Growth Hacking

The term ‘growth hacking’ has been making its way around the internet for a few years now.
In 2019 growth hacking is going to continue to rise in popularity and become an even more important marketing strategy for businesses.
Growth hacking entails finding low-cost or free solutions to rapidly grow one’s business/social presence/awareness/customer base in a short amount of time.
Growth hacking is the name for what businesses do when they take on the job of growing their company themselves, instead of hiring an agency.
It’s a tactic that is popular for startups and bloggers.
If you take on all of your own:

Website building & management

SEO
Social media management
Viral content creation
List building
Design
Product creation
Customer acquisition
Sales funnel management
…ect ect

Then, it’s pretty likely that you are a growth hacker!

Influencer Marketing

Influencer marketing and micro influencer marketing is the business of paying social media influencers to promote your products to their followers.
Influencer marketing has been picking up steam over the past year and it shows no sign of slowing down any time soon.
Consumers are becoming more and more tired of being ‘sold to’ by big celebrities in traditional advertising of TV commercials. As a result, social media influencers are becoming major players for businesses.
Working with the right influencer can be a great way to have your products seen by a whole new audience in a seemingly more ‘organic’ way than traditional advertising spots.
Instagram is the main app where most of the influencer business takes place, and Instagram is taking note.
It has been announced that Instagram is currently testing new Creator Accounts which give influencers special creator-specific features.

Voice Search

The ability for Internet users to be able to shop and discover items online by voice command is massive right now.
320 million users are searching using voice search, with Google stating that 20 percent of all searches have voice intent.
Siri is becoming smarter every year, too.
Furthermore, Amazon sold tens of millions of Echo (Alexa) devices in 2018 alone.
Now is the time to jump on what is becoming one of the biggest digital marketing trends.
Learn how to optimize your website for voice search, and make it part of your marketing strategy this year.
Visual Search

Currently, Google has its visual search tool Google Lens, which is available through the camera app in Pixel phones. This tool recognizes objects and landmarks.
Last year Pinterest launched the Pinterest Lens feature, which is a visual search tool that allows users to find out where to buy a product, simply by taking a photo of it.
Optimizing your images for Google image search and Pinterest can easily be done by naming your image file and alt text with keywords.
But in 2019 we are going to go even deeper.
Google has filed a patent on contact actually disambiguating queries which will allow a user to get information about an image on their device by vocally asking Google to search about what they are seeing.

Blogging

Blogging is the ultimate growth hack for your business.
Adding a blog to your website and writing content specific to your products/services is a fantastic way to reach new customers, create engagement and awareness for your brand, and build your authority in your niche.
But more so, as these blogger’s income reports prove (some are making 7 figures a year!) blogging is big business in and of itself.
Blogging is one of those digital marketing trends that keeps on rising.

 

Pinterest Marketing

Pinterest’s popularity as a marketing tool continues to rise. It is the secret ingredient for many bloggers to grow their blog traffic, especially new bloggers.
As Pinterest is used as a quick traffic generator where big amounts of traffic can be achieved, regardless of ones DA.
Considering traditional Google SEO efforts can take a while before results are realized, Pinterest SEO results are almost immediate.

Tailwind Tribes

Tailwind is a Pinterest and Instagram scheduling app that is a fan favourite of marketers.
Within the app is an additional feature called ‘Tailwind Tribes‘ where members repin each other’s Pinterest pins, and help grow one another’s accounts in a form of group-power-marketing.
Tailwind’s popularity continues to snowball each year – and I don’t see that snowball melting any time soon.

Facebook Live

Appearing in regular Facebook Live streams for your followers is a great way to build your authority and grow your business.
People like seeing a real person on social media, and putting a face and voice to a brand.
Making yourself visible in 2019 is a smart resolution to strive for, and showing up in a Facebook Live cast is a great way to do it.

