Needless to say, every business in this modern era should have a website and most of the businesses do have it. Having a website for the business is surely beneficial in many ways. Being aware of the advantages of having a website for the business, every business people of every business size and category should know that the website should be mobile friendly. Having a website which is not mobile friendly is going to give favor for the competitors. Let’s check here, the 7 compelling reasons why you need a mobile-friendly website in 2019.

More mobile devices

Most of the people use mobile devices to access internet, especially for online shopping purpose. Be it a shopping purpose or any other purpose, people prefer mobile devices for browsing. Rather than using desktop or laptop machines, the mobile devices seems to be quite easy to use and fetch the required information from online.

Since mobile is handy people use it on the go or wherever they are and do not have to find desktop irrespective of the location. The number of mobile phone users have increased drastically. Obviously, if you do not have a mobile-friendly website, this article is an immediate call for you to make it mobile friendly quickly.

 

 

Be competitive

Mobile friendly website makes you to stay competitive and give an edge over your competitor. Already a lot of businesses of your business category have mobile friendly website. If you do not have a mobile friendly website for your business, it will cost you more than you expect. On the other hand, if you make your website mobile friendly, your website will rank high and ahead of your competitors who have not optimized their website to be mobile friendly. Count the benefits and go for it quickly.

Enhanced Visibility

As people access information in online using their mobile, the rank of the website gets enhanced and stays high in Google Search Engine ranking. Therefore, the visibility of your website gets increased. Higher the visibility is higher the traffic will be. Higher the traffic is for your website, more the sales conversion is going to be. Again, do not forget to count the benefits.

Brand Reinforcement

If your customer could access your website easily, they will be happy to access it continuously. Mobile friendly website is one of the easy ways that your customers can be intact with your business website. In terms of checking the required information, contacting purpose, buying or purchase and seeking your support, access through mobile is easier than any other medium.

User experience is important

In this digital era, user experience is most important for the growth of any kind of business. If the user experience is poor or bad, users quit using the website or the product or whatever it is. In order to create a better user experience, you have to present your website in a way that users could get access it in their mobile device. Though the design of your website is elegant, it does not do much if it is not mobile friendly.

Brings more audiences

You should make your website mobile friendly because it increases the number of audience or visitors. Your customer who is visiting your business website will show it to his or her friend or someone sitting beside him or her for any reason. Or, if your customer is visiting your website in his or her mobile phone, the one who sit next to him or her may enquire what it is and will take a look. Obviously, the other way around to increase visitors.

Increased conversion rate

Survey says, that most of the online shoppers purchase using their mobile devices and gadgets. The website that is viewed using mobile devices or gadgets gets high conversion rate. Such customers approach the business or interact with the business quickly than those who visit the website using computer.

As your customers are on mobile devices, what makes you not to make your website mobile friendly. Do it quickly to stay competitive.

It all starts with seeing. The attraction, the capture and the satisfaction happen through our eyes. Yes, a good web design is most important to create an impression, attraction and to keep the audience and customers intact with your business website. For every business in this digital era, a website is mandatory. Spending time and cost on a good web design is must and profitable. Here we see some of the benefits of good web design for your business website.

Attraction

It is quite natural that we get satisfied only if we get attracted to it. Be it anything, we get captivated and satisfied only if it attracts us. The same goes with your business website also. If your website attracts the people they will like to spend time in your website and obviously will get interested in your products or services. A good web design attracts the audience and customers to your business.

Retention

Customer retention is one of the important factors for business growth. A good business with a better growth plan would always strategize in customer retention. If bringing the audience to the website is important then retaining them is most important. A good web design makes the customers to spend more time and to be active in your business website. This is a fortunate sign to convert your audience into potential customers.

Wide Reach

Wide market reach is one of the other benefits of a good web design. If your website looks elegant you will get better reach. People from different parts of the world would visit your website and get sufficient information regarding your business, products,and services. The level of elegance of your business website is the level of its reach. Spending on a good web design for your business website welcomes audiences from various places.

Trust

A good web design wins trust from customers. With a good web design, you ensure a pleasing website with clear information, nice layout, easy to use navigation, clarity in text, image,and video contents. Obviously, customers would get confidence in your product or service as they find your website pleasing and professional.

Brand Identity

A good web design creates your brand impression in your customers. The pleasing design leaves the mark in their mind and makes them to come again. Your brand identity sticks with the people and they will introduce your brand to others to different extent. Yes, a good web design is one sort of growing your brand identity.

