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It is for sure that you don’t want customers to have assumptions about your brand! Without the proper information, customers find it difficult to understand the services you are providing to them. Website is the best medium to advertise your brand than any other marketing strategy. If you have a well-structured website, you will gradually notice an increase in the count of customers from visitors. In this blog, we will be talking about the website redesign and its benefits to a business.

How frequently you check analytics? Daily or weekly?

Analytics play a vital role in business growth. You can build data-driven strategies to reduce overall costs. An article by Marcum says that continuous website enhancement according to the user feedback helps in generating leads. Therefore, the website should be updated within 3 to 4 years to keep pace with the latest technologies and trends. Behavioral data from analytics will help you to recognize the areas of improvement. Convert visitors to customers by understanding the analytics to increase user engagement.

Let’s uncover the reason to improve website design-

Boosts Conversions

Yes, your organic and paid marketing strategies are working but what about your website? The design and functionalities of it are outdated. It needs a repair for boosting your conversion rates. Before Redesigning a Website, conduct proper research based on impressions and user data. Search for the latest web design technology to rebuild the website’s structure. You can include a chatbot or social media buttons to help customers to contact you. You can also add a call to action, upgrade your content, insert more visual elements and change your design. Hook your visitors with a user-friendly design to motivate them to spend more time surfing your website’s features.

Converts Website Visitors Customers Referrals

UI/UX Enhancements (Layout and Navigation) of a website have a major contribution in improving user engagement. On top of it, if your website is compatible with mobile platforms, you will surely get better responses from the users. Remove extra pop-ups and advertisements as it makes customers lose their interest. On behalf of it, you can add a short video describing your business. Your website should be appealing according to your business type. For example, your brand is associated with software development then it should have a well-built portfolio and testimonials from your happy clients.

Supports Search Engine Crawling

How do you read a text? By reading it. Unfortunately, search engines like Google can’t. It uses “crawling” to understand a website’s links, structure, images, and audio. If the structure is outdated then Google will not be able to rank your website. To support search engine crawling, you have to upgrade your website according to the latest trends. Check Technical SEO after upgrading your website. You can continue monitoring the tags and headings that you have predefined.

Makes your brand Authoritative

There are various websites on the web that provides free images that you can use for graphics. We would recommend you to build images in-house by experienced graphic designers. They have the skills to create visuals that give glimpses of your brand. You can also save these visuals to reuse later for any modifications. Customized Graphics attracts the audience to your site by making your brand authoritative for the public. A customized image explains your brand properly and gives a professional appearance.

Improves Brand Image

Firstly, take time to redesign the website. Don’t be in a hurry. Build wireframes and sitemap to avoid confusion for website design. Secondly, communicate with developers, designers, and digital marketing experts to evaluate the views of customers on the current website. Take an idea from the team before improving the website. Lastly, perform website testing. Test the website usability before you launch its updated version. Take help from the internal stakeholders to check on the necessary features/functionalities. Self-service before providing services to the customers is better than regretting receiving negative feedback.

These were some of the reasons that state that you need to improve your website continuously. An upgraded website helps to convert prospects at a faster rate. Remember that everything is important. Whether it is setting up a physical working location, building a website, and maintenance for both of these. Otherwise, you will keep losing customers! Contact US Kudosta Team.

Design audits are conducted to improve quality, usability, and user experience for the users of a website. It is a consistent process and keeps on changing with time. It is done to get an overview of the elements that are used in designing. As a beginner, you need to focus on user-centric enhancements. UX audits are purely based on measurement (not theoretical) data from the analytics of a website.

Why Businesses Conduct Design Audit?

When a business gets established within 3 to 5 successful years, inconsistencies are observed in their website/ This can be due to frequently changing business models, client requirements, or some other group of employees handling the website. A design audit solves such issues and helps businesses to maintain their brand image once again. This process takes time but it gives awesome results. There are two ways in which business can perform design audits-

In both cases, the current website design will be restructured to increase customer interaction with the website and to leverage the conversion rates. Redesigning can be of new products as well.

Steps to Perform Design Audit

1. Compare Business Goals with Analytics

Analytics gives website data for the total number of impressions for example: how many users engaged (liked or shared the content). From this data, you will get an idea to understand user behaviors. This will help you to examine whether the business goals are achieved or not.   If you require more information, you can conduct stakeholder interviews or surveys. Secondly, set new goals and priorities for re-designing a website.