Facebook live videos to consistently discuss her current offers and services, answer questions, and have open discussions about topics related to her niche.
This keeps her at the forefront of her followers and clients minds as an authority figure, while it also keeps the doors to communication open on a personal level.
Facebook Live is one of the more extroverted strategies on this digital marketing trends 2019 list.
Will you be putting yourself out there and confidently go live this year?

Email

Email marketing is and will always be one of the best ways to make sales while building long-term relationships with your customers.
In 2018, public privacy concerns prompted the GDPR regulation, which came into effect in May.
The GDPR law and its big fines affect anyone worldwide who may run a business, email campaign or website where European visitors may visit and give their email address to.
Because of this, it is extremely important that your website has the right privacy page and legal information.
This Legal Bundle gives you a template with all the information you need.
How can you improve your email marketing strategy this year?

Prioritize your email list building efforts this year by creating some amazing new opt-in freebies.
Reward your current subscribers for their loyalty by giving them bonus material and special content.

 

What makes a good web design is one of the most discussed topics in online presence. Before delving into it, it is required to understand the foundational idea of a website. Website is an online address of a business. A website of a business receives the visitor, introduces, and gives a clarified idea about the purpose of the business in the market.

The website exhibits the products and highlights of the business to the visitor. A good website catches the eye and captivates the heart. Repeat it!!!Good web design comprises of both look and the feel, that is why it is a combination of User Interface & User Experience Design. It should give a pleasing sight to the eyes and pleasant feeling to the heart of the visitors. Check out the 12 effective principles of good web design.

Get clarity of purpose

Ensure that you are strongly convinced about the purpose of the website. A good-looking website begins with a clear understanding of the purpose of the website. Plan and finalize what do you want to show and speak to your visitors through your website. You can see a well-finished website if the purpose of the website flows in all the pages of the website.

Communicate through content

Once you finalize the purpose of the website, make sure to communicate it properly. Having said that, you should be keen in choosing the content that carries informative value, fonts and colours that serves the purpose.

Contents in detail

Readable font, legible colour, good graphics and infographics make a wholesome content of good web design. Paying importance to the perfection of the wholesome content makes the website clear, precise, attractive and informative. Check out ideas on choosing fonts, colours and images to ensure the content of the site goes inline with bringing a good web design.

Navigation

Navigation is one of the most important aspects of the website to give a smooth experience to visitors. Unless it is smooth to use, the user would find it difficult to use. If it is difficult to navigate, the visitor will not revisit your website. Structure each page with proper navigation like clickable buttons, hierarchical menus and logic placement of buttons.

Quick load time

Load time is the most important factor to keep your visitor intact with your website. Ensure that your website loads quickly. Visitors do not like to visit the website that takes too long to load. Optimize the images, minify the CSS or JavaScript and also HTML to load your site faster.

Responsive website

Obviously, most of the modern-day internet users use smartphone and various other gadgets. People find it easy to access the required information on the go using their mobile device. Unarguably your website should be mobile-friendly. A responsive website would attract more visitors.

Beautiful interface and experience

Make sure you prioritize both the look and experience in the web design. The design should please the eye and capture the heart.The design creates both visual and emotional values. Focus on user interface and user experience design. Make sure to give equal importance to the text, image and graphical contents to bring out a pleasing website.

Create awesomeness

White space on your website shows the contents of the website well-orchestrated. A website without white space would look cluttered and straining to eyes at times. Visitors would spend more time on your website if the visuals of the website are organized well in ample white space.

Draw inspiration

The designs inspired you can be a great help to you to create a good website. Spend time in the inspired designs that give you inputs in line with your business goals. It can spark an idea for good web design. If you want to create a visually impacting website, you should consider the designs that impacted you.

Use Grid layouts

One of the best ways to bring a visually pleasing website is to use grids to orchestrate the placement of the contents. Designers would find it easier as it makes their job smoother. It keeps the content balanced in line, in boxes, columns and sections. It is not only easier to implement but also aids to create a visually attractive website.