Bottomline

Remember, a good web design boosts your brand identity, grows your business and widens your customer base. When it comes to good web design, hire a professional web design company or team whose skill touch transforms your website magically and brings more customers. With a good web design with the benefits discussed above, you will be able to stay ahead regardless of tough competition. Choose a skillful, experienced web design company for a good web design for your business website.

Your website is the business card or online address of your business. In this digital marketing era, website is one of the most important factors in taking your business to large number of people. Therefore, website security becomes an important and not to be missed. Let’s check 6 Practical Tips to Secure Your Website Data.

Use a Secure Host

Web hosting plays crucial role in website security. Web hosting company should be able to support the website in all the cases. Most importantly, it should be able to identify or aware about the threats knocking your website to gain access.

With all alertness, the hosting company should be able to back up the data and secure it in a remote server to retrieve in case of any loss of data due to attacks or threats or hacks. Therefore, always opt for a hosting company that offers all-time technical support.

Software update

Most of the hackers give their shot on the security loopholes of the website. The best way to fix the security flaws is to update the installed scripts. Make sure that every script, software and other related products that you use are updated.

Robust password

Obviously, the brute force attack is the most tried by the hackers to break into the website by cracking the password. It is advised to maintain strong password leaving no room for the hackers to be successful in their attempts. Avoid simple passwords and always use combination of upper case, lower case letters with numeric and special characters.

Website Hygiene

Being hygienic prevents attacks from disease-causing germs and bacteria. Same is for website, your website will be safe as far as you keep it hygienic. Do clean it periodically to avoid hackers. You will invite hackers unknowingly if you do not keep your website clean. Delete the files and applications that are not used in your site anymore. Make sure that the file structure is organized so that you can track and delete the unnecessary files.

Scan your website

Web security scan is one of the important steps taken towards website security. Make sure you perform a scheduled website scan to identify the defencelessness. As you find such risk factors, you can immediately bring on the fix that removes the defenseless points open for attacks. Rather than trusting the free web scan tools, it is better to move on for a professional scan that reveals in detail. Make a note of it that free web scans do not reveal anything in deep. It may be free but can cost you a lot.

Hire a Security Expert

One of the best investments you can make to secure your website is to hire a security services or expert. The support of the security expert would be high. You can’t handle it on your own.

Of course, you can manage the low-level security issues but when it comes to dealing with high-level security issues and measures it requires the support of a security expert/service. Needless to say, security experts do scan your website regularly, do a thorough monitoring in a scheduled manner and take necessary actions on time.

Implement these practical and key steps to secure your website data as your website is a showcase where people could get sufficient information about your business in online

 

Creating an e-commerce website has become easier through Content Management System (CMS). For any non-developer, it will be easier to make changes in their e-commerce website using CMS. The content of the e-commerce site can be managed without complications. With this, the website administration tasks have become simple. Payment integration and SEO management can be done without having programming knowledge.
Different open source CMS are available with multiple features, merits,and demerits. Before opting for any e-commerce CMS, it is better to compare and understand important aspects so that it will be possible to choose the best that suits your e-commerce store.
When it comes to comparing the open source CMS platforms, it is important to consider on the basis of functionality of the website and the customization features of the CMS. Here we discuss and compare the leading CMS platforms WordPress and Magento.

What do you expect for your e-commerce store?

This is so important so that you will be able to choose the best CMS for your e-commerce store. As you are planning to create an e-commerce store you have to define the following first.
• Size of your e-commerce shop
• Complexity level of the products sold in your shop
• Timeline for developing your store
• Budget you have planned
• Server Capacity
• Administration Operations/ Number of Administrators
• Number of users expected

Answer the questions

Magento is a standalone e-commerce CMS platform and is used by giant brands. With nice functionality and various flexibilities, Magento is one of the best CMS. Coming to WordPress, it is a widely chosen CMS with more flexibility and numerous plugins to make it easier to customize, manage and use. WordPress offers numerous themes. Do you need more functionality for your e-commerce store or do you need various plugins to be added in your store? You have to answer these questions before choosing ane-commerce platform.

Size of your site

If your shop is big with high volumes then your stock keeping unit would be high in volume therefor you would have to Magento on that case as it handles the complex sites easily but it requires heavy server power. At the same time, a plugin offered by WordPress supports unlimited product uploads.

Your Budget

Though Magento and WordPress are free opensource platforms, you have to pay for subscriptions, add-ons, plugins,and other added features. A dedicated hosting would be required as the information of the frequent or repeated customers will be stored in database.

