Your website is the business card or online address of your business. In this digital marketing era, website is one of the most important factors in taking your business to large number of people. Therefore, website security becomes an important and not to be missed. Let’s check 6 Practical Tips to Secure Your Website Data.

Use a Secure Host

Web hosting plays crucial role in website security. Web hosting company should be able to support the website in all the cases. Most importantly, it should be able to identify or aware about the threats knocking your website to gain access.

With all alertness, the hosting company should be able to back up the data and secure it in a remote server to retrieve in case of any loss of data due to attacks or threats or hacks. Therefore, always opt for a hosting company that offers all-time technical support.

Software update

Most of the hackers give their shot on the security loopholes of the website. The best way to fix the security flaws is to update the installed scripts. Make sure that every script, software and other related products that you use are updated.

Robust password

Obviously, the brute force attack is the most tried by the hackers to break into the website by cracking the password. It is advised to maintain strong password leaving no room for the hackers to be successful in their attempts. Avoid simple passwords and always use combination of upper case, lower case letters with numeric and special characters.

Website Hygiene

Being hygienic prevents attacks from disease-causing germs and bacteria. Same is for website, your website will be safe as far as you keep it hygienic. Do clean it periodically to avoid hackers. You will invite hackers unknowingly if you do not keep your website clean. Delete the files and applications that are not used in your site anymore. Make sure that the file structure is organized so that you can track and delete the unnecessary files.

Scan your website

Web security scan is one of the important steps taken towards website security. Make sure you perform a scheduled website scan to identify the defencelessness. As you find such risk factors, you can immediately bring on the fix that removes the defenseless points open for attacks. Rather than trusting the free web scan tools, it is better to move on for a professional scan that reveals in detail. Make a note of it that free web scans do not reveal anything in deep. It may be free but can cost you a lot.

Hire a Security Expert

One of the best investments you can make to secure your website is to hire a security services or expert. The support of the security expert would be high. You can’t handle it on your own.

Of course, you can manage the low-level security issues but when it comes to dealing with high-level security issues and measures it requires the support of a security expert/service. Needless to say, security experts do scan your website regularly, do a thorough monitoring in a scheduled manner and take necessary actions on time.

Implement these practical and key steps to secure your website data as your website is a showcase where people could get sufficient information about your business in online

 

Creating an e-commerce website has become easier through Content Management System (CMS). For any non-developer, it will be easier to make changes in their e-commerce website using CMS. The content of the e-commerce site can be managed without complications. With this, the website administration tasks have become simple. Payment integration and SEO management can be done without having programming knowledge.
Different open source CMS are available with multiple features, merits,and demerits. Before opting for any e-commerce CMS, it is better to compare and understand important aspects so that it will be possible to choose the best that suits your e-commerce store.
When it comes to comparing the open source CMS platforms, it is important to consider on the basis of functionality of the website and the customization features of the CMS. Here we discuss and compare the leading CMS platforms WordPress and Magento.

What do you expect for your e-commerce store?

This is so important so that you will be able to choose the best CMS for your e-commerce store. As you are planning to create an e-commerce store you have to define the following first.
• Size of your e-commerce shop
• Complexity level of the products sold in your shop
• Timeline for developing your store
• Budget you have planned
• Server Capacity
• Administration Operations/ Number of Administrators
• Number of users expected

Answer the questions

Magento is a standalone e-commerce CMS platform and is used by giant brands. With nice functionality and various flexibilities, Magento is one of the best CMS. Coming to WordPress, it is a widely chosen CMS with more flexibility and numerous plugins to make it easier to customize, manage and use. WordPress offers numerous themes. Do you need more functionality for your e-commerce store or do you need various plugins to be added in your store? You have to answer these questions before choosing ane-commerce platform.

Size of your site

If your shop is big with high volumes then your stock keeping unit would be high in volume therefor you would have to Magento on that case as it handles the complex sites easily but it requires heavy server power. At the same time, a plugin offered by WordPress supports unlimited product uploads.