Carry your objectives everywhere

The prime existence of your website is to retain your customers, acquire new customers and to provide effective customer service through various channels. Hence make sure to focus your objectives on every page of your website. The pages of your website should reflect the main or the part of the objective of your business in appropriate sections.

Be user-centric

The user perspective is a key factor to ideate a good web design. An effective and efficient website serves the best to the users. Keep your focus on users in the aspect of design, layout, navigation, contents and every element of the website. A good web design that attracts users is always user-centric.

Conclusion

Good web design comprises of various principles and ideas but a website that wins the customers gives clarity on how the business can be beneficial to the customers. Look for an experienced web designing company that converts your requirements into a stunning website.

Different types of technologies have evolved these days. One such technology is “voice”. Using the human voice in different online spaces is gaining popularity. Voice technology has become a real game-changer in digital media. The interaction between human and machine is influenced by voice. Online searches, personal transaction and other kinds of everyday online transaction are done using voice technology.

The increasing familiarity of voice technology has got almost 55% of the users to use voice assistants every day and they are also called as “voice users”. Such users find it easier to use the voice technology to do texting, voice memos, searching, shopping and financial transactions.

The advantages of using voice technology are:

Easy access to the technology

Ease of access to technology is one of the best aspects the brings more consumers to the business. As far as the users find the technology easier, the product or the service of the business become more familiar to the users. The frequency of usage of the particular business will increase considerably. After all, the business is for the consumers.

Moreover, it will be easy for any type of people to communicate with the device or the system to do the transaction they are actually looking for. People who could not walk do not have to depend on someone. They can purchase and do transactions easily using voice technology.

Easy search

Search becomes easier for the users when they use voice search. In this internet and smartphone era, most of the people spend considerable time online and a survey says, day by day searching habit of the people becomes increasing.

For education, shopping, entertainment, financial transaction and for every other purpose people do search online. Voice technology eases the search and most of the internet prefer voice search as they could do it easily in their smartphone.

Easy financial transactions

Since it is comfortable and easy, internet users prefer online for payment, banking and financial transactions. With voice technology, people could pay and do required financial transactions easily on the go. No need to spend time in typing and choosing the transactions. Be it on POS machines, vending machines and many other machines used for financial transactions, voice technology becomes quite useful for quick and easy interactions.

Friendly voices and names

Friendly voices and names are wonderful features in voice technology. After multiple surveys, it has been found that when it comes to interacting with the machines or devices or computers, most of the consumers like to interact with the friendly female voices that gives clear information. Female voice was a stronger choice as users feel it as supportive, helpful and trustworthy.

Intuitive interfaces

The intuitive interface is nothing but the interface that works in a way that the user expects it to be. Depends on the type of business and the place, intuitive interface supported in voice technology gives a warm feeling to the users as they could see their expectations get satisfied.

Easy to use for people of all age groups

Imagine how an old person could use modern devices and machines to access some information or to purchase or for whatever? They have to know the functionality of the system or the app or the device to utilize it to the best. For old age, people or small kids using modern technology may take the time or they may not use it to the fullest. With the help of voice technology any person, despite their age, they can access, search, purchase, and do any kind of transactions without hassles.

Conclusion

Thus, voice technology offers a lot of benefits to the users. As listed above, access and transaction can be done by any person on any day. The friendliness and accuracy of voice technology attract users to a great extent. Therefore, every business should ensure to use voice technology wherever it is necessary. Voice technology satisfies customers. What else a business could desire!!!

Undoubtedly, every project is important for a start-up. Winning a project, formulating the ideas according to the requirements of the project, designing, development, testing and support makes a full cycle of a web development project. Every single phase is important in the cycle and it requires skills and team composition to utilize the skills to make it successful. Let’s check the best skills to have fora successful web development project.

Discuss
Everything about a successful project starts with a discussion. This is to help each other to understand the requirements of the clients. During this phase, the general idea of the project is not only discussed but also transferred. It gives a clear picture of the clients and their needs. A prospective team is formed during the discussion. Finally, every person in the web development team gets communicated about the objective of the project.