Timeline

Developing an e-commerce site with Magento will take longer according to your website than with WordPress.

Products

Are your products simple or complex? How do you plan about personalization, categories?

Server Capacity

Depends on the size of your store you need appropriate server capacity. Magento works better with large size e-commerce sites as it offers more GB

Number of Admins and Users

Both Magento and WordPress allows facilities to add more users without any complications.

Development

In the development case, Magento is easier for developers whereas WordPress is flexible and easier to play with UI/UX. WordPress is more user-friendly.

WordPress

WordPress has begun as a blogging platform and has become a comprehensive customizable website framework. It has wide range of plugins with incredible functionalities. When it comes to customization and complex development you would have to get the help of WordPress developers.
Payment Integration, theme installation, plugin installation and usage are easy to do. Within a short time, a basic website can be easily created using WordPress. The same is possible for e-commerce store using the WooCommerce plugin offered by WordPress. By installing WooCommerce theme, necessary plugins and extensions you can get an absolute e-commerce website. It supports Shopify, Stripe, PayPal, Square, Amazon payments, ShipStation, UPS, etc.
• Cool In-built Dashboard,
• Best and easy for SEO with support of plugins
• Easy upgrading
• Great set of plugins
• Easily manageable
• Easy to customize, does not need skilled developers for basic level configurations and management.

Magento

It is a powerful e-commerce platform with high scalability. It offers wide range of features with extensions that supports any size e-commerce store. Premium edition can be useful for big brands as many giant brands are already using Magento to handle their e-commerce store.
It is quite complex when it comes to customization so you will have to get the help of skilled Magento Developer for sure. We can say Magento is one of the intricate platforms.
• Third party services can be configured using XML code as API
• Best to provide smooth browsing experience to the customers.
• Has cool features like filtering, comparisons, catalog, wish lists, etc
• Useful for marketing as it offers marketing add-ons.
• Coupons, discounts,and promotions are offered
• Good for SEO
• Dashboard and UX is not good as many complaints are raised

WordPress and Magento

WordPress is built on PHP framework whereas Magento on PHP but specifically on Zend. API’s are nice in both the platforms. Easiness of customizations and plugins differ.
WordPress offer amazing theme customization and Magento is nice virtually and can design your own themes.
Magento offers wide range of add-ons for everything you need for your e-commerce site but in terms of complexity, Magento is one of the complex platforms.
WooCommerce and other plugins offered by WordPress are easy to install, customize and manage. The level of complexity is low in WordPress.
Finally, you have to choose the platform according to your skill level, functionality,and complexity of your e-commerce store.

Every importance should carry a reason otherwise the importance will not be understood. Wide range of information is available to convey the importance of having a website and use digital marketing for the business but still, it needs the reasons for clear understanding. Here we see 10 reasons all businesses need a website & digital marketing.

#1 –Connect with customers

Large number of people have started spending more time online.

Website is the place where you will connect with the customers to make them aware of your business and its services/products. Digital marketing is the best way to bring the audience to the website.

#2 – Information Centre

Digital presence has become more popular that people would like to get answers, check products and buy different goods. Website is a place where you would put & update every important information of your business and with successful digital marketing, you will be able to optimize the information to attract and convert the audience into customers.

#3 – Testimonials

Website is the right place where you can have valuable testimonials about your business, products,and services. Testimonials increase your credibility. With right digital marketing strategy, you will be able to take the testimonies to social media pages and in other digital presence of your business.

#4 – Lead Generation

Lead generation is one of the most important aspects of having a website and practicing digital marketing. Leads are the audiences at reachable. When it comes to digital marketing, different types of lead generation techniques are there but website is the beginning or the base for lead generation.

#5 –Build exposure

In this digital age, it is not feasible to build exposure for the business without having a website. Exposure will be developed when the business is taken to online presence and making it more popular using digital marketing.

#6 – Higher Sales

Traditional ads and marketing techniques are vanishing. Digital marketing has become more popular especially because of reaching the people across various platforms. Digital marketing enables refined process to acquire more leads. Obviously more leads results in higher sales.

#7 –Achieving the target

Every business has target audiences. As the digital world is vast and fast, you are not going to cast the net generally but on the target. You need a website and suitable digital marketing strategy to reach the target audience.