Your Budget

Though Magento and WordPress are free opensource platforms, you have to pay for subscriptions, add-ons, plugins,and other added features. A dedicated hosting would be required as the information of the frequent or repeated customers will be stored in database.

Timeline

Developing an e-commerce site with Magento will take longer according to your website than with WordPress.

Products

Are your products simple or complex? How do you plan about personalization, categories?

Server Capacity

Depends on the size of your store you need appropriate server capacity. Magento works better with large size e-commerce sites as it offers more GB

Number of Admins and Users

Both Magento and WordPress allows facilities to add more users without any complications.

Development

In the development case, Magento is easier for developers whereas WordPress is flexible and easier to play with UI/UX. WordPress is more user-friendly.

WordPress

WordPress has begun as a blogging platform and has become a comprehensive customizable website framework. It has wide range of plugins with incredible functionalities. When it comes to customization and complex development you would have to get the help of WordPress developers.
Payment Integration, theme installation, plugin installation and usage are easy to do. Within a short time, a basic website can be easily created using WordPress. The same is possible for e-commerce store using the WooCommerce plugin offered by WordPress. By installing WooCommerce theme, necessary plugins and extensions you can get an absolute e-commerce website. It supports Shopify, Stripe, PayPal, Square, Amazon payments, ShipStation, UPS, etc.
• Cool In-built Dashboard,
• Best and easy for SEO with support of plugins
• Easy upgrading
• Great set of plugins
• Easily manageable
• Easy to customize, does not need skilled developers for basic level configurations and management.

Magento

It is a powerful e-commerce platform with high scalability. It offers wide range of features with extensions that supports any size e-commerce store. Premium edition can be useful for big brands as many giant brands are already using Magento to handle their e-commerce store.
It is quite complex when it comes to customization so you will have to get the help of skilled Magento Developer for sure. We can say Magento is one of the intricate platforms.
• Third party services can be configured using XML code as API
• Best to provide smooth browsing experience to the customers.
• Has cool features like filtering, comparisons, catalog, wish lists, etc
• Useful for marketing as it offers marketing add-ons.
• Coupons, discounts,and promotions are offered
• Good for SEO
• Dashboard and UX is not good as many complaints are raised

WordPress and Magento

WordPress is built on PHP framework whereas Magento on PHP but specifically on Zend. API’s are nice in both the platforms. Easiness of customizations and plugins differ.
WordPress offer amazing theme customization and Magento is nice virtually and can design your own themes.
Magento offers wide range of add-ons for everything you need for your e-commerce site but in terms of complexity, Magento is one of the complex platforms.
WooCommerce and other plugins offered by WordPress are easy to install, customize and manage. The level of complexity is low in WordPress.
Finally, you have to choose the platform according to your skill level, functionality,and complexity of your e-commerce store.

Every importance should carry a reason otherwise the importance will not be understood. Wide range of information is available to convey the importance of having a website and use digital marketing for the business but still, it needs the reasons for clear understanding. Here we see 10 reasons all businesses need a website & digital marketing.

#1 –Connect with customers

Large number of people have started spending more time online.

Website is the place where you will connect with the customers to make them aware of your business and its services/products. Digital marketing is the best way to bring the audience to the website.

#2 – Information Centre

Digital presence has become more popular that people would like to get answers, check products and buy different goods. Website is a place where you would put & update every important information of your business and with successful digital marketing, you will be able to optimize the information to attract and convert the audience into customers.

#3 – Testimonials

Website is the right place where you can have valuable testimonials about your business, products,and services. Testimonials increase your credibility. With right digital marketing strategy, you will be able to take the testimonies to social media pages and in other digital presence of your business.

#4 – Lead Generation

Lead generation is one of the most important aspects of having a website and practicing digital marketing. Leads are the audiences at reachable. When it comes to digital marketing, different types of lead generation techniques are there but website is the beginning or the base for lead generation.

