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Have you recently completed your technical course and looking for a career path? Do you have a strong foundation for markup languages? If you have answers to both of these questions then we would suggest you to sharp your skills in programming by developing WordPress websites. Nowadays, most businesses require a content management system (CMS) to support their business model. It is a helpful part of their digital marketing strategy. Thus, there is a great demand for WordPress developers.

This content management system provides excellent themes that will make your work much easier. You can create web pages within a fraction of seconds. It has gained popularity in recent years due to its easy-to-use feature. This CMS covers around 60 percent of market share. “The New York Times” which is a popular news website is made from WordPress. When this website is alluring, why not yours? Start WordPress Development from now!

Features of WordPress

This open-source platform provides several benefits to its users. Some of these are-

  • Hosting: DreamHost, Bluehost, and SiteGround are some of the hosting solutions. These are optimized that will contribute to SEO perfectly. These are high-speed services and secured too. You can experience its mind blowing performance once you start working with it.
  • Cost-effective: Creating a website is free of cost but to make it useful for large businesses you need to invest some bugs on it.
  • Analytical Tools: Traffic, increased sales, and continuous lead generation should be in the flow for businesses. Thus, WordPress provides analytics for visitors, user engagement, and allow businesses to know their well-performing web pages.
  • Interactive UI/UX: The most useful component of a website is its UI/UX feature. Interactive buttons and visual builds interest of a visitor. You should include user-friendly components so that businesses could generate organic leads.
  • Plugins: One-stop solution for your all requirement in a website is plugins. You can use them for SEO, security, appearance, and more.

Essential Skills

To be a successful WordPress Developer, you will need basic knowledge of markup languages, photo editing tools, and search engine optimization. You can edit the website at any time you want and the changes will be reflected immediately.

  1. HTML and CSS

Tell us, without your backbone will you be able to stand properly? Of course not, then how your website will keep pace with the emerging trends? To make a reliable structure and interactive UI/UX, you should know these languages. With the WordPress development process, you can refresh your knowledge for markup languages as well.

  1. Photo editing

Photo editing is a common skill that everyone must have in 2021. From social media to websites, everywhere photo editing is required. Trimming, layering, background are the basic things required in a developer.

  1. PHP Development

WordPress is designed from PHP, so, you should have the desired knowledge for it. It helps in managing content for the website. If you are an expert in HTML and CSS then you easily master PHP. It gives backend support to the website for storing data as the database is the essential part of a website to store customer data.

  1. MySQL

The database system of WordPress is based on this structured query language. Basic knowledge of it can help you to build WordPress websites conveniently.

  1. Web frameworks

You need to be familiar with the frameworks such as Laravel, React, Bootstrap. It will make your work easy. You can then integrate several features into your WordPress website. Kudosta has experienced and skilled WordPress developers to help you boost organic traffic from WordPress website using these frameworks.

  1. Search Engine Optimization

Not the advanced course but you should be knowing the basic concepts so that you can design an appropriate structure for your website. Meta description and effective page title promote SEO. Beginner knowledge in this field will be an add-on.

  1. Communication and Time Management

A communication platform like Trello can be used to interact with the team so that you don’t miss out on any feature for the website. Ultimately your goal is to satisfy the needs of your end customers, always keep that in mind.

2021 is the year of revolution in the field of IT. Many businesses are searching for cost-effective solutions to provide Website Design and Development Services to their customers.  Thus, there is a scope for the WordPress developers. It will be a great contribution if you are familiar with coding and basic SEO.

WordPress development is a good option to start your developer career as you get a lot of things to learn from it. To resolve your development issues, WordPress.org provides a support system for you. You will find relevant information from here. So, don’t miss out, create a sustainable future with WordPress development from today! Contact US Kudosta Team

Struggling for an on-demand mobile & web app development solution? Well, you stopped at the right page. Mobile app and web development in this modern world are like finding a pool of ideas. Because you never know when your idea gets outdated. Talking about the customers, they do not like to access complicated apps they want them to be interactive.

In this blog, I will let you know how you can improve business productivity with an easy way by building efficient web applications.

As the world is experiencing technological advancements, users require frequent changes in the application. This becomes a source of problems for the developers. Thus, they need a solution for enhancing UI to meet the ever-changing demand of users.

What is React JS?

