Web developments keep evolving with fresh trends which directly or indirectly compels the website owners to get updated to stay fit in the competition. Day by day, the competition keeps increasing as 200 new websites are launched every minute. Imagine having a place or holding a rank in the midst of over 200 million active websites.

Following is a list of web development trends that will dominate in 2019:

Artificial Intelligence

Shortly or fondly called as AI, artificial intelligence has become one of the most sought-after technology in the digital world. Considerable amount of companies is seeking to implement Artificial Intelligence to reap the results of digital transformation. AI has got its grip in web development also.

Artificial Intelligence Map

AI industry keeps growing momentously and an estimation by Gartner shows that it will reach a giant leap of 70% by the end of this year. Therefore, more than 40% of the companies will deploy AI to improve customer satisfaction and efficiency. Undoubtedly, AI is emerging as a crucial trend in web development in this year.

Single Page Applications (SPAs)

When the navigation gets easier, web users get attracted to it. That’s where SPA have caught its place. As far as the application is easy to navigate, it becomes more popular. Web users get attracted and interested more in the faster and simple design. SPA’s are fine on mobile and desktop and has become a notable trend this year with easy navigation and menus.

Blockchain Technology

Bitcoin and other types of cryptocurrencies has brought the blockchain technology as trending digital transfers. Uncompromising storage of data through distributed ledger is called a blockchain technology and it has become more popular these days in various industries.

Blockchain technology stack

Huge amount of transactions can be authenticated easily by using blockchain technology, its emerging technologies and streamlined management of supply chains. Leading industries and technology giants are developing their blockchain technology platforms.

Motion UI

The attraction factor in interactive graphics has made it increasingly popular these days. Web Development companies have started to understand the scenario that web users are interested in spending time in giving their attention to the motion graphics on the web pages. The static images and the graphics based on flash are not drawing much attention and people gradually lose interest in such UI. Therefore, it is time to start concentrating on Motion UI as it has become the preference of the web users.

More Enriched Designs

For many years, web designing companies have been emphasizing on functionality of the website and simplicity of the design because of the trend. Lately, there is a change in this idea as the rich graphic images and animation has become quite dominating. Enriched design is the trend in this year due to the growing demand.

For example, most of the text contents are replaced by graphic contents as it seems to be quite easy for the users to understand. Obviously, the demand for enriched graphics increases.

Push Notifications

Like mobile apps, push notifications in websites is getting popular as it is easy to manage at both the ends. It quickly replaces the email newsletters.  It is used for personalized promotions, and to notify the updates and special offers. This trend in 2019 will drive more business than before.

Progressive Web Apps (PWAs)

Progressive web apps combine the benefits of websites, browsers and mobile applications. Businesses that have shifted to progressive web apps from usual websites have been reaping higher conversion rates and also customer engagement. PWA will be undoubtedly a trend in this year because of the combined benefits.

Low Code Development

Low code development is highly beneficial as it facilitates the development of wonderful websites without the need of coding expertise or experts. Rather than the conventional web development process, low code development is preferred these days by several web development companies.

Adaptability

One of the most important factors to reach wider audience is to get the website displayed across various devices and gadgets. This paves the way for the companies to make their websites available on any device. More the adaptability, more the response is. Apparently, adaptability is a key trend in 2019.

Cybersecurity

The unexpected data breaches, confidentiality breaches, data privacy and other cyber-attacks has been a major concern of many IT companies and its professional. Definitely, cybersecurity remains as a key trend in 2019.

Conclusion

Apart from the trends listed above, other technologies like AR, IoT and Voice User Interface are also emerging this year and will be leading trends for sure.

Google keeps evolving with regular updates and it throws the responsibility on online players of any category to get updated to move along with Google’s evolvement. The best way to keep holding our content or website in Google search engine for long time is to getting evolved along with Google.

The search engine algorithm and SERP gets evolved with Technology and User behaviour. Technologies like AI, Machine Learning and Big Data influences and the user behaviours like mobile search, micro-moments, and voice search also brings the change.

There is no other go than understanding the trend and getting adapted to it. What will be the trending SEO technique in 2019? Let’s see it here with a better understanding.

Voice Search

Due to the advanced technologies from Tech Giants and comfort in ease of use, voice search has become more popular these days. A research says that 50% of searches will be done using voice search in 2020. The ability of Google’s voice search capture is 90%.

