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Introduction

We have observed a change in IT trends. The shift from traditional marketing tactics to ever-growing digital marketing. From big desktop systems for programming to faster RAM/ROM-based laptops. This has all modified the way IT sectors are working now. If we talk about the operation, this has become dependent on outsourcing and external projects.

The clear indication heads towards the covid-19 that has changed the business processes. According to McKinsey, COVID-19 has made people rely on online services. In their survey, it is recorded that businesses have observed a major crisis in dealing with clients and generating ROI. The pandemic has affected software product development and created a hilarious situation for everyone.

The downfall in the global economy after the pandemic was around 3% has shivered the roots of businesses as mentioned by Statista. Yes, the pandemic was hilarious not only for people but for every sector.

Let us take you to the scenario when everything was under control & stable. Before COVID-19, the situation was like the clients used to give projects and pay the agencies or freelancers accordingly. That was a convenient option for both parties. Moreover, it was a benefit to the businesses that they could earn more.

The level of overseas GDP has now decreased and there is a new way that many clients have adopted to complete the ongoing and new projects. The ways to evaluate a software development company from the client’s point of view changed a lot. They are looking for a sophisticated business solution rather than experiencing a loss!

Now, it the time to acknowledge you with the post covid scenario. The shock after the pandemic was not only in the lives of people but affected the ways in which businesses used to work. The international clients have decided to give projects on a monthly basis. Employees need to work on the required projects within 30 days then the payment is initiated. This might be in regards to safeguarding the quote offered by the IT companies or freelancers. Now, employers want developers to work on a salary basis. Most freelancers or agencies are facing challenges to find the right client. The same is happening with the clients. They are not getting reliable people for work.

Freelancers or Software Development Agencies?

It is said that ‘getting late in choosing right has always been better than choosing wrong’. This is not only the fact but the reality from which most people are running. A better face-off is when you know that whatever challenge would be, you are ready to face it.

Best Software Development Company for your Next Project?

Whatever the condition COVID has created for us, we should not stop believing that people with great skills do exist. Being a client, you can thoughtfully understand that a project with faster completion but poor-quality work is not appreciated. Rather a tidy, supreme quality, to do the point work is recognized everywhere.

Freelancers: Hiring freelancers on a monthly basis can be a reliable option when you want smaller projects to be done. Individuals involved in freelancing consider it as a passive income and accordingly complete the tasks. However, this has some cons as well. The main concern for you can be related to communication.

Considering your needs as a priority, we would suggest you conduct online meetings with the consulting person. This will show the sincerity of the individual whether he/she is dedicated or responsible towards their task. No or improper communication means you are utilizing your time in the wrong thing.

Most freelancers are not available full-time which creates an issue in any updation required. Many times, this creates a barrier between you and them. Also, they have a limited skill set which is again trouble for you. As a client, you cannot assign a random task to a freelancer. You need to consult a different freelancer for that. Think, how difficult it can get to share your requirements and get it done according to you!

This can be a money-saving option that may be good for you in the short term. But in long term, you need a group of people who could make the project according to your requirements. Choose wisely!

An Agency: A strong business means a group of highly skilled and disciplined employees. These can be freelancers or the ones you hire through the agencies. Businesses in the IT sector is done in buckets which are described below –

  • Onshore agencies mean they are in the same country as you are residing
  • Offshore agencies are outside of your country
  • Nearshore means residing in the neighboring countries
  • Hybrid who deals with onshore and offshore clients

In the post-COVID-19 scenario, it will be feasible for you to hire any software development company. You can pick out anyone basis on the above buckets to get your project delivered. These will help you in dealing the complex projects. You can find the agencies from the internet or digital platforms such as LinkedIn, Fiverr, Upwork, etc.

A single, responsible person known as a project head with assist you with your every small and big need. The deadlines, quality, features of the software or a service everything will be according to you.

You might be thinking why it is getting difficult? How to get the right firm? What tactics to use for hiring an efficient developer? How to manage the cost? From where to get a valuable employee?

Your concerns are truly acceptable. Anyways it is not just software but a complete project for managing the image of your business. Hiring developers from top agencies will impart qualitative results for your business. The experienced designers and developers will carefully handle your small or large projects easily.