When it comes to upgrading software applications several times, developers must choose React JS. It has been 10 years since React is developed by Facebook and it still has a place in the front-end development process. React is a popular JavaScript library to build user interfaces. React JS works on components that make the work of developers easier.There is no need to add code, developers have to change the state of components and the work is done.

Angular or React?

Angular is a framework while react is a library. However, the only similarity is that both works on a component-based architecture. React focuses on the view that should be in synchronization. Another reason to choose React JS is that it uses virtual DOM that impacts speed like that you have experienced from Instagram.

Features of React JS

Extension

React native is an extension that is used to develop mobile apps that are compatible with cross-platform. Debugging tools are also available to make the application reliable. Businesses can use this React Native framework to build robust mobile applications.

Server-side rendering

The application will be rendered to the server and not the browser that ultimately makes it effective to use. Also, applications are scalable which means frequent changes can be made without affecting the website’s structure.

Awesome Performance

If you are worried about the website’s structure then stay relaxed. Coding in React JS is done in a downward flow that does not affect parent structure while making suitable changes in the child’s structure. Note that only the state of an object is modified in the code. This is the reason that applications are stable and smooth in performance.

Flexible

React JS can be used with other languages and frameworks. You can add many functionalities to the web app while maintaining its performance. This is a benefit for you as a business to build cross-platform apps. Android and iOS are the most popular platforms on which mobile apps are designed. So, you can use both or any one of these to build a mobile app for your business.

Helpful tools available for developers

This open-source tool is easy to understand for beginners. You have free supportive tools and tricks to help you out with web application development.

SEO Friendly

The basic requirement of businesses is to drive traffic to their website. The web app should be SEO-friendly to drive traffic to it. With React you can easily optimize it.

Why do Businesses use it?

Businesses that have large web and mobile apps make use of React JS due to its flexibility feature. It also gives several usability features. Buttons, checkboxes, comments, and feedback are some of the elements that users like to interact with. This keeps their hold on to your software application for a longer duration. When your business is a startup, you begin with a simple website describing your brand. But as your business grows, you need to modify it multiple times. At this level, you can make use of React JS for developing an alluring front-end. Another benefit is that its workflow is easily understandable by the developers. Therefore, there is no need to train the developers; they can learn React library in a shorter period.

Concluding

React has gained popularity in recent years and with the increase in the use of the mobile application, demand for a React JS developer is increased. If you want to be hired for the React JS developer profile then gain more technical knowledge in the programming domain. Create a faster, effective, and reliable web application with React JS for ultimate business growth.

Businesses faced challenges in finances in the past 2 years due to pandemic. Physical interactions were prohibited as the lockdown was imposed in the different countries of the world. Mostly, the retailers or small shop owners experienced less productivity. Most of their products were rancid that decreased the ROI of their business.

There was hope left when the Government declared that online businesses will not be interrupted during the coronavirus outbreak.  Then the companies moved their business online taking baby steps in this field. That was the time when e-commerce came into action. Amazon and Flipkart are popular e-commerce sites that have increased their sales rate by 32% in the year 2020.

If you are also looking for solutions to convert your offline retail store to online, build an e-commerce website! It will give a boost to your business by generating leads.  Ohh, you already have a WordPress website and want to make it e-commerce? Don’t worry we will help you to build a prodigious website using WooCommerce Customization.

What is WooCommerce?

It is a plugin for WordPress that is designed for the purpose to build awesome functional e-commerce websites. WordPress allows its users to start a blog or vlog and on the other hand, it helps commercial businesses to shift online. Functionalities like add to cart, payment options, and items arranged in categories help customers to identify your e-commerce solutions easily.

How does it help in businesses?

You can add different functionalities to the website that will increase user engagement. For example-

  • Payment Gateway: This feature redirects customers to the shopping cart and provides convenient payment options. It enables faster checkout by the customers who are residing at a different location from the local store.
  • Order management: e-commerce website allows you to manage the inventory by notifying for the products that are delivered or are in stock.
  • Vendor and customer information: access level control helps in managing existing and new customer details. You can also analyze whether the order from a vendor is received or not.
  • Navigation: insert superb navigation with WooCommerce so that customers find their time worth spending on your website. Product management and analytics are the vital menu items that can be added to the navigation bar for better accessibility.
  • Customized e-commerce website: This plugin helps web developers to create a high-quality store. At Kudosta we will be going to make your e-commerce website SEO friendly by Customizing it with WooCommerce.
  • Alluring storefront: How you keep your retail shops? Tidy and properly structured? Similarly, with WooCommerce you will be able to create an appealing storefront to grab the attention of the visitors.