#5 –Build exposure

In this digital age, it is not feasible to build exposure for the business without having a website. Exposure will be developed when the business is taken to online presence and making it more popular using digital marketing.

#6 – Higher Sales

Traditional ads and marketing techniques are vanishing. Digital marketing has become more popular especially because of reaching the people across various platforms. Digital marketing enables refined process to acquire more leads. Obviously more leads results in higher sales.

#7 –Achieving the target

Every business has target audiences. As the digital world is vast and fast, you are not going to cast the net generally but on the target. You need a website and suitable digital marketing strategy to reach the target audience.

#8 – Cutting the costs

Do not have to worry about the budget, setting up a professional website and deploying digital marketing is not costly. Spending on a website and in digital marketing is a diligent investment that you make for your business. You will reap huge benefits for low-cost investment.

 

#9–Global Audience

If you own a website for your business then your brand or product is globally available. Obviously, global audience can walk into your business website. Your reach grows global. At the same time, digital marketing is not limited to local. Think about it as digital marketing takes your business to audience across different countries and brings global audience.

#10 –Customer support

Having a website for your business is the easier way to provide best customer support/service. Customers can easily reach you by visiting your business website and get their queries answered, clarified and get served on request. After all, customer satisfaction is more important and website opens the avenues to achieve it.

Related  Article:
Top 10 reasons why your small business needs a website

Website is most important for the businesses these days. Every business that do have website must understand the real purpose of having a website. Website is not only to give information about the product or service to the people but also to attract more visitors. Yes, the purpose of a business website is not just to communicate with the people but to attract them so that they can be converted into potential customers.

Custom web design increases Conversion rate

The website that does not have good conversion rate is just vain. Such websites are purposeless. When the business defines the purpose of website it will start to find the ways to increased conversion. Talking about increased conversion, the custom web design is more advantageous than the web design using templates.

Custom web design is a smart investment

Obviously, a lot of content management system companies have come and offering numerous templates to design a website with customizable options. As far as customization options and investment is concerned many people choose template based web design. But custom website design is a best investment you can do as it benefits your business. Let’s see why it is so.

Be Unique, Be Beautiful

Custom web design gives amazing unique look to your website. It makes your brand looking unique and you do not have to fit your business logo or website design into the existing template. You can create a web design that no other brand or business has. The outcome is pretty good that it attracts the people a lot thereby increases conversion. The uniqueness of your web design sells your brand.

Higher the visibility, higher the reach

In order to increase the visibility of your business or brand, you need to concentrate on SEO. Search Engine Optimization is a process that takes your business website and displays in the top results of search engine results. It drives traffic to your website in the organic way. Custom web design is the best way to boost SEO as effective HTML coding can be written to make your site more SEO friendly. Search engine standard HTML code will enhance your website’s exposure. Of course, this will increase conversion undoubtedly.

Effective for customer-centric website

Again, the main intention of having a business or brand website is to attract the customers. In such a perspective, custom web design is best to build customer-centric website. Be it the UI and the functionality of the website to engage the customers, custom web design is highly effective. You can build as you like it to increase conversion rate rather than building your site as per the template.

Team fulfills your dream

The best part of custom web design is that you will get a team that work for you anytime to keep your website updated. With a custom website design, you can modify and update your website anytime without taking much time. The website design team will take your concerns and work it out immediately as it is not hectic to make changes in the custom design.

As you keep updated, the chances are high to attract new customers and also to retain the existing customers.  When the people find something new in the website they will spend more time in the website with an interest.

Experience increased conversion

To sum up, a customer-centric custom website design builds a professional website that earns credibility. Template based web design may be easy and cheap but the custom web design is smarter. Make a smart investment to experience increased conversion. Outcome matters!!!

 

Related  Article:
How to create an innovative and effective business website

 

Realize the immediacy of GDPR compliance as it comes into full effect

It’s high time for the online businesses to become a GDPR compliant as it comes into full effect this month. There is no time to find excuses to be a non-compliant under GDPR. The penalties and consequences of not being a complaint of GDPR will be severe. Not only to escape the penalty or the consequence but also to show the integrity of a professional business ethics every business that handles the personal data of the users should become a GDPR compliant without taking much time.