You are the client and you will definitely have the flexibility to communicate with the agency at any time you find suitable. Secondly, the quote for each software development process will be reasonable as you have to pay for the project scope. It will be scalable, durable, and tested by experts.

However, the decision of choosing one of the two will always be yours. It should be according to the time, budget, and type of projects you require to accomplish.

A business cannot function today without a website. Websites have become obligatory for a wide range of organizations. Running a small business doesn’t mean you’re exempt from having an online presence. Whether you’re planning to expand internationally or marketing locally, having a proper website increases your professional credibility. Instead of just building one and calling it a day, you also need to optimize your website for maximum leads and conversions. Take note of these important website statistics below to help your site perform well

1. Around 71% of Small Businesses have a Website

Having a website is not only important for your business’ name and brand recognition, but it can also help in lead generation and conversion.

2. People Will Stop Interacting with a Poorly Designed Site

According to a worldwide study by Adobe, given 15 minutes of time, 59% of people will read or browse through something beautifully designed rather than something plain and boring.

3. Users Judge a Business by how Their Website Looks at First Glance

In the most basic sense, a user wants a website that loads quickly, is easy to navigate, contains the information they need, and has an engaging design.

4. People will Stop Engaging with a Slow Website

Images have the ability to significantly slow down the load time of the pages that house them, leading to even more user abandonment.

5. Businesses that Blog get More Leads Per Month

Blogging can generate more leads. Create all content with the user in mind for a blog post.

6. Consistent Branding can Increase Great Stats

You can improve the usability of your website by using visual hierarchy, colors, and consistency to make it as easy to use as possible.

7. Users Spend More Time on Web Pages with Video Content

Focusing on incorporating video on your web page as well as other visual elements mentioned — namely, typography, info graphics, and animation can really increase the traffic onto your website.

8. Businesses Invest in Unique Design

Make sure your website is well designed and well structured from start to finish. Unique designs add more marks to your website.

9. Ecommerce Web Design Statistics

For an ecommerce product page, the most important information to include are pricing, shipping information and product reviews. 78% of customers think pricing is a must-have for any product page, 62% think shipping details are essential and 52% look for product Reviews.

10. Over Half of Ecommerce Revenue is Generated on Mobile

45% of all ecommerce purchases will be through mobile devices by 2020. So it’s not enough to make your site responsive, you should also make sure that customers can actually purchase products comfortably from your site while using a small screen.

11. Responsive Web Design

Considering that billions of people are accessing the internet using their mobile devices, it’s essential that your website is optimized for smaller screen sizes as well as desktops.

12. Digital Marketing Website Statistics

Organic traffic can increase by nearly 26 percent due to better search engine rankings. 78 percent of respondents said that companies’ social media posts impact their purchases.

13. First Impression is the Last Impression

It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression.

14. Website’s Written Content is also What Increases the Stats

As long as it’s easy (and not confusing) for users to find what they need, progressive disclosure can be a great way to create a better user experience on your website.

15. Seamless Experience Across All Devices is Very Important

a user can view a website on a computer, then pick up a phone or tablet and pick up where he left off without any confusion.

The corporate website – as a platform on which the company owns the information – is one of the most trustworthy sources for its audience. Year after year our research shows that it is the most-used source by the capital market, even ahead of professional tools. Web Design is defined through the upcoming trends and changes in the digital environment. The corporate website is evolving. Where once it was the center of the digital marketing universe, today there are a half-dozen other channels, each with its specific purpose.

Companies are expected to provide not only archival data for their customers, but also live insights into their respective industries; they need to improve accessibility to their products or services and use online resources to communicate with and get feedback from their visitors. Websites, once the stars of the Internet age, are fading quickly. Consumers now engage and interact with mobile apps, social networks, text messages, email, and dynamically loaded loyalty cards much more than they do with brand websites. Even e-commerce sites are losing ground to smartphones and tablets. With their flagship status fading fast, it’s time to rethink everything we’ve learned about the marketing power of the website.

Social media has limited power on the internet. Although they are very optimized, when the consumer makes a request on Google, he will want to find as much information as possible about his request in a short period of time. This is where the corporate site comes in! All information about the company will be available in one place. With the emergence of digital, the power of consumers is growing. They can express themselves through different platforms such as social networks or forums for example. So they have more freedom and will have more in  the future. Since you cannot control what is said on these platforms, a site is still a good way to mark your territory. Thus, you will promote your brand as it should and you will define your own rules.