2. Create Success Metrics

You can perform certain actions such as-

  • Domain checkup
  • Robots file checkup
  • XML sitemap file
  • Page quality

a. Domain checkup

Security is the key element for business websites that’s why a domain checkup is required. This is done to ensure the installation of an SSL certificate. Remember that website should serve users on an HTTPS server otherwise it will not be considered secure by the search engine. Also, redirect HTTPS from HTTP if it is not done yet.

b. Robots file checkup

This (robots. text) file should be saved under a root folder with valid instructions. If you are a beginner then do not use this checkup for the website. The reason is that the Javascript or an image folder should not be blocked. These assets are effective to redirect traffic to a desired website’s location. The benefit of the robots file is that you can include a site map URL in it which gives information to the search engines and makes crawling easier.

c. XML sitemap file

This checkup serves for SEO as well. It provides a way for search engine crawlers to read the website. You need to inspect the home page and its associated links. Sitemap file needs to be free from errors otherwise it will mess up the navigation.

d. Page quality

The title should be eccentric with a length of 285-575 pixels. Be careful with meta description as it should be unique and used only once on a web page. Use the canonical tag to address traffic on your website because there might be many companies with the same data. The canonical tag will give an identity to the website’s links.

3. Competitor Analysis

Observing other websites similar to your business can help to improve conversions. This will give you an idea of website traffic, search engine ranking, and website usability. You can study the design strategy that has been used on other websites to make suitable changes in yours too. We recommend you to take reviews from the real users to upgrade the website as your target is to gain more visitors. Your genuine audience is a reliable source for performing design audits.

4. Usability Review

A design audit is about finding and resolving design flaws in the website. You have to consistently monitor which design element is not working. Consider the task flow of the website processes such as scroll bar, buttons, links, relevant content, etc.  This step generally involves user testing to maintain the quality and efficiency of the website.

5. Update Visual Elements

Logo design, content readability, video quality, relevancy of infographics, social media integration of a website are all its visual elements. Start by redesigning “LOGO”. Upgrade its clarity it should not be blurred. You can change the theme of a website with contrast colors and images. Review the content using analytics data and work on that particular web page of the website.

6. Compile Report

This report will be an insight into the flaws detected in the website. It shall give the data of user engagement with the content. You need to evaluate the risks according to this report. Align the images in perfect order, use appropriate website structure, and build up back the broken links of the website. This information can be used by the project managers to help them build a better design strategy.

We are sure that these steps will help you to redesign your website efficiently. Also, analytics data and user reviews will help you to make changes faster to the website. Contact us Now!

An initial step to implement the design and development concept is to thoroughly understand what it is and what it can do for your business? Talking about UI/UX, it is all about users; their reviews, feedback, requirements, and what they want from a software product (mobile app or a website). Here, we will be discussing the UI/UX design process and how you can achieve your end-user goals.

Points that will be covered-

  • Understanding UI/UX
  • Purpose of UI/UX
  • Why businesses need it
  • Step to perform UI/UX designing
  • Conclusion

Understanding UI/UX

UX is a practice that tells how a user interacts with a web or mobile application. What a user feels and experiences when they access a software product is termed as UX. On the other hand, UI (user interface) is the graphical layout that is visible to the users on the front end. Users can navigate web pages, experience animations, interact with design elements, and more.

Purpose of UI/UX

The aim of developing adequate UI/UX design is to improve user engagement with the software product. It increases the loyalty of a brand towards its customers. Responsive design, voice assistants (live chat or a chatbot), and adequate navigation for menus, buttons, and landing pages provide ease of access to the users.

Why Businesses Need IT

In this competitive world where every business is providing services online, your software product should have something unique. UI/UX design removes its complexity and makes it accessible for the users. It helps businesses to generate leads and boost customer satisfaction. UX/UI connects businesses with users efficiently to produce more ROI.

Step to Perform UI/UX Designing

1. Build a Strategy

As a UX designer, you have to work with brilliance because, in this digital age, users need innovative and creative web applications. Think of creating a problem-solving ability and human interaction while constructing a superb UX. Ensure that you have the answer to these questions-

  • Who is your target audience?
  • What is the purpose of designing this software product?
  • What are the findings from individual interviews?
  • What are the results of brainstorming sessions?
  • What is the business problem and how this product will resolve it?
  • What are the goals of the client?
  • What is the specified time & budget?

These questions will give you a way to build a foundation for the product. You have to remember a simple thing, “keep users’ needs as a priority”.

You have to conduct research on the basis of real customer feedback, it is advisable that you do not depend on search engines. Because every company has different procedures to accomplish the needs of their customers and that is updated on the internet. Yes, you can take a general idea but you have to design UX according to your customer requirements.

2. Sketch Your Idea

Now that you have gathered the necessary information from the client, it is time to create-

  • Wireframes
  • Sitemaps
  • Flow chart
  • Use Cases
  • Product specifications

While working on this stuff, you can use the competitor and market analysis data to develop what is in trend and liked by the potential customers. You can take help from the project managers for the decision-making process about a product design.

3. Blueprints and Prototypes

Though wireframes work as a blueprint of your design idea, you must build a prototype that is in working condition. Company’s internal stakeholders: technical experts, project manager, business managers should be a part of this prototype. It will allow them to view the missing components or the mandatory changes required in the UX/UI. Once this is done, your prototype should be ready to represent to the real users. These can either be a client or someone else from the team to give proper feedback. The concern is only about the fact that your design accomplishes the client’s goals. It should answer “why” of their business issues.