Get the insight

Further to this, if you are having a website(s) then you have to get some important insight regarding whether Google Analytics is compliant with GDPR as it collects personal data of the users/visitors or the active participants of the website through cookies. As you understand the actual take of GPDR on Google Analytics you will be able to follow the guidelines and prepare your online business to become compliant with GDPR. Moreover, as Google prepares for the latest GDPR compliance, understanding the legal requirements would make it easy for you.

Google Analytics

Coming with a brief introduction to Google Analytics, it is a widely used tool to analyze traffic in which the website owners will be able to find the how their website is being used and who uses it. Such details include how long a person spends on the website, what is the primary search or intention of the user, from where does the user comes, etc. To be precise Google Analytics is used to analyze and process the user data.

GDPR

Coming to GDPR, it is called as General Data Protection Regulation, a European Union Law which brings set of requirements regarding how to handle (collect & process) the user data of EU citizens. It does not matter the size and category of the business, every business, organizations, companies,and websites that handle the personal data of the users from EU should be complaint with GDPR.

 

 

What should a website owner do regarding GDPR?

First of all, the website owner should check all the personal data processing activities to ensure whether it comes under the regulations. The most common data processing activities are:

  • Email Subscriptions and Contact forms in which the website requests the personal data of the user explicitly.
  • Online tracking and Cookies

What GDPR demands?

It demands the website owners, businesses,and organizations explain

  • Why is the personal data of the user collected?
  • How is it processed?
  • Whether it is secured against threats and attacks?
  • Why do they need the user data once the intended purpose is over?
  • Why did they not erase the data even though the purpose is over?

Cookies in GDPR

Cookies are used for multiple purposes such as functionality, statistics, performance,and marketing. Basically, some of the data collected by cookies are used by the website and some of the data are not used for any purpose.

Some of the cookies are used to prepare the user profile, to enhance the user experience and for the monitoring purposes. Some of the cookies are set by the website and others by the third-party source. As the cookies handle the user’s data for tracking and other above-mentioned purposes, they come under GDPR regulations.

The website owner has to refine the privacy policy and cookies policy and also the way in which the consent is received from the users regarding cookies setting.

 

 

 

Personal Data in GDPR?

Apart from the common data such as IP addresses, medical and financial records of the users and contact information, the direct and indirect data of any user that identifies the user are considered by GDPR as personal data.

Personal Data collected by Google Analytics

Ever visitor or the user is given a unique ID using which Google Analytics tracks how many visitors visited the site and how many users return to the site. The tracking code is actually added to the pages of the website so that Google Analytics tool tracks it.

Using Google Analytics, the website owner will be able to take a survey regarding the frequency of any user who visited the website, the number of pages visited by the user, the time spent in the website and the interaction with the website.

The statistical data collected by Google Analytics tool consists of Age, Gender, Location, Private and Professional interests, etc. Since Google is developing and improving regularly, it is not possible to get to know exactly what Google collects through Analytics tool. According to the data protection terms of Google collects the following data through Analytics tool:

  • Online identifiers
  • IP addresses
  • Device Identifiers
  • Client Identifiers

What is happening in Google Analytics regarding getting prepared for GDPR the comes into full effect?

According to the Google Blog post in Europe regarding the preparations happening to fulfill the GDPR requirements are:

  • Updated EU User Consent Policy
  • Contract changes
  • Product changes

 

What should you do?

If you are a website owner or a business owner then you have to get important information on Google’s take on GDPR compliance. Gather information to stay updated so that you will be able to fulfill GDPR compliance for your website.

Basic things you have to do regarding your Google Analytics usage are:

  • Modify the settings in your Google Analytics Account in accordance with GDPR guidelines.
  • Ensure that the usage of Google Analytics for your website is compliant according to GDPR.