It will be an advantage if you already have a WordPress website. This plugin helps in modifying the website functionalities in the future as well. Allow us to make required changes to make it reliable to use.

Why this plugin is liked by the developers?

During the website development process, developers have to recognize the budget and tools required for it. It becomes trouble for them If they don’t get the appropriate development tools. WooCommerce is made for developers and is an open-source plugin that is cost-effective to use. Investment is required during the website customization part otherwise a basic website can be easily developed.

WooCommerce plugin is effective for beginners. It provides strong frameworks that built interactive web applications. It allows developers to create either a basic online store or a customized one. It is open-source, thus, cost-effective to use.

The best thing about WooCommerce is that being a developer you can make suitable changes in the web application whenever you want. It is easy to configure. You can add multiple features to the online store.

Other than this, WooCommerce is secure and you do not need to have great technical skills to work on it. Beginners can choose to work with such a plugin. To start working with WooCommerce you will need to install WordPress, take its domain name and hosting. Then install WooCommerce and extend it with the available themes and plugins.

Conclusion

This easy-to-use plug-in is capable of accomplishing your e-commerce business requirements promptly. You will not need to pay for the customized themes as they will be budget-friendly for you. The secret to a successful business is its representation to the customers. Thus, improve your website with WooCommerce customization today! Contact US Kudosta Team

Content management systems are used by various businesses and industries across the world. Such systems allow the business to develop, manage and store digital data. In short, CMS acts as a backbone for businesses. When it comes to selecting one in many, you often compare their advantages and disadvantages. Here we will provide you the essential details on which CMS you can choose as per your business model.

WordPress

This is an open-source platform that is available for all (non-technical, technical, or beginner) individuals who are not aware of programming but are willing to build a website. It gives excellent web application customization features. The cost for the premium versions is also reliable for even those who owe a small business or a startup. It is made of programming languages such as PHP, CSS, and HTML. You need to pay for the plugins, themes, and hosting. Individuals who are planning to create their website can choose WordPress for its variety of features-

  • Create a blog or vlog : You can either use this do-it-yourself website for blogging or posting videos on it.
  • Faster Development : As soon as you sign up, the website gets ready within no time. You can notice that it will go live in 5 minutes.
  • No additional buttons are required : This CMS provides a menu bar that contains the necessary buttons for a web page so there is no need to add buttons.
  • Sophisticated : There is no complex coding required to build a website on WordPress.
  • Easy Installation : You have to follow simple steps to install it on your computer.
  • Flexible : Working with this CMS is convenient. You can use its features to deliver the best content from your end.
  • Provides Support : WordPress provides support to its users in every step they take. Take help from support for how to use it, how to install plugins, and more: plugins are the tools that help you to add more functionality to a website.
  • Install as many plugins or themes you want

Disadvantage-

You cannot fully customize the website. You can only use the themes and styles that are predefined in the WordPress package.

Uses

  • Business websites
  • Portfolio
  • Blogging
  • News website

Joomla

It is also available for free to work on with its amazing functionalities. You can enjoy the features while you are working on them. Do you know what makes it reliable? PHP and MySQL. Data is stored in MySQL and this tool is built on PHP that provides allows developers to work in a few lines of code. Joomla has a model view controller that can separately organize data and business logic according to your website goals.

Features

  • Best for developing an e-commerce website
  • Flexible
  • Reliable
  • User-friendly
  • You can use modules like “posts” and “social sharing options” to provide a better user experience
  • You can build customized websites

Disadvantages

  • New beginners cannot use Joomla as it provides several options on the menu bar that is difficult for newbies to understand.
  • It does not have a template directory.
  • You don’t get proper support or guidance in Joomla because there are specific people who have the correct knowledge of it.