4. Development

Now, it is the time to make things into action. Considering feedbacks, start building an interactive UI. Usability should be good, proper design elements, visual characters, and everything need to be in place. At Kudosta, our professional UI/UX developers and designers work on providing an extremely amazing experience to the users. Our team addresses the potential needs and builds websites according to the emerging market trends. They collaborate with the other departments like the sales & marketing team, digital marketing team to work properly on a project.

5. Testing

These three should be the priority when it comes to testing the application-

  • Quality: Check whether the product is functioning promptly. The layout should be perfect with essential graphics. The menu button, social media buttons, contact options are clear, and internal links are usable.
  • Compatibility: software application should be responsive for mobile devices and is compatible with web browsers with appropriate load time.
  • User acceptance: it is solving the issues addressed by the users in the initial phase of designing.

The testing concludes that you have successfully achieved customer satisfaction and increased user engagement of the developed software product.

Last Words

UI/UX design is a never-ending process. As soon as companies get relevant feedback from the users, they update it. A software product of a business should have the ability to zoom in/zoom out its images with proper captions and videos should be solution-giving. This is all possible with a good UI/UX design. Contact us Now!

The first thing to understand is that your website has a PURPOSE. It is the “solution” for the visitors. You have to keep on updating it with the digital trends to attract more visitors. The simplest way is to track progress using analytics. If you can notice that your analytics is not giving you the expected data then there is a problem that you need to identify and resolve at the earliest.

Those lost impressions can reveal that your website is not responsive for mobile users or the content is not relevant as per their needs. On the other hand, slow loading pages and broken links of navigation can lead to poor Website Structure.

Do you want visitors to interact with your brand?

Focus on UX Improvements! Website is not just writing a piece of code, you need to give a lot more to generate ROI. Thus, to turn around the tables, you need to enhance the UX of your website.

Defining UX

User Experience (UX) means to provide relevant and meaningful information to users worldwide via your website. It means that you can’t upload anything that is simply data. The content should be authoritative. UX is not limited to the website development process but it also works for converting website visitors into customers.

Tips for enhancing user’s experience are as follows-

Build a proper structure

Developers should focus on constructing a reliable hierarchy to make scrolling convenient for the visitors. Putting up the layout and font style as per the user’s requirements will make your website appealing. The website should be-

  • Error-free
  • Valuable
  • Users can take action on it
  • It should be user-friendly

Navigation links should be working properly

You have to understand that users are not a GPS who can track where your web page is taking them. You must provide them a path to connect to your website. If you want prospects to get converted into leads and then to customers, work in the internal links effectively. You can give several options to the users to stay on a page like-

  • Call-to-action buttons
  • Social media options
  • Business portfolios
  • Adding infographics on pages like home

In short, the user should be directed to another page because a user will not be going to spend the whole day surfing simply a web page.

Mobile friendly

Nowadays, users have mobile phones in their hands most of the time. For searching food, travel places, information on health, and anything; so your website should be mobile responsive. In this pandemic situation, people are using mobile devices for earning, learning, and managing a business. Not only messaging but these are also used for video conferencing purposes. A report by Nytimes describes that mobile apps got more popularity than web applications from the past year 2020.

Footer Navigation

Designers and digital marketers should not forget that people access the whole website. If your footer links aren’t working properly, then it will create an issue. But do not load it with too many buttons. You can add social media pages, contact info or if you have news for your visitors then it will be great.

Use a Search bar

This is the basic strategy that every developer use is to embed a search bar in the website. Believe that users don’t spend their entire day on one website. To provide them the answers faster, you can use the “search bar”. It will allow users to find whatever they want within fewer seconds. This enhancement will upgrade the credibility of your website.

Website Optimization

Whether your business is small or large, optimizing your website could uplift your brand online. Without optimization, your website might appear on the 2nd or 3rd page or more of SERP which is not a good sign. To rank on top, you need to make it usable for mobile and desktop users. A simple design with informative content linked with authoritative websites will surely work.

Content

Relevance should be a key that you must use to unlock consumer’s conversion rates. Use visuals appropriately; these should be placed on a web page that is most frequently visited like a home or service page. Another aspect is that users like to have pages that respond to them quickly when they click on a product or shopping cart. Therefore, you need to fix UX to get responses from the customers. Video is always a good thing to attract them.

Remove extra White Spaces

Margin is important to make the content appealing but it should not be harming a brand’s reputation. Allow your website to breathe with white space. A well-defined header with a menu bar and call to action is the complete recipe you need to increase website traffic. If you find unwanted white space on the website, remove it immediately!

User Testing

The last step of improving UX is to test what you have built. You can share the website with fewer users so that they can check the features and functionality. These users can be your colleagues or someone from family. You can also add a feedback button on a web page to get genuine responses from the users.