#8 – Cutting the costs

Do not have to worry about the budget, setting up a professional website and deploying digital marketing is not costly. Spending on a website and in digital marketing is a diligent investment that you make for your business. You will reap huge benefits for low-cost investment.

 

#9–Global Audience

If you own a website for your business then your brand or product is globally available. Obviously, global audience can walk into your business website. Your reach grows global. At the same time, digital marketing is not limited to local. Think about it as digital marketing takes your business to audience across different countries and brings global audience.

#10 –Customer support

Having a website for your business is the easier way to provide best customer support/service. Customers can easily reach you by visiting your business website and get their queries answered, clarified and get served on request. After all, customer satisfaction is more important and website opens the avenues to achieve it.

Related  Article:
Top 10 reasons why your small business needs a website

Website is most important for the businesses these days. Every business that do have website must understand the real purpose of having a website. Website is not only to give information about the product or service to the people but also to attract more visitors. Yes, the purpose of a business website is not just to communicate with the people but to attract them so that they can be converted into potential customers.

Custom web design increases Conversion rate

The website that does not have good conversion rate is just vain. Such websites are purposeless. When the business defines the purpose of website it will start to find the ways to increased conversion. Talking about increased conversion, the custom web design is more advantageous than the web design using templates.

Custom web design is a smart investment

Obviously, a lot of content management system companies have come and offering numerous templates to design a website with customizable options. As far as customization options and investment is concerned many people choose template based web design. But custom website design is a best investment you can do as it benefits your business. Let’s see why it is so.

Be Unique, Be Beautiful

Custom web design gives amazing unique look to your website. It makes your brand looking unique and you do not have to fit your business logo or website design into the existing template. You can create a web design that no other brand or business has. The outcome is pretty good that it attracts the people a lot thereby increases conversion. The uniqueness of your web design sells your brand.

Higher the visibility, higher the reach

In order to increase the visibility of your business or brand, you need to concentrate on SEO. Search Engine Optimization is a process that takes your business website and displays in the top results of search engine results. It drives traffic to your website in the organic way. Custom web design is the best way to boost SEO as effective HTML coding can be written to make your site more SEO friendly. Search engine standard HTML code will enhance your website’s exposure. Of course, this will increase conversion undoubtedly.

Effective for customer-centric website

Again, the main intention of having a business or brand website is to attract the customers. In such a perspective, custom web design is best to build customer-centric website. Be it the UI and the functionality of the website to engage the customers, custom web design is highly effective. You can build as you like it to increase conversion rate rather than building your site as per the template.

Team fulfills your dream

The best part of custom web design is that you will get a team that work for you anytime to keep your website updated. With a custom website design, you can modify and update your website anytime without taking much time. The website design team will take your concerns and work it out immediately as it is not hectic to make changes in the custom design.

As you keep updated, the chances are high to attract new customers and also to retain the existing customers.  When the people find something new in the website they will spend more time in the website with an interest.

Experience increased conversion

To sum up, a customer-centric custom website design builds a professional website that earns credibility. Template based web design may be easy and cheap but the custom web design is smarter. Make a smart investment to experience increased conversion. Outcome matters!!!

 

Related  Article:
How to create an innovative and effective business website

 

Owning a website has become more common in this digital era. Even the non-business individuals do have a website to showcase something. It may not be important for an individual with no connection to any business but when it comes to a business or product or an entrepreneur, the website is essential in different perspectives. When you get to think about having a website, different questions may arise in you. One of the major questions you would come up with is Why Do I Need a Website? If the ultimate purpose of having a website is revealed or identified everything would fall into the lines. So why do you need a website? Let’s check it.

A better communication between your business and audience

 

Introduction and Communication

First of all, a website is a better communicating medium through which you Introduction and Communicationintroduce your products or services to the audience. The fact is that the digital communication has become a major communication between consumers and businesses in these modern days. A large number of people spend a considerable amount of time online these days. Getting your business or products or services to the huge audience will be easy through online with a website. The website shows who you are or what your business is and invites the people into your business and reveals your products and services.

 

 

 

 

 

A better way for interaction and conversion

Interaction and Conversion

 

People from anywhere can get to know about your Interaction and Conversionbusiness/product/service. At any time, they will be able to visit your website. This increases the advertisement to your business or brand. As people come to know about your business they will start communicating or interacting with you if they are interested, thus you can catch the target audience. As your site gets visible in search engine through SEO process, visitors will increase to your site eventually a way to get potential customers gradually.