What to do?

In this scenario, the focus should be on optimizing the conversational keywords and local voice search.  If you maintain your search intent with a “why” associated with your keyword, it is a plus.

Video Keyword Research

Using videos in the websites have become more popular as it is considered as the best way to show up or showcase or explain to the customers/audience/visitors. Culture, products, services and solutions of the companies and brands are best explained through videos. Moreover, channels and vlogs also have been increasing in different video sharing platforms. This increases web traffic obviously.

What to do?

Inform the search engines about the metadata of your videos using video sitemap in the website.

Mobile First Index

Needless to say, the population of mobile phone users especially smartphone users has been increased drastically. Increasing number of searches are done from mobile phones. Therefore, it is important to check important mobile buzzwords.

What to do?

Emphasize on load time of your responsive website. Check the structured data of your website for both desktop and mobile version.

SSL (Secure Sockets Layer)

More than 80% of the users leave the website if they find it not secure, survey says.

What to do?

Increase the web security for your website and get SSL certificates such as server, immediate and root.

Rank Brain / AI & Machine Learning

SEO in 2019 should give more focus on Rank Brain as the old school methods are coming down. Rank Brain is an algorithm designed by Google in which Artificial Intelligence and Machine Learning is used to bring out most relevant results for the search engine queries. The Pre-Rank Brain and Post-Rank Brain makes a great difference in SEO. Keyword and the content play the crucial role to optimize the website according to Rank Brain.

Content Strategy/Quality

The strategy and quality of the content matters a lot in the modern SEO. First, you have to strategize the content for the website to make it effective for the latest trends of Search Engines. Secondly, optimize the content with quality and focus on keyword without unnecessary stuffing. As the algorithm becomes smart, the content should be also smart with visuals and values.

What to do?

Plan the content, ensure quality, focus on keywords and give a structure so that it becomes an engaging content to the audience.

User Experience Design

It is a most important factor in latest SEO to curb the bounce rates and to increase ranking. An optimized and responsive user experience design for the website is crucial.

What to do?

Ensure user-friendly website with attractive and easily understood visuals.

Bottom line

To be straight, the above given trends are mainly focussed to capture the customers. It will have a sure impact from 2019. Stay focussed and get updated to see the results.

Needless to say, every business in this modern era should have a website and most of the businesses do have it. Having a website for the business is surely beneficial in many ways. Being aware of the advantages of having a website for the business, every business people of every business size and category should know that the website should be mobile friendly. Having a website which is not mobile friendly is going to give favor for the competitors. Let’s check here, the 7 compelling reasons why you need a mobile-friendly website in 2019.

More mobile devices

Most of the people use mobile devices to access internet, especially for online shopping purpose. Be it a shopping purpose or any other purpose, people prefer mobile devices for browsing. Rather than using desktop or laptop machines, the mobile devices seems to be quite easy to use and fetch the required information from online.

Since mobile is handy people use it on the go or wherever they are and do not have to find desktop irrespective of the location. The number of mobile phone users have increased drastically. Obviously, if you do not have a mobile-friendly website, this article is an immediate call for you to make it mobile friendly quickly.

 

 

Be competitive

Mobile friendly website makes you to stay competitive and give an edge over your competitor. Already a lot of businesses of your business category have mobile friendly website. If you do not have a mobile friendly website for your business, it will cost you more than you expect. On the other hand, if you make your website mobile friendly, your website will rank high and ahead of your competitors who have not optimized their website to be mobile friendly. Count the benefits and go for it quickly.

Enhanced Visibility

As people access information in online using their mobile, the rank of the website gets enhanced and stays high in Google Search Engine ranking. Therefore, the visibility of your website gets increased. Higher the visibility is higher the traffic will be. Higher the traffic is for your website, more the sales conversion is going to be. Again, do not forget to count the benefits.

Brand Reinforcement

If your customer could access your website easily, they will be happy to access it continuously. Mobile friendly website is one of the easy ways that your customers can be intact with your business website. In terms of checking the required information, contacting purpose, buying or purchase and seeking your support, access through mobile is easier than any other medium.

User experience is important

In this digital era, user experience is most important for the growth of any kind of business. If the user experience is poor or bad, users quit using the website or the product or whatever it is. In order to create a better user experience, you have to present your website in a way that users could get access it in their mobile device. Though the design of your website is elegant, it does not do much if it is not mobile friendly.

