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Benefits of Responsive website design to business

Responsive website design might sound complicated but is a very easy concept. It basically means a website design which is compatible both with the desktop and mobiles or tablets. One might think why is this important?
The answer to this is quite simple that people today are very addicted to their phones. They use their phones for all sorts of work like online shopping, surfing, net banking and what not. So a website design which is compatible with phones and tablets will make their work easier.
A business who is trying to gain a share in the market can be benefitted from this as its customer can deal with them through online media. And also if a business offers services which saves the time of its consumers will no doubt grow and expand easily then those who does not care about the needs and wants of the customers.
Below are some of the benefits of why a responsive website design is important for a business:
1. INCREASED MOBILE TRAFFIC
As specified by a report of SimilarWeb most of the traffic to top websites is from mobile phones. So it is very important to have a website design which is responsive. People these days are very busy and thus have no time to sit in front of their laptops or computers to access a particular website and they choose their phones to serve this purpose. A responsive website design will make the website look better on phones.

2. INVOLVES LOW COST
Designing a responsive website less expensive then designing a separate website for mobile phones. Obviously one will have to make two websites one for mobiles and the other one will be a normal website. This will require time and money as well.
So the best way to save time is to design a website compatible with all means.

3. DECREASED MAINTENANCE NEEDS
Maintaining a single thing is easy than maintaining two things. So if one goes for a website different for mobiles and one different for other platforms will have the headache of maintaining both. Maintenance here means doing the required testing and other things that are important. But if one has a responsive website design will be freed from this headache as there is only one site which has to be checked.

4. FASTER OPTIMIZATION
Studies reveal that the visitors have a habit of switching to other web pages if it takes more then three seconds to load. This can affect a websites’ traffic immensely. So it’s’ better to have a webpage which is optimised both for mobile phones and tablets and in turn your viewers will not get irritated.

5. HIGH FLEXIBILITY
A responsive web design provides flexibility i.e. a particular website can be viewed in all kinds of screen resolution without any problems. Also the image in the website gets easily adjusted according to the screen resolution.

6. INCREASED FLEXIBILITY IN SEARCH ENGINES
A responsive website design can help you increase your rank in search engines. Having a responsive website design will make you focus on managing a single website rather then maintaining multiple websites. And hence one does not has to worry about SEO for both the websites.
Content plays a vital part role in SEO. If the content which you release on your website is fresh and unique from that of others it will help you get a good ranking. So, one should always be careful with his/her content and should keep on updating it in regular intervals to maintain the SEO rank.

7. COMPETITION
A responsive website design will help you be in par with your competitors. It is very important to know the strength, weaknesses and strategies of you competitors to help your business grow.
If a competitor has a website design which is responsive and yours is not responsive you will be suffering a great deal of loss.

8. GOOD SITE EXPERIENCE
A responsive website design helps your viewers have a good site experience. In simple words if a user is accessing a particular website on his phone he will enjoy the way the website is viewed and if he finds it very good it will increase the probability that he might view it again.

9. ENHANCEMENT OF ONLINE BROWSING EXPERIENCE
These days HTML5 is very popular for providing offline browsing. All the mobile phones and tablets have this HTML5 installed in them. The benefit is that a user can access the website and its content even if there is no internet connection.

Related:
8 key benefits of SEO Services for Small Businesses 

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