Uses

  • E-commerce websites
  • Government or NGO website
  • Website for Small Businesses
  • Newspaper or online magazine
  • School or Community Portal

Which one is suitable for your business

Both of these are content management systems but serves a different purpose. As discussed these have their benefits and shortcomings according to their usage. In 2021, businesses are looking for a customizable website because of the frequently changing demands of the customers. Also, most individuals are now into blogging and creating their videos so they want a platform where they can upload their content. Although YouTube is a great source of vlogs, WordPress allows users to work with multiple features. They can post a video as well as a blog both on the same website. WP has more plugins to use for content management than Jhoomla because in this you need to install plugins from the administrator side. However, both content management systems are good in terms of security. Thus, it is easy to understand that a blogger can work on WordPress conveniently. They will get a lot of things to learn from it. On the contrary, business owners or experienced developers can use Joomla to develop portal websites. If you have good technical knowledge and need a customized eCommerce website then prefer Joomla. Contact US Kudosta Team

It is for sure that you don’t want customers to have assumptions about your brand! Without the proper information, customers find it difficult to understand the services you are providing to them. Website is the best medium to advertise your brand than any other marketing strategy. If you have a well-structured website, you will gradually notice an increase in the count of customers from visitors. In this blog, we will be talking about the website redesign and its benefits to a business.

How frequently you check analytics? Daily or weekly?

Analytics play a vital role in business growth. You can build data-driven strategies to reduce overall costs. An article by Marcum says that continuous website enhancement according to the user feedback helps in generating leads. Therefore, the website should be updated within 3 to 4 years to keep pace with the latest technologies and trends. Behavioral data from analytics will help you to recognize the areas of improvement. Convert visitors to customers by understanding the analytics to increase user engagement.

Let’s uncover the reason to improve website design-

Boosts Conversions

Yes, your organic and paid marketing strategies are working but what about your website? The design and functionalities of it are outdated. It needs a repair for boosting your conversion rates. Before Redesigning a Website, conduct proper research based on impressions and user data. Search for the latest web design technology to rebuild the website’s structure. You can include a chatbot or social media buttons to help customers to contact you. You can also add a call to action, upgrade your content, insert more visual elements and change your design. Hook your visitors with a user-friendly design to motivate them to spend more time surfing your website’s features.

Converts Website Visitors Customers Referrals

UI/UX Enhancements (Layout and Navigation) of a website have a major contribution in improving user engagement. On top of it, if your website is compatible with mobile platforms, you will surely get better responses from the users. Remove extra pop-ups and advertisements as it makes customers lose their interest. On behalf of it, you can add a short video describing your business. Your website should be appealing according to your business type. For example, your brand is associated with software development then it should have a well-built portfolio and testimonials from your happy clients.

Supports Search Engine Crawling

How do you read a text? By reading it. Unfortunately, search engines like Google can’t. It uses “crawling” to understand a website’s links, structure, images, and audio. If the structure is outdated then Google will not be able to rank your website. To support search engine crawling, you have to upgrade your website according to the latest trends. Check Technical SEO after upgrading your website. You can continue monitoring the tags and headings that you have predefined.

Makes your brand Authoritative

There are various websites on the web that provides free images that you can use for graphics. We would recommend you to build images in-house by experienced graphic designers. They have the skills to create visuals that give glimpses of your brand. You can also save these visuals to reuse later for any modifications. Customized Graphics attracts the audience to your site by making your brand authoritative for the public. A customized image explains your brand properly and gives a professional appearance.

Improves Brand Image

Firstly, take time to redesign the website. Don’t be in a hurry. Build wireframes and sitemap to avoid confusion for website design. Secondly, communicate with developers, designers, and digital marketing experts to evaluate the views of customers on the current website. Take an idea from the team before improving the website. Lastly, perform website testing. Test the website usability before you launch its updated version. Take help from the internal stakeholders to check on the necessary features/functionalities. Self-service before providing services to the customers is better than regretting receiving negative feedback.

These were some of the reasons that state that you need to improve your website continuously. An upgraded website helps to convert prospects at a faster rate. Remember that everything is important. Whether it is setting up a physical working location, building a website, and maintenance for both of these. Otherwise, you will keep losing customers! Contact US Kudosta Team.

Stumbling on a plan to build a DIY website? Are you wondering about the cost issues for hiring a web design agency? If you are getting similar questions on your mind then you are on the right platform. Creating a brand value is simply not eating a piece of cake these days. Your website needs to have interactive visual elements to attract prospects. To clear your doubts, we will be discussing about the effective decision that you need to take while developing a website.

Why You Need a Website?

The answer is online visibility. Certainly, you have a good image in the offline market for selling your products and services. Without a website, you will probably lose potential customers. Setting up a local business alone does not work in 2021, you require a digital presence as well. A website gives you exposure to the whole market, increases ROI, makes your brand a trusted one, and increases business credibility. On the other hand, the offline business is limited to fewer hours for customer service but with a feature like a chatbot, you can provide services to your customers 24 hours online.