Therefore, The need for modern capabilities and engaging functionality is necessary for all industry websites, mobile or not. The world of technology is too fast-paced to keep a check on everything around. In such scenarios, the future of websites shall be completely user-oriented. A radical rethinking shall be required to implement interactions at every touch point so that the user feels the digital as a part of their reality. Though a lot has already been achieved when it comes to website advancement and architecture, there are various milestones to be further achieved. From mobile landing pages to responsive designs to the use of CSS with JavaScript, there is a lot to be explored yet. Intelligent systems are going to make websites more responsive and technology is going to usher a whole new world of creative pursuits that we will come face to face with in the form of interactive website designs. Although developing an effective digital strategy is increasingly complex, consumer habits and communication channels have evolved and will continue to evolve over time. However, the premises of a digital strategy such as “corporate” sites will remain and will last over time.

Hiring a professional web design company to develop your website is the best thing that you could ever do to grow your business. Hiring a professional also means you can save more time and make more money. Creating a user-friendly website for your company and/or brand makes it possible to compete in the larger market. Many businesses don’t realize the whole process involves more than just building and designing a web page. In order to build a strong online presence, you must consider the full range of services a professional web design company has to offer. A top-notch web design company will take care of the hassle and complications involved in building a user-friendly, high-traffic web page.

Here are top 5 benefits of hiring a web design company:

Great First Impression

When a user visits your website, they form an opinion of your business. This opinion is based entirely on the look of your site. Even if you provide the best service or products in the world but if your website doesn’t look good then users might leave it in seconds, it takes a mere 50 milliseconds for a visitor to form an opinion about your site, 38% of visitors will leave if the layout of your site is unattractive, 85% of consumers get the feel of a website before making a purchase decision, and 94% of consumer’s first impressions are web design related. When you hire a professional web design company, they’ll develop an attractive website for your company that will help you in increasing visitors.

Using The Latest Technology

Professionals Stay Up-To-Date On The Latest Trends. Web design trends are always changing to meet customer demand. For instance, a website that is too heavy on images will slow down site speed. Because you aren’t a web developer, you probably have little knowledge of new and upcoming technologies for the responsive website. Mobile-friendly designs are constantly changing and growing. A growing number each quarter are accessing the website with mobile devices, so now it’s important to have a website that is compatible with mobile devices. The professional web development companies will provide you a website that has the potential to take advantage of the latest tools and technologies.

Faster Load Time

Many websites are not built to perform optimally. Slow sites have higher bounce rates that have a significant impact on search engine rankings and also drive away visitors to other competitive sites. Don’t let your website suffer from high bounce rates—it’s detrimental to your business! A web design company with experience knows very well about the various plugins and 3rd party tools to integrate into your website to enhance speed and security. A professional web designer or web design company will build a website with various plugins and integrated features to provide enhanced speed and security. How your website is coded will have a big impact on its overall performance.

Enhances Visibility on Search Engines

Search Engine Optimization (SEO) is the most important factor in the process of website development. Without SEO, a website’s visibility will be extremely low and it will definitely not appear on the first page of Google. A professional web development company will code the

website to adhere to best SEO practices. There are many professionals with exceptional SEO skills in a development company. They will give you advice on how to rank for the high numbers in search engines of Google and make your website more SEO-friendly. Competition has grown like never before, so it’s crucial to hire a professional service to achieve the desired results.

Reliable Web Design

A professional web development company will focus on creating a robust and reliable website. Fixing problems with your website can be costly and time-consuming. The best thing about hiring a web design company is that they are only a phone call or email away if something happens to your website. It is important to understand that a good website is better for the business platforms. Our web development team will create an incredible website right away where you do not have to worry about breaking or crashing it.

There are several other advantages of hiring a professional web development company. They provide reliability, trustworthiness, affordability, speed and the list could go on and on. You don’t need to beat yourself just to get your site up and running; get a web design company to help you out!

