In today’s scenario, as everything has changed to the digital world, the competition has already reached its peak irrespective of the industry you are in. However, the direct question that comes is how to achieve your targeted customer.

Smart marketers in the market are already aware of how designing a beautiful website can drive more conversion.

Do you desire to be one of the smart marketers? If yes, then stick with us till the last.

Along with the SEO, social media marketing, PPC, etc., the design of your website can have an immediate impact on your viewer’s mind. Most of the smart marketers are aware of the 10-second rule where the viewers can take 10 seconds to consume the content and feel of your website.

Stick to Hick’s Law:

Hick’s law is nothing but the time it takes for an individual to make a decision to pick one among the given choices. Similarly, on your website, you can give 3-4 options, which can make the visitors overwhelming.

Rule of Thirds:

This principle is for photography and videography that function by splitting a frame into three portions. Generally, the eye naturally catches at the middle rectangle of the images and points around it.

Make it spacious:

On any website, it is important that each element has its own space. The whitespace and empty area after each section help to give a structure, instead of the clumsy and cluttered elements.

Colors:

Wisely choose a color combination for your website. When you have a good idea of color matching, you can save from losing your conversions. Color plays an important role in influencing decision making.

CTA (Call to Action):

Just like your other buttons such as “subscribe” or “Add-to-cart” can improve your conversion rate, the placements of a CTA button is equally important. Always use bright colors for such buttons.

Attractive Images & Clips

Imagine that the website is full of text and zero images, who will be interested in scrolling it till the end. Images and videos will help to break the information and make it a little colorful.

Landing Pages:

Design a distinct landing page for organic search and paid ads. This is because the ways consumers reach each landing page are fundamentally different. Here, the consumers who reach your landing page are likely to get converted easily.

Final Touch

These are some of the ideas and techniques that help you to design a beautiful website. Different industry requires a different outlook, so now it’s time to design an innovative and user-friendly website.

Digital marketing is a board term that uses internet techniques to reach wide a range of customers to accelerate conversion rates and get targeted, measurable, and interactive results in just one click.
A right strategies digital marketing can turn-around your business. Want to know the tactics to do that.
Well, here are 5 reasons why investing on digital marketing in your business is the right option.
1. Engage with your customers:
Digital marketing has become the best way to reach your customer and have a customer’s interaction and reaction about your product. By regular tracking of your strategies you can share customer satisfaction, manage the queries, solve problem, answer questions, etc. With the more interaction between you and your customer the reputation among your customers will increase.

2. Generate better revenue:
According to a survey companies can make 2.8 times better revenue with proper spot-on digital strategies. The higher conversion rates directly have an impact on the numbers of the new leads or potential customers. So, digital marketing is the perfect way to bring your product or service upfront of your customer inorder to make profit in your business.

3. Exposure to your target audience:
As the internet has made information more accessible, it is the right time to make the fullest use of it. The best outcome of any marketing strategy is the exposure that you get to contact to your customer.Today’s consumers take some time to conduct research before buying a product. Thus, the best option is to directly reach out your target audience and educate them about your project.

4. Cost-effective solution:
When it comes to advertising about your product in Tv, radio, magazine, etc. it is obvious that you need to spend a huge price for it. However, when it comes to digital marketing it is cost-effective, and thus, it is smart way to take your business to the next level.

5. Keep your Business Running 24*7 365 days:
Your online performance is the storefront windows for your business. Potential buyers and clients from across the world can seeyour website to view your growth graph. Any new customer takes only 5 second to make decision about whether they your service is worth or not. If you are not actively doing the digital marketing, then it is a fact that you are loosing a good amount of business.

Conclusion:
These are just a few reasons why investing in digital marketing is a smart way to take your business to the next level. Top-notch digital marketing companies will guarantee to give you the best output. If you are planning to attract a large and valuable customer for your business, then consider investing in a reputed company.

If you are someone who is planning to build a website for yourself or for your clients? If yes, then there multiple factors to consider before starting to work on it. One of them is using a custom web design or a website template.

Choosing custom web design services or templates totally depends on the requirement, budget, and time of the project. Each of them has its own pros and cons.

To get clarity on each of them, read the blog till the end.

Custom Web Design

Pros of Custom Web Design

The greatestadvantage of using custom web design is that they are developed from scratch as per the client requirement. Also, the design of the website will be unique which can be rebuilt, customized as per customer satisfaction and taste, which can give you an edge over your client’s competitors.

Not only this, but it also adjusts to your business needs in a better manner, and thus, gives you the space for applying your organization’s marketing strategies. They are expandable at any point and you can incorporate other things as per client’s requirement.

