SEO techniques could not be successful if one forgets about the optimized website structure. The structure not only infers to the physical appearance of the website but also includes the way how the pages of the website are interlinked. A perfect and organized structure is immensely important for a website, to incur the benefits of SEO efforts. Without fixing the loopholes pertaining in the website structure, you cannot achieve what you intend to. The first step to optimization includes the optimization of the website structure.  Below are some key points to keep in mind while designing the website:

  1. Attractive homepage

The first and foremost what one has to keep in mind is the design and content of the homepage and also its consistency. The way the homepage is designed plays a vital role. Why because?It is the first thing what your visitors will come across. It should be easily understandable both by humans and crawlers. The homepage should focus on what your site is all about.

  1. Consistency

As stated earlier in the previous point your website content should be consistent.

To understand this more properly for e.g. if your site talks about sunflowers it should present content about sunflowers only. Portraying content on cauliflower or its image will break the consistency because of it being a vegetable. You will have to see to it that once a visitor visits your website he/she should be persuaded to access your entire page and not going back at a first glance only.

 

  1. Organised topics

Your content on the site should be well organised. In order to deliver an organised content try to break your matter into main topics and subtopics.

Like considering the previous example our site talks about sunflower so the main content should be about the flower itself.

Then we can go on with the subtopics like its attributes, uses, colour, where they are found etc. The benefit here is that having a well organised content makes it easy for both the visitors and for search engines to get an idea of what the site is about.

  1. Driving traffic to your site

To acquire the highest rank in search engines your site should be built with Search Engine Optimization (SEO). Always keep in mind to keep a three level of navigation. Three level navigation is considered best for search engines.

Search Engine Crawlers doesn’t go deep down into pages so sometimes your pages might miss a rank.

 

 

  1. keywords

Keep in mind to use targeted keywords and phrase. This will help your site come up on the top when someone searches for that particular term. The website structure should always be easily understandable.

  1. Enhances user’s experience

Poor user experience can negatively impact your website. Lets understand this with a simple example your site is about food recipies and a user is not getting the desired information say of how much sugar is needed to make a cake he/she will be reluctant to go and browse another page.

It is rightly said that first impression is the lasting impression. In this digital world it is very important to leave a very good first impression. This principle can be applied to the business world as well. To leave a very good impact logos play a vital role.

In this modern era where we all are competing, businesses have to make sure to keep themselves at the top when it comes to talking about grabbing attention. A business with an idle logo can win this race and a business with a logo which cannot hold people’s attention will struggle a lot to attain their goals.

Hence, this proves how a logo helps one to be at the top. Below are a few points which should be kept in mind while designing a logo:

  1. Visually impactful- Double Entendre

Logo should leave the necessary impact. Now the question here is how to make the logo impactful. The simplest way is remember that your logo conveys two meanings so that the picture can even convey the untold things. A logo or a picture that conveys two meanings is said to be double entendre. This technique is quite different and unique. Basically, it has two pictures which are put together to make a single picture or logo. Viewers find these types of logos quite unique and fascinating. They manage to grab the viewer’s attention for a long period of time and hence prove to be quite beneficial.

  1. Should be Balanced

Remember the logo that you have designed should be balanced. The word balance here means that the colours, graphics and size must be used in a correct way i.e. each of them must have equivalent weight in the logo.

  1. Size

Talking about the size the logo should be clear and distinct in its size i.e. it should be legible. Also one should always be alert that the size should be such that when a logo is used for letterheads, promotional purpose and envelopes, it should not lose its meaning when scaled down. In simple words, when one goes for promoting his/her business he/she will go for hoardings, billboards and posters so he/she should make sure that the logo looks good in larger format.

  1. Preliminary Sketches or Drawings

Preliminary as the word suggests basic or primary. So designing preliminary sketch is very essential before designing an impactful logo. It can be on a paper using a pen or pencil. If this step is skipped you will be left with a not so good logo. So, going for paper and pen drawings always definitely helps. At least 20 to 30 sketches should be made to bring out the best creativity in making a logo.

Thus an effective graphic designer will spend most of the time in this step.