DIY Website

As the technology is making advancements, CMS is covering most of the marketplace. Drupal and WordPress are some of the content management systems that allow you to build a do-it-yourself website. Templates, logos, and other elements are available for free that you can utilize for a web design and development process.

The Disadvantage with a CMS-Based Website

  • What you don’t get is the feature of customizing a website according to your business goals
  • You have limited themes and styles
  • Almost all CMS websites have the same appearance over the web. This is will not give unicity to your website
  • DIY websites are not reliable to use. If you are planning for long-term business success then you will need a customized website
  • You will require technical expertise to understand the ways to resolve an issue

Benefits with DIY Website

As a beginner in developing a website, you can have several advantages of a DIY website. You will need two things: the desired knowledge of technical SEO and other aspects of website development.  CMS’s as discussed above provides various tools for you. GoDaddy is one such platform that provides hosting services. While working with such a website, you need to purchase plugins for security or performing optimization for it. Some of its features are-

  • Launch your website faster
  • Experience built-in features and amazing themes
  • Automatic hosting and security
  • Drag and drop features

Web Design Agency

An agency has a team of professionals (graphic designer, web designer, developer, digital marketer) to make a quality website for your business. These experts perform branding using the customized website. Let’s take a brief description of the pros and cons of a web design agency.

Benefits of Web Design Agency

Believe it or not, your competitors are performing well with their customized websites. To attract customers to your brand as well, you have to provide a personalized user experience to them. An informative and aesthetic design website captures the attention of prospects. There comes a role of a web design agency. They have professionals who have experience in dealing with web design tactics. Also, it will save your time so that you can perform better business strategies. Business development is not an easy task. While experts at Kudosta are preparing a website for you, invest your time in doing productive activities like meeting with stakeholders. After all, a reliable website is something you would expect as a result. Custom web designs provide flexibility to select a domain & hosting services, supports SEO, and are scalable.

Disadvantages of Web Design Agency

  • The web design and development process is time-consuming
  • You have to communicate frequently with the designers to explain to them your requirements
  • You need to pay for hosting & domain
  • Expenses will continue till you perform website optimization

Which Option to Choose?

You can select any one of the two according to your budget and business goals. For example, if you want to showcase your talent or love for blogging, you can use a DIY website. Starting your career as a beginner then CMS is a great way to start. You will get an opportunity to learn about optimization, content relevancy, adding impressive themes, use of HTML tags, and more from a DIY website. On the contrary, if you are an owner of a business and want to grow it on a larger scale then a customized website is best for you. You will save development time that you can utilize in closing deals with potential customers or setting up the business infrastructure. Contact us Now!

Design audits are conducted to improve quality, usability, and user experience for the users of a website. It is a consistent process and keeps on changing with time. It is done to get an overview of the elements that are used in designing. As a beginner, you need to focus on user-centric enhancements. UX audits are purely based on measurement (not theoretical) data from the analytics of a website.

Why Businesses Conduct Design Audit?

When a business gets established within 3 to 5 successful years, inconsistencies are observed in their website/ This can be due to frequently changing business models, client requirements, or some other group of employees handling the website. A design audit solves such issues and helps businesses to maintain their brand image once again. This process takes time but it gives awesome results. There are two ways in which business can perform design audits-

In both cases, the current website design will be restructured to increase customer interaction with the website and to leverage the conversion rates. Redesigning can be of new products as well.

Steps to Perform Design Audit

1. Compare Business Goals with Analytics

Analytics gives website data for the total number of impressions for example: how many users engaged (liked or shared the content). From this data, you will get an idea to understand user behaviors. This will help you to examine whether the business goals are achieved or not.   If you require more information, you can conduct stakeholder interviews or surveys. Secondly, set new goals and priorities for re-designing a website.