Epilogue for the Blog

Analytics is a great way to understand what is happening over the website. Only building and launching it over the web should not be the case. Instead, you have to maintain it by optimizing it properly. Your website is your front face, beautify it with these UX improvements and then watch the ever-increasing ROI of your brand. However, effective market research is one of the ways businesses can achieve success in generating leads. Contact us Now!

Do you know the fact that customers are engaged on the website only if it does not have any technical errors? This may be slow page loading time, broken links, a website is not responsive for the mobile users, and lack of SEO. Thus, business like yours needs to ensure that your developers are using a best programming language for web development. The most famous language is Java but developers can only use it for server-side they need a language for full-stack development considering the present-day needs. We will be discussing which language is best and what were the previously used languages and how the new ones can positively affect your business.

You all have heard about WordPress that it allows you to create a blog or a website. It provides domain, hosting, and many other features. But there are some of its disadvantages that is diverting the interest of developers to other programming languages like Python. Plugins in WordPress are not well built, thus, you cant perform SEO, regular updates can consume a lot of time. Themes in WordPress are identical which can lead to business issues. Considering all such facts, we have listed down some of the best programming languages that you can use in 2021 for Website Development.

Python is a great language to develop a code for the website. It has several frameworks, libraries, and tools to create a web application. This language is versatile and is best suitable for data science, automation and scripting. For example, Django can be used for developing Full-Stack Web Applications.

List of top programming languages for the developers-

Javascript

This language allows developers to build both front-end and backend applications. You can use react native to build mobile applications as well. Frameworks and libraries that it offers helps in creating a personalized web application.

Python

As discussed above, python has several benefits and also it helps developers to create a website within no time. Flask can be used if you want to add minimalistic features.

PHP

It helps in adding several functionalities to the web application, mainly used for server-side scripting. The larval framework has a model view controller architectural pattern that allows you to create fantastic applications.

Java

Mobile and web applications based on Java can be used in the field of banking or scientific services. This iconic language is used extensively by developers around the world.

Kotlin

If you want to build amazing Android applications, Kotlin can be a great choice. It is a combination of functional and procedural programming languages.

Perl

The existing demands of the customers are to have a system that could perform administration-related tasks and web development. However, Perl is one such general programming language that help developers in achieving specific customer goals.

C++

It has built-in libraries through which developers can create desktop applications. It is also best for game development.

WordPress

If are looking for a flexible content management system (CMS), choose WordPress.

SQL

Every business needs a database system to store, retrieve and manipulate data, thus, this structured query language is used to create a relational database management system.

HTML and CSS

Structure and style both are the basic requirements to build a web application, thus, HTML and CSS are the backbone of web development.

Rust

A product by Mozilla Corporation, it laid emphasis on speed and security.

Typescript

It is a modern programming language that is an advanced version of Javascript + Helpful in resolving potential bugs from the code. It ensures safety in the javascript code that helps you to identify errors quickly. It has in-built debugging tools to make web development process damn easy.

Swift

It is best for modern iOS development. Apple watches and Apple TV’s can be created with it. You can build a profitable mobile app for overall business success.

Scala

Creating a complicated code for a web application can be challenging for the developers, thus, they can use concurrent programming like Scala. It allows easy web application customization according to the required data types.

We believe that now you are clear about which language you need to choose for developing your website. You can select any one of these programming languages for building a website. Professionals at Kudosta will help you with it. Contact us Now!

In 2021 every business wants to rule the search engine ranking world like yours, right? You want your business to be on top to achieve better website optimization. This digital era offers several business opportunities like having a global reach for your brand that you would not like to miss!

For this purpose, businesses need to perform search engine optimization for a website. Web competition is increasing day by day, so businesses need SEO that gives long-term results for their specific goals. If the SEO Strategies are planned and implemented in the right way, it gives staggering outcomes.

Businesses need to ensure that their website is discoverable online when a potential customer searches for their brand. Search engine optimization is not a game of a few hours, it is implemented for the long run. It gives you an idea of your competitors as it involves in-depth research. Thus, businesses like yours should build a definite strategy to generate leads.

Considering your essential business requirements, digital marketers at Kudosta, conduct campaigns using informative content to attain the attention of the public. We deal in B2B and B2C businesses. Our experts use on-page and off-page SEO practices to increase website traffic. Our SEO team uses exact keywords, conducts excellent market research, builds effective business strategies, runs campaigns, and more.

How SEO Works

SEO drives traffic to your website by improving its user experience. For SEO to get successful you have to make sure that your website is responsive and user-friendly. The reason is that crawlers of a search engine work well if your website gives an amazing user experience to the website visitors. To make it simple, you can add fresh content to the website as it helps in building new links and rankings. Adding videos, images, tips and tricks, and, facts create interest for visitors to surf the website.