When planning a new website build, it’s common to think about design, functionality, and content, but rarely are decision makers thinking about accessibility. As a service business, all of your potential clients need to be able to access and use your website successfully. Implementing the standards of web accessibility is crucial for any business. It can protect you from costly lawsuits, help you pass the ADA compliance audit, increase brand awareness and so much more. Sure, it is bad for business to pay fines for not complying with accessibility standards, but there is a bigger, brighter picture here. Accessibility is actually good for business,
and it makes sense to build your association’s website with accessibility in mind from the start. Web accessibility is much more than a popular trend. It is a doctrine of the 21st century web that every respectful website should follow.

Web page accessibility is more than just plainly accessing and navigating the web. The internet was built on the idea of giving equal opportunity to all users. This revolves around the concept of usability for all, which means that even people with physical impairments can access web content just like people with no disabilities. In an age where the entire world is embracing diversity and fighting for equality, the phrase ‘be kind’ seems to get bounced around on an ever-increasing basis. So we urge you to be kind to your website users and adapt to meet the needs of those who suffer from a range of disabilities like Visual impairments, Deafblindness, Colour blindness, Dyslexia, Hyperlexia, Dyspraxia, ADHD, Speaking English as a second language, Epilepsy, etc. Web accessibility is simply ensuring that the functionality and content of your website can be accessed by all regardless of physical barriers. When you disregard website accessibility’s impact on your bottom line, you’re potentially missing out on tens of millions of website visitors who can’t navigate your site. At the very least, this is bad for business.

Reasons why website accessibility is important for your association

Reaching a Larger Audience

Website accessibility increases your potential audience by including more users. You may be surprised to note that according to the World Health Organization, about 15% of the world’s population has some form of disability. Here are more striking statistics by CDC (Center for Disease Control and Prevention) saying that 26% (1 in 4) adults in the US have some form of disability. Would you leave a quarter of your potential customers outside? The answer seems pretty obvious. It’s important to add here the people who are browsing your website with a slow Internet connection, perceiving your content with a different native language, suffering from a temporary injury, and so on. They all benefit from accessibility too. Features such as adding transcripts and closed captions, support for mobile devices, and site design will be beneficial for all users regardless of any disability.

Accessible websites have Better SEO

This works because search engines rely on text to crawl and evaluate websites. When the text is more organized and understandable, it’s more SEO friendly. It’s also more accessible to persons with disabilities. One of the basic requirements of making a website compliant has to do with providing descriptive text for images. This allows screen readers to describe a webpage to a visually impaired person. This is the same markup used by search engines to crawl a website. A few other examples that illustrate overlap with SEO are providing captions for various forms of multimedia; ensuring headings, links and labels are descriptive; as well as using consistent structure that is easy to interpret. All of these accessibility requirements lead to increased visibility by search engines and better user experience.

You will Minimize Legal Risk

The last reason to build your website with accessibility in mind is quite simple: you have to. Another valid reason why website accessibility is important is that you don’t want to attract lawsuits. They are possible according to the Americans with Disabilities Act (ADA) whose main principle is that everyone should be provided with equal access and opportunities. Nowadays, it is expected by law that businesses and service providers do not treat disabled people less favourably. So in order to avoid lawsuits, companies are required to adhere to national and
international standards and guidelines.

As you can see, there are plenty of reasons why website accessibility is important for your business. It’s time to make your site accessible.

Well, we all know 2020 is the year of advanced tech and automation. With all the COVID-19 Pandemic situation going on everything is shut. People are afraid to go out. But, with having an online presence you can provide your customers whatever they need. Your tech-savvy customers expect you to have a website to find more information about your business.

As for you, your website can help you generate business, increase brand recall value, promote goodwill in front of customers and target audience, as well as deliver strong marketing messages. Think of it this way, your website delivers your marketing message 24 hours, 365 days in a year! Apart from e-commerce websites, most professional websites are information-oriented and try to solve visitors’ pain points. A website not only helps small businesses promote and sell their products and services, but it also allows them to distinguish themselves from their competitors, especially for customers who rely heavily on the Internet to learn everything about a company. This makes a website one of the most important business assets for sharing information, building credibility and standing out in crowded marketplaces.

We’ve put together some specific reasons why your small business should have its own website. If you’re a small business owner who is still on the fence, read on!