Determine
The ecosystem of the client is analyzed to explore the current digital presence, brand awareness and other important things of the client business. Only after understanding the client ecosystem, plans can be born. Important things like product or service life cycle of the business of the client, competitor analysis and position of the start-up are detailly analyzed to come to a determination about birthing result-oriented plans to reach the goal.

Plan
Here comes orchestrating the team with the project. In this phas, the project management team plans the process of the project and decides the resources and players accordingly. The team brings on the architecture to achieve a successful web development project. Responsibilities and deliverables are defined in this phase.
Plan for the UX UI team and the development team are put together to ensure everything is ready to begin. Apart from the project plan, important things like how to tackle the uncertainties and issues that arise during execution are also should be planned beforehand to enable quick fix and keep the momentum of the project.

Strategize
Not only the absence of strategy but also the absence of right strategy makes a mess in having a successful web development project. Strategy meets every part of the plan formulated towards the objectives. It makes it easier for the people working in the project at all levels to execute their module and the phase of the project towards success.
Strategies are born when the team analyses and brings the steps to execute the plans. It is more like a deeper understanding of what needs to be delivered effectively as planned.

Design
Designing is more important in every product or project. A pleasing design that attracts the users is half a success of the product. It is the design that gets the people in or keeps the people intact with the product if they get captivated.
This phase should include proper Sketch, Mockup, Wireframe, and Prototype. Once the client gets satisfied with the mockup or wireframe or prototype, the team can work on to deliver an excellent design of the project.

Development
Developers translate the design into code, bringing life. Complete functionality of the project comes alive through coding. This is also a major phase of a successful web development project. The behaviour of the product starts working one by one. Skilful developers go with the vision and objectives of the project so that it can be easier for them to achieve the goal otherwise it would stray from the objective.

Testing
Testing is one of the important phases of the project as no client would be happy to receive a bug infected product. It may be small or big, fix the bugs to ensure delivering a perfect product to the client. Testing in every phase of the project is the best practice. Ensure quality testing to deliver error-free product.

Effective team
An effective team is all it takes to finish a successful web development project. Focus more on team formation as every player in the team should be skilled to carry out the responsibility. Everyone in the hierarchy plays an important role in a successful web development project.

Conclusion
Effective team, a proper plan, perfect strategy and effective execution makes a web development project successful. Strategist, analyst, UX planner, designer, technical architect, developer, client partner, tester and content specialist make a complete team.

Website, online, internet and the modern developments that connects the people worldwide have reached to the unimaginable level. Everything in the world becomes digital. Digitalization has taken the dominance as people become accustomed to consume the benefits of the digital world.

With all this fact, every business should have a website, especially the budding Startup companies. Having a website for your startup would bring a lot of benefits; let’s check why startup business need a website.

  • Reach the potential customers : Startup companies need a website to reach the online audience. Presence of online audience is increasing that it almost equals the presence of physical audience. Your potential customers are around the corner in online. You may have to miss them if you do not have a website.People use internet to get every required information. The use of smartphones and gadgets gets the audience to spend more time online. A website, which is your online address would get visits from potential customers.
  • Gives Legitimacy : As you require a physical address for your startup company, it is equally important to have an online address. Having a website shows that you’re not just a one of the other startup but who you are, what you follow, what you do, and what is your objective, etc. When people find your website online, they will be able to get more information of your products or services though they have not visited your company
  • Marketing channel : A website is one of the important marketing channels for any startup company, especially in this online era. You can have social media links, blogs and other online networks linked with your website and can generate more traffic/leads. From the website, you can showcase all your technicalities and technologies or your products and services in various social media, with advertising and through Search Engine Optimization.
  • Lead Generation : On different cases, visitors of your website would fill the form or give any of their information with their email id. This helps you to send newsletters, emails, ads, reports, offers, or any other related stuffs to reach and convince them in a better way. This, in turn, could convert your audience into potential customers. Therefore, having a website for your startup company is beneficial to generate leads.
  • E-commerce growth: A large number of people want to shop online these days more than doing physical shopping. The various advantages of online shopping have given a massive growth for e-commerce. In such a scenario, a website is must for any product based startup to increase the sales exponentially with right marketing and sales strategy.
  • Webrooming: A lot of people, these days, have developed a habit of reviewing and researching the products and items they are looking for before they buy it from a store. They not only get to know information but also read the reviews to take a decision about buying the product. The act of online research before buying from a store is called as webrooming. Due to increasing webrooming, there should be any reason for not having a website for your startup company.