Services Offered by Kudosta-

  • Digital strategy: we will be changing your business models to maximize the advantage of your core services. We will integrate new versions of software applications to the existing ones that will help you to generate more leads.
  • On-time project delivery: we value your time, thus, we accomplish SEO projects with the required quality including a reliable business plan and on its specific time.
  • Generates revenue: Our team of professionals will help your business to generate revenue by applying highly competitive keywords for your brand and choosing appropriate locations. This will allow your business to gain attention from people.
  • Enhance online Presence: There are numerous businesses similar to yours, we acknowledge your business requirements beforehand and give it a vibrant way to reach out to a broader audience globally. We create diverse backlinks to engage audiences for your business.

Benefit to Your Business

It is not enough for your business to be on rank 1 on a search engine, you have to be more active online. Via Google ads, your brand is advertised to the customers but you need to be available 24X7 to provide services to the customers. If you do not perform SEO then your business will lose its market value as you will lose the potential customer base that you have built. Therefore, conducting on-page and off-page SEO can help to build numerous links that direct customers to visit your business website. SEO not only allows ranking of specific keywords that we use like digital marketing services, but it also gives options like best digital marketing services. This keyword selection is vital to increase website traffic.

Without SEO, you cannot plan to have a great ROI because then you will not be able to optimize your website. It involves the upgradation of a website that directly contributes to improved user engagement. It is recommended for businesses to create a specific budget for implementing SEO tactics as these are the main source of generating leads. Remember that you need to have organic leads as well so don’t stop updating your website with fresh content. Also, keep in mind that proper SEO planning will help your businesses to perform SEO for newly built pages as well. Thus, Kudosta ensures its availability at any time you need. Feel free to reach us! Contact US Kudosta Team

Inbound marketing is growing for years to help businesses in generating revenues. It also helps in increasing customer engagement as it builds an online presence of the business.

The only requirement is of a campaign to start the driving of an expected journey of building a strong client base.  Not only a blog or keyword will work to market products or services, you will need to create SEO strategies and have to use different types of marketing like email marketing. Here are some of these listed below tactics that will help your team to work on inbound marketing concept easily.

10 Inbound Marketing Tactics Skills Set Your Team Needs

Online Content Strategies

Fresh and up to date content helps customers in identifying a brand’s image and its services. Content strategy works entirely when you publish meaningful content on social media and other channels.

Build Backlinks

Don’t take it lightly, this Inbound Marketing tool will help your website get more visitors. And more visitors means high rate of lead conversion. It will help you customers to dive in directly to your website. You can then select the best page of the website and can update it to attract the customers to help them buy their products or services.

Use Marketing Automation

Have a blog: engage customers to your business with this technique. Blogs are the language of your brand that can be understood by your potential customers.

Create Advanced Content

Content is not just a piece of data but it contains important information about the company’s services. Therefore it needs to be clear, concise and accurate. How to guide, why, tips and other resources help potential customers to buy your product or service.

Inbound Marketing Skills to Grow Your Business in USA

Promote Blog on Social Media

The most commonly used yet very useful tool for today;s time is promoting a blog on social media. There are many potential customers out there who are searching for a relevant content. Instead of searching on Google for some information, it makes it easier for them to read content on social media. That is again a great move in Inbound vs Outbound Marketing Services.

Use Email Marketing

If you want to catch hold of customers for a long term, this strategy can be useful. Nowadays, email marketing is utilized by most of the businesses and it gives ultimate results. According to bizreport 88% of businesses are using this tool to increase their conversion rate.

Paid Marketing Strategy

Pay per click (PPC) and Google Ads are some of the ways by which you can retrieve a revenue as well as can convert potential customers into leads. You can schedule an ad according to the budget that you have applied for a paid marketing strategy.

Have SEO Tips and Strategy

Every brand struggles to generate organic leads what if it uses some of the SEO Tips to Make Work Easier? SEO strategies help companies

Optimize Your Site for Mobile

Your website needs to be optimized for mobile use also. Likewise in today’s time, everyone prefer to use the cell phones more than their laptop, so, your service should come in handy.

Inbound marketing is a form of marketing strategy wherein a company tries to drive its potential customers to its websites. This is done through a variety of ways including blogging, Search Engine Optimization (SEO), posting quality content on social media, videos, infographics, sending newsletters, podcasts, whitepapers, ebooks, webinars, and more.

The main objective of inbound marketing is to deliver such content which is of use to the customers and attracts them along with pursuing them to be engaged with the website. The modus operandi of inbound marketing is to write quality content that drives a user to the website, engages them, attracts them, makes them aware of the brand, and finally converting the user into customers as well as loyal followers.

There are several techniques of inbound marketing as stated above. One of such very popular techniques is Webinar. A user always does not have enough time to go through a 2000 word article. he/she might just want to get an idea about a brand without wasting time on reading. To cater to such customers webinars can help.

Webinars basically are seminars the only difference is that webinars are conducted through the internet and seminars are conducted in an auditorium or a hall or a classroom. The advantage of a webinar is that a specialized person of the company can deliver details about the brand in a very effective and engaging way, without consuming much time of the consumers and also in a very interesting manner.