 

  1. Make changes in your Google Analytics account settings
  2. Make sure that your website’s use of Google Analytics and other tools is compliant.
  3. Make changes in your Google Analytics account settings
  • Control personal data transmission to Google
  • Ensure no personal data is collected unnecessarily
  • Ensure no leakage of personal data for the marketing purposes of other entities
  • Turn on IP Anonymization
  • Check the collection of Pseudonymous identifiers

 

  1. Make sure that your Website’s use of Google Analytics and other tools is compliant
  • Be transparent about data collection and processing
  • Update privacy policy and cookie policy and make it accessible to the users
  • Implement a GDPR compliant cookie consent

It is no wonder that every small business needs a website. The physical world has become well accultured with the digital world. If you still do not have any website for your small business, it is a high time to do it as most of the businesses do have their website to target the customers. We can list different advantages of having a website for your small business. With different good reasons, let’s check Top 10 reasons why your small business needs a website

 

Ease for the Customers

Millions of people search different things in online. This sheds some light on the number of online users. Millions of internet users find it easier to check products and services online. Whether it is a purchase or just getting the details of a product or service people these days choose online platforms as convenient. It becomes easier for the people/consumers/audiences to find your business and its products/services online.

Exposure for your business

Once you take your business to online through a great website you do not have to worry about the exposure. People from your demographics and all over the world can visit your website.

Effective explanation 

Your website is a great place where you can give sufficient information to the audience. It will be feasible to take your business/product/service, offers, updates and every important information to the people through the website. Your website will work wonders than brochures, flyers or any other type of advertisement.

Effective marketing

Your website becomes a great tool for you to market your business. Facilitating social media networks with your websites will enhance the marketing. Easy and effective marketing is possible if you have a great website.

 

Exclusive Identity

A website for your small website is an identity for your business in online space. It completely showcases your business improving the visibility. The identity of your small business is revealed to the people through the website.

Economical

As far as advertising is considered, the website is cost-effective. Instead of spending on physical advertising, you can focus on digital advertising for which your website becomes a great source.

Easy Access

It is easy for the audience to access your business anytime through your website. It does not require you or your executives to be available 24×7 and it is not feasible too. That is why a website with salient information is important for the small businesses.

Enhances productivity

A website is most important for small businesses to answer the people effectively. Actually, it saves a lot of time through satisfied support provided to the customers. Advanced and easy to use tools integrated into a website is sufficient to provide satisfied support to the audience and customers.

Effective results

Having a website for your small business produces effective results in sales conversion. Numbers of visitors to the website will be tracked and used to reach them to generate leads and convert them into potential customers.

Enhances Credibility

Surveys say that a large number of online users believe the business with a website is credible than the website the social media pages only. Therefore, having a website for your business improves the credibility the most important factor for the success of a business.

Related  Article :
Why Start-up Business Need a Website & Promotion?

Owning a website has become more common in this digital era. Even the non-business individuals do have a website to showcase something. It may not be important for an individual with no connection to any business but when it comes to a business or product or an entrepreneur, the website is essential in different perspectives. When you get to think about having a website, different questions may arise in you. One of the major questions you would come up with is Why Do I Need a Website? If the ultimate purpose of having a website is revealed or identified everything would fall into the lines. So why do you need a website? Let’s check it.

A better communication between your business and audience

 

Introduction and Communication

First of all, a website is a better communicating medium through which you Introduction and Communicationintroduce your products or services to the audience. The fact is that the digital communication has become a major communication between consumers and businesses in these modern days. A large number of people spend a considerable amount of time online these days. Getting your business or products or services to the huge audience will be easy through online with a website. The website shows who you are or what your business is and invites the people into your business and reveals your products and services.

 

 

 

 

 

A better way for interaction and conversion

Interaction and Conversion

 

People from anywhere can get to know about your Interaction and Conversionbusiness/product/service. At any time, they will be able to visit your website. This increases the advertisement to your business or brand. As people come to know about your business they will start communicating or interacting with you if they are interested, thus you can catch the target audience. As your site gets visible in search engine through SEO process, visitors will increase to your site eventually a way to get potential customers gradually.