Conclusion

There is no doubt or a second thought to have a website for a startup company. Moreover, hire an experienced web design and development company to build a pleasing and information website for your startup to leverage the benefits discussed above.

AI has taken its space in all aspects of this digital world. Users become accustomed to experience the benefits of AI. Users get helped well and they are able to get their usual chores like alarm setting, reminders, playing music, etc, done by AI, getting things done simpler and saving the time to a great extent.

Artificial Intelligence in Web Development

AI creates expert systems and implements the intelligence of humans into machines. When it comes to AI in web development, it makes the web applications to analyse, observe and learn from the habits and the preferences of the users. As far as users are concerned, the richness in user-friendly aspect of the applications is widely anticipated. As long as the applications become rich and personalized, the satisfaction of the users and their usage gets a considerable increase. This paves the way of using AI in web development.

Automated web development

Incorporating the AI is the best way to change from the traditional web development approaches and to revolutionize the web development process. AI and its tools would be helpful for the web developers to plan and develop rich UX. With AI, it will be easy to devise the design strategies and everything related to that. It would be also easy for the web developers to automate the development using AI process.

Grid is a DIY website designer platform powered by AI and widely used by some of the companies. This platform automatically selects the theme, style and colour of the website. It designs and enhances the website as per the theme, content and the preference. There are other website builders also being the talk of the digital world.

The AI-powered Web Development

Facilitate

AI Virtual Assistants will ease the web development, thus there won’t be anything in web development to call as tedious task. Designing the layouts and templates of the web pages will become simplified. Just by answering the questions of the AI Virtual Assistants, the website owners could see the development of content.

Analytics

Web Analytics is one of the most important factors in enhancing the rank of the website. There are tools to do web analytics which is used to do SEO. In the case of using AI, analytics will be done by AI systems which mine the data from the tools and formulate the ideas and strategies to remove the pitfalls in the website architecture. The AI tool will work from the SEO perspective to highlight the improper or low-quality content.

Greater end-user experience

AI chatbots will handle the queries of the customers and simulate the conversations as if done by a service or support executive by learning from the previous conversations and will make the responses accordingly. The AI-powered chatbots will be able to respond for the blog post comments.

Future of web design with AI

As discussed above, there are various features in AI-powered web design. The effortful task of web designing will become effortless when it is automated through AI. Any novice web designers can make a great website using AI web building tools.

Cognitive Abilities

AI machines use cognitive abilities to create designs. Machines can grasp the surroundings using the IoT machines and sensors and simulate the fascinated graphics designs to build eye-pleasing graphic designs. It will use the references from online to create magical graphics.

Context Grasping

Great difference between a normal program and AI-based smart algorithm is grasping the context. Normal programs do the same sort of tasks whereas the smart algorithms do consider the contexts and understand the need of the users. For E.g.: With the cognitive ability of the AI, it will select the colour for the website based on the preference of the users and also the suitability with the tone of the website.

Design consistencies

The reason for the failure of the most of the websites is improper design. Sadly, designers do not recognize the irregularities in the design but it will affect the experience of the users to a great extent. The cognitive ability of AI will fix the irregularity in the design quickly.