Cons of Custom web design

Though the custom web design has a lot of benefits, it will affect your pocket to a greater extent, when compared to the website template. Apart from this, it takes a longer time to start from the scratch of the custom designs. Because of this complexity and time consuming most of the companies don’t prefer custom web design, and there are chances that your website project will be subject to delays.

After having a look at the advantages of custom web design let us look at the website templates and the pros and cons.

 Website Templates

Pros of Website Templates

A few of the advantages of the website template will have a boom effect with its speed and looks on your project. The most common way to start building a website is to use website templates, as it easy to buy from ThemeForest, template monster, or Elegant Themes. Thus, it has a shorter development cycle.

If you are someone who wants to get your work done in a faster way, then the template is just made for you. Days are gone when the website temple used to look boring and dull, now you can find an attractive and appealing website as per your industry. You can customize the pages as per your need.

As mentioned before, templates have improved over the years and the uses of them have increased like never before. Now you can easily be able to see your content within various templates in real-time, deciding which alignment suits your project mission and goals in terms of style, looks, and functionality.

Cons of the website template

Now that your excitement is on the top, let’s have a look at a few disadvantages that you need to consider before starting to work.

The cost of your website template will be 1:100 of your project, thus, there is no guarantee that millions of people would not have used the same template. Therefore, there’s no guarantee that your site is not a clone of someone else’s. Also, if you are deciding to customize the template, it may start troubling you with the functionality and features.

Final Takeaway

Hope, you would have got a crystal clear idea of what is right for you, and what is not. Thus, based on your requirements, functions, features, and looks you can pick the best for the website.

Why Website Speed Matters In ranking?
Every business wants to gain trust and credibility of your potential customer, but this is possible when you have a good website speed optimization. A website that delights new or returning customers is likely to have better performance than the one who does not.
As per a survey that happened recently, most of us don’t prefer waiting even for 2 seconds to pop up the content.
Is it true that the speed of the website rank affect the sales of your website?
The answer is yes, it does. Stick with us, till the end and know why it matters.
Website speed is the first impression:
The first impression is the best impression. Your customers or visitors will instantly make a judgment about your business. If your website loads instantly, it leaves a strong impression on your customer’s mind.
User Experience:
User experience plays a major role in making your customer take a glance at the product or service that you are selling. The positive user experience can be the decision-maker, whether they want to purchase from you or not.
A slow website can affect the conversion rate:
If a slow website is what takes away your customer, then try to bring them back by fixing the necessary thing. A slow website can cause you huge losses. Amazon has relived that they may face a $1.6 billion loss even if they show up the slow website even for one second.
Website speed affects the ranking:
The search engine loves speed. Their main motive is to provide speed, accessible, and user-friendly websites. So, if your website lacksthe speed criteria, then it might affect the ranking of your website.

Factors to consider for Improving the Speed of your website
There are multiple factors that can affect the speed of your website, which can in turn affect the traffic and sales rate.

1. Shrink your images
2. Improvise the javascript and CSS files
3. Eliminate your redirects
4. Use a cache
5. Check your content delivery
6. Consider creating AMP

Tools That Helps to Learn about your site loads
To improve the website loading speed, initially start with understanding what is the current speed. Some of the tools that may be helpful for you are given below.
Page Speed Insights:
Google has offered a speed tool under a few different names. The best thing about the tools is that it provides a detailed description of how fast your site gets loaded on both desktop and mobile. Apart from this, you will also get a step-by-step breakdown of how you can change website speed optimization.
Pingdom:
The Pingdom page speed is a tool that provides a lot of insights on improving the speed of the site. It is more or less similar to Google’s tools, as it will specify things that you need to changes for improving the ranking of your website.

WebPage Test:
WebPage Test is another tool that gives information about the issues that are happening on the back scenes of your website. By using this field, you can choose devices and different server locations to check the webpage speed.

GTmetrix:
With GTmetrix, you can look for factors that are affecting the speed of your website. In this tool, they show the letter grades to showcase how fast your website loads. It pops automatic alerts to notify for the issues that may affect the speed of your website.

Final Takeaway
The website speed is not just about the website is slow, but it also shows the negative effects on SEO, revenue, UX, conversion rates, and usability. Even the fraction of seconds can leave a huge impact, so always start working on the basics to improve, for making your website user-friendly and accessible for your customers.

 

Owning a business is not just about selling your products or service, but about providing value to your potential customers. However, to add value you need to build credibility and the credibility comes from your past work.

These days, business requires a website or an online store to win the credibility and trust of your customers. Not sure of how that is possible?