What’s More Effective, Inbound or Outbound Marketing?

Outbound Marketing on the other hand is a traditional kind of advertising wherein the company promotes itself and the brand to get more sales. Under this kind of marketing strategy, a marketer tries to deliver messages to its potential customers. They do this just to know whether the people out there possess any interest in their brand. To understand this let’s look into an example: under outbound marketing, the most common marketing strategy is door-to-door sales and cold calling.

Under this technique, a marketer pays visits to people’s places without having any idea whether that person could even be a qualified lead. Other techniques of outbound marketing are spreading awareness through direct mail, radio ads, television ads, trade shows, and telemarketing. Outbound marketing is also referred to as interruption marketing because they usually interrupt a person’s time without any consent from that person. For example, a person having dinner watching a movie on the television will be interrupted if there is a sudden telecast of an advertisement of a particular brand.

He might also get disturbed if he gets a call from a telemarketer. Thus, outbound marketing is basically when a company tries to approach people just to get more and more sales and to get a profitable share in the market. Companies usually rely on this type of marketing strategy as they think it has a mass reach and so the companies tend to spend about 90 percent of their marketing budget on this kind of marketing.

Difference Between Inbound And Outbound Marketing

Finding the Right Marketing Strategy for You

In a book called “The New Rules of Marketing and PR”, David Scott argues that using inbound marketing businesses can “earn their way in” (for example, by publishing useful articles on their website) in contrast to outbound marketing where they “buy, beg, or bug their way in”(through traditional forms of advertising or through cold calling).

Another distinction between both marketing strategies is that adopting strategies that fall under outbound marketing tends to consume a lot of time and effort and usually do not yield lucrative results. It has often been noticed that this strategy sometimes fails to offer even a single lead. On the other hand, an inbound marketing strategy if adopted gives a company the power to engage with people thus eventually converting a potential lead to an actual lead.

Outbound marketing as referred to as interruption marketing sometimes might interrupt a person’s personal or work time thus, failing to interest the customer and instead irritating him/her. Whereas, nothing of such applies to inbound marketing as the aim of this strategy is to attract customers through delivering them quality content.

Outbound Marketing strategy tends to seek out customers while inbound marketing strategy attempts to draw in customers.

Some marketers are of the view that outbound marketing instead of not yielding the desired results is chosen because of the fact that one can measure its effectiveness. But the same does not apply to inbound marketing, under this strategy a marketer cannot measure the performance and also cannot quantify the results they are getting through using this strategy.

Hence, both the marketing strategy has its own set of advantages and disadvantages, it clearly lies in the hands of the company to choose one which best suits its marketing objectives. Contact US Kudosta Team.

 Voice Search Optimization

One marketing trend that’s set to make some noise in 2021 is voice search. Voice search utilize innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa. 11-Dec-2020.

Over the years, the way users search for information online has transformed significantly. If you haven’t worked on voice search optimization yet, it’s time to fix it. Voice search will affect search queries in 2021. According to dailogtech.com, in the United States of America, 55 percent of households will have their smart speaker by 2022. In that case, if you are planning to optimize for voice search, follow the below steps:

  • Consider choosing wise keywords.
  • Always remember to create persona-based content.
  • Create web pages that answer FAQs because when searchers ask a question, they begin their question with words like “When”, “What”, and “Who”.
  • According to Forbes, voice search drastically improves user experience As.
  • we use it extensively, search engines such as Google are focusing on voice search optimization.

Google’s EAT Principles

E-A-T stands for Expertise, Authority, and Trustworthiness. Note: EAT is not an algorithm; it is a concept in Google’s Search Quality Guidelines. Essentially, Google uses these three criteria to evaluate the quality of those pages. The quality determines where that web page will show up in search engine results pages.

Google has confirmed, “content quality is an essential factor for ranking on search engine result pages”. But what does “quality” mean to Google? In simple terms, content that fulfills the Google EAT principle will rank higher, whereas EAT stands for expertise, authoritativeness, and trustworthiness. These elements help determine if a web page has high-quality content.

Google uses its algorithms to deliver the best results to the users. For example, Google Panda is one of the famous algorithms which ranks a website based on content quality. It eliminates web pages from the index that have low-quality and duplicate content. Another example is the RankBrain algorithm. RankBrain uses AI to interpret search queries that the audience search on Google.

For example, when you search for chocolate cake recipes, you will also get results for chocolate truffle cake recipes on the search engine results page. Google panda and RankBrain send spiders to crawl websites and, as a result, they show the most relevant and high-quality search results content on the top of the result page of search engines.

Featured Snippets Google

Google’s search results sometimes show listings where the snippet describing a page comes before a link to a page, not after as with our standard format. Results displayed this way are called “featured snippets.” Featured snippets commonly contain one listing, but more than one may appear.