2. Create Success Metrics

You can perform certain actions such as-

  • Domain checkup
  • Robots file checkup
  • XML sitemap file
  • Page quality

a. Domain checkup

Security is the key element for business websites that’s why a domain checkup is required. This is done to ensure the installation of an SSL certificate. Remember that website should serve users on an HTTPS server otherwise it will not be considered secure by the search engine. Also, redirect HTTPS from HTTP if it is not done yet.

b. Robots file checkup

This (robots. text) file should be saved under a root folder with valid instructions. If you are a beginner then do not use this checkup for the website. The reason is that the Javascript or an image folder should not be blocked. These assets are effective to redirect traffic to a desired website’s location. The benefit of the robots file is that you can include a site map URL in it which gives information to the search engines and makes crawling easier.

c. XML sitemap file

This checkup serves for SEO as well. It provides a way for search engine crawlers to read the website. You need to inspect the home page and its associated links. Sitemap file needs to be free from errors otherwise it will mess up the navigation.

d. Page quality

The title should be eccentric with a length of 285-575 pixels. Be careful with meta description as it should be unique and used only once on a web page. Use the canonical tag to address traffic on your website because there might be many companies with the same data. The canonical tag will give an identity to the website’s links.

3. Competitor Analysis

Observing other websites similar to your business can help to improve conversions. This will give you an idea of website traffic, search engine ranking, and website usability. You can study the design strategy that has been used on other websites to make suitable changes in yours too. We recommend you to take reviews from the real users to upgrade the website as your target is to gain more visitors. Your genuine audience is a reliable source for performing design audits.

4. Usability Review

A design audit is about finding and resolving design flaws in the website. You have to consistently monitor which design element is not working. Consider the task flow of the website processes such as scroll bar, buttons, links, relevant content, etc.  This step generally involves user testing to maintain the quality and efficiency of the website.

5. Update Visual Elements

Logo design, content readability, video quality, relevancy of infographics, social media integration of a website are all its visual elements. Start by redesigning “LOGO”. Upgrade its clarity it should not be blurred. You can change the theme of a website with contrast colors and images. Review the content using analytics data and work on that particular web page of the website.

6. Compile Report

This report will be an insight into the flaws detected in the website. It shall give the data of user engagement with the content. You need to evaluate the risks according to this report. Align the images in perfect order, use appropriate website structure, and build up back the broken links of the website. This information can be used by the project managers to help them build a better design strategy.

We are sure that these steps will help you to redesign your website efficiently. Also, analytics data and user reviews will help you to make changes faster to the website. Contact us Now!

An initial step to implement the design and development concept is to thoroughly understand what it is and what it can do for your business? Talking about UI/UX, it is all about users; their reviews, feedback, requirements, and what they want from a software product (mobile app or a website). Here, we will be discussing the UI/UX design process and how you can achieve your end-user goals.

Points that will be covered-

  • Understanding UI/UX
  • Purpose of UI/UX
  • Why businesses need it
  • Step to perform UI/UX designing
  • Conclusion

Understanding UI/UX

UX is a practice that tells how a user interacts with a web or mobile application. What a user feels and experiences when they access a software product is termed as UX. On the other hand, UI (user interface) is the graphical layout that is visible to the users on the front end. Users can navigate web pages, experience animations, interact with design elements, and more.

Purpose of UI/UX

The aim of developing adequate UI/UX design is to improve user engagement with the software product. It increases the loyalty of a brand towards its customers. Responsive design, voice assistants (live chat or a chatbot), and adequate navigation for menus, buttons, and landing pages provide ease of access to the users.

Why Businesses Need IT

In this competitive world where every business is providing services online, your software product should have something unique. UI/UX design removes its complexity and makes it accessible for the users. It helps businesses to generate leads and boost customer satisfaction. UX/UI connects businesses with users efficiently to produce more ROI.

Step to Perform UI/UX Designing

1. Build a Strategy

As a UX designer, you have to work with brilliance because, in this digital age, users need innovative and creative web applications. Think of creating a problem-solving ability and human interaction while constructing a superb UX. Ensure that you have the answer to these questions-

  • Who is your target audience?
  • What is the purpose of designing this software product?
  • What are the findings from individual interviews?
  • What are the results of brainstorming sessions?
  • What is the business problem and how this product will resolve it?
  • What are the goals of the client?
  • What is the specified time & budget?

These questions will give you a way to build a foundation for the product. You have to remember a simple thing, “keep users’ needs as a priority”.

You have to conduct research on the basis of real customer feedback, it is advisable that you do not depend on search engines. Because every company has different procedures to accomplish the needs of their customers and that is updated on the internet. Yes, you can take a general idea but you have to design UX according to your customer requirements.

2. Sketch Your Idea

Now that you have gathered the necessary information from the client, it is time to create-

  • Wireframes
  • Sitemaps
  • Flow chart
  • Use Cases
  • Product specifications

While working on this stuff, you can use the competitor and market analysis data to develop what is in trend and liked by the potential customers. You can take help from the project managers for the decision-making process about a product design.