Then, here are the top 6 reasons why a business needs a website:

  1. Your customer wants to know

Your potential customers are who want to invest money to try your product or service will look check your website to know what you exactly serve. In this digital age, if you don’t have a website for your business, the customer will not trust you.

Because customers need proof of how your business is creating an impact on its ideal customer’s lives. Eighty-five percent of consumers claim that online reviews influence their decisions.

  1. Influence customers mind:

It is obvious that you cannot control what people think about your product or services, but there is always the possibility to influence the mind of a few visitors who may get converted into your valuable clients.

In addition to this, the social icons like Facebook, Twitter, and social media channels, help your customer get better insights about your product or service.

  1. Marketing at its peak:

When you have a website for your business, your website will be constantly reaching thousands of more potential customers even when you are actively not promoting it.

However, for that, you need to properly structure and plot your marketing strategies to beat the competition and stay ahead.

  1. Check on the competitor’s website

In this digital age, any consumers before buying the product or service will start by doing the necessary research for selecting the best one in the industry.

So, it gets important that you keep the eye on your competitors and not give your customers a reason to buy from your competitors. To stay ahead in the competition, you need to be in the competition.

  1. To stop time restriction

If you are having an online business, there is no point in keeping the time limit from9 a.m to 6 p.m. Because there are a few people who prefer buying at 1 a.m and you definitely don’t want to lose them too.

A user-friendly website and proper marketing tools make it possible to generate more business. Your online presence is also about marketing campaigns, customer service, client relationship building, and brand recognition.

  1. Identify pain points

Through your website, you can not only influence the buying decision of your customer but also identify the pain points of your customers and improve your service or product accordingly.

Also, nowadays people expect immediate gratification and to respond to them you can add a chatbox, where you can place who can we help questions. By this, the user may not require the need to scroll down.

  1. Website and social media are two different marketing way

Yes, the website and social media are two different things, which complement each other and help to improve your reach.

If you have a good website, then don’t just keep that as one as the marketing channel, but also use other social media channels to keep with the sales funnel open.

Final Conclusion

The website is not just for the sake of marketing and generating income, but it is the face of your company. Whenever you are having a plan to start your business, ensure that you have professionals who can build a good website for your company.

By reading till here, you would have got valid reasons why a business should have a good website. The price that you pay for a website is much less than the price you are leaving behind if you are not having a website.

 

Accelerating the growth of your business has become extremely tough in the current situation. The growth of your business does not come by focusing only on the aspects of the business but focusing even on the marketing strategies, growth idea, modification in the product, and much more.

In order to make your customers purchase the product, it is important to make him feel safe, comfortable, and trustworthy. Strong website design plays a crucial role in creating trustworthiness in front of your potential customer.

Here are some website designs tricks and tips that you need to focus on to grow your business.

Video Landing Page:

Creating a video landing page is a smart way to make your customers stay and have a look. This adds a dynamic feature to a page that could otherwise look static and boring. Also, because as per various reports, the maximum of the users prefers watching videos than, the pictures. However, don’t just embed YouTube videos. Instead, take some time to invest in creating a video landing page of your own.

Animated call to action:

Calls to action can trigger curiosity in your customer to complete the purchase of your product. By just adding a little animation to your important action button might be the golden ticket for your business. Your CTAs need to stand out and to grab the attention of your visitors. So, streamline the CTAs on your landing page so your targeted customers will know exactly what to do next.

 Offer the right product:

You only have a few minutes to convert your visitor into your valuable customer. Thus, you need to know exactly know how your product or service can solve the pain point of your customers. An SEO optimized website with a user-friendly design can make your customer know exactly about your product or service all at once. Ensure that you show only important information on the landing page instead of just dumping the unnecessary details on your landing page.

 Unique and personalized experience:

People who feel special about your website would probably be interested in converting into your valuable customer. The usage of artificial intelligence in the form of chatbots is the best way to solve your customer’s problems. AIs can ask questions and receive the answer in just no time.

 Typography:

In early times, most of the websites used to look similar in terms of fonts, color, and size. But now, it is not the same case. Now, you can easily make use of custom typography in order to make your website appealing and attractive. By just maintaining the equality in all your pages, you can easily make your website design look professional and aesthetic.

 Parallax Scrolling:

Parallax scrolling is another smart way to show the visitors multiple webpages. It is a new way to make the navigation step much effective and easier for your user. Also, you can modify the movement speed as per your requirement. This helps the users to have a look at the section and subsections at one glance instead of opening a huge no. of pages and making the choice harder for the user.