It features these results in the top part of the page. Google programmatically chooses the best answer from a third-party website and displays it in the featured snippet. Here’s how a featured snippet looks. According to Ahrefs, “for a specific search query, almost 99% of web pages shown in the featured snippet already rank on SERPs’ first page.” Some of the key ways to optimize featured snippets are:

  • Organize your content in a structured way.
  • Make sure one article answers many similar questions Opt for eye-catchy images.
  • Choose to create answers with tables.
  • Write dedicated headings to answer featured snippets, like “Is red meat healthy?”.

Note: Suppose you want to create snippets, plan on creating question-based questions along with the relevant keywords. For ideas, you can also look at the Google search option, “people also ask.”

Semantically Related Keywords

Semantically related keywords are simply words or phrases that are in a related to each other conceptually.
For example, for a keyword like “search volume,” some semantically related keywords could be:

  • keyword research.
  • paid search.
  • online marketing.

Semantically related keywords are the interpretation of a word. For example, for a keyword like “chocolate cake,” some semantically related keywords could be chocolate recipes and chocolate truffle recipes. Semantic keywords have a higher impact on website ranking.

We link them to the primary keywords and help in gaining relevant traffic on the Search Engine Results Page. Also, you can have a look at Google SERP for LSI keywords. Want to know how to select the right Semantic keywords?

  • Do not target keywords alone; instead, optimize content using topic clusters.
  • Opt for structured data and choose your semantic keywords.
  • As an alternative, the process can also be done with the help of a comprehensive keyword tool.

Building Quality Links

Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings.

Suppose a marketer aims to focus on a successful long-term SEO strategy, building quality links cannot be neglected. In 2016, Google declared that building quality links are one of their top 3 ranking signals. Always opt for quality over quantity, as building quality links to your content can give your product and category pages a boost in SERPs. Let me share a few effective strategies as it will increase the number of links pointing to your website dramatically:

  1.  Gain backlinks from relevant and authoritative web pages.
  2.  Promote your content regularly on social media.
  3.  Opt for guest blogging and influencer marketing.
  4.  Leverage social media platforms.
  5.  Reach out to your target audience through online forums.
  6.  Attract your target audience by offering them valuable content.

Local Search Listings

Local SEO focuses on optimizing websites that appear on SERPs in a specific location. Optimizing local SEO drives more website traffic and conversions since the strategy is more relevant to local audiences.This strategy is the best way of marketing your products to specific location-based customers. According to Google, “Local results are based on relevance, distance, and prominence.

These factors help Google find the best match for your search”. Because of this reason, it is essential to have your NAP details correct and consistent. SEMRush confirms that “Local Search Listings Will Play a Larger Role in SEO Strategies.” Suppose you are planning to get your business into that local pack, go to Google My Business page and create your own.

Note: Google my business is a strong backlink.

Improved User Experience

“Simplify navigation” is another word for “Improve the User Experience.” Site navigation is a key factor for your search engine ranking. For the past few years, UX has become an important ranking factor for Google. To understand the concept in an easier way, consider the partnership of Search Engine Optimization and User Experience this way: SEO emphasizes search engines, whereas UX focuses on website visitors. Therefore, both share a common goal of giving users the best result.

This is what the content king app says about user experience:Let us share a few practices on how to effectively leverage UX design to improve a site’s SEO performance:

Simplify your site’s navigation.

Improve UX Design for SEO-Friendly layouts (such as making content easy to digest, Infuse images and videos wherever possible, use CTA’s wisely).

Optimize for Site Load Speed, opt for mobile-responsive design, as over 50% of all traffic is now driven by mobile search. In case your site isn’t mobile-responsive, you will notice poor user engagement.

Using Schema Markup

According to Searchmetrics, “36.6% of search keywords bring up at least one featured snippet that’s derived from schema markup.”Many marketers believe schema markup is a significant opportunity to rank your web page on the first page of SERP. Schema markup is microdata added to the website to help Google return relevant results to searchers.

Suppose you’ve used rich snippets, you’ll know what schema markup is all about.In simple words, schema markup is extensively used to define website content. Adding structured data gives your website visibility on SERP and also increases site ranking. Some of the schema markup examples are.

  1.  Rating and reviews.
  2.  Image thumbnail.
  3.  Product availability.
  4.  Site links.

That was all about the SEO tips one needs to know, to rank higher on Google  then contact us.

What is Digital Marketing ?

Digital marketing is one of the most powerful platforms for people who interact with new technology and system. If we talk about the born of marketing then the 1990s and 2000s, changed the way brands and businesses by using technology for marketing and in other simple languages, you can say that a platform in which you can promote products or brands using electronic devices or the internet. It means you can include instant messaging, text messaging, apps, podcasts, video, radio channels, and digital television, etc.

For Example:- Suppose if you have your own things or products who want to promote your items and products then you cannot buy or sell your products without the digital platform. So in daily life, it is necessary for all kinds of business and platforms.