3. Blueprints and Prototypes

Though wireframes work as a blueprint of your design idea, you must build a prototype that is in working condition. Company’s internal stakeholders: technical experts, project manager, business managers should be a part of this prototype. It will allow them to view the missing components or the mandatory changes required in the UX/UI. Once this is done, your prototype should be ready to represent to the real users. These can either be a client or someone else from the team to give proper feedback. The concern is only about the fact that your design accomplishes the client’s goals. It should answer “why” of their business issues.

4. Development

Now, it is the time to make things into action. Considering feedbacks, start building an interactive UI. Usability should be good, proper design elements, visual characters, and everything need to be in place. At Kudosta, our professional UI/UX developers and designers work on providing an extremely amazing experience to the users. Our team addresses the potential needs and builds websites according to the emerging market trends. They collaborate with the other departments like the sales & marketing team, digital marketing team to work properly on a project.

5. Testing

These three should be the priority when it comes to testing the application-

  • Quality: Check whether the product is functioning promptly. The layout should be perfect with essential graphics. The menu button, social media buttons, contact options are clear, and internal links are usable.
  • Compatibility: software application should be responsive for mobile devices and is compatible with web browsers with appropriate load time.
  • User acceptance: it is solving the issues addressed by the users in the initial phase of designing.

The testing concludes that you have successfully achieved customer satisfaction and increased user engagement of the developed software product.

Last Words

UI/UX design is a never-ending process. As soon as companies get relevant feedback from the users, they update it. A software product of a business should have the ability to zoom in/zoom out its images with proper captions and videos should be solution-giving. This is all possible with a good UI/UX design. Contact us Now!

The first thing to understand is that your website has a PURPOSE. It is the “solution” for the visitors. You have to keep on updating it with the digital trends to attract more visitors. The simplest way is to track progress using analytics. If you can notice that your analytics is not giving you the expected data then there is a problem that you need to identify and resolve at the earliest.

Those lost impressions can reveal that your website is not responsive for mobile users or the content is not relevant as per their needs. On the other hand, slow loading pages and broken links of navigation can lead to poor Website Structure.

Do you want visitors to interact with your brand?

Focus on UX Improvements! Website is not just writing a piece of code, you need to give a lot more to generate ROI. Thus, to turn around the tables, you need to enhance the UX of your website.

Defining UX

User Experience (UX) means to provide relevant and meaningful information to users worldwide via your website. It means that you can’t upload anything that is simply data. The content should be authoritative. UX is not limited to the website development process but it also works for converting website visitors into customers.

Tips for enhancing user’s experience are as follows-

Build a proper structure

Developers should focus on constructing a reliable hierarchy to make scrolling convenient for the visitors. Putting up the layout and font style as per the user’s requirements will make your website appealing. The website should be-

  • Error-free
  • Valuable
  • Users can take action on it
  • It should be user-friendly

Navigation links should be working properly

You have to understand that users are not a GPS who can track where your web page is taking them. You must provide them a path to connect to your website. If you want prospects to get converted into leads and then to customers, work in the internal links effectively. You can give several options to the users to stay on a page like-

  • Call-to-action buttons
  • Social media options
  • Business portfolios
  • Adding infographics on pages like home

In short, the user should be directed to another page because a user will not be going to spend the whole day surfing simply a web page.

Mobile friendly

Nowadays, users have mobile phones in their hands most of the time. For searching food, travel places, information on health, and anything; so your website should be mobile responsive. In this pandemic situation, people are using mobile devices for earning, learning, and managing a business. Not only messaging but these are also used for video conferencing purposes. A report by Nytimes describes that mobile apps got more popularity than web applications from the past year 2020.

Footer Navigation

Designers and digital marketers should not forget that people access the whole website. If your footer links aren’t working properly, then it will create an issue. But do not load it with too many buttons. You can add social media pages, contact info or if you have news for your visitors then it will be great.

Use a Search bar

This is the basic strategy that every developer use is to embed a search bar in the website. Believe that users don’t spend their entire day on one website. To provide them the answers faster, you can use the “search bar”. It will allow users to find whatever they want within fewer seconds. This enhancement will upgrade the credibility of your website.