Makes You Look Professional and Trustworthy

Having your own website lets you create a branded email address (e.g. hello@yoursite.com) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now. Your website is also the perfect place to show off any professional certifications or awards your business has. In fact, 75% will judge your credibility based on your website design. A website also shows that you are open for business during a time when there is a lot of uncertainty. Eighty-four percent of U.S. consumers believe a business with a website is more credible than one that only has a social media page.

Can Attract New Customers Through Google

A search engine optimized website lets you be in front of thousands of more potential consumers without spending much. Ongoing business success oftentimes rests on your company’s ability to bring in new clients. Reaching thousands of people using only traditional marketing methods like direct mail or print advertising can be very expensive and unreliable. Getting online enables you to reach more people locally or outside of your region while paying less for the exposure—and you can even measure the specific results.

Showcase Your Collection

Presentation plays a crucial role if you want people to buy your products or services. This is important, especially if you are a small business vendor where every customer matters. You can use beautiful images, short video tutorials, and downloadable PDF instructions. The sky’s the limit to what you can do. Customers get what they are looking for. So, they remain hooked and go nowhere else to purchase. It gives you creative freedom and ultimately helps you in establishing a loyal customer base.

Establishes Your Place in The Industry

Who knows about your business? Where can prospects and clients go to learn more? Your website can help establish your business as a going concern, communicate your brand value proposition and it can convey professionalism. It also extends your reach to industries in the world. Bidding for the right keywords can increase your website traffic and influence your consumer’s journey, which typically begins with research, recommendations, and reviews. Having a prominent position in the search results page is one of the many ways to challenge your industry Goliaths.

Customers Can Contact and Find You Easily

A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page. So, any customer that wants to contact you in some form or the other can use those contact details from your website. Also, you can embed maps in your content of the website. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood and would love to attend your event.

The truth is that a brand without a website is nothing but a small boutique. No wonder how good products you sell, how efficient services you offer – not many people will be able to know about it.

With the rise of virtual and remote working culture, UX/UI trends have seen a drastic change throughout the year. While the number of websites is growing around the clock, standing out from the competitors is hard to crack even if you follow the latest UX trends and UI features. Most of the websites look the same, and users are confused – what makes brands different if their online representation is almost identical? The design is a magic tool to help differentiate, identify, and build a strong brand image.

In this article, we will talk about UI and UX trends 2021, and why you should check out the new trends.

1. Smooth Gradients

Simple minimalistic icons are considered a powerful UX trend. It is all about their ability to convey meaning in less space than words. Great icon design can be distinctive and add finesse and flair to a project. We recommend choosing icons from the same family, should have the same size and dimension. Such consistency will show your skill level and emphasize the integrity of your website. The perfect implementation of this UX trend we can find on the website of *Vedran Badun Adventures*(https://vedran-badun.com/)

2. Pastel Colours

Why are pastel colors so popular? It probably has something to do with the pleasing and calming effect it has on people. It’s a feeling that’s difficult to describe but when you look at a design made with pastel colors it just makes you feel relaxed.They set the right tone and atmosphere for different websites, for example, e-commerce platforms, or SaaS applications. *Natreve*(https://www.natreve.com/) built a flawless example of using pastel colors on their website.

3. Minimalism

Less is more, and for a website, this is a golden rule now. It is crucial to highlight the best qualities of a product properly and convey the right emotions from its usage to customers. Components that designers use for decorative purposes only become irrelevant. You must remember that adding more features to your design does not necessarily equate to adding more value. An example of the minimalistic UI trend from *Natreve*(https://www.natreve.com/).

4. Voice User Interface (VUI)

Even before the pandemic, it became clear that the voice interactions are one of the major UI/UX trends of the years to come.Adding a voice-user interface to your design can expand its reach. Today we can see dozens of apps where you can translate a word or sentence into any other language. *Google Translate*(https://translate.google.com/) shows how to implement this current UX design trend properly.

5. Simplified UX

Users do not come to the websitу to browse pages to find what they’re looking for. While creating site UX, it’s important to shorten the customer journey and simplify UX by all means. In 2021, you should not complicate interfaces and force users to take extra actions. Try to minimize the number of elements and fields that customers should fill out. see how *IFTTT*(https://ifttt.com/) implemented this user experience trend and made the registration process much easier.

A website is a platform for users who want a particular product or service. Thus, it should deliver the results according to their specific requirements them. Website Design is a vital part of your business because it leads the way for a better SEO. A good website design allows your business to have a good search engine ranking performance. Users will find it easier to know what your business is offering to them.