 It’s Time to Improve Your Web Design:

Attractive and user-friendly web designs help the customers to improve the conversion rate. However, to give you the best output, it is necessary to look for experts. By just investing in the website design, your business can have the potential of attracting broad and dedicated consumers, who will opt for your product time and time again.

Anarmature business always needs to stand out of the crowd because of the high competition environment. It is very essential to differentiate your business from your competitors. Sometimes most of the startup doesn’t give much importance to the logo. Therefore it is wrong. One of the most important factors which help you to differentiate is the “logo design”.

Creating a unique logo can leave an impact on your potential customer’s mind. Thinking about how to create an impactful logo design? Well, go through the entire blog and know how you can make a difference in your business.

Here are the 6 key rules to get an impactful logo:

1. Simplicity is the key:

The impactful logo is those which can convey a clear message to its customer. Some of the best examples are Suzuki, Audi, and McDonald’s, etc.

These logos are simple yet so powerful that stays in the mind. Before designing a logo, ensure that it is appealing and eye grasping so that the visitor takes a few seconds to look at the logo.

2. Make it recognizable:

Design a logo that is memorable and stick in the customer’s mind. A complicated and clumsy logo makes it difficult for the viewer to understand the message that you wish to convey from the logo.

Before finalizing the logo think from the users’ point of view and see whether it is attractive enough. Also, ensure that the message you wanted to give is equally impactful.

3. Originality:

Only original things have the power to stay. A unique logo design needs a unique concept for designing. This is because; something stale and old will not trigger the desired impact on the visitor’s mind.

This is the point where you may need an expert to do that for you. A skilled graphic designer will give you the original idea and design for your business.

4. Modern yet boundless:

Your brand signature should never fade away. Several famous brands like bata, Starbucks, puma, etc. have a logo that is timeless and will ever stay in our minds. However, small changes have been made with time but were not redesigned completely.

To create the best and satisfying output, take your time and only then finalize. This is because it is important to choose the best for your business.

5. Think of versatility:

A good and impactful logo is that which goes well with everything and works perfectly for every picture and every situation. Before you finalize the logo you think for the place where you want to promote the logo.

A logo needs to be versatile and that goes well with your brand and its integrity. Choose the pattern and texture that compliments the exceptional unique logo that you wanted to create.

6. Adjust the sizes:

The logo designers or graphic designers need to keep in mind the proper proportion and symmetry. These two things need to be well-balanced to create an aesthetic design.

Also, remember that the length and width of the logo must not have much a difference. Choose the size of the logo wisely so that it fits everywhere.

Final Takeaway:

When it is about starting a business, every small thing matters and needs to be taken care. So do the logo of your company. A good logo has the potential of creating curiosity in users’ minds.

Thus, follow the key points that are given above for creating an impactful logo for your company.

 3 Key decision to Make When Building a Website

Building up a website for your business is a difficult decision to make if you   are new to digital marketing. However, online marketing has the potential   of turning your business completely.

To get a whole idea about how the website development process goes and it   is executed stick with us till the end. In this article, we will discuss a few   things that you need to consider before building up a new website.

1. What is the purpose of your website?

Before starting with building up a website, have a clear objective of how   the  website can be helpful. A few people might have a clear answer to this.   However, this might not be the same for everyone. So, for others, you need   to ask yourself a few questions like what exactly the purpose of the website   be and can the website increase the sales growth.

Every business is different and has a different objective of serving the   purpose. To know the purpose start to analyze the market and see what   your competitors are doing. By doing this, you will find where you are   lacking in your business.

2. How to find the right web hosting and domain?

Finding the right web hosting and domain is a hurdle because there are   numerous options available out there. However, not every option can serve   the purpose and give you the best result.

By choosing the wrong web hosting and domain, your website can   experience technical issues that can be difficult to solve. Therefore, before   choosing the hosting and domain, read the user reviews to know the   experience of other users. Also, try to consult some experts and know their   opinion, which will solve your confusion.

3. Select Website structure

If you are deciding to build a website, then it is important to decide the structure of the website.

This is because; the outline of the website will make your work much easier. Start to decide on the platform you are going to use. Then, go about deciding on the webpage that you will be using.

Now, decide the purpose of each page and categories them as per your product or service. Remember that you are making the website for your customer, so think from their point of view.

Final Takeaway

The building or redesigning a website is a hectic and time-consuming task. However, segmentation of the task into smaller sections can make your work a little easy. A proper strategy and planning can give you an amazing output.

We hope that by reading the complete article you will get deep knowledge on things that you need to consider before starting to build up a website.