Brings more audiences

You should make your website mobile friendly because it increases the number of audience or visitors. Your customer who is visiting your business website will show it to his or her friend or someone sitting beside him or her for any reason. Or, if your customer is visiting your website in his or her mobile phone, the one who sit next to him or her may enquire what it is and will take a look. Obviously, the other way around to increase visitors.

Increased conversion rate

Survey says, that most of the online shoppers purchase using their mobile devices and gadgets. The website that is viewed using mobile devices or gadgets gets high conversion rate. Such customers approach the business or interact with the business quickly than those who visit the website using computer.

As your customers are on mobile devices, what makes you not to make your website mobile friendly. Do it quickly to stay competitive.

It all starts with seeing. The attraction, the capture and the satisfaction happen through our eyes. Yes, a good web design is most important to create an impression, attraction and to keep the audience and customers intact with your business website. For every business in this digital era, a website is mandatory. Spending time and cost on a good web design is must and profitable. Here we see some of the benefits of good web design for your business website.

Attraction

It is quite natural that we get satisfied only if we get attracted to it. Be it anything, we get captivated and satisfied only if it attracts us. The same goes with your business website also. If your website attracts the people they will like to spend time in your website and obviously will get interested in your products or services. A good web design attracts the audience and customers to your business.

Retention

Customer retention is one of the important factors for business growth. A good business with a better growth plan would always strategize in customer retention. If bringing the audience to the website is important then retaining them is most important. A good web design makes the customers to spend more time and to be active in your business website. This is a fortunate sign to convert your audience into potential customers.

Wide Reach

Wide market reach is one of the other benefits of a good web design. If your website looks elegant you will get better reach. People from different parts of the world would visit your website and get sufficient information regarding your business, products,and services. The level of elegance of your business website is the level of its reach. Spending on a good web design for your business website welcomes audiences from various places.

Trust

A good web design wins trust from customers. With a good web design, you ensure a pleasing website with clear information, nice layout, easy to use navigation, clarity in text, image,and video contents. Obviously, customers would get confidence in your product or service as they find your website pleasing and professional.

Brand Identity

A good web design creates your brand impression in your customers. The pleasing design leaves the mark in their mind and makes them to come again. Your brand identity sticks with the people and they will introduce your brand to others to different extent. Yes, a good web design is one sort of growing your brand identity.

Bottomline

Remember, a good web design boosts your brand identity, grows your business and widens your customer base. When it comes to good web design, hire a professional web design company or team whose skill touch transforms your website magically and brings more customers. With a good web design with the benefits discussed above, you will be able to stay ahead regardless of tough competition. Choose a skillful, experienced web design company for a good web design for your business website.

Your website is the business card or online address of your business. In this digital marketing era, website is one of the most important factors in taking your business to large number of people. Therefore, website security becomes an important and not to be missed. Let’s check 6 Practical Tips to Secure Your Website Data.

Use a Secure Host

Web hosting plays crucial role in website security. Web hosting company should be able to support the website in all the cases. Most importantly, it should be able to identify or aware about the threats knocking your website to gain access.

With all alertness, the hosting company should be able to back up the data and secure it in a remote server to retrieve in case of any loss of data due to attacks or threats or hacks. Therefore, always opt for a hosting company that offers all-time technical support.

Software update

Most of the hackers give their shot on the security loopholes of the website. The best way to fix the security flaws is to update the installed scripts. Make sure that every script, software and other related products that you use are updated.

Robust password

Obviously, the brute force attack is the most tried by the hackers to break into the website by cracking the password. It is advised to maintain strong password leaving no room for the hackers to be successful in their attempts. Avoid simple passwords and always use combination of upper case, lower case letters with numeric and special characters.

Website Hygiene

Being hygienic prevents attacks from disease-causing germs and bacteria. Same is for website, your website will be safe as far as you keep it hygienic. Do clean it periodically to avoid hackers. You will invite hackers unknowingly if you do not keep your website clean. Delete the files and applications that are not used in your site anymore. Make sure that the file structure is organized so that you can track and delete the unnecessary files.

