and look nice and it better be zippy because Cmon get your shit together. Hope this helps. It’s not everything but a good chunk of it. Cheers.

Digital Marketing services (SEO, SMO, PPC, SMM)

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With rapidly evolving technological development, SEO techniques are also changing continuously, bringing new trends to boost the website traffic. Therefore, you need to be on the ball throughout the year to optimize the opportunity of being searched on Google, Yahoo, Bing or other search engines.

The year 2018 has left behind all the obsolete old trends and has brought advanced techniques of enhancing website ranking. In this boundlessly creative world of designers, developing an attractive and beautiful website is not a big challenge but the real task is to make it more viewed online. Here’s a rundown to update you with the advanced areas of SEO which you might not have known before.

Enhance User Engagement 

Hold the user’s attention as long as possible because it will increase the amount of time spent on the web page. Search engines like Google are pushing those websites in the search results pages that have stronger engagement and are mostly liked by the users. Using the latest trends, you can now engage the visitor by using more visuals, pyramid style of writing, easily readable fonts, and by improving your bounce rate.
Follow YouTube SEO 

If you will keep a check on the YouTube SEO, you will be able to tap greater audience. It is the second most popular searching site after Google with 3 billion visitors per month. For every search result, you find at least one YouTube video result on the SERPs. By following its SEO you will get higher ranking on Google and will also get traffic from YouTube.

Accelerate Site Loading 

The site speed is a very crucial ranking factor as search engines prefer those websites that are faster and instantly loaded on mobile phones. Google has launched many apps like Page Speed and Think with Google, enabling web developers to make their sites more responsive and faster. Using small images on your website can also make it more compatible.

Use Keywords Sparingly 
Entirely depending on keywords and ignoring quality and organization of the content can hurt your website’s search optimization. You must use keywords but carefully, keeping them relevant to the nature of your website without compromising the essence of the content.

Focus on Titles 

Know your target audience and its queries first and then write the website content. Your web page titles and blogs should clearly mention the objective of the website because the advanced Google algorithm can track the detail and interest of the user and generate results accordingly. You should also guide the logo makers to design your title logo according to the nature of the brand.

Improve URLs 

URL is the connecting bridge between website and the user. Improve your URLs, keeping them short, relevant and with keywords. It will help in enhancing the user experience.

Make Pages Longer 
Increase the content on your page by adding extra words to the existing information rather than writing lengthy blogs and articles. Research shows that website with longer pages generates greater traffic.

ALT Tags

 Websites that have visual content including photos and videos must use ALT tag to show the additional information or details about the product. ALT tags enable the search engine to locate your website easily.

Don’t Forget Meta Data

SEO determines the relation between website and search engines which can be strengthened by providing more information about your product. The Meta description on web pages increases the chance of being visited if incorporated relevant keywords.

Technical Upgrading

Keeping everything aside, the first task is to make your website technically strong by optimizing it up to par. Boost the system of your website with HTTPS, upgrade your mobile-oriented content to Accelerated Mobile Pages (AMP), turn to crawl programs for enabling Google to track your pages and fix 404 errors.

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