User experience (UX) is one of the important processes of a design team that works to enhance the overall experience your customers have while interacting with any of your website or software. In other words, it revolves around acquiring and integrating the product, branding, usability, and functionality.
If you are running a business, someone’s complete experience with the product or service that you are selling can make a huge difference in your overall conversion rate. Moreover, if your competitors have an edge over it, then it is definitely a huge loss for us.
Is the user experience is only about this?
UX is a term that is concerned with all the little process that is related to interacting with any product. Some of the other words that the IT industry mentions are:
• User-centered design
• User interface
• Usability
• Human-computer interaction
• And much more
Why the Website User Experience is important?
If your business mainly depends on the digital platform, then the user experience of your website will play an important role in attracting and boosting up your sales. User experience needs to be good to truly serve the purpose of your website. For example, if you design a website that’s ugly, difficult to use, and troubles the user while navigating, they are definitely going to bounce back after getting frustrated.
Here are a few outcomesthat you enjoy with a good user experience of your website.
Customer loyalty
If your visitors experience a bad UX on your website, they will get irritated and might not come anytime soon. The loss of customers can affect your conversion rate drastically.
Increased conversion rate
When your website or software has a good user-experience, definitely the rate of return will be boosted up. Along with this, the good qualities of leads that you attract from your website will increase.
Customer satisfaction
When you have top-notchUX, the visitors will happily and patiently look for the product or service. This is because customers always enjoy easy and pleasant solution rather the complex and brainstorming functionalities.
Customer Revisit:
Once a happy customer is always a happy customer if you serve them exactly what they want in no time. It is obvious that they will always avail your product or service instead of going somewhere else.
These are some of the key benefits that you can get from your customer. Now, let’s dive deep into the stages of it.
Stages of User Experience Services
Interaction Testing:
Analyzing the user behavior while using a product can give deep insights about how much they are enjoying the usage of your product.
Interface Design:
Visual design, information architecture, and structure of the page are what interface design is. By correcting these you can improve the UX.
Information Architecture:
There are a few services that require heavy content, causing the confusion of what it is. So, it’s better to dividethe larger portion of content into different categories.
Conclusion
User experience is a term that’s not very easy to define or demonstrate, but once you understand what your customers are looking for, it has the potential to turn around your customer.
This is a never-ending process, and so it is necessary to keep your UX optimization and evaluation ongoing. This can help you remain ahead in the competition to maintain customer satisfaction and loyalty.

5 Elements to consider before hiring a web design company
With the technology growing at the fastest pace ever, companies have started using digital platforms to promote their product or service. Therefore, a good website has become a mandatory thing that helps you reach a maximum potential customer.
However when it comes to designing a website, it is important to choose the right agency for that. Hiring a right web design agency is an important decision regardless of your business size. Your website will be the face value of the work you have done and for that it gets important to hire a top-notch web design company.
Some of the common factors that a good web design agency needs to possess are given below.
1. Must have an updated portfolio:
Any web design agency will be proud to flaunt their portfolio to their client to show the amazing work they have done so far. With the portfolio, you might get an idea about will your requirement aligns with their past work.
Avoid hiring a company that hesitates to show their past work. This is because it shows that they are not sure about their work and may not add value to the amount and money you are going to spend.

2. Place your requirement on board:
Once you are sure with the website design agency you want to work, it’s time to be clear about your requirement and the purpose. You must be clear about the scale and complexity of your project.
From designing a website, to various social media channel integration, SEO, and content marketing- all of these bits of the project should be clearly presented in front of the company you have approached. After explaining your project, it’s time for the agency to add value to your company.

3. Set a deadline for each phase:
This is one of the important factors. Setting the deadline is important as it gives a clear idea about the time when you will receive your project. It is crucial to know when your idea will be available on the online platform to take an edge among the competitors.
Communication, approval, content gathering, review are all pieces of the website design process. Also, it gets necessary for you to be informed about the process that is going on.

4. Total budget:
This is another factor that needs to be considered before confirming your agency. Here, you need to ask yourself a few simple questions that how much can I spend on the process, will this spending affect my other parts of the business, will the agency ask me to pay the total amount at once or just the advance price.
The total budget needs to discuss upfront and everything should be clear at the initial stage. This will give u crystal idea about whether your budget matches their cost of service or not.

5. Customer service:
Whether you are going to re-design the older website, build up the new one, or just want to get a small update done. Irrespective of what service you want, you need to be aware that web design process will give you a multiple potential leads.
So, choose a company that offers outstanding customer service and maintain a professional approach. Both you and the agency needs to come together to bring out an excellent outcome.
Conclusion
Choosing a professional and right web design company is a difficult task for a newbie. Therefore, this blog is to give a clear picture of things that you need to be aware of before choosing the right web design agency for your business.

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