Top Digital Marketing Services in USA

Best Digital Marketing Services is often referred to as online marketing. It includes many popular forms online internet advertising regarding your services and units. It understands how each aspect of digital marketing services can contribute to an organization’s goals and design their services. In USA Digital Marketing Firms extends to non-Internet channels that provide digital media, such as mobile phones (MMS and SMS), television and callback and on-hold mobile ring tones.

Marketing Services in USA by Kudosta

Search Engine Optimization (SEO):- The world of search engine optimization is changing the compulsory and ever-changing quality, business and services. Through SEO You can get More Qualified Leads, traffic, sales and conversion from all over the world.

The Basics of Search Engine Optimization

  1. Firstly search engine crawling your website accessibility.
  2. After that compelling your content means answers the searcher’s query of users.
  3. Optimized keyword query to attract searchers & engines.
  4. Excellent user experience including a fast loading speed and compelling with good UX and UI.
  5. Share-worthy content that earns good back-links, citations, and amplification.
  6. Title, URL, & description to draw high CTR, leads, conversion in the rankings.
  7. Finally you can view the result on SERPs.

 

Kudosta Hierarchy of SEO Needs

Search Engine Marketing (SEM):- SEM is also one of the Online Paid Marketing Strategy for business platforms you can pay the search engine on clicks, conversion and buy or sell the goods and services through campaign management.

  1. First of all people or users search online for a product or service on the search engine.
  2. They enter a search query (keywords) into search engines like Google, Yahoo, and Microsoft Bing.
  3. These searchers then find your ad called SEM.
  4. If you will find your exact or related query in your ad match a search, your ad appears next to or above search results on search engines.
  5. Finally users reach out to you and you can configure your ad so that people have the option to call you, visit your website.

Content Marketing:- Content Marketing is one of the important platforms for digital marketing services in the USA. Content is king for any of the businesses which is inbound and outbound marketing. In inbound marketing, we can use the content on the website for your engagement, behaviours, traffic, and leads. Without content, you cannot do any things and will not get quality leads and conversion.

E-Commerce Marketing:- E-commerce marketing is one of the old trending platforms or methods of making online sales, conversion, engagement and customers behaviours’ by creating and increasing awareness about an online store’s product offerings and brand. Through E-commerce platform we allows business owners to review the store performance, manage inventory, define product pricing, and run promotions on different digital marketing platform.

Types of E-Commerce Business Models

  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • Consumer to Consumer (C2C)
  • Consumer to Business (C2B)

Types of E-Commerce Business Models

Social Media Marketing

Social media marketing is the main part and backbone of the digital platform for any type of business. Through social media marketing, you can develop a brand and engagement in any of the locations of the world. And the main use of social media platforms to connect with your audience to build your brand, which is very helpful to increase sales and website traffic.

Social Media Optimization

Social media optimization (SMO) is the use of insight growth for your business in an online presence. Optimization is the main part of any business to increase online awareness, online sales and increase conversion of new products and services, connect with potential customers. And you can viral any of the news regarding your services and products.

E-mail Direct Marketing

Direct email marketing is a process in which you can send an email campaign directly to customers about selling goods and services or improving relationships with customers and website visitors.

Additional SEO Services from Kudosta include:

Local SEO:- It refers to the process of optimizing your online idea or presence to attract more business from relevant local searches through inbound marketing.

Podcast SEO:- Podcast SEO is one of the great opportunities to build a traffic source through search engine. And you fix your ranking keywords in any of the podcast listing.

Link building:- Link building is the main part of SEO services through link building you can earn more traffic. It means you can make a link from a different website that is high in DA and PA and build perfect lifetime traffic for users.

On-Page SEO:- On-Page SEO also known as “On-Site SEO” it is the perfect optimization of the website which is proper H1, H2 and H3 with unique content. You can create SEO friendly URLs which are very helpful to generate a good traffic from different locations.

  1. Make your URLs short and simple.
  2. Include a keyword in every URL for your pages.

Technical SEO:- Technical SEO refers to improving the website and pages which is in proper ranking and speed in search engine. It means making a website faster, easy to indexing, and crawl with quality content.

YouTube SEO:- YouTube optimization is one of the main optimizations to generate video traffic from search engines. As probably you can add keywords in your video according to trending on search engine.

Digital Marketing Companies in USA

Kudosta:- This is one of the famous SEM Agency in USA for Marketing and website development and it covers 200 client projects for website development. kudosta gives proper leads SEO efforts, conversion and focusing specifically on organic search and improving the business’ rankings.

SmartSites:- This is also one of the best Digital Marketing Company in US and award-winning website design and marketing (SEO & PPC).

ClickGiant:- It develops a custom marketing management with customers and clients based on Google-friendly results, unique content, and all.

Who are the best digital marketing companies?

Kudosta:- For more details regarding your query and want optimizing your website development and marketing then.
contact the Kudosta team

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