Scan your website

Web security scan is one of the important steps taken towards website security. Make sure you perform a scheduled website scan to identify the defencelessness. As you find such risk factors, you can immediately bring on the fix that removes the defenseless points open for attacks. Rather than trusting the free web scan tools, it is better to move on for a professional scan that reveals in detail. Make a note of it that free web scans do not reveal anything in deep. It may be free but can cost you a lot.

Hire a Security Expert

One of the best investments you can make to secure your website is to hire a security services or expert. The support of the security expert would be high. You can’t handle it on your own.

Of course, you can manage the low-level security issues but when it comes to dealing with high-level security issues and measures it requires the support of a security expert/service. Needless to say, security experts do scan your website regularly, do a thorough monitoring in a scheduled manner and take necessary actions on time.

Implement these practical and key steps to secure your website data as your website is a showcase where people could get sufficient information about your business in online

 

Creating an e-commerce website has become easier through Content Management System (CMS). For any non-developer, it will be easier to make changes in their e-commerce website using CMS. The content of the e-commerce site can be managed without complications. With this, the website administration tasks have become simple. Payment integration and SEO management can be done without having programming knowledge.
Different open source CMS are available with multiple features, merits,and demerits. Before opting for any e-commerce CMS, it is better to compare and understand important aspects so that it will be possible to choose the best that suits your e-commerce store.
When it comes to comparing the open source CMS platforms, it is important to consider on the basis of functionality of the website and the customization features of the CMS. Here we discuss and compare the leading CMS platforms WordPress and Magento.

What do you expect for your e-commerce store?

This is so important so that you will be able to choose the best CMS for your e-commerce store. As you are planning to create an e-commerce store you have to define the following first.
• Size of your e-commerce shop
• Complexity level of the products sold in your shop
• Timeline for developing your store
• Budget you have planned
• Server Capacity
• Administration Operations/ Number of Administrators
• Number of users expected

Answer the questions

Magento is a standalone e-commerce CMS platform and is used by giant brands. With nice functionality and various flexibilities, Magento is one of the best CMS. Coming to WordPress, it is a widely chosen CMS with more flexibility and numerous plugins to make it easier to customize, manage and use. WordPress offers numerous themes. Do you need more functionality for your e-commerce store or do you need various plugins to be added in your store? You have to answer these questions before choosing ane-commerce platform.

Size of your site

If your shop is big with high volumes then your stock keeping unit would be high in volume therefor you would have to Magento on that case as it handles the complex sites easily but it requires heavy server power. At the same time, a plugin offered by WordPress supports unlimited product uploads.

Your Budget

Though Magento and WordPress are free opensource platforms, you have to pay for subscriptions, add-ons, plugins,and other added features. A dedicated hosting would be required as the information of the frequent or repeated customers will be stored in database.

Timeline

Developing an e-commerce site with Magento will take longer according to your website than with WordPress.

Products

Are your products simple or complex? How do you plan about personalization, categories?

Server Capacity

Depends on the size of your store you need appropriate server capacity. Magento works better with large size e-commerce sites as it offers more GB

Number of Admins and Users

Both Magento and WordPress allows facilities to add more users without any complications.

Development

In the development case, Magento is easier for developers whereas WordPress is flexible and easier to play with UI/UX. WordPress is more user-friendly.

WordPress

WordPress has begun as a blogging platform and has become a comprehensive customizable website framework. It has wide range of plugins with incredible functionalities. When it comes to customization and complex development you would have to get the help of WordPress developers.
Payment Integration, theme installation, plugin installation and usage are easy to do. Within a short time, a basic website can be easily created using WordPress. The same is possible for e-commerce store using the WooCommerce plugin offered by WordPress. By installing WooCommerce theme, necessary plugins and extensions you can get an absolute e-commerce website. It supports Shopify, Stripe, PayPal, Square, Amazon payments, ShipStation, UPS, etc.
• Cool In-built Dashboard,
• Best and easy for SEO with support of plugins
• Easy upgrading
• Great set of plugins
• Easily manageable
• Easy to customize, does not need skilled developers for basic level configurations and management.