Identification of the structure

AI is able to make a well-structured website. As it perfectly designs the layout and every part of the website, it will also bring out a neat structure to the website resulting in a pleasing website providing a great experience to the users.

Conclusion

The best way to bring a greater change and impact among the users in terms of user experience, undoubtedly, AI should be embraced. There will be conviction and wide acceptance that AI will turn the game by giving a great play in the web development arena.

Web developments keep evolving with fresh trends which directly or indirectly compels the website owners to get updated to stay fit in the competition. Day by day, the competition keeps increasing as 200 new websites are launched every minute. Imagine having a place or holding a rank in the midst of over 200 million active websites.

Following is a list of web development trends that will dominate in 2019:

Artificial Intelligence

Shortly or fondly called as AI, artificial intelligence has become one of the most sought-after technology in the digital world. Considerable amount of companies is seeking to implement Artificial Intelligence to reap the results of digital transformation. AI has got its grip in web development also.

Artificial Intelligence Map

AI industry keeps growing momentously and an estimation by Gartner shows that it will reach a giant leap of 70% by the end of this year. Therefore, more than 40% of the companies will deploy AI to improve customer satisfaction and efficiency. Undoubtedly, AI is emerging as a crucial trend in web development in this year.

Single Page Applications (SPAs)

When the navigation gets easier, web users get attracted to it. That’s where SPA have caught its place. As far as the application is easy to navigate, it becomes more popular. Web users get attracted and interested more in the faster and simple design. SPA’s are fine on mobile and desktop and has become a notable trend this year with easy navigation and menus.

Blockchain Technology

Bitcoin and other types of cryptocurrencies has brought the blockchain technology as trending digital transfers. Uncompromising storage of data through distributed ledger is called a blockchain technology and it has become more popular these days in various industries.

Blockchain technology stack

Huge amount of transactions can be authenticated easily by using blockchain technology, its emerging technologies and streamlined management of supply chains. Leading industries and technology giants are developing their blockchain technology platforms.

Motion UI

The attraction factor in interactive graphics has made it increasingly popular these days. Web Development companies have started to understand the scenario that web users are interested in spending time in giving their attention to the motion graphics on the web pages. The static images and the graphics based on flash are not drawing much attention and people gradually lose interest in such UI. Therefore, it is time to start concentrating on Motion UI as it has become the preference of the web users.

More Enriched Designs

For many years, web designing companies have been emphasizing on functionality of the website and simplicity of the design because of the trend. Lately, there is a change in this idea as the rich graphic images and animation has become quite dominating. Enriched design is the trend in this year due to the growing demand.

For example, most of the text contents are replaced by graphic contents as it seems to be quite easy for the users to understand. Obviously, the demand for enriched graphics increases.

Push Notifications

Like mobile apps, push notifications in websites is getting popular as it is easy to manage at both the ends. It quickly replaces the email newsletters.  It is used for personalized promotions, and to notify the updates and special offers. This trend in 2019 will drive more business than before.

Progressive Web Apps (PWAs)

Progressive web apps combine the benefits of websites, browsers and mobile applications. Businesses that have shifted to progressive web apps from usual websites have been reaping higher conversion rates and also customer engagement. PWA will be undoubtedly a trend in this year because of the combined benefits.

Low Code Development

Low code development is highly beneficial as it facilitates the development of wonderful websites without the need of coding expertise or experts. Rather than the conventional web development process, low code development is preferred these days by several web development companies.

Adaptability

One of the most important factors to reach wider audience is to get the website displayed across various devices and gadgets. This paves the way for the companies to make their websites available on any device. More the adaptability, more the response is. Apparently, adaptability is a key trend in 2019.

Cybersecurity

The unexpected data breaches, confidentiality breaches, data privacy and other cyber-attacks has been a major concern of many IT companies and its professional. Definitely, cybersecurity remains as a key trend in 2019.

Conclusion

Apart from the trends listed above, other technologies like AR, IoT and Voice User Interface are also emerging this year and will be leading trends for sure.