However, in the world of internet marketing, SEO is the key success factor for every business. You will need to have effective marketing strategies to rank your website. But it should start from the designing phase. Find out some of the factors that tell that your website SEO is actually right. A strong brand presence will aware of the potential customers for your business and the services you are offering to them. You have to simply refine your keyword search to help users to search for their specific queries.

Check the Usability Feature

If your website provides a great user experience then search engine rewards it with a good search engine ranking. Poor usability results in low conversion rates which we believe you don’t want with your business. For example, if a user landed on your website to get a solution for a particular product or service and he finds broken links or is redirected to another page. Do you think that the user will return to your web page? Of course not, instead there are chances that he might give you bad feedback and you won’t want that!

Not Compatible with Mobile Devices

When a customer search for a query, they will tend to use their mobile device for it. If your website is compatible then they will lose interest from scrolling down the content. A responsive website design with appropriate content will improve your search rankings. The content should be optimized to the device’s screen sizes and should look appealing to the website visitors. Take a quality test of your mobile version to ensure that everything working all right.

The Right SEO

First things first, take proper knowledge of SEO before proceeding with making your Website Design SEO-Friendly. Complete the website audit to check the backlinks, loading speed of the website, and the existing website’s content. To attract organic traffic, research for the keywords properly. Check on the title tags and meta descriptions. This will engage the users of your business by giving them a useful piece of information. Note the character limit in such tags use proper adjectives to deliver the accurate meaning of what you have written.

Understand That There are More Businesses

Competition is never-ending. You will find a lot of similar stuff on the website than yours. Do you think they copy your business? No. There are so many businesses that are delivering the same service as you are. Then you should have something unique. Upload rich and quality content that could help you get more website visitors and shall increase the conversion rates. Have a clear purpose and suitable target audience before writing the content of your website for effective SEO.

Redesign Your Website

When organic traffic is discovered, you can think of redesigning your website. It will help you to resolve errors or bugs. You can check on the title tags, meta tags, alt tags, etc for a better technical SEO. This will help you to get more website visitors. You can modify the URL structure and sitemap to ensure that all the links of the website are working properly. Before making your website live, take the proper tests to make sure that is reliable to use.

Proper website design clears the picture in your mind that you are building your Business Website for a Great SEO. Better reach to the audience can be achieved by simplifying your goals beforehand and working on the problems if needed. Organic marketing is an opportunity for your business to reach genuine customers and not to the general traffic. At Kudosta, web developers, designers, and the marketing team work in coordination to develop SEO-friendly websites that can give you excellent results.

No matter your team is working hard and delivering good results for the business.  But what is the use of it if your potential customers cannot see your work? You can use website case studies to showcase your business’s success.

A case study demonstrates the way by which a business handles the specific queries of the customers. It represents how your team resolved the queries for developing a particular product or service.

The purpose of case studies is to increase sales and drive traffic to the business website. It also gives the idea to the customers as to what the business is all about and what are its products or services. These are the live examples of how your business has dealt with the specific problems of the clients. If you have a strong case study that has delivered major queries of the client. These are your business’s results, so, frame them perfectly.

Here we will be explaining how you can create an effective website case study.

Identify the Target Audience

You need to first analyze your target audience. Once your prospects are clear, you are ready to show what you have for them. You can update the case studies according to the specific audience to attract them to your website. This will represent that your business gives a targeted result to the clients. For example, you have completed work on WordPress development; you can develop a case study for it.

Take References from Other Sources

If you are a beginner in writing case studies then this tip will work for you. You can take an idea from the sample templates or work of other businesses. Remember not to copy their work, you have to understand how the case studies are written. Copying other’s case studies will not give you the desired leads for your business. By taking an idea you can build your case study structure, steps in proper sequence, and more

Use Storytelling

In services related to website design & development, there are a lot of things you can add to the case study. For example goals of clients, site structure, wireframes, etc. When prospects read a case study, they want to know everything you can do for them. You can tell a story of how you have addressed the issues of your clients. But the work does not end here. You need to check on the analytics for the user engagement that you have received.