Website Optimization

Whether your business is small or large, optimizing your website could uplift your brand online. Without optimization, your website might appear on the 2nd or 3rd page or more of SERP which is not a good sign. To rank on top, you need to make it usable for mobile and desktop users. A simple design with informative content linked with authoritative websites will surely work.

Content

Relevance should be a key that you must use to unlock consumer’s conversion rates. Use visuals appropriately; these should be placed on a web page that is most frequently visited like a home or service page. Another aspect is that users like to have pages that respond to them quickly when they click on a product or shopping cart. Therefore, you need to fix UX to get responses from the customers. Video is always a good thing to attract them.

Remove extra White Spaces

Margin is important to make the content appealing but it should not be harming a brand’s reputation. Allow your website to breathe with white space. A well-defined header with a menu bar and call to action is the complete recipe you need to increase website traffic. If you find unwanted white space on the website, remove it immediately!

User Testing

The last step of improving UX is to test what you have built. You can share the website with fewer users so that they can check the features and functionality. These users can be your colleagues or someone from family. You can also add a feedback button on a web page to get genuine responses from the users.

Epilogue for the Blog

Analytics is a great way to understand what is happening over the website. Only building and launching it over the web should not be the case. Instead, you have to maintain it by optimizing it properly. Your website is your front face, beautify it with these UX improvements and then watch the ever-increasing ROI of your brand. However, effective market research is one of the ways businesses can achieve success in generating leads. Contact us Now!

Since the year 2010, Google has considered page speed as a basic criterion to provide the best search ranking on the web. Thus, speed is a vital part of the search ranking diet for businesses today. Not only this, astounding on-page user experience is another requirement. Both are necessary for the lead generation task. Thus, attention needs to be given to the website page speed.

Therefore, we will talk about the importance of web page speed and the ways to enhance it.How many times do you check analytics? Do you know that you can improve it with effective SEO practices? SEO and page speed are linked to each other. If your business is into these practices, it will support the search engine crawling with the ideal page speed. Aspects that affect page speed are uncompressed files or images and sever that will be discussed further in this blog.

Definition

Let us first understand page speed. In simple terms, website page speed gives a measurement of how faster the web content is loading on a web page. Now, don’t get confused with the browser speed; it is completely different. Page speed is when you open a website say xyz.com and you navigate to the “About Us” page. So, how much time the selected page takes to appear on the screen is page speed.

Need for Businesses in 2021

Now that the definition and SEO practice is clear, the next step is to know the importance of page speed for businesses. Emerging technologies and the ever-changing demands of customers are making businesses adopt a new business model to provide faster services to customers. Page load speed is one such tool that contributes to the increased productivity of a business.

Example: Have you ever been to a retail grocery shop? If there is a crowd, some of the people will not wait to be in the queue. This is how the retailer loses potential customers who might or might not purchase maximum items. The same situation is with the website visitors, they want a quick response from the site.
If you don’t want to experience a situation like this, follow these ways to enhance page loading speed.

Ways to improve page speed

Reduce Code

Many programming languages allow developers to write applications in fewer lines of code. Developers use such languages to reduce the page load speed of a website. Therefore, you need to ensure that your business website does not have unworkable code that increases its page load speed.

Image Optimization

PNG and JPEG are the two most common image format that is the right format for the browsers. 1500 and 2500 pixels is the required image size for a better search engine ranking. A compressed image will make the page load faster than it loads with too many, high-resolution-based images. Don’t worry, this will not affect the image quality.

Compressed Files

As you are optimizing images, the same you have to do with your markup language (CSS, HTML, Javascript). The file size must be around 150 bytes to allow users to easily access the website. The supreme way is to reduce the code from these files.

Web Hosting

Upgrading your existing hosting package can improve the page speed of the website. It has a simple logic that the hosting that you have selected is already been accessed by several other users or businesses on the web. If you buy a premium web hosting package then it will beneficial for business growth.

Set a short path for Navigation

Consider a scenario where you are traveling somewhere. You have lost your way and you want to take help from the local people. Would you like to go through a long route? Of course not, you want to reach your destination quickly so you will choose a short path. The same is the case with your customers. They want to search for a service with a shorter navigation link.

Conclusion

For brand reputation, credibility, keyword ranking, lead generation in all these aspects of digital marketing, page load speed matters a lot. Pages with more than 3 seconds page speed will likely get fewer website visitors (around 7%) than a website that has 1- or 2-seconds page speed.

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