Google keeps evolving with regular updates and it throws the responsibility on online players of any category to get updated to move along with Google’s evolvement. The best way to keep holding our content or website in Google search engine for long time is to getting evolved along with Google.

The search engine algorithm and SERP gets evolved with Technology and User behaviour. Technologies like AI, Machine Learning and Big Data influences and the user behaviours like mobile search, micro-moments, and voice search also brings the change.

There is no other go than understanding the trend and getting adapted to it. What will be the trending SEO technique in 2019? Let’s see it here with a better understanding.

Voice Search

Due to the advanced technologies from Tech Giants and comfort in ease of use, voice search has become more popular these days. A research says that 50% of searches will be done using voice search in 2020. The ability of Google’s voice search capture is 90%.

What to do?

In this scenario, the focus should be on optimizing the conversational keywords and local voice search.  If you maintain your search intent with a “why” associated with your keyword, it is a plus.

Video Keyword Research

Using videos in the websites have become more popular as it is considered as the best way to show up or showcase or explain to the customers/audience/visitors. Culture, products, services and solutions of the companies and brands are best explained through videos. Moreover, channels and vlogs also have been increasing in different video sharing platforms. This increases web traffic obviously.

What to do?

Inform the search engines about the metadata of your videos using video sitemap in the website.

Mobile First Index

Needless to say, the population of mobile phone users especially smartphone users has been increased drastically. Increasing number of searches are done from mobile phones. Therefore, it is important to check important mobile buzzwords.

What to do?

Emphasize on load time of your responsive website. Check the structured data of your website for both desktop and mobile version.

SSL (Secure Sockets Layer)

More than 80% of the users leave the website if they find it not secure, survey says.

What to do?

Increase the web security for your website and get SSL certificates such as server, immediate and root.

Rank Brain / AI & Machine Learning

SEO in 2019 should give more focus on Rank Brain as the old school methods are coming down. Rank Brain is an algorithm designed by Google in which Artificial Intelligence and Machine Learning is used to bring out most relevant results for the search engine queries. The Pre-Rank Brain and Post-Rank Brain makes a great difference in SEO. Keyword and the content play the crucial role to optimize the website according to Rank Brain.

Content Strategy/Quality

The strategy and quality of the content matters a lot in the modern SEO. First, you have to strategize the content for the website to make it effective for the latest trends of Search Engines. Secondly, optimize the content with quality and focus on keyword without unnecessary stuffing. As the algorithm becomes smart, the content should be also smart with visuals and values.

What to do?

Plan the content, ensure quality, focus on keywords and give a structure so that it becomes an engaging content to the audience.

User Experience Design

It is a most important factor in latest SEO to curb the bounce rates and to increase ranking. An optimized and responsive user experience design for the website is crucial.

What to do?

Ensure user-friendly website with attractive and easily understood visuals.

Bottom line

To be straight, the above given trends are mainly focussed to capture the customers. It will have a sure impact from 2019. Stay focussed and get updated to see the results.

Needless to say, every business in this modern era should have a website and most of the businesses do have it. Having a website for the business is surely beneficial in many ways. Being aware of the advantages of having a website for the business, every business people of every business size and category should know that the website should be mobile friendly. Having a website which is not mobile friendly is going to give favor for the competitors. Let’s check here, the 7 compelling reasons why you need a mobile-friendly website in 2019.

More mobile devices

Most of the people use mobile devices to access internet, especially for online shopping purpose. Be it a shopping purpose or any other purpose, people prefer mobile devices for browsing. Rather than using desktop or laptop machines, the mobile devices seems to be quite easy to use and fetch the required information from online.

Since mobile is handy people use it on the go or wherever they are and do not have to find desktop irrespective of the location. The number of mobile phone users have increased drastically. Obviously, if you do not have a mobile-friendly website, this article is an immediate call for you to make it mobile friendly quickly.