Make it Crisp and Clear

Of course, when you want your customers to know your work, it should be discussing relevant points. It must include the business, your core services, the problem of the client, and the ways you resolve it. You can make it scannable by using visuals, bullets, and short paragraphs. You can use screenshots for explaining the elements you used and how the product is now looking impressive. If you follow this trick, it will make the content look clean and tidy, and readable by the website visitors.

Add Data

When you add the actual data about the product, it reflects that you are a genuine business and are not into fake marketing of your products/services. Use graphs, charts, analytics data, etc to make the case study compelling to read. This way, people get to know your business in a better way. Technology is taking advancements rapidly, so, you can use online tools to extract data and put it in your business case study.

Include Strategies

Visitors need to know the answer to “how” you did that job. You can answer them by including the strategies that you have used. For example link building to get more clicks on the content etc. If you need success then you must show what you did to get the best out of the business.

Make your case study even more interesting

How? By adding podcasts or YouTube videos. These things hardly take few minutes and your work is done. This can be engaging and you will receive more website traffic than usual. Include relevant information and not just the funny stuff to make it interesting.

Optimize your business case study for search

No one will come to know your efforts until you show them the results you have achieved. Use social media and digital marketing strategies to share it everywhere on digital media to get more likes, comments, and shares for it. Besides social media, you can also use email promotions for letting prospects know about your work.

When everything is getting faster, the preferences of the businesses and users are changing. Both want something new in the UX Design of the Website with the change in trends of the IT sector. However, if you have selected WordPress to build a website, I must tell you that you have chosen the right platform. Working with WordPress is quite convenient with the plugins and features it provides. By making the website structure SEO and user friendly, you can generate leads and can get better rankings on the search engine.

But what is UX? User experience is something that user feels when he/she access your website. You need to design UX in a way that meets their specific requirements. Navigation links and buttons should be in proper working condition, etc. Remember that your website should provide a solution to the queries of the visitors regarding products/services. Here are some of the tips that you can include in your website design-

1. Make Your Website Accessible

What does it mean in simple terms? It means that your website services like signup, access to standard pages, and relevant information are available and accessible by the users.  Keep the design simple with the relevant information required. You can include details of your business, the services you offer, and how the visitors can connect to you.

2. Upgrade the Navigation Menu

Now when the website structure is almost ready, it is time to allow website visitors to show them the way to where the exact information is for which they are looking. Make the navigation simple and properly organized. You can create a sitemap before developing a website. You can create categories and sub-categories of the products/services you have to make the navigation clean and easily accessible for the website visitors.

3. Improve Page Speed

In our previous blogs, we have discussed the reasons to have a reliable website speed. This helps in engaging the users for a long time. If your website will take longer time than usual then there are chances that you will lose potential customers. Note that the website hangs a lot due to the large sizes of visuals. Optimize these to maintain the proper speed of the website. Also, do not add unnecessary images or videos. Add only that data which is mandatory to drive traffic.

4. Use a Search Bar

How do you search for anything on a search engine? From a search bar! The same you need to do with your website. Use a search bar option that allows website visitors to find anything they want to about your brand. Maybe they are looking for a particular product, a search bar will help them to get exactly what they want.

5. Make it Mobile Friendly

In today’s time, everyone spends a lot of time accessing their mobile phones. Use this as an opportunity to achieve traffic. Make the website responsive for iOS, Android, or other mobile platform users to improve its accessibility. You will need to optimize every element of the website like images, texts, etc to make it fit into the mobile screen.

6. Manage White Spaces

Everything that you do on your website should not be too much or too little. It needs to be managed in a way that content appears more readable. The best way is to use the white space in an F design because the website visitors scan the content from left to right and top to bottom. You can manage the header and footer by adding an organized menu bar at the top and social media integration at the bottom. Those small icons at the bottom will help the users to connect with your business easily.

7. Secure your Website

This is the most important part of UX that ensures the users that their data is safe from intruders. The sensitive information of users like their email ID, contact number, address, etc should be protected from cyber-attacks. You can use the security plugins of WordPress to assure that users’ payment details and related information is secure. You can control user permissions, enable firewall applications, upgrade the website on time, and use two-factor authentication.

Conclusion

If you will implement these tips promptly, you will surely Improve The UX of a WordPress Website. Just remember a few things like keeping the content informative, well-maintained website structure, and good navigation.

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