 

Related Article:
Top 10 reasons why your small business needs a website

The technology these days offer people the chance to gather or receive information from various sources. And this information can be received through various devices ranging from laptops, tablets and mobile phones. So it is very important to have a responsive website design in order to fit your website on all sorts of screen.

Not only a responsive website is important but also a responsive logo is important these days. It is through a company’s logo its product or service is identified by people. Also, it helps to distinguish ones product from those of the competitors. Hence, it becomes essential to have a logo.

Having a logo is important but the developer should make sure that the logo is responsive i.e. it is easily visible and identifiable too. Some logo developers rely on making the logo size small so as to make it fit all screen sizes but this is not the way instead one should put efforts to make it simple yet identifiable. A perfect logo is considered to be simple, versatile and also such that it incorporate everything about the company regardless of its size. In other words a logo should be such that it speaks about the brand irrespective of on the type of screen it is being viewed on. A logo is referred to as a way of identification for people. Looking at logos of some companies we directly come to know as to which brand it belongs to. Few examples are Nike, Jaguar, Mercedes etc.

Many of the top companies have enhanced their logo in some or the other way and they can still be identified by people today. E.g. Google, Kodak, Domino’s etc.

So in order to stay in par with other companies below are two points which when followed can help design a responsive logo:

  1. KEEP IT SIMPLE

The problem today with the logo developers is that in a haste of making their logo design responsive they end up making it more complicated and messy.

As it is said, “SIMPLICITY IS THE ULTIMATE SOPHISTICATION” so it is wise to keep the logo simple so as to attain sophistication. A simple logo will also help attain clarity and at the same time will leave a long lasting impact on the target customers.

This can be done by making the thick strokes thin, using colours wisely and by flattening some elements present in the logo design. This will help the logo be legible in small screens.

 

A very good example of a simple logo design is MasterCard who has made its logo simple but yet it looks modern without losing its identity.

  1. KEEP IT VERSATILE

Versatile which means capable of turning forward or backward. Hence, a logo should be such that it can be moulded into all sizes in all ways either forward or backward. A logo design should offer the feature of turning or cutting it down in all shapes and sizes.

Speaking of responsiveness would probably mean something which fits everywhere, is legible, clear. So a logo has to have these things in order to compete with others in the market.

 

An example of versatility can be the logo of Google which was previously used as an entire word to different dots to a G which incorporates all colours used in the first design. The company not only made its logo small but it also made sure that it is still recognized by people. Looking at G one could identify that it say Google.

 

In short, it doesn’t matter as to making the size small or cutting down some elements will help your design fit all screen. It is about designing a logo which when made small doesn’t lose its identity. The best way to have a perfect logo is using all the technologies and tools available today. It is always told to us “LESS IS MORE”, the same principle can be applied to while designing a logo. The entire article focuses on keeping the logo simple, clear and flexible.

We at Kudosta Solutions help our customer to build brand image and maintain it by providing blogs related to designing a responsive logo. Because in this competitive world we know as to how much it is important for a company to build its brand image and what loss it can suffer if it doesn’t possess things required in this digital era.

 

 

Get your Business on top with the best Website Design Services.

With rapidly evolving technological development, SEO techniques are also changing continuously, bringing new trends to boost the website traffic. Therefore, you need to be on the ball throughout the year to optimize the opportunity of being searched on Google, Yahoo, Bing or other search engines.

The year 2018 has left behind all the obsolete old trends and has brought advanced techniques of enhancing website ranking. In this boundlessly creative world of designers, developing an attractive and beautiful website is not a big challenge but the real task is to make it more viewed online. Here’s a rundown to update you with the advanced areas of SEO which you might not have known before.

Enhance User Engagement 

Hold the user’s attention as long as possible because it will increase the amount of time spent on the web page. Search engines like Google are pushing those websites in the search results pages that have stronger engagement and are mostly liked by the users. Using the latest trends, you can now engage the visitor by using more visuals, pyramid style of writing, easily readable fonts, and by improving your bounce rate.
Follow YouTube SEO 

If you will keep a check on the YouTube SEO, you will be able to tap greater audience. It is the second most popular searching site after Google with 3 billion visitors per month. For every search result, you find at least one YouTube video result on the SERPs. By following its SEO you will get higher ranking on Google and will also get traffic from YouTube.

Accelerate Site Loading 

The site speed is a very crucial ranking factor as search engines prefer those websites that are faster and instantly loaded on mobile phones. Google has launched many apps like Page Speed and Think with Google, enabling web developers to make their sites more responsive and faster. Using small images on your website can also make it more compatible.