 

 

Be competitive

Mobile friendly website makes you to stay competitive and give an edge over your competitor. Already a lot of businesses of your business category have mobile friendly website. If you do not have a mobile friendly website for your business, it will cost you more than you expect. On the other hand, if you make your website mobile friendly, your website will rank high and ahead of your competitors who have not optimized their website to be mobile friendly. Count the benefits and go for it quickly.

Enhanced Visibility

As people access information in online using their mobile, the rank of the website gets enhanced and stays high in Google Search Engine ranking. Therefore, the visibility of your website gets increased. Higher the visibility is higher the traffic will be. Higher the traffic is for your website, more the sales conversion is going to be. Again, do not forget to count the benefits.

Brand Reinforcement

If your customer could access your website easily, they will be happy to access it continuously. Mobile friendly website is one of the easy ways that your customers can be intact with your business website. In terms of checking the required information, contacting purpose, buying or purchase and seeking your support, access through mobile is easier than any other medium.

User experience is important

In this digital era, user experience is most important for the growth of any kind of business. If the user experience is poor or bad, users quit using the website or the product or whatever it is. In order to create a better user experience, you have to present your website in a way that users could get access it in their mobile device. Though the design of your website is elegant, it does not do much if it is not mobile friendly.

Brings more audiences

You should make your website mobile friendly because it increases the number of audience or visitors. Your customer who is visiting your business website will show it to his or her friend or someone sitting beside him or her for any reason. Or, if your customer is visiting your website in his or her mobile phone, the one who sit next to him or her may enquire what it is and will take a look. Obviously, the other way around to increase visitors.

Increased conversion rate

Survey says, that most of the online shoppers purchase using their mobile devices and gadgets. The website that is viewed using mobile devices or gadgets gets high conversion rate. Such customers approach the business or interact with the business quickly than those who visit the website using computer.

As your customers are on mobile devices, what makes you not to make your website mobile friendly. Do it quickly to stay competitive.

It all starts with seeing. The attraction, the capture and the satisfaction happen through our eyes. Yes, a good web design is most important to create an impression, attraction and to keep the audience and customers intact with your business website. For every business in this digital era, a website is mandatory. Spending time and cost on a good web design is must and profitable. Here we see some of the benefits of good web design for your business website.

Attraction

It is quite natural that we get satisfied only if we get attracted to it. Be it anything, we get captivated and satisfied only if it attracts us. The same goes with your business website also. If your website attracts the people they will like to spend time in your website and obviously will get interested in your products or services. A good web design attracts the audience and customers to your business.

Retention

Customer retention is one of the important factors for business growth. A good business with a better growth plan would always strategize in customer retention. If bringing the audience to the website is important then retaining them is most important. A good web design makes the customers to spend more time and to be active in your business website. This is a fortunate sign to convert your audience into potential customers.

Wide Reach

Wide market reach is one of the other benefits of a good web design. If your website looks elegant you will get better reach. People from different parts of the world would visit your website and get sufficient information regarding your business, products,and services. The level of elegance of your business website is the level of its reach. Spending on a good web design for your business website welcomes audiences from various places.

Trust

A good web design wins trust from customers. With a good web design, you ensure a pleasing website with clear information, nice layout, easy to use navigation, clarity in text, image,and video contents. Obviously, customers would get confidence in your product or service as they find your website pleasing and professional.

Brand Identity

A good web design creates your brand impression in your customers. The pleasing design leaves the mark in their mind and makes them to come again. Your brand identity sticks with the people and they will introduce your brand to others to different extent. Yes, a good web design is one sort of growing your brand identity.

Bottomline

Remember, a good web design boosts your brand identity, grows your business and widens your customer base. When it comes to good web design, hire a professional web design company or team whose skill touch transforms your website magically and brings more customers. With a good web design with the benefits discussed above, you will be able to stay ahead regardless of tough competition. Choose a skillful, experienced web design company for a good web design for your business website.

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