Magento

It is a powerful e-commerce platform with high scalability. It offers wide range of features with extensions that supports any size e-commerce store. Premium edition can be useful for big brands as many giant brands are already using Magento to handle their e-commerce store.
It is quite complex when it comes to customization so you will have to get the help of skilled Magento Developer for sure. We can say Magento is one of the intricate platforms.
• Third party services can be configured using XML code as API
• Best to provide smooth browsing experience to the customers.
• Has cool features like filtering, comparisons, catalog, wish lists, etc
• Useful for marketing as it offers marketing add-ons.
• Coupons, discounts,and promotions are offered
• Good for SEO
• Dashboard and UX is not good as many complaints are raised

WordPress and Magento

WordPress is built on PHP framework whereas Magento on PHP but specifically on Zend. API’s are nice in both the platforms. Easiness of customizations and plugins differ.
WordPress offer amazing theme customization and Magento is nice virtually and can design your own themes.
Magento offers wide range of add-ons for everything you need for your e-commerce site but in terms of complexity, Magento is one of the complex platforms.
WooCommerce and other plugins offered by WordPress are easy to install, customize and manage. The level of complexity is low in WordPress.
Finally, you have to choose the platform according to your skill level, functionality,and complexity of your e-commerce store.

Every importance should carry a reason otherwise the importance will not be understood. Wide range of information is available to convey the importance of having a website and use digital marketing for the business but still, it needs the reasons for clear understanding. Here we see 10 reasons all businesses need a website & digital marketing.

#1 –Connect with customers

Large number of people have started spending more time online.

Website is the place where you will connect with the customers to make them aware of your business and its services/products. Digital marketing is the best way to bring the audience to the website.

#2 – Information Centre

Digital presence has become more popular that people would like to get answers, check products and buy different goods. Website is a place where you would put & update every important information of your business and with successful digital marketing, you will be able to optimize the information to attract and convert the audience into customers.

#3 – Testimonials

Website is the right place where you can have valuable testimonials about your business, products,and services. Testimonials increase your credibility. With right digital marketing strategy, you will be able to take the testimonies to social media pages and in other digital presence of your business.

#4 – Lead Generation

Lead generation is one of the most important aspects of having a website and practicing digital marketing. Leads are the audiences at reachable. When it comes to digital marketing, different types of lead generation techniques are there but website is the beginning or the base for lead generation.

#5 –Build exposure

In this digital age, it is not feasible to build exposure for the business without having a website. Exposure will be developed when the business is taken to online presence and making it more popular using digital marketing.

#6 – Higher Sales

Traditional ads and marketing techniques are vanishing. Digital marketing has become more popular especially because of reaching the people across various platforms. Digital marketing enables refined process to acquire more leads. Obviously more leads results in higher sales.

#7 –Achieving the target

Every business has target audiences. As the digital world is vast and fast, you are not going to cast the net generally but on the target. You need a website and suitable digital marketing strategy to reach the target audience.

#8 – Cutting the costs

Do not have to worry about the budget, setting up a professional website and deploying digital marketing is not costly. Spending on a website and in digital marketing is a diligent investment that you make for your business. You will reap huge benefits for low-cost investment.

 

#9–Global Audience

If you own a website for your business then your brand or product is globally available. Obviously, global audience can walk into your business website. Your reach grows global. At the same time, digital marketing is not limited to local. Think about it as digital marketing takes your business to audience across different countries and brings global audience.

#10 –Customer support

Having a website for your business is the easier way to provide best customer support/service. Customers can easily reach you by visiting your business website and get their queries answered, clarified and get served on request. After all, customer satisfaction is more important and website opens the avenues to achieve it.

Related  Article:
Top 10 reasons why your small business needs a website

Website is most important for the businesses these days. Every business that do have website must understand the real purpose of having a website. Website is not only to give information about the product or service to the people but also to attract more visitors. Yes, the purpose of a business website is not just to communicate with the people but to attract them so that they can be converted into potential customers.

Custom web design increases Conversion rate

The website that does not have good conversion rate is just vain. Such websites are purposeless. When the business defines the purpose of website it will start to find the ways to increased conversion. Talking about increased conversion, the custom web design is more advantageous than the web design using templates.

Custom web design is a smart investment

Obviously, a lot of content management system companies have come and offering numerous templates to design a website with customizable options. As far as customization options and investment is concerned many people choose template based web design. But custom website design is a best investment you can do as it benefits your business. Let’s see why it is so.