 

  1. Colour Combination

Colour scheme plays a vital role in your logo. One should always make sure that the colour used should be appropriate. Incorporating numerous colours will doesn’t always work. A logo in greyscale or in black and white looks different and hence has a long lasting impact. A graphic designer should use the colours judiciously because each colour has its own significance and thus communicate something. Hence the colour scheme used is again an important point to be kept in mind.

 

  1. Incorporate your Company or Product Name

It is very important that your logo should have company or product name so as to make it easily recognisable. Just a picture or a symbol might not always work. For example we all are familiar with Nike’s logo which is just a Swoosh. No doubt, we make out by looking at its symbol that the product belongs to Nike. But not many of us know that its previous logo had its name and it took years for the company to make people aware of its new logo i.e. the Swoosh belongs to it. This is again a tiring task. So, better go for the name.

With the age of digitization, websites have gained enormous popularity in terms of promoting businesses. Due to this, each and every business is trying to establish their identity online. With the emergence of Web 2.0 and Internet Marketing techniques replacing traditional marketing techniques, many Web Design Firms have come into play so as to help businesses cater their whim. Thus, it is very important to keep few things in mind before hiring a web design company and they are:

  1. Look for Most Cost Effective Design Company :Do your homework and research well about all the firms providing such services. It’s not important that you choose the firm charging the highest, thinking that it will provide you with the best of quality work. Sometimes good firms may charge less because they may be working on a small scale with a few numbers of personnel and thus their service charge is low.
  1. Remember! Their Identity will Build your Identity: Always choose a firm which has a positive identity in market because their work will decide the fate of your business.
  1. For How long after the Designing of Website, they provide free Service and Support :Some firms do provide free service and supports in case new updates have to be made. This should be noted beforehand as since internet is a dynamic world, changes are a part of internet world. Even if a firm is not offering free care service do ask them how much they charge for 3 or 4 months support service.
  1. Know their Programming Ability :This is important because if the company is not equipped with good coders, they may design the website in table layout and include frames. This may work against SEO as it makes indexing difficult.
  1. Gather thorough knowledge about their Expertise :  First of all know clearly what kind of website you desire for. An E-Commerce website, a mobile compatible website or a flash based website. After this hire the web designing company that has best of experience in your niche.
  1. A Web Designing firm should Respect Time : Finalize your deal with the company that can tell you the delivery time for all the deliverables. This may include design, contents, CMS etc.
  1. Search Engine Optimization : Designing a customized website is not enough, optimizing and promoting a website on internet is equally important. Look for a firm which can work in the area of SEO too. The aim of the website is to reach to the targeted audience and also get indexed on major search engines. Thus, go with the designing firm that have experienced SEO experts.
  1. Ask for an Easy CMS :Ask your developer to provide you with a User-friendly CMS so that you can be the master of your website capable of making changes in your content and you don’t need to rush to developer for every small amendment in your website.
  1. Know about their Working Team :Be assured beforehand that the firm is having a team of professionals with expertise in web development, content writing, graphic designing and web testing. Because all this counts when it comes to designing a professional website.
  1. Ensure Branding :Branding is necessary so that people can uniquely identify your business. Hence know from your designers about the website’s layout, colours they will use, slogans, company’s logo and where it will be placed
  1. Know about the Web designing company’s cost calculation :Web designing companies quote cost on 2 basis: per hour or per page. Knowing this will definitely help you in figuring out whether the overall cost will fit in your budget or not.
  1. Check if are they Offering Website Guarantee and Warranty: Although! It is rarely found. But if any firm is offering so, do ponder upon it because it’s worth checking it.
  1. Ask them if they can provide Web Hosting and Domain Name :Few firms who believe in long term relationships do provide such services too along with the web designing. If you find them, give them a preference.
  1. The 2 P’s  :Be Patience and Practical. Website designing is not an easy task. So, if you want it to be perfect, give your website designing company sufficient time to do their work as “your haste may spoil your work only”.

We are HAPPY TO HELP you to meet with your objectives or Concern.
Request FREE Advise by filing up the form.

We will get back to you within 24 hrs.