Use Keywords Sparingly 
Entirely depending on keywords and ignoring quality and organization of the content can hurt your website’s search optimization. You must use keywords but carefully, keeping them relevant to the nature of your website without compromising the essence of the content.

Focus on Titles 

Know your target audience and its queries first and then write the website content. Your web page titles and blogs should clearly mention the objective of the website because the advanced Google algorithm can track the detail and interest of the user and generate results accordingly. You should also guide the logo makers to design your title logo according to the nature of the brand.

Improve URLs 

URL is the connecting bridge between website and the user. Improve your URLs, keeping them short, relevant and with keywords. It will help in enhancing the user experience.

Make Pages Longer 
Increase the content on your page by adding extra words to the existing information rather than writing lengthy blogs and articles. Research shows that website with longer pages generates greater traffic.

ALT Tags

 Websites that have visual content including photos and videos must use ALT tag to show the additional information or details about the product. ALT tags enable the search engine to locate your website easily.

Don’t Forget Meta Data

SEO determines the relation between website and search engines which can be strengthened by providing more information about your product. The Meta description on web pages increases the chance of being visited if incorporated relevant keywords.

Technical Upgrading

Keeping everything aside, the first task is to make your website technically strong by optimizing it up to par. Boost the system of your website with HTTPS, upgrade your mobile-oriented content to Accelerated Mobile Pages (AMP), turn to crawl programs for enabling Google to track your pages and fix 404 errors.

In this competitive world not only physical existence is important but also virtual existence is equally importantly. In order to be present virtually one should make sure that he/she makes all the efforts needed. For a small business it is necessary to be present online because only then it can be discovered by people. In order to make a business successful it is important that the target customers are aware of the new business. This awareness can be created by opting digital marketing solutions and then using them properly.

One can promote his business on the social media through numerous ways. But it is essential to choose the way which involves low cost and is easy.

Here are some best digital marketing solutions which can help small business grow:-

  1. BLOGGING

Blogging can help retain customer’s attention and can also help retain the relationships with them which have been built. Updating your website with regular blogs which are new and fresh will leave a very good impact on the new readers as well as on those who are the frequent readers of you blog posts. When the regular readers return to your website you should be sure that your website offers a fresh content. This will help to maintain the regularity of those visiting your websites again. Regular visiting on your website will help your business achieve a good place in the market. And these visitors might also tell other people about you business thus helping you capture a good market share.

And also a good and regular blog will also affect your rank in common search engines which is very good for small business.

  1. E-MAIL MARKETING

Email marketing can help establish good relations with the customers. The only thing that has to be kept in mind is that the content of the email should be very fascinating and should be such that it leaves a very good impact on the visitors and also one should ensure that the content compels the visitor to himself subscribe to the emails.

Email marketing is an old way of marketing a small business but can lead to good results as well. People might take it as a spam. So to avoid this misinterpretation make sure to keep the content unique.

  1. LIVELY ONLINE PRESENCE

Online presence through Facebook, Twitters, LinkedIn and Google + helps increase your audience, boost your brand, increases sales and cater SEO.

One should get his business verified with Google My business and simultaneously should also possess a Google+ account. One should also have a Facebook page which should be optimized. Possessing a twitter account and a company page which should be connected with LinkedIn are important too.

Ensure that you are connected to the tools above so as to make your small business grow. Getting connected to the above social media platforms will help you make your online presence and also will help you be live all the time on social media.

  1. A GOOD SEO STRATEGY

SEO or search engine optimization means optimizing your website so that it can be discovered by top search engines at the right time and also it gets discovered by the right people too. A good SEO strategy would mean a website which is responsive and has a good content.

Responsive web design would mean a website design which is easily accessible on mobile phones, tablets etc. This would help user to access the website by cell phones too which would again be very beneficial for the business.

Good and unique content on the other hand would help your website rank on the top in comparison to other websites.

  1. APPEALING WEBSITE.

An appealing website means such a website that captures the attention of the users this is because a website represents the online presence of the business. So your online presence should be very captivating. This can be done by making use of pictures, videos etc. One can also put the pictures of the employees to make it look more capturing and fascinating.

Not only the look of the website the developer should ensure that all the web pages on the websites are systematically arranged and also make sure that the necessary information is easily readable by the visitor. The website should contain all the sections like contact us page, about us page etc so that the visitors doesn’t waste their precious time looking for it.

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