Be Unique, Be Beautiful

Custom web design gives amazing unique look to your website. It makes your brand looking unique and you do not have to fit your business logo or website design into the existing template. You can create a web design that no other brand or business has. The outcome is pretty good that it attracts the people a lot thereby increases conversion. The uniqueness of your web design sells your brand.

Higher the visibility, higher the reach

In order to increase the visibility of your business or brand, you need to concentrate on SEO. Search Engine Optimization is a process that takes your business website and displays in the top results of search engine results. It drives traffic to your website in the organic way. Custom web design is the best way to boost SEO as effective HTML coding can be written to make your site more SEO friendly. Search engine standard HTML code will enhance your website’s exposure. Of course, this will increase conversion undoubtedly.

Effective for customer-centric website

Again, the main intention of having a business or brand website is to attract the customers. In such a perspective, custom web design is best to build customer-centric website. Be it the UI and the functionality of the website to engage the customers, custom web design is highly effective. You can build as you like it to increase conversion rate rather than building your site as per the template.

Team fulfills your dream

The best part of custom web design is that you will get a team that work for you anytime to keep your website updated. With a custom website design, you can modify and update your website anytime without taking much time. The website design team will take your concerns and work it out immediately as it is not hectic to make changes in the custom design.

As you keep updated, the chances are high to attract new customers and also to retain the existing customers.  When the people find something new in the website they will spend more time in the website with an interest.

Experience increased conversion

To sum up, a customer-centric custom website design builds a professional website that earns credibility. Template based web design may be easy and cheap but the custom web design is smarter. Make a smart investment to experience increased conversion. Outcome matters!!!

 

Related  Article:
How to create an innovative and effective business website

 

Realize the immediacy of GDPR compliance as it comes into full effect

It’s high time for the online businesses to become a GDPR compliant as it comes into full effect this month. There is no time to find excuses to be a non-compliant under GDPR. The penalties and consequences of not being a complaint of GDPR will be severe. Not only to escape the penalty or the consequence but also to show the integrity of a professional business ethics every business that handles the personal data of the users should become a GDPR compliant without taking much time.

Get the insight

Further to this, if you are having a website(s) then you have to get some important insight regarding whether Google Analytics is compliant with GDPR as it collects personal data of the users/visitors or the active participants of the website through cookies. As you understand the actual take of GPDR on Google Analytics you will be able to follow the guidelines and prepare your online business to become compliant with GDPR. Moreover, as Google prepares for the latest GDPR compliance, understanding the legal requirements would make it easy for you.

Google Analytics

Coming with a brief introduction to Google Analytics, it is a widely used tool to analyze traffic in which the website owners will be able to find the how their website is being used and who uses it. Such details include how long a person spends on the website, what is the primary search or intention of the user, from where does the user comes, etc. To be precise Google Analytics is used to analyze and process the user data.

GDPR

Coming to GDPR, it is called as General Data Protection Regulation, a European Union Law which brings set of requirements regarding how to handle (collect & process) the user data of EU citizens. It does not matter the size and category of the business, every business, organizations, companies,and websites that handle the personal data of the users from EU should be complaint with GDPR.

 

 

What should a website owner do regarding GDPR?

First of all, the website owner should check all the personal data processing activities to ensure whether it comes under the regulations. The most common data processing activities are:

  • Email Subscriptions and Contact forms in which the website requests the personal data of the user explicitly.
  • Online tracking and Cookies

What GDPR demands?

It demands the website owners, businesses,and organizations explain

  • Why is the personal data of the user collected?
  • How is it processed?
  • Whether it is secured against threats and attacks?
  • Why do they need the user data once the intended purpose is over?
  • Why did they not erase the data even though the purpose is over?

Cookies in GDPR

Cookies are used for multiple purposes such as functionality, statistics, performance,and marketing. Basically, some of the data collected by cookies are used by the website and some of the data are not used for any purpose.

Some of the cookies are used to prepare the user profile, to enhance the user experience and for the monitoring purposes. Some of the cookies are set by the website and others by the third-party source. As the cookies handle the user’s data for tracking and other above-mentioned purposes, they come under GDPR regulations.

The website owner has to refine the privacy policy and cookies policy and also the way in which the consent is received from the users regarding cookies setting.

 

 

 

Personal Data in GDPR?

Apart from the common data such as IP addresses, medical and financial records of the users and contact information, the direct and indirect data of any user that identifies the user are considered by GDPR as personal data.