 

Related Article:
Top 10 reasons why your small business needs a website

WordPress is one of the best and highly popular opensource tools to create website or blog. Due to numerous advantages of using WordPress, a large number of people use it to create a website for business or individual. Though it is easy to create websites using WordPress, it does not mean that every WordPress site loads faster because there are some issues that slow the website.

No person would want to spend time with a slow website. Every online user expects the website to be quick in loading. No user will be patient more than 2-3 seconds in a site as they expect the pages of the website to load faster or immediately.

The slow website does not attract traffic.

The slow website will lose ranking position.

For an instance, imagine what could happen if the website is an e-commerce store. Of course, the site will lose the visitors gradually that would end up in a huge loss. For any category of website, especially for the business website, it would be hectic to deal with slow loading as the traffic will be lost abruptly.

When we discuss slow website, a lot of reasons are there to come up with, but it would be better to know and understand what are the best ways to speed up a WordPress Website? Here we see some of the best ways to speed up a WordPress website.

Hosting Provider

If your WordPress site is slow, the first thing you have to do is choose a better hosting provider. Yes, this has the major influence on the speed of the website. The speed of the website differs according to the quality of the hosting. If you are using a shared hosting, then you should immediately shift to separate or individual hosting because the loading speed will be slower especially during the peak hours. Be choosy!!!

Themes

It is quite common to choose attractive themes and to add sliders, elements, widgets and other things. You have to understand that unless you choose lightweight theme, you would not be able to experience quick loading as adding more elements will increase page size and will decrease the loading speed.

Image Optimization

The size of the image is also a major factor to consider regarding loading speed. To speed up the WordPress site, reduce the size of the image without losing its quality. You can use any kind tool to compress the image without quality loss.

Remove

The process of removing characters from coding is called minification. If you minify the CSS and JS you can speed up your WordPress site.

Caching Plugin

You can use any type of plugin for your website as WordPress offers numerous plugins but if you want to speed up your WordPress site, you have to use the plugins under caching category.

Content Delivery Network

Obviously, the site loading speed will differ according to the location of the visitors if the visitors are situated away from the location where the site is hosted. Therefore, if you use CDN-Content Delivery Network, you can speed up your WordPress site as CDN keeps a copy of the site in different data centers and will serve the site to the visitors from any nearest location.

Database Cleaning

This is one of the best ways to speed up your WordPress site because if you delete unnecessary data from the database, the size of the database will decrease therefore the speed of the website will increase. Delete drafts, fake users, and spam messages to clean up your database to keep your database lightweight.

 

 

Related Article:
Understanding the amazing benefits of WordPress

E-commerce has become more common these days. A lot of businesses have come online to market and sell their products either using own website or through e-commerce stores. Due to increasing online population setting up a new e-commerce store would be quite profitable. WordPress is one of the best open source platforms to create a website or blog. Rather than setting up a fresh e-commerce website, it would be easier with high functionalities to convert a WordPress website into e-commerce.

WooCommerce

Those who do not know about this, may think that it would be difficult to set up a WordPress site into e-commerce but the good news is an amazing plugin – WooCommerce would do the magic for you. Using the WooCommerce plugin you can easily turn a WordPress site into an amazing e-commerce site. Get started, its really easy.

WooCommerce is one of the famous plugins on the market.Speaking about WooCommerce, it is easy to use open source plugin used to create and maintain an e-commerce store created on WordPress. WooCommerce is not only easy to use but also easy to manage and hundreds of extensions are there to use. Rather than going more on it, let’s check how to use WooCommerce Plugin in WordPress.

The first step

Installation is the initial step in using the WooCommerce plugin. Just search for this plugin in WordPress and click install. As you begin with the installation you will find an option to activate. Click activate to walk through the setup process. As soon as you click to activate, you will see some setup steps necessary to complete the installation and the first step is Page Setup. In this step, you will be seeing few essential pages such as Shop, Cart, Checkout and My Account. In this step, all you have to do is just click continue as it will be set perfectly.