Personal Data collected by Google Analytics

Ever visitor or the user is given a unique ID using which Google Analytics tracks how many visitors visited the site and how many users return to the site. The tracking code is actually added to the pages of the website so that Google Analytics tool tracks it.

Using Google Analytics, the website owner will be able to take a survey regarding the frequency of any user who visited the website, the number of pages visited by the user, the time spent in the website and the interaction with the website.

The statistical data collected by Google Analytics tool consists of Age, Gender, Location, Private and Professional interests, etc. Since Google is developing and improving regularly, it is not possible to get to know exactly what Google collects through Analytics tool. According to the data protection terms of Google collects the following data through Analytics tool:

  • Online identifiers
  • IP addresses
  • Device Identifiers
  • Client Identifiers

What is happening in Google Analytics regarding getting prepared for GDPR the comes into full effect?

According to the Google Blog post in Europe regarding the preparations happening to fulfill the GDPR requirements are:

  • Updated EU User Consent Policy
  • Contract changes
  • Product changes

 

What should you do?

If you are a website owner or a business owner then you have to get important information on Google’s take on GDPR compliance. Gather information to stay updated so that you will be able to fulfill GDPR compliance for your website.

Basic things you have to do regarding your Google Analytics usage are:

  • Modify the settings in your Google Analytics Account in accordance with GDPR guidelines.
  • Ensure that the usage of Google Analytics for your website is compliant according to GDPR.

 

  1. Make changes in your Google Analytics account settings
  2. Make sure that your website’s use of Google Analytics and other tools is compliant.
  3. Make changes in your Google Analytics account settings
  • Control personal data transmission to Google
  • Ensure no personal data is collected unnecessarily
  • Ensure no leakage of personal data for the marketing purposes of other entities
  • Turn on IP Anonymization
  • Check the collection of Pseudonymous identifiers

 

  1. Make sure that your Website’s use of Google Analytics and other tools is compliant
  • Be transparent about data collection and processing
  • Update privacy policy and cookie policy and make it accessible to the users
  • Implement a GDPR compliant cookie consent

It is no wonder that every small business needs a website. The physical world has become well accultured with the digital world. If you still do not have any website for your small business, it is a high time to do it as most of the businesses do have their website to target the customers. We can list different advantages of having a website for your small business. With different good reasons, let’s check Top 10 reasons why your small business needs a website

 

Ease for the Customers

Millions of people search different things in online. This sheds some light on the number of online users. Millions of internet users find it easier to check products and services online. Whether it is a purchase or just getting the details of a product or service people these days choose online platforms as convenient. It becomes easier for the people/consumers/audiences to find your business and its products/services online.

Exposure for your business

Once you take your business to online through a great website you do not have to worry about the exposure. People from your demographics and all over the world can visit your website.

Effective explanation 

Your website is a great place where you can give sufficient information to the audience. It will be feasible to take your business/product/service, offers, updates and every important information to the people through the website. Your website will work wonders than brochures, flyers or any other type of advertisement.

Effective marketing

Your website becomes a great tool for you to market your business. Facilitating social media networks with your websites will enhance the marketing. Easy and effective marketing is possible if you have a great website.

 

Exclusive Identity

A website for your small website is an identity for your business in online space. It completely showcases your business improving the visibility. The identity of your small business is revealed to the people through the website.

Economical

As far as advertising is considered, the website is cost-effective. Instead of spending on physical advertising, you can focus on digital advertising for which your website becomes a great source.

Easy Access

It is easy for the audience to access your business anytime through your website. It does not require you or your executives to be available 24×7 and it is not feasible too. That is why a website with salient information is important for the small businesses.

Enhances productivity

A website is most important for small businesses to answer the people effectively. Actually, it saves a lot of time through satisfied support provided to the customers. Advanced and easy to use tools integrated into a website is sufficient to provide satisfied support to the audience and customers.

Effective results

Having a website for your small business produces effective results in sales conversion. Numbers of visitors to the website will be tracked and used to reach them to generate leads and convert them into potential customers.

Enhances Credibility

Surveys say that a large number of online users believe the business with a website is credible than the website the social media pages only. Therefore, having a website for your business improves the credibility the most important factor for the success of a business.

Related  Article :
Why Start-up Business Need a Website & Promotion?

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