Local Store

The next step is setting local store. This is nothing but setting up the country or state your store belongs to, the currency and specifying the number of units such as weight and dimension of your product. Once this is all set, you will be moving to shipping & tax setup in which you have options to select whether you ship physical goods to the consumers and how much amount is charged for sales tax.

Payment setup

Then comes the payment setup in which you have to choose the third-party payment processor that you like to embed in your store. The options like bank transfer, cash on delivery and third-party payment processor setup will be available in this step. As already said, it is easy to use the plugin, so the setup or configuring will be a piece of cake.

Your store is ready

Once done with the payment setup, you are good to go now, yes, your store is ready. Now it is your time to add and manage products. With the given options, you can add new products giving a crisp and necessary description of the product. Here, you can add the complete details of the product and also will be able to setup the features such as shipping, non-shipping, shipping charges, availability of the product, product grouping etc.

Get it now

That’s it, these are the necessary steps involved in using a WooCommerce plugin in WordPress. To sum up, always remember, it is pretty easy to use WooCommerce and numerous benefits are there. Not only creating but also customizing, managing and generating reports is quite easier. Thus, WooCommerce is being one of the most famous and an easy to use plugin to convert any normal WordPress site into e-commerce site with easy steps. Get it now, set your own e-commerce store and experience the benefits.

 

Related Article:
Why Start-up Business Need a Website & Promotion?

Obviously, the internet is a place of new things every day. A lot of new ideas and concepts are born in the digital world every day. In such a way, many businesses and individuals choose single page website as they find it appealing. As the name implies, the single page website consumes single HTML page to offer the content to the visitor. The visitors do not have to traverse to multiple pages or they will not be taken to multiple pages because the required content or information will appear on the same page – the single page.

When we talk about single page website we have to discuss the pros and cons to come to a conclusion. Though we can have some advantages of having single page web design, there are some concerns to be discussed.

web design, there are some concerns to be discussed.

Coding

The single page web design is mostly designed using JavaScript, css3, jQuery, and Ajax. It requires lengthy and structured coding to bring everything in an organized way on the website, especially for UI/UX. The design team should be proficient in coding to bring everything flawlessly on a single page to ensure that the visitor does get the required information easily.

The ultimate idea of having a website is to provide sufficient and important information to the visitors in a convincing way. If the user does not feel user-friendliness on the site, the primary idea goes vain. Thus, coding becomes a major and one of the concerns of having single page web design.

User Experience

As the content of the entire website appears on the same page, the visitor may get confused if there is much on the same page. It would be difficult for the visitor to obtain the required information of the products if the business has multiple products. The single page web design may be useful for the business that has the single product but not for the business that has multiple products. Listing different products on the single page is not a good idea as navigation will become difficult. Single page web design makes poor user experience.

 

SEO

It is important to maintain SEO standards to maintain high position ranking in search engine. The single page web design is not good for SEO due to reasons such as zero chance for internal links, page weight,and single keyword. The single page web design would be heavy because of putting the entire contents on a single page.

Moreover, the on-page optimization becomes poor due to lack of internal links whereas it is possible to have multiple internal links in multiple pages web design. Undoubtedly, keyword optimization is one of the key aspects of SEO. As single keyword is maintained on the entire page, the single page web design is not keyword friendly.

Content Depth

The web page content provides required and relevant information to the visitor.The content provided on the website should be detailed to ensure quality. Single page web design loses the depth of the content. With a single page, it will not be possible to provide detailed content. This will be a serious concern for the visitor who expects detailed information. The multiple pages web design has sufficient space to give detailed content by which the visitor gets clear information.

Conclusion

Finally, when it comes to single page web design, it depends on the type of the business and number of products the business lists on the website. To be precise, if a business considers the website as one of the primary tools to reach the target audience then single page web